Right About Now - Legendary Business Advice

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The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

  1. Why AI Content Isn’t Converting: John Benson on Persuasion, Values & What Actually Converts

    APR 7

    Why AI Content Isn’t Converting: John Benson on Persuasion, Values & What Actually Converts

    AI is making content faster—but not necessarily better. In this episode of Right About Now, John Benson joins Ryan Alford to break down what actually makes content convert in the age of AI. From inventing the video sales letter (VSL) to building AI tools that replicate high-converting copy, John shares how persuasion hasn’t changed—even as technology has. The real edge isn’t automation, it’s understanding human values and aligning messaging with what people already believe. They also explore how entrepreneurs should think about AI as a “second brain,” why most AI-generated content fails, and how to use values-driven messaging to attract the right audience—and repel the wrong one. If you’re using AI for content, marketing, or growth, this episode will completely change how you think about what actually works. Topics Covered The origin of the video sales letter (VSL) and why it still works Why most AI-generated copy fails to convert The role of human psychology in persuasion “So that you can…” — the most powerful copywriting framework How values-driven messaging attracts better customers AI as a “second brain” for entrepreneurs The future of AI, copywriting, and marketing Connect with Guest — John Benson Website: https://bnsn.ai Free Buyer Profile Tool: https://freebuyerprofile.com YouTube: https://johnbenson.com/youtube Connect with Host — Ryan Alford Website: https://ryanalford.com Podcast: https://podcasts.apple.com/us/podcast/right-about-now-with-ryan-alford/id1498865831 Instagram: https://www.instagram.com/ryanalford

    26 min
4.2
out of 5
120 Ratings

About

The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

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