The Digital Slice

Brad Friedman
  • 5.0 (16)
  • MANAGEMENT
  • UPDATED WEEKLY

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

  1. Your Paid Ads Aren't Working Even If You're Getting Clicks

    2D AGO

    Your Paid Ads Aren't Working Even If You're Getting Clicks

    Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms. Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably. Andy is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai If it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
  2. You Might Also Like: On Purpose with Jay Shetty

    2D AGO ·  BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing Esther Perel: The REAL Reason You’re Struggling to Find Love (Fix THIS to Build Chemistry in Real Life) from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Today,  Jay Shetty welcomes back Esther Perel to unpack a growing tension in modern relationships: in a world more connected than ever, why so many people feel deeply disconnected. Esther reframes dating struggles as something deeper than love itself, pointing to a broader loss of real-life social practice. Without the everyday interactions that once taught us how to approach, connect, and handle rejection, dating now feels like a high-stakes performance instead of a natural progression. What was once built through play, curiosity, and gradual connection has been compressed into a single moment of pressure, turning love into something overwhelming rather than something we can explore. Jay and Esther explore the illusion of connection in the digital age, where texting replaces talking and screens replace presence. Esther explains how this disembodied way of relating strips away the elements that create real intimacy, like eye contact, tone of voice, touch, and shared energy. While it can feel like we are communicating more, we are often losing depth, nuance, and emotional resonance. This shift has shaped a culture that avoids friction and discomfort, yet still feels more anxious, lonely, and exhausted. In trying to make relationships easier and more efficient, we may be losing the very experiences that give them meaning. In this episode you'll learn: How to Build Real Connection Offline How to Turn Dating Into Discovery, Not Pressure How to Be More Curious Instead of Judgmental How to Create Attraction Through Presence Not Perfection How to Ask for What You Truly Need How to Build Trust in Small, Consistent Moments How to Balance Independence and Interdependence How to Stay Open to Love Without a Checklist If there’s one thing to hold onto, it’s this: nothing about love is broken, you’re just being asked to approach it differently. The world may have made connection feel more complicated, but at its core, it still comes back to showing up, being present, and allowing yourself to be seen without needing to get everything right. With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe https://news.jayshetty.me/subscribe   Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:00 Intro 01:11 Why Is Gen Z Dating Less? 04:23 The Disappearance of Physical Connection 06:26 Living in a Fully Contactless World 09:54 Connected, Yet Deeply Disconnected 12:01 Dating in the Age of Surveillance 14:11 Why Real Connection Feels Harder Than Ever 17:07 Why Love Falls Flat Without Friction 18:41 The Missing Skills No One Taught Us About Love 24:35 The Hidden Power Struggles Shaping Modern Relationships 27:05 The 4 Pillars of Relational Intelligence 30:07 Have We Lost the Ability to Problem-Solve? 32:38 How to Know If You Can Really Trust Someone 36:44 From “Me” to “We”  38:27 Should You Make a Dating Checklist?  41:04 Why Dating Feels Like a Full-Time Job 43:00 The Pressure Behind “Intentional” Dating 47:50 When Love Doesn’t Speak Your Language 50:25 Why Talking to AI Feels Easier Than People 55:16 The Trap of Wanting Love to Feel Effortless 56:35 Is Love Supposed to Be Hard? 57:58 Why Wanting Love Isn’t “Cringe” 01:02:43 Codependence vs Healthy Love 01:07:09 What Actually Keeps Desire Alive? 01:10:26 Breaking Down Viral Relationship Myths   01:17:38 Esther on Final Five Episode Resources: Website | https://www.estherperel.com/  YouTube | https://www.youtube.com/@estherperel  Facebook | https://www.facebook.com/esther.perel/  Instagram | https://www.instagram.com/estherperelofficial  LinkedIn | https://www.linkedin.com/in/estherperel  TikTok | https://www.tiktok.com/@estherperel_official  Substack | https://estherperel.substack.com/  Where Should We Begin? with Esther Perel Mating in Captivity: Unlocking Erotic Intelligence See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. Stop Chasing Leads And Start Measuring What Actually Makes Money

    APR 28

    Stop Chasing Leads And Start Measuring What Actually Makes Money

    What if your marketing failed because you tested too much at once? Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions. Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can make smarter decisions with cleaner data and better outcomes. Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients. He is also the Founder & CEO of Ridge Media, a firm that stands apart by applying the scientific method to the marketing landscape. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
  4. Episode 232 Your Ad Dashboard Is Lying To You! Here's Why

    APR 21

    Episode 232 Your Ad Dashboard Is Lying To You! Here's Why

    What if the numbers you trust most are sending you in the wrong direction? If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers. Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing decisions based on surface-level metrics, this conversation will challenge how you measure success and help you focus on what really matters. Justin Rashidi is the founder of SeedX, a consultancy that helps medium to mid-market companies improve performance across data, sales, and marketing. In this episode, he explains how scientific thinking and hypothesis-driven testing can help marketers validate what is really happening inside the business. With a background rooted in science and engineering, Justin brings a rigorous, data-first mindset to modern marketing. He focuses on helping companies separate platform claims from actual business impact so teams can make smarter decisions about attribution, budget allocation, and growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    25 min
  5. Is Your Website Shutting Out Customers With Disabilities?

    APR 14

    Is Your Website Shutting Out Customers With Disabilities?

    What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready? If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business. Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive digital experiences from the start so you can improve usability, reduce friction, and better serve people with disabilities. Mike Barton is a marketing and communications leader at AudioEye dedicated to making the internet more accessible for all. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    33 min
  6. Why Most B2B Content Fails (And Storytelling Fixes It)

    APR 7

    Why Most B2B Content Fails (And Storytelling Fixes It)

    If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts. Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth. David is the President and Founder of Content Workshop, a story-first content marketing agency. While in graduate school, he assembled a collective of storytellers whose sole purpose was to use their storytelling skills to help brands create and convert an audience. That idea became Content Workshop in 2013. After graduating from the  University of Tampa with an MFA in Creative Writing, he authored the Amazon Best Seller: "Kingmakers: A Content Marketing Story." The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
  7. Replacing Your Team With AI? Here's Why That Will Backfire

    APR 2

    Replacing Your Team With AI? Here's Why That Will Backfire

    Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever. Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance customer service and sales. With a deep background in growth strategy, Sam previously led innovative initiatives at companies like HubSpot Labs and Flock.com. He's also a former professor at Harvard University and co-author of Inbound Commerce - How to Sell Better than Amazon. Sam shares his insights on how AI is shaping the future of business. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    31 min
  8. The Trust Recession: Why Prospects Don't Buy Even When They Need You

    MAR 26

    The Trust Recession: Why Prospects Don't Buy Even When They Need You

    Your prospects don't care about your solution. They're asking themselves one question—and you're missing it. Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects. Ari Galper is a leading voice in trust-based selling and the founder of AriAI, a trust-based AI sales and business growth platform. In this conversation, he explains why traditional selling has become commoditized and why prospects often decide whether to trust you as a person before they ever evaluate your solution. He also shares his "doctor, not pharmacist" mindset, breaks down how to use trust-based language in sales conversations, and explains why many business owners should focus on fixing conversion problems before trying to generate more leads. Ari's work is especially relevant for low-volume, high-margin businesses with longer sales cycles, including advisors, attorneys, consultants, and software sales professionals who need stronger conversations, not just more activity. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
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5
out of 5
16 Ratings

About

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

Information

  • Creator
    Brad Friedman
  • Years Active
    2018 - 2026
  • Episodes
    235
  • Rating
    Clean
  • Copyright
    © The Friedman Group, LLC
  • Show Website
    The Digital Slice