The Digital Slice

Brad Friedman
  • 5.0 (16)
  • Management
  • Updated Weekly

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

  1. Small Businesses Must Start Using AI Today

    May 19

    Small Businesses Must Start Using AI Today

    As AI moves faster than most businesses can adapt, the real challenge is using it to gain an edge without losing the human thinking and judgment that make us valuable. To do this, we've got to start using AI today. Join Brad Friedman and Bruce Randall as they explore how businesses can start using AI, what AI is already changing in the workplace, and why human awareness, ethics, and critical thinking matter more than ever, so you can adopt AI strategically without losing your competitive edge or your humanity. Bruce Randall bridges advanced technology and human awareness. With 25+ years in leadership roles at startups, Oracle Cloud, and AT&T, he has guided organizations through AI-driven transformation, cloud strategy, and large-scale innovation. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    25 min
  2. The Reputation Strategy That Turns Reviews Into Real Growth

    May 12

    The Reputation Strategy That Turns Reviews Into Real Growth

    If your business is collecting reviews without a clear strategy, you could be leaving visibility, trust, and revenue on the table. Join Brad Friedman and George Swetlitz as they discuss how reviews, responses, sentiment analysis, and AI can strengthen your reputation management strategy so you can improve visibility, win more customers, and keep them coming back.  George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow by improving review management, delivering deeper review insights, and strengthening understanding of the competitive environment, all focused on driving customer acquisition and retention. George's approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results. A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing. always with a focus on results, not theory. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    29 min
  3. Your Paid Ads Aren't Working Even If You're Getting Clicks

    May 5

    Your Paid Ads Aren't Working Even If You're Getting Clicks

    Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms. Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably. Andy is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai If it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
  4. Stop Chasing Leads And Start Measuring What Actually Makes Money

    Apr 28

    Stop Chasing Leads And Start Measuring What Actually Makes Money

    What if your marketing failed because you tested too much at once? Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions. Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can make smarter decisions with cleaner data and better outcomes. Kenny Ridgell is a data-driven marketing entrepreneur who has spent the better part of a decade merging art, science, and innovation into measurable growth strategies for his clients. He is also the Founder & CEO of Ridge Media, a firm that stands apart by applying the scientific method to the marketing landscape. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
  5. Episode 232 Your Ad Dashboard Is Lying To You! Here's Why

    Apr 21

    Episode 232 Your Ad Dashboard Is Lying To You! Here's Why

    What if the numbers you trust most are sending you in the wrong direction? If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers. Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing decisions based on surface-level metrics, this conversation will challenge how you measure success and help you focus on what really matters. Justin Rashidi is the founder of SeedX, a consultancy that helps medium to mid-market companies improve performance across data, sales, and marketing. In this episode, he explains how scientific thinking and hypothesis-driven testing can help marketers validate what is really happening inside the business. With a background rooted in science and engineering, Justin brings a rigorous, data-first mindset to modern marketing. He focuses on helping companies separate platform claims from actual business impact so teams can make smarter decisions about attribution, budget allocation, and growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    25 min
  6. Is Your Website Shutting Out Customers With Disabilities?

    Apr 14

    Is Your Website Shutting Out Customers With Disabilities?

    What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready? If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business. Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive digital experiences from the start so you can improve usability, reduce friction, and better serve people with disabilities. Mike Barton is a marketing and communications leader at AudioEye dedicated to making the internet more accessible for all. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    33 min
  7. Why Most B2B Content Fails (And Storytelling Fixes It)

    Apr 7

    Why Most B2B Content Fails (And Storytelling Fixes It)

    If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts. Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth. David is the President and Founder of Content Workshop, a story-first content marketing agency. While in graduate school, he assembled a collective of storytellers whose sole purpose was to use their storytelling skills to help brands create and convert an audience. That idea became Content Workshop in 2013. After graduating from the  University of Tampa with an MFA in Creative Writing, he authored the Amazon Best Seller: "Kingmakers: A Content Marketing Story." The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
  8. Replacing Your Team With AI? Here's Why That Will Backfire

    Apr 2

    Replacing Your Team With AI? Here's Why That Will Backfire

    Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever. Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance customer service and sales. With a deep background in growth strategy, Sam previously led innovative initiatives at companies like HubSpot Labs and Flock.com. He's also a former professor at Harvard University and co-author of Inbound Commerce - How to Sell Better than Amazon. Sam shares his insights on how AI is shaping the future of business. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    31 min
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5
out of 5
16 Ratings

About

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

Information

  • Creator
    Brad Friedman
  • Years Active
    2018 - 2026
  • Episodes
    236
  • Rating
    Clean
  • Copyright
    © The Friedman Group, LLC
  • Show Website
    The Digital Slice