148 episodes

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

Note To Future M‪e‬ Circle270Media Podcast Consultants

    • Marketing
    • 4.3 • 4 Ratings

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

    How To Be A Better Podcast Interviewer - For Your Guest And Listeners

    How To Be A Better Podcast Interviewer - For Your Guest And Listeners

    Respect Your Guest’s Knowledge And Time
    So, let’s hit some basics first, to set the groundwork for being a great podcast interviewer.
    There are basically two reasons to have guests on your podcast
    for you - to network, to meet new people
    for your listeners - with three objectives for your listeners - you need to educate, or entertain, or energize - or all three
    Don’t Forget You Are Hosting A Show
    To capture the attention of your audience and keep them engaged, present your podcast with energy. Insert some power, emphasis and excitement into your voice.
    Get the right balance, and they’ll hear a confident podcast host who is in control. All the while you are calm, relaxed and conversational.
    And that takes practice.
    Practice Makes Better and Better - There’s Never Perfect
    Practice will help you and the balance between sounding natural and performing while you're hosting a show.
    Nobody likes the sound of their own voice. But as a host, listening back - or as broadcasters call it, listening to a sound check of your work - will help you improve much faster.
    And this also means getting feedback from non-family members. Those that will give you TRUE feedback as a non-partisan listener. You only get better with honest feedback. Honesty will get you there quicker.
    As a podcast show host, how do you become a great interviewer?
    https://note-to-future-me.captivate.fm/episode/master-your-podcast-interviewing-skills (Note To Future Me - Master Your Podcast Interviewing Skills)
    I recently interviewed Mark Nuce on my Note To Future Me podcast. He’s a radio broadcast veteran of 30+ years. He is the news and public affairs director at North American Broadcasting, Incorporated in Columbus Ohio. What a better resource could there be than a veteran newscaster and news interviewer.
    The four key areas that we talked about to master podcast interviewing include: 1) homework and research 2) planning 3) flexibility 4) listening
    Those 4 areas are key to becoming a great podcast interviewer.
    Respect Your Guest’s Knowledge And Time
    Respecting the Guest’s Knowledge
    Research, research, research.
    “Know” about your targeted guest BEFORE making contact. We have never had so much information at our fingertips to access anyone’s information as we do today.
    Check out their website.
    There you may find links to personal and company blogs
    Your guest might have a blog on their personal website, write on their business’s blog, or contribute to other blogs as well.
    Check out all of their social media channels.
    https://buffer.com/library/twitter-advanced-search/ (Twitter’s advanced search) makes it easy to filter by the number of likes as well as the number of retweets and any keyword or phrase.
    LinkedIn profiles. If the professional background of your guest is of interest, their LinkedIn profile will come in handy. You can also dig into their “Activity” to find what they’ve been posting about.
    Find out who they may be connected to via social media. There may be someone you know, you may have in common.
    If they have a podcast, or have been on podcasts as a guest, listen to a few episodes - especially ones you have an interest in. Here are a couple of easy ways to search podcasts.
    https://www.listennotes.com/ (Listen Notes )describes itself as a search engine for podcasts. This makes it easy to dig up past guest appearances your potential guest has made on other podcasts.
    https://www.podchaser.com/ (PodChaser) also allows you to search for someone and pull up a curated list of their guest appearances.
    If your potential guest is active on https://www.quora.com/ (Quora), searching through their past answers can give you some good ideas for questions to ask since you can see how they would respond.
    All of this information will be used to curate “the ask” email (and more).
    When you can relate to your potential guest that you

    • 26 min
    Introducing Level Up And Thrive Podcast

    Introducing Level Up And Thrive Podcast

    If 2020 was nothing else, it was a whole lot more, it was a year of growth in podcasting.
    The podcast industry’s efforts to reach a wider spectrum of listeners are paying off. An analysis of the podcast audience by Nielsen Podcast Buying Power Service finds the medium’s listeners are now more diverse than the population overall, despite a growing reach that is bringing in a greater number of listeners of all age groups.
    Nielsen reports 41% of monthly podcast listeners aged 18 and older are non-white. That includes 19% who identify as Hispanic and 13% that are Black. That compares to the overall U.S. population that is 34% non-white.
    Several podcast publishers have made special efforts to appeal to non-White audiences. iHeartMedia is launching a podcast network targeting the Latinx community, as they say, will be a top priority in 2021 after the launch of The Black Effect Podcast Network in 2020. It earlier set a goal of investing half of its new shows from diverse creators in 2020 and beyond, including women, African-Americans and Hispanics.
    The Nielsen data shows no ethnic group has grown at a faster pace than Hispanics, with the number of podcast listeners among that demo growing six-times since 2010. Podcasting’s reach among Hispanics has increased from 1.1 million to 6.8 million among those who said they had listened to a podcast in the past 30 days.
    Businesses take note. The data reveals that Black and Hispanic podcast listeners were more likely to report visiting a retail location that they heard advertised in a podcast than were Whites. And both Black and Hispanic podcast listeners were more prone to have called a telephone number they heard mentioned in a podcast ad.
    All this leads up to the main reason for this podcast episode. We are proud to announce that Circle270Media Podcast Consultants are partnering with a new podcast called Level Up And Thrive. This podcast will be hosted by Yasmine Robles, owner of Robles Designs ("Creators of drool-worthy websites for small business hell-bent on taking over the world").
    As she explains in this episode of TriVillage Chamber Partnership’s Business Inspires podcast, the focus will be on the LatinX business community in and around Central Ohio.
    We are targeting February 2021 as the launch month. We will keep you updated on our websites, Note To Future Me, and Circle270Media.com.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

    • 7 min
    Creating A Podcast Network

    Creating A Podcast Network

    As we all know, podcast networks are helpful for both listeners and content creators alike.
    I got to talk to https://pressplaypodcasts.com/about/ (Press Play Podcast Network)'s owner Chase Smith back in 2013, actually, specifically the end of https://player.captivate.fm/episode/ea6cb663-79c2-490e-a09b-d74552d33fc0 (May of 2019).
    He was nice enough to carve out a little bit of his holiday time to talk to me in this episode about the growth that they've seen in this podcast network.
    I think it's just an extremely interesting journey of creating this podcast network. The the ups and downs, the team development that's gone into it as well. His, as well as some https://pressplaypodcasts.com/news/ (unique qualities) of this network, that both he and I don't see it in any other network.
    It was really nice to be able to connect with him, get him on tape to do this interview, and get an insider view of the pros and cons of a podcast network.
    But also see what the benefits are for a podcast or to be part of a podcast network. Or if you've ever had thoughts about creating a network on your own.
    Chase has some really good insights about that.
    The Press Play Podcast Network exists to empower hosts and create high quality, professionally sounding, engaging content for its listeners. At P3, we pride ourselves in helping bring your vision to reality by providing you with the proper tools and support to make your show a success. Whether you are a podcast veteran or diving into the medium for the first time, we will walk along side you and help get your show on the air.As Chase mentions, if you want to contact him, the best way would be to submit your question, or podcast idea, to them https://pressplaypodcasts.com/contact/ (via their website).


    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

    • 28 min
    How To Save a Podcast That Is In Podfade

    How To Save a Podcast That Is In Podfade

    COVID-19 has taken its toll on many things. And podcasting is one of them.
    Many podcasts, due to economics or time, have podfaded, while hundreds of thousands of new podcasts have launched.
    Carol Ventresca joins me on this episode.
    She and I co-hosted an award-winning podcast that benefitted a small non-profit in Central Ohio. Because of COVID-19, the non-profit decided that the podcast would have to be put on pause indefinitely.
    She was the executive director of the non-profit, while I was on the board of directors. We saw an opportunity to continue to deliver quality information and entertainment to those listeners (adults 50+).
    After a few months of negotiating with the non-profit to move ownership of the podcast feed, followed by brainstorming and planning the content of the new podcast, Looking Forward Our Way was launched in August 2020.
    This episode covers our journey from transition to future plans for the podcast, the launch of a podcast in podfade.
    We cover...
    1) The beginnings that involved the podfaded podcast…
    -how and why we began the podcast for a non-profit
    -the goals of that podcast for the non-profit
    2) Setting up the transition into the launch of the new podcast.
    -why non-profit let the podcast podfade
    -why we saw this as an opportunity to continue to work together and launch a new podcast
    3) Planning details for the launch of the retired podcast
    -our agreement as co-hosts for the launch of the new podcast
    -process of deciding a new name
    -division of work and shared responsibilities
    -opportunity to launch numerous additional marketing options to support the new podcast that were not available with the podfaded podcast
    New hosting platform - CaptivateFM
    Website
    Wordpress based
    Newsletter
    Social media
    Expanded topics
    How we are tracking our topics
    Guest interviews
    New recording facilities
    Outsourcing our work and co-hosting talents


    And finally we offer some advice for launching a new podcast from a podfade situation.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.

    • 45 min
    What Can You Do With Your Podcast Archive?

    What Can You Do With Your Podcast Archive?

    High-quality podcast archive episodes will pay download rewards long after their initial releaseThe real question is which podcast archive episodes should you choose to feature?
    Given your show’s back catalog, you need to identify the episodes most deserving of the spotlight. That is, the episodes that are more likely to give you the best bang for your promotional efforts.
    First, start with insights from your podcast hosting platform dashboard. Pay special attention to an episode’s first 60 days.
    The great thing about your podcast archive episodes is that you already have real-world audience data about each episode's strength and effectiveness. A quick look at your podcast hosting platform analytics dashboard gives you detail from most, if not all, distribution channels.
    Plus, you can dig even deeper by analyzing Apple Podcasts, Google Podcasts, Spotify and Stitcher numbers by logging into your account.
    Next, answer these questions...
    Are these episodes are still fresh and relevant?
    Which episodes did the best job of holding listeners’ attention with the longer listening duration percentages?
    Do these episodes have a strong relevant topical hook since you initially released the episode?
    Which of these episodes are a good representation of your show’s current format?
    Do any of these make a strong first episode for new listeners? Or would a first time listener become lost in needed back-story or setup episodes?

    Don't Delete AnythingYou may feel the knee-jerk reaction of wanting to delete episodes from your podcast archive as you go through this process. Especially ones that didn't do well in downloads, shares, or may not fit your podcast tone or format. My suggestion to my clients, don't do it.
    People Who Surf The Web Are Always In "Research" ModeWhen potential new listeners are discovering your podcast episodes that might be outdated, you have to consider listener research habits.
    When a listener is looking for specific information and find your podcast because it contains that information that would be useful to their search, it's very possible they are going to dive deeper. That deep dive can result in them listening to another podcast episode if you're including the right calls-to-action.
    So you have your list of top high-quality podcast archive episodes. What next?
    Update Podcast Archive Descriptions

    After answering the previous five questions, all you may have to do is update the podcast description.
    Revisit your keyword-optimization for each individual episode. Optimize the titles, keywords, and descriptions of each episode for their topics of relevance. Over time, keywords can change. Changing or modifying your keywords and keyword phrasing can make it easier to be found by potential listeners.
    And how can you find better keywords and keyword phrasing to update your podcast archive selections? Google.
    Let's use this example, and say your podcast is about fishing. If I Google the phrase "how do I learn to fly fish," https://notetofutureme.com/2020/12/02/what-can-you-do-with-your-podcast-archive/ (these are the phrases that populate the screen).
    What Google is displaying are phrases that also have been used recently around the phrase "how do I learn to fly fish." These are example phrases and terms you can use to help in revising your podcast description.
    Another free tool is Keyword Surfer

    https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en (Keyword Surfer) is a 100% free Chrome extension that allows you to see search volumes directly in Google search results. Once you type your target phrase and press enter, you'll uncover search volumes, keywords suggestions, related terms, visibility metrics, and on-page data.
    https://notetofutureme.com/2020/12/02/what-can-you-do-with-your-podcast-archive/ (Here are the top 15 results from Keyword Surfer), showing you Similar

    • 5 min
    Follow These Eight Tips For A Successful Podcast Launch

    Follow These Eight Tips For A Successful Podcast Launch

    Podcasts are a great way for a business to spread its message in an engaging way.Creating a podcast is open to anyone. However, the podcast launch and consistently producing content is not necessarily easy. You need to create a show that’s not only interesting and informative, but also attracts a loyal audience that will keep coming back.
    Fortunately (or unfortunately, depending on what you read), there’s a lot of advice out there for podcasting newbies looking to for a successful podcast launch. From planning out your content to marketing your brand, here are eight tips we start with as we on-board our podcast clients to Circle270Media.
    1. For A Successful Podcast Launch, Do Your ResearchCurrently, there are more than 1.5 million podcasts, with over 5000 added per day (this according to https://mypodcastreviews.com/podcast-industry-statistics/ (mypodcastreviews.com)). They are all vying for listener attention. Our advice - don’t leave marketing to chance. Create a marketing strategy. People can’t listen if they can’t find you.
    2. Determine A Structure For Your ShowOrganize your podcast into a show with parts and predictability. Why? So that your guests and audience know what to expect. Listeners will come to expect a certain rhythm and flow to your show over time.
    3. Create A Content CalendarPrior to your podcast launch, plan your content and decide how many episodes you want to publish in a month. Establish a content calendar. Have a clear idea of what you need to accomplish. Follow an outline so you won’t get off topic.
    You might have to have a rough script initially, until you get more comfortable with your podcast style and rhythm. Or minimally, script your intro and outro so you feel comfortable beginning and ending each episode.
    Remember, the plan should to build on the brand you are creating or have created. Everything you do is aligned with that in mind.
    4. Make Your Show About Your ListenersKnow your goal and purpose for doing a podcast. It will be a lot of work, and that's why so many podcasters turn to podcast consultants or podcast managers like Circle270Media Podcast Consultants.
    Your podcast is a marketing and sales tool that can softly lead prospects to work with you and your company.
    Find ways to make the show about the listener. Provide your listeners with a value that keeps them engaged and wanting to know more about you.
    5. Prepare Your Show Guests I usually send my guests a list of the questions that will be asked, but I always provide an outline for the show's flow. This gives them an idea of how to prepare without being too prepared.
    6. Ask For Listener ReviewsOne of the techniques that I have seen work very well with growing your podcast is asking your listeners for reviews. This should start to happen from the first episode of your podcast launch.
    And I'm not talking about reviews on social media.
    Drive your listeners to review your podcast and podcast episodes on your podcast website. The podcasting market is saturated with a lot of different choices. In order to stand out and differentiate your podcast from the market noise, ask your viewers to leave reviews, no matter how small your audience.
    This gives you the opportunity to learn what your listeners like or dislike about your podcast. As well as creating an opportunity for listener engagement.
    7. Get Objective Feedback On Your Speaking AbilitiesJoin a speakers club like Toastmasters. This will give you the opportunity to get insightful and empowering feedback. Filler words can be distracting. Like “so,” “you know” and “um.”
    These can be irritating to your listeners.
    They are to you, right?
    Writing and speaking are different. You may have to start practicing and focusing on how you speak, so you know how that's going to sound good.
    8. StartIt’s easy for our first-time podcaster clients to get analysis paralysis

    • 5 min

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