188 episodes

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

Note To Future Me Circle270Media Podcast Consultants

    • Business
    • 4.3 • 4 Ratings

Each episode gives listeners insight on how to develop and implement a podcast into their business' marketing strategy.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Subscribe to my free Open The Mic Newsletter at https://www.getrevue.co/profile/c270m. It's chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, as well as insights on how to grow your podcast. Anything that catches my eye that I think you, the Podcaster, should know about.

Email us at podcasts @circle270media.com to set up time to talk more about your new or established business podcast.

Me - Brett Johnson
Web - https://www.circle270media.com
Web - https://www.notetofutureme.com
LinkedIn - bretthjohnson
FB - circle270media
Twitter - circle270media

Why write a note to myself, when I can pod-journal my thoughts about podcasting?!

    Getting Noticed in the Podcast Clutter

    Getting Noticed in the Podcast Clutter

    How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business?
    In just 9 minutes you'll find out.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2022 Circle270Media Podcast Consultants

    • 9 min
    Taking A Break From Podcasting Deep Dive

    Taking A Break From Podcasting Deep Dive

    Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.
    Copyright 2022 Circle270Media Podcast Consultants
    Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP

    • 6 min
    How To Become A Happier Podcaster

    How To Become A Happier Podcaster

    This is not one of these episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast. A few episodes ago I put together some ideas on how to avoid podfading.
    This episode is for you if…
    don’t want to get frustrated after a few months
    you record and publish a podcast and it often feels like a burden
    you’ve given up recording and publishing your podcast and need some motivation to start it up again.

    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

    • 4 min
    What Are Five Essential Things That Make A Good Podcast?

    What Are Five Essential Things That Make A Good Podcast?

    As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.
    Is “it” your voice?
    Is it entertaining?
    Is it informative?
    Is it edited?
    Is it good?
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

    • 4 min
    More Thoughts On How To Avoid Podfading

    More Thoughts On How To Avoid Podfading

    Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize.
    January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March?
    This is when podfading starts.
    Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while.
    Know the reason why you're podcasting to avoid podfading
    If you just want to build a following or have profit as an end goal, you are going to be quickly disappointed if that doesn’t happen as soon as you would like. If at all.
    Your podcast topic needs to energize you
    One of the easiest ways to avoid podfading is to be genuinely interested in what your podcast topic is about. Who wants to discuss something they don’t really care for? Who wants to listen to a podcaster who really doesn’t care about the topic they’re podcasting about?
    Get the help you need
    You are going to find there are many tasks to be done before that episode is ready for release. It needs editing (I talk about this in the previous episode about podfading), it needs show notes, it needs to be uploaded…the tasks start to add up! And that doesn’t even start the conversation about promoting your back catalog of episodes.
    If you just want to record your episode and hand off the rest to someone else, that’s perfectly normal. And it makes sense to protect your time. Your focus needs to be on creating content for your listeners.
    You’re allowed to take a break
    It’s okay to take some time away from creating your podcast! Before taking a break, make sure you let your listeners know. You don’t want them wondering where you are or worse, unfollowing the podcast because they think you’re done.
    Rediscover your purpose
    Ask yourself, do you know what you talked about on your podcast 3 episodes ago, without looking? If you’re finding yourself in a relentless rhythm of recording and releasing, you’ve probably forgotten about the reason that you’re podcasting.
    Determine what your “why” is and evaluate if it has changed. Revisit your podcast’s mission statement. It’s okay to transition from one “why” to another.
    Find inspiration
    Getting inspired again may not be as difficult as you think! Maybe there’s someone who you look up to in your content niche. Get them on as a guest! Hearing their thoughts may foster some new inspiration in your podcast.
    Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.
    Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.
    Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants http://www.circle270media.com/ (business website) at circle270media.com
    Subscribe to my free daily https://note-to-future-me.captivate.fm/openthemic (Open The Mic and Speak Newsletter). It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.
    Recorded in conjunction with http://www.channel511.com/ (Channel 511), in the Brewery District, downtown Columbus, OH.
    Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
    Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

    • 3 min
    How To Avoid Podfading

    How To Avoid Podfading

    Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize. With the reasons wide-ranging, they usually fall into one of the following categories.
    Lack of any planning
    Topics that are focusing on the wrong areas
    Expectations that are unrealistic
    Over-complicating the process

    How To Avoid Podfading
    It's all about building on a solid plan and creating a sustainable content creation method
    You need to know
    why you want to podcast,
    who you want to reach with your podcast, and
    why you want to reach them with a podcast.

    In this episode, I want to cover some key points that I think are enough to save almost any podcaster from podfading.
    Create a List of Potential Future Episodes
    When you've identified your overall topic, and the people you want to reach, breaking this down into episodes is important for a number of reasons.
    Seeing a list of potential episodes lets you focus on the direction of the show.
    Block Out Time and Stay Sustainable
    Knowing how much time you can dedicate to working on your podcast is crucial. This includes from initial thought on the episode topic to publishing the episode.
    Rather than worry what is the best publishing frequency to grow your podcast, choose a release frequency that's sustainable for you. That might be weekly, bi-weekly, or you might even want to consider podcasting in seasons.
    Make a choice, and work out how much time you'll need each week to manage it. Block out that time. It’s a non-negotiable.
    Make Your Setup Easy and Accessible
    Working with Circle270Media gives my clients the luxury of a permanent setup or studio environment for recording. There's a decent chance you don't.
    This is where simplicity can trump having lots of your own sophisticated and complex equipment.
    When recording an episode means spending lots of time setting gear up, then taking it down afterward, you're at risk of losing your motivation.
    The more gear in your recording chain, the more risk there is of not switching it on properly too. Doing a great interview and not actually recording it will most certainly put doubts in your mind.
    Don't Get Bogged Down By Editing
    Editing will make your podcast flow better, and make it sound more polished and professional. Editing should be used sparingly, not as a crutch. This means being more mindful of the structure and focus of your episodes before and during the recording session. Treat your recording sessions as if you’re live. This will tighten up your presentation skills.
    Recording longer episodes on the basis that you can clean them up in editing will add hours of unnecessary work to your schedule. Or the additional cost to you if you pay an editor.
    Experiment With Formats
    You're the boss of your podcast. This gives you a lot of freedom.
    Even though I just mentioned that planning is vital, there are certain things that should remain flexible. One of those is definitely your podcast format.
    Many new podcasters will declare things like “I'm going to do a 20-minute interview show.” Why 20 minutes? What if your conversation lasts 15 minutes, or 40 minutes? And then, why just interviews? What if you've got something you'd like to discuss directly with the listener.
    You can make a case for having your listener expect certain things from your show. But in the early stages, the small audience you have won't “expect” anything from your format.
    Forget Apple Podcasts Even Exists
    The most important thing you need to think about regarding Apple Podcasts is submitting your show there.
    Once you've been approved and listed in there, then forget about it. Set it and forget it. Forget the hype around a ‘New and Noteworthy launch plan' or anything else like that. You're creating content for your audience, not Apple, or Spotify, or Google Podcasts, or fill in the blank.
    When your podcast strategy is based on creating the best possible episodes for your listeners, your...

    • 6 min

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