The Podcast Why

My Podcast Guy
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I help podcasters reconnect with the deeper purpose behind their show, so they can make clear decisions, create from a grounded place, and keep going long past the initial excitement. You didn’t start your podcast to hear your own voice or chase another algorithm. But somewhere along the way, the episodes got harder to make, the ideas stopped flowing, and the doubts started getting louder: “What should I talk about next?” “Does this show even matter?” “Why can’t I stay consistent?” If you’ve ever felt stuck, inconsistent, or quietly guilty about your podcast, The Podcast Why is for you. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

  1. 4D AGO

    Why Your Podcast Format Doesn’t Match Your Purpose

    If you’ve ever felt disconnected or stuck as a podcaster, this episode is your invitation to rethink your format, realign with your core purpose, and make changes—big or small—that help your show serve both you and your listeners in the way you always intended. Welcome to another episode of The Podcast Why. I’m Brett Johnson, your trusted friend in podcasting, here to help you reconnect with the real purpose behind your podcast so you can keep showing up with clarity and confidence. In today’s episode, I talk about something that quietly makes a lot of podcasters miserable: when your show’s format doesn’t actually match your “why.” Maybe you started with a solid mission and a clear sense of what you wanted to accomplish. But along the way, you found yourself locked into a format that just doesn’t feel right for you. Maybe it’s a string of interviews, an overly produced style, or quick news updates that don’t really speak to your heart. I’ll share with you a composite story drawn from my experience working with podcasters—about a host who found herself trapped in the wrong format, and how we worked together to realign her show with her true mission. Along the way, I’ll offer practical steps and honest questions you can use to evaluate whether your current show structure is lifting up your “why,” or holding you back. Here are my 3 top takeaways for podcasters (new and experienced): Your Format Should Support Your Mission - Don’t settle for a show style just because it’s “what everyone does.” An interview format isn’t the only path. Make sure the way you structure your episodes actually enables the kind of connection and impact you’re aiming for.Small Format Tweaks Can Have a Big Impact - You don’t have to overhaul your entire show overnight! Even adding a short solo segment or reconsidering episode length can help your podcast better serve both you and your audience.Let Your WHY Drive the Vehicle - Ask yourself honestly: “If I could design this show from scratch, what would feel most true to my mission?” Don’t be afraid to experiment and shape your format around your why, not someone else’s template. You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn Subscribe to get my latest content in My Podcast Guy Newsletter Recorded at 511 Studios - Columbus, OH (and you can too!) Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVB https://creativecommons.org/licenses/by-nd/4.0/ Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    8 min

  2. JAN 26

    Why Your Podcast’s Mission Matters More Than the Download Numbers

    If you’ve ever wondered, “Shouldn’t my show be bigger by now?” this episode is for you. Let’s rediscover together why your mission matters more than your numbers. I’m talking about one of the toughest moments we face as podcasters: when our download numbers and rankings just don’t seem to match the heart and effort we pour into our shows. I know firsthand how discouraging it can be to pour yourself into every episode and still feel like your audience isn’t growing the way you’d hoped. I’ll share a story inspired by real conversations I’ve had with other podcasters—a moment when the excitement of launching a show faded, and the reality of slow growth started raising tough questions. But more importantly, I’ll walk you through how reconnecting with your core mission—your real why—can keep you showing up, even when the metrics aren’t on your side. Learn how to use numbers as feedback, not as a verdict on their worth or the value of their mission. Hear practical ways to rethink success, find fulfillment in serving your true audience, and keep your purpose at the center of everything you do. 3 Key Takeaways to Anchor Your Podcast Journey: Your mission is your compass, not your stats. Metrics are feedback, not your identity. They should inform your direction, but never replace your purpose.Numbers don’t get to dictate your worth. They can signal areas for growth, but they don’t get to say your mission doesn’t matter or you “shouldn’t” show up.Success can be measured in impact—not just growth. A single thoughtful listener message can validate your show’s value more than any chart ranking ever could. If you need a reset, ask yourself: If your numbers stayed the same for three months, would your mission still be worth it? You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn Subscribe to get my latest content in My Podcast Guy Newsletter Recorded at 511 Studios - Columbus, OH (and you can too!) https://creativecommons.org/licenses/by-nd/4.0/ Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVB Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    7 min

  3. JAN 19

    Your Why vs. Your Listener’s Why

    If your show ever feels a little “off,” or you’re ready to make a meaningful shift, this episode will give you new clarity and actionable ideas. Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, and I’m here to help you reconnect with the real reasons behind your podcast—so you can keep showing up with clarity and confidence. I’m inviting you to dig deeper into what drives your show. It’s not just about why you hit record, but also about why your listeners press play. I’ll show you how aligning your motivation with your audience’s needs is the secret to feeling truly connected, beating the usual doubts about downloads, and seeing actual growth. You’ll hear a story about a podcaster named Maria—a perfect example of what happens when your internal engine (your why) isn’t delivering your listener where they want to go (their why). I’ll share simple, practical steps to help you discover both, see where they might be out of sync, and bring them together. Subscribe to get my latest content in My Podcast Guy Newsletter Here are my 3 key takeaways for every podcaster: Your “Why” and Your Listener’s “Why” Are Both Vital You have a personal reason for hitting record, but your audience has their own reason for tuning in—and those might not be the same! When both are acknowledged and addressed, everything just works better. Alignment Creates Momentum When your motivation and your listener’s needs line up, ideas flow and engagement increases. But if they’re out of sync, you might work harder without seeing results (even if download numbers look okay). Small Shifts Make a Huge Impact Don’t overhaul everything overnight. Try structuring episodes to first explore ideas, then give practical takeaways. Ask yourself: “How can my internal engine serve my listener’s destination?” You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn Recorded at 511 Studios - Columbus, OH (and you can too!) Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVB https://creativecommons.org/licenses/by-nd/4.0/ Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    8 min

  4. JAN 12

    Fake Whys That Don’t Keep You Going

    Over the years, I’ve watched podcasters—including myself—get sidetracked by reasons that sound impressive, like chasing big download numbers or proving ourselves as industry leaders. But here’s the truth: those reasons aren’t enough to keep us going for the long haul. Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, and today I want to cut through the noise and talk about something every podcaster faces but few admit out loud: fake “whys.” In this episode, I’m sharing what I’ve learned from over a decade working with podcasters who feel stuck and burned out because they’ve been running on fake whys—not real purpose. You’ll hear real stories, common pitfalls, and practical ways to spot when you’re powering your show with the wrong fuel. Most importantly, I’ll help you reconnect with your true motivation, so you can bring more clarity, confidence, and energy to your podcasting journey. Let’s get honest, make the shift, and rediscover the real “why” that keeps us hitting record—even when nobody’s watching. Subscribe to get my latest content in My Podcast Guy Newsletter 3 Key Takeaways: “Fake whys” look logical, but won’t fuel you long-term. Chasing download numbers or fearing you’ll be left out aren’t powerful enough reasons to keep your podcast going month after month. Outcomes aren’t foundations. Metrics like downloads and sponsorships are results—not your core reason for creating. Treating them as your engine will drain your energy fast. Your true why is your North Star. When you anchor your podcast in a deeper purpose—like serving others honestly or sharing what you wish you’d heard—it sustains you even when the numbers fluctuate. You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn Recorded at 511 Studios - Columbus, OH (and you can too!) Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVB https://creativecommons.org/licenses/by-nd/4.0/ Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    7 min

  5. JAN 5

    What Your Podcast “Why” Really Is (and Isn’t)

    If you’re struggling with consistency, feeling stuck, or wondering if your show still belongs in your life, this episode will help you find a purpose that’s honest, specific, and powerful enough to carry you forward. Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to help you reconnect with the real reason your podcast matters—both to you and to your listeners. After ten years working with podcasters, I’ve noticed that most of us start out with answers that sound good, like “I want to grow my business” or “I want to build my brand.” But when the excitement fades and the grind sets in, those surface-level reasons just aren’t enough to keep us going. Today, I’ll share a story that illustrates what discovering your real, sustaining “why” feels like. You’ll hear practical advice and questions to help you cut through the noise and get clear on what truly motivates you to keep showing up behind the mic. Subscribe to get my latest content in My Podcast Guy Newsletter Here are three key takeaways that can help any creator rethink their podcast’s purpose: Surface answers won’t sustain you. Saying you want to “help people” or “grow your business” sounds great, but if you’re struggling to show up consistently, your why might be out of date or too fuzzy.Your real why is personal and current. Ask yourself: Why does your show exist today? Who would truly miss it if it were gone, and what would they miss? Getting specific makes your content—and your motivation—more sustainable.Clarity is a game-changer. When you uncover your deeper why (like speaking directly to a past version of yourself or helping someone feel less alone), creative energy and consistency start to flow again. You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn Recorded at 511 Studios - Columbus, OH (and you can too!) Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVB https://creativecommons.org/licenses/by-nd/4.0/ Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    7 min

  6. SEASON 6, EPISODE 202 TRAILER

    Welcome to The Podcast Why

    If you’ve ever felt stuck, inconsistent, or started doubting your show, you’re not alone—and this podcast is for you. Welcome to The Podcast Why—I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting. After more than a decade working behind the scenes with everyone from solo creators to big business podcasts, I’ve learned that the secret to a sustainable show isn’t perfect gear, viral moments, or chasing algorithms. It’s about knowing your “why.” I share what you can expect from each episode: short, focused, and practical ideas to help you reconnect with your purpose, clarify the direction of your show, and make podcasting feel more meaningful and manageable. Every episode includes real stories from my years of podcast consulting and simple reflection questions so you can take action right away. Subscribe to get my latest content in My Podcast Guy Newsletter If you’re ready to go deeper than surface-level advice and build a show that’s aligned and worth the effort, join me for season one. Let’s rediscover your why together and create a more intentional, fulfilling podcasting journey. Hit play—your mic, your listener, and your future self will thank you. You can book a clarity call with me—just head over to My Podcast Guy and look for the Schedule A Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn Recorded at 511 Studios - Columbus, OH (and you can too!) https://creativecommons.org/licenses/by-nd/4.0/ Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVB Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    3 min

  7. 02/03/2023

    The HIGH ROI of Email Newsletters for Podcasters

    Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor. Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience. 1) Strengthen the Relationship Between You and Your Listeners 2) Convert Subscribers to Listeners 3) Share Additional Content with Your Subscribers Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website. Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2026 My Podcast Guy Music from Uppbeat (free for Creators!): https://uppbeat.io/t/qube/fuel License code: A7OWC26WEHPAVQKP This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    3 min

  8. 01/27/2023

    Revised Best Times To Send Your Emails in 2023

    The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans. They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found:  Which day of the week is everyone sending their campaigns?  Email marketers favor Thursday (closely followed by Wednesday) for sending out their campaigns Which day of the week generates the most opens? Thursday is the weekday with the highest open rate in the first 2 hours of sending, closely followed by Monday What time of the day generates the most opens? Most email opens occur between 11AM-12PM, with another peak between 6-7PM and an interesting late-night bump at 2AM (in the sender’s time zone). And more takeaways in this episode. Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website. Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast. Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH. Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Copyright 2026 My Podcast Guy This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    4 min
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About

I help podcasters reconnect with the deeper purpose behind their show, so they can make clear decisions, create from a grounded place, and keep going long past the initial excitement. You didn’t start your podcast to hear your own voice or chase another algorithm. But somewhere along the way, the episodes got harder to make, the ideas stopped flowing, and the doubts started getting louder: “What should I talk about next?” “Does this show even matter?” “Why can’t I stay consistent?” If you’ve ever felt stuck, inconsistent, or quietly guilty about your podcast, The Podcast Why is for you. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Information

  • Creator
    My Podcast Guy
  • Years Active
    2018 - 2026
  • Episodes
    204
  • Rating
    Clean
  • Copyright
    © Copyright 2026 My Podcast Guy
  • Show Website
    The Podcast Why