Seth Farbman on Podcast - From Startup to Stock Exchange

Seth Farbman

Welcome to Seth Farbman on Podcast, “From Start-Up to Stock Exchange”. Seth Farbman is an entrepreneur who has founded multiple companies and has completed several successful exits. Want to relate to the high and low experiences of rejections? What does it take to go from an idea in a basement to managing 120 employees with multiple locations? As someone who has serviced thousands of private and publicly traded companies over 20 years, on this podcast you'll find a winning mix of personal thoughts and professional experiences with a goal to provide practical tools and strategy on topics such as launching and growing a company, marketing and self branding on LinkedIn as well as insights to the going public process on the OTC, Nasdaq and NYSE.

  1. 3d ago

    A Press Release Isn’t Enough Anymore - Ty Hoffer & Dan Milinkovic | Seth Farbman’s Podcast

    FDA approval, a deal with Nvidia, and a stock that still won’t move. In this episode of From Startup to Stock Exchange, Seth Farbman sits down with Ty Hoffer, president, and Dan Milinkovic, director of sales, at Winning Media, a digital investor awareness firm that works with micro and small-cap public companies in the US and Canada.  They discuss why most public companies aren’t doing anything wrong but simply aren’t doing enough to cut through the noise, why a press release alone no longer reaches retail investors, and why investors can need between 5 and 12 touch points before they buy.  They also explain how responsible investor awareness differs from stock promotion, why bankers often advise setting aside roughly 10% of a raise for marketing, what the first 30 days of a campaign look like, and why a do-it-yourself ad campaign rarely scales when big news hits. If you’re a founder, executive, or investor relations lead wondering why good news isn’t moving your stock, or you’re preparing to list and planning your capital markets budget, this conversation is for you. Subscribe to the channel for more conversations on what it really takes to go from startup to stock exchange. Guests Featured in this Episode: Ty Hoffer : https://www.linkedin.com/in/ty-hoffer/ Dan Milinkovic : https://www.linkedin.com/in/dan-milinkovic/ Winning Media : https://www.winning.media/ Chapters: 00:00 Great News, But the Stock Won't Move 02:01 What Winning Media Does and Who It Serves 04:45 Not Doing Wrong, Just Not Doing Enough 11:52 Investor Awareness vs. Stock Promotion 14:57 How Landing Pages Tell the Story 19:19 Why Investors Need 5 to 12 Touchpoints 22:06 Using Marketing for Offense and Defense 28:04 Budgeting: The 10% Rule for a Raise 33:17 What the First 30 Days Look Like 36:16 Why DIY Digital Campaigns Don't Scale Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

    A Press Release Isn’t Enough Anymore - Ty Hoffer & Dan Milinkovic | Seth Farbman’s Podcast
  2. Oct 5

    Going Public Is Only the Beginning - Jason Paltrowitz | Seth Farbman's Podcast

    A $5 billion stock market, and the kind of insight that helps founders avoid becoming a cautionary tale about it. In this episode of From Startup to Stock Exchange, Seth Farbman sits down with Jason Paltrowitz, a cross-border equity and capital markets consultant at Cross Bridge who has worked with companies across more than 40 countries. They discuss what a real secondary market looks like once the IPO hype fades, why the US market isn't one market at all, why late filings are a red flag for investors, and why early-stage companies probably shouldn't be held to the same standard as a company like Microsoft. Jason also explains why he no longer ties himself to any single exchange, structure, or country, and what that independence lets him tell clients that a paid banker often can't. If you're a founder, executive, or investor thinking about going public, or you're already listed and rethinking your capital markets strategy, this conversation is for you. Subscribe to the channel for more conversations on what it really takes to go from startup to stock exchange. Connect with Jason Paltrowitz, Founder & Principal, Crossbridge Advisors LLC LinkedIn - https://www.linkedin.com/in/jason-paltrowitz-a870a91/ Chapters:  00:00 – Trailer 00:40 – Introduction 01:44 – Jason's background 03:51 – Leaving OTC and starting Cross Bridge 09:11 – The biggest misconception about US markets 12:20 – IPO vs. secondary market, and the Mongolia stat 14:24 – The Times Square billboard problem 17:11 – The Kazakhstan airport story 18:02 – Nasdaq and NYSE delisting rules, "lawful but awful" 26:44 – How he picks which companies to work with 30:10 – What separates companies that survive from ones that don't 34:26 – Working with exchanges instead of just issuers 40:00 – His take on 24-hour trading 45:54 – How to reach Jason, and the 7.5% stake he turned down Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

    Going Public Is Only the Beginning - Jason Paltrowitz | Seth Farbman's Podcast
  3. Sep 14

    From App Store to Stock Exchange: Zedge CEO Jonathan Reich | Seth Farbman's Podcast

    On this episode, host Seth Farbman sits down with Jonathan Reich, CEO of Zedge, the publicly traded company behind Zedge Marketplace, the leading platform for mobile phone personalization content including ringtones, wallpapers, app icons, and dynamic wallpapers. Zedge has built a community of around 20 million monthly active users, and Jonathan breaks down how that scale turned into an unexpected new business line: licensing content and building custom data sets for frontier AI models. He shares how the opportunity came about, what makes Zedge's data valuable to AI companies, and where he sees the business heading next. Jonathan also talks through what it's like running a publicly traded company on the NYSE American, the competitive landscape for a personalization platform this size, and what's got him most excited about Zedge's future. If you're interested in how a consumer app scaled to millions of users and found a second act in the AI economy, this is a conversation worth your time. Chapters: 00:00 Cold Open: Episode Highlights 00:48 Welcome & Guest Introduction 01:52 Why the Name "Zedge"? 02:35 What Zedge Does: Marketplace, GenAI Suite & Guru Shots 03:17 The Pivot: Licensing Data to AI Models 05:38 From Ringtones in 2008 to Today 08:17 Jonathan's Journey: Wall Street to Zedge CEO 13:07 Zedge's Innovation Track: Deciding What Gets Built 16:07 Going Public: Advantages & Global Revenue Mix 22:14 Competition, What's Next & Where to Learn More Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

    From App Store to Stock Exchange: Zedge CEO Jonathan Reich | Seth Farbman's Podcast
  4. Sep 3

    AI Is Growing His Team, Not Replacing It - Giorgio R Saumat | Seth Farbman's Podcast

    What does it take to build a healthcare company at the intersection of telehealth, compounding pharmaceuticals, and technology? In our latest episode of Startup to Stock Exchange, host Seth Farbman talks with Giorgio R. Saumat, Chairman & CEO of Earth Science Tech, about his journey from real estate investing into the healthcare industry and ultimately leading a publicly traded company. Giorgio explains how he became involved with Earth Science Tech, how the company has built a vertically integrated healthcare model across telehealth, compounding pharmacies, and its doctor network, and why he believes this approach creates opportunities for long-term growth. The conversation also explores how AI is transforming telehealth operations. While many companies are reducing headcount because of AI, Giorgio shares why his own IT team has grown 4–5x as new technology allows the company to build faster, improve efficiency, and handle growing volumes. Giorgio also discusses expanding the company's geographic footprint, entering the animal healthcare market, and his approach to capital allocation, growth, and building long-term shareholder value. Watch the full conversation to hear Giorgio's perspective on building and scaling a healthcare business in a rapidly changing industry. Connect with Giorgio: LinkedIn: https://www.linkedin.com/in/giorgio-r-saumat-etst/ Chapters: 00:00 — Trailer 00:45 — Meet Giorgio Saumat & Earth Science Tech 02:10 — Building a Vertically Integrated Healthcare Company 04:15 — Expanding Into Animal Healthcare 05:20 — The Telehealth Market 06:40 — From Real Estate Investor to CEO 09:10 — Learning the Healthcare Business 11:35 — What Makes Their Model Different? 17:35 — How AI Is Transforming Telehealth 19:30 — Scaling Across the US 25:25 — What Investors Get Wrong About the Company Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

    AI Is Growing His Team, Not Replacing It - Giorgio R Saumat | Seth Farbman's Podcast
  5. Aug 31

    The Public Company Helping Fight Addiction - Lourdes Felix | Seth Farbman's Podcast

    In this episode, Seth sits down with Lourdes Felix, CEO & CFO of BioCorRx, to discuss what it really takes to build and lead a publicly traded biotech company focused on substance use disorder. Lourdes shares her journey from finance professional to CEO, her 14+ years with BioCorRx, and how the company has evolved from a reverse merger into a drug-development business working on innovative addiction treatment solutions. They discuss the realities of running a public biotech company, from raising capital and managing investor expectations to navigating clinical trials, regulatory development, and the challenge of being pre-revenue. Lourdes also explains BioCorRx’s approach to medication-assisted treatment and the company’s naltrexone implant technology. The conversation also gets personal, exploring the patients and families who have been impacted by the company’s work and what continues to motivate Lourdes after more than a decade in the industry. Finally, Lourdes discusses BioCorRx’s first revenue-generating commercial asset and what could be next for the company. Subscribe for more conversations with founders, CFOs, and advisors shaping today's capital markets. 00:00 — Introducing Lourdes Felix & BioCorRx  01:42 — Building a Company Around Addiction Treatment  03:52 — How BioCorRx Helps People With Addiction  05:59 — From Finance Professional to CEO  07:43 — Balancing Business With Capital Raising  10:43 — From Finance to the World of Biotech  11:50 — Developing BioCorRx’s Naltrexone Implant  15:18 — The Biggest Misconceptions About Addiction  18:26 — The Patients Who Keep Her Going  19:34 — BioCorRx’s First Revenue-Generating Asset & What’s Next  Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

    The Public Company Helping Fight Addiction - Lourdes Felix | Seth Farbman's Podcast
  6. Aug 27

    Being Public Is Harder Than Going Public - Jaylvin Chan | Seth Farbman's Podcast

    The real challenge begins once the company goes public. In this episode of From Startup to Stock Exchange, host Seth Farbman talks with Jaylvin Chan, Executive Director of Astute All Advisory and former CFO of two Nasdaq-listed companies. Based in Malaysia, Jaylvin has seen the IPO journey from both sides: as the executive preparing to go public, and now as the advisor guiding other companies through it. Jaylvin explains why the real challenge for public-company CFOs isn't audits or compliance deadlines, but coordinating global teams across time zones. He also breaks down why companies with plenty of capital still choose to list in the US, using Grab's decision to list on Nasdaq instead of Singapore as an example, and shares his take on the SEC's proposed 24-hour trading day. In this episode: The real biggest challenge for a public-company CFOWhy foreign companies list in the US even without needing the capitalWhat life looks like after the IPO bell ringsHot industries in Malaysia right now (renewable energy, AI, IoT)Jaylvin's advice: don't wait to be perfect🔗 Learn more: astuteall.com 👉 Subscribe for more conversations with founders, CFOs, and advisors shaping today's capital markets. 00:00 Don’t Wait for the Perfect IPO 01:01 From Nasdaq CFO to IPO Advisor  02:40 Preparing Malaysian Companies for Nasdaq  04:10 Why He Chose the U.S. Markets  05:30 The Biggest Challenge of Going Public  08:17 The CFO as the IPO Quarterback  10:57 Why Foreign Companies Choose Nasdaq  13:22 Being Public Is Harder Than Going Public  15:26 Malaysia’s Hottest Growth Industries  21:31 The Future of 24-Hour Trading & Going Public Fast Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

    Being Public Is Harder Than Going Public - Jaylvin Chan | Seth Farbman's Podcast
  7. Aug 25

    IPO Is Not a Liquidity Event, It's a Credibility Test - Sam Van | Seth Farbman's Podcast

    Most founders think going public is a liquidity event, but Sam Van says it's a credibility test. In this episode of Startup to Stock Exchange, Seth Farbman sits down with Sam Van, founding partner at SRO Partners and a former 11 year veteran of the New York Stock Exchange, to unpack why the IPO itself is rarely what sinks a company. It's the 12 months after. Sam shares what he's learned advising companies through the full lifecycle of going public, from 25 to 30 months before the bell rings to the critical first year of trading, including why going public today is less a liquidity event and more a credibility test, what actually separates companies that survive their first year public from those that don't, and how his own journey from NYSE regulator to founder of SRO Partners was born by accident out of client relationships.  He also opens up about SRO's deep ties to Asian capital markets, his personal connection to Vietnam, and his role brokering the NYSE-Ho Chi Minh Stock Exchange relationship. In this episode, you'll learn: - Why most companies don't fail at the IPO. They fail 12 months later - Why going public is a credibility test, not a liquidity event - What it really costs to run a public company (and why capital disappears faster than founders expect) - How Sam evaluates whether a company is ready to go public, 25-30 months out - Why SRO Partners was founded by accident, and what the name actually stands for - How Sam built a career bridging Asian markets and US capital, from Singapore to Vietnam - What founders need to understand about credibility, buy-in, and due diligence before they ever consider the public markets Whether you're a founder, investor, CEO, or simply interested in the journey from startup to public company, this episode offers insights into IPO readiness, capital markets, post-IPO survival, and what it really takes to build a company that lasts beyond the opening bell. 🔔 Subscribe for more conversations with founders and CEOs building the next generation of public companies. Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

    IPO Is Not a Liquidity Event, It's a Credibility Test - Sam Van | Seth Farbman's Podcast
  8. Aug 20

    Going Public Is Just the Beginning - Jay Heller | Seth Farbman's Podcast

    For most, the IPO is the milestone. For Jay Heller, that’s when the real work begins. In this episode of Startup to Stock Exchange, Seth Farbman sits down with Jay Heller, former Head of Capital Markets at Nasdaq, to discuss the lessons he’s learned from overseeing more than 3,000 IPOs and now building a company of his own. Jay shares what separates companies that succeed from those that don’t, why going public is only the beginning, what founders need to understand about investors and the public markets, and why he ultimately left Nasdaq to become CEO of K-Lab.AI, a programmable payment infrastructure company using AI and blockchain to bring greater speed, transparency, and accountability to payments. In this episode, you'll learn: What Jay Heller learned from overseeing more than 3,000 IPOsWhy the IPO is only the beginning, not the finish lineWhat separates companies that succeed in the public markets from those that don'tWhy Jay left Nasdaq to become CEO of K-Lab.AIHow K-Lab.AI is using AI and blockchain to transform payment infrastructureWhy strong teams, clear roadmaps, and investor alignment matter when building a public companyWhat founders need to understand about delivering on their promises once they enter the public marketsWhether you're a founder, investor, CEO, or simply interested in the journey from startup to public company, this episode offers insights into IPOs, capital markets, leadership, and what it really takes to build a company for the long term. 🔔 Subscribe for more conversations with founders and CEOs building the next generation of public companies. Connect with Jay: LinkedIn: https://www.linkedin.com/in/jay-heller-345a033/ Chapters: 00:00 - Trailer  00:01:00 - Introduction of Jay Heller & K-Lab.Ai Overview  00:02:39 - How K-Lab.Ai Solves Supply Chain Friction  00:05:05 - Market Focus: Expansion in the US & Latin America  00:07:12 - Why Jay Heller Left Nasdaq to Become CEO  00:12:17 - The True Meaning of the Nasdaq Bell Ceremony  00:13:42 - Key Traits of Successful Public Companies  00:16:10 - The Origins & Evolution of K-Lab.Ai  00:18:52 - Navigating Government Contracts & White House Meetings  00:23:00 - What Makes an Effective CEO Across Different Industries  00:26:12 - Fundraising & Building the Ideal Cap Table Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1

    Going Public Is Just the Beginning - Jay Heller | Seth Farbman's Podcast
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About

Welcome to Seth Farbman on Podcast, “From Start-Up to Stock Exchange”. Seth Farbman is an entrepreneur who has founded multiple companies and has completed several successful exits. Want to relate to the high and low experiences of rejections? What does it take to go from an idea in a basement to managing 120 employees with multiple locations? As someone who has serviced thousands of private and publicly traded companies over 20 years, on this podcast you'll find a winning mix of personal thoughts and professional experiences with a goal to provide practical tools and strategy on topics such as launching and growing a company, marketing and self branding on LinkedIn as well as insights to the going public process on the OTC, Nasdaq and NYSE.

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