The Retail Podcast - DeathGround | Marketing and Small Business Advice Mason on Business

Ever wondered what keyword difficulty really means? You may have seen the phrase low competition keywords or keyword difficulty on tools like Semrush, Ubersuggest and Ahrefs and not been totally sure what level of keyword difficulty you can tackle. This toolbox tip seo episode will get straight to the point.

How much does keyword difficulty matter?

TLDR: Not as much as you think. 

In this 'What does keyword difficulty mean' SEO toolbox tip, I break down what it is, how to use it and when it doesn't really matter.

If you want to find out more how I can help you with my own professional keyword research services, hit that link and check me out online.

Thanks for listening!

How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard?

As someone who both DOES Search Engine Optimisation for my own businesses and others - and has hired for it - I know how to recruit wrong.

Fortunately... I also know what to look for now.

Here's my take on what you should be looking for and for those who didn't want to ask - what SEO even really is.

SPOILER ALERT: It's not just downloading an app or completing the 'SEO box' on Shopify product descriptions.

The best SEO work is a lot more involved and sometimes incredibly slow-paced, data entry work. So anyway, without padding this description out too much so I can slip in a cheeky off-page SEO backlink, here's how to hire an SEO agency.

Where next? | How To Speed Up a Shopify Store

What is involved in SEO?

SEO includes 4 key areas, which I am going to cover:


User Experience
Technical SEO / Page Performance
On-Page SEO
Off-Page Linking/PR

How does this all relate to retail?

Well, ranking well locally means footfall through your door over a competitor's retail location. Clicks to bricks as it's known. Secondly, if you sell products online, or want to, search engine improvements are vital to make your presence become known. Here are this shopkeeper's tips to help you keep that traffic flowing and how to hire an SEO agency.

Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify site, tune in.

In this Deathground Retail Podcast, we talk 4 key SEO tips you should be doing even before you hunt out an external Organic Marketing company. There are some issues with how their site is structured for you, and for some, it's often a little late once you're up and running. So use, these 4 tips to improve your SEO on Shopify.

If you want to read our blog on the show with a bit more info, check out our How to do SEO on Shopify Guide. We even made a video on how to do a silo on Shopify.

Who is Deathground Marketing?

Deathground is an organic marketing agency that specialises in SEO, customised email marketing, reconversion of existing customers offline or online, and word of mouth strategy. We started our retail experiences on a shoestring so we know you may be in the same boat. These are the tips that grew us to a multi-million annual revenue business group.

We know retail well.

Check out our 6 minute SEO Challenge: https://www.landpage.co/6-minute-seo

5 Easy Ways Your Offline Shop Can Beat Online Competition 

If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media. 

The reality is much more nuanced than that. In truth one statement can't talk about an entire spread of industries.  Are convenience tobacco stores going out of business because of Amazon? Hell no. High quality, amazing experiences, with impeccable branding will always resonate with consumers. Not all consumers, but the ones you probably want.  

In this podcast I talk (From experience) 5 simple and easy ways you can take the battle to the online competitors and win. So give me 28 minutes of your time and I will give you a ton of tested methods you can apply starting today. In fact right after you share and subscribe to this podcast.  This is a core part of what we do at Deathground as a Retail Consultancy Agency.

It's been a while since I added a new episode to the retail podcast, but I am back, I just will be a little less demanding on myself to produce so many episodes.  Retail tips in the form of podcast don't seem to trickle down to audio platforms. Well certainly not anything you don't already know. But where our business straddles online and offline, I am able to see what works and what obvious tricks are being missed. 

If you worry about your business being taken over by an online competitor, breath easy. I've got some easter eggs for you. so that's it, this is the Mason on Business show, the retail podcast that helps you beat the odds. This episode was sponsored by SEO Fairy - simple and affordable SEO advice for SMEs. If you are looking for a local SEO agency or an SEO consultant that doesn't cost the earth - hit them up. #retail #marketing #seo

How to build Backlinks the easy way is my golden hack tip right now. I run my own businesses including my CBD shop https://CBDStar.co - and sometimes you have to learn to do something yourself. So if you run a business that has a website and you have read about backlinks and want to know how to get more, then this podcast is bang on the 💰. Having been scammed myself this month by an outright marketing and PR scammer - I had to get back on my SEO wagon and master some tasks myself. In this episode I talk about how to get backlinks with very little effort, simply by leveraging the work others are already paying for. It's 💯 legit and it's very easy to do.

Seven habits of successful people is the topic of our high performance habit podcast and this is part 2. I spent the evening with dietician and instagram advisor @thenutriguy where we shared our top tips for improving your output in life and work. 

They often say successful people have a set of disciplines or daily habits they follow each day without fail and we took the time to share those we conduct ourselves. Recently I have spent a few months devoting to improving my health, my work and my wellbeing and this is what we cover today.

If you want to get on in the workplace, improve your health or learn a new skill, you may find this podcast of real value. If nothing else, have another glass of water, cos this one goes deep.

I put these MOBshow Mason on business podcasts out as a hobby really. I have enjoyed learning to record and edit audio, but I also see the value in contemplative learning to improve what I do on a day to day basis. I'm a jack of all trades (well a few) and master of absolutely zero. But I do like guinea pigging to see what works.

If you enjoyed this podcast don't forget to jump on instagram and thank @thenutriguy for his input.

You can find me on there @the_mobshow come say hi.

Seven habits of successful people!