The Ryan Sullivan Show

Ryan R. Sullivan
  • 5.0 (26)
  • MARKETING
  • UPDATED WEEKLY

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

  1. 3D AGO

    How to Sell ANY Service Online When You Have 0 Followers

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Followers don’t pay you. Clients do. I’m breaking down why follower count is one of the worst metrics to track if you actually want to make money from your content. Instead of chasing attention, I’m showing you the sales and marketing numbers that actually matter, how to use your best past clients to shape your positioning, and why specificity is what turns content into leads. If you’re a service business owner creating content online, this is the shift that makes everything simpler: stop trying to attract everyone and start creating for the people most likely to buy. 📌 Jump In Here: 0:00 - Why followers are the wrong metric 1:05 - Why big audiences don’t always mean big money 1:47 - The system you need instead 2:05 - Why specificity sells 3:25 - Clear positioning creates clear next steps 4:03 - Marketing metrics to track 5:04 - Sales metrics every service business needs 6:09 - How to identify your best-fit clients 7:19 - Turning client situations into content 8:13 - How Script Science helps you create client-attracting content __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    10 min
  2. Is Podcasting Worth It? The $20M Investor’s Uncut Truth, featuring Mustafa Ladha

    MAY 11

    Is Podcasting Worth It? The $20M Investor’s Uncut Truth, featuring Mustafa Ladha

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script If you’ve ever thought about starting your own podcast, this episode is for you. I sat down with Mustafa, founder of MyFinJourney, to break down what it actually looks like to build a podcast as a busy business owner. Mustafa has helped investors earn more than $20 million in passive real estate distributions, but this conversation is not about real estate. It’s about the podcast he built, why he started it, what he wanted it to do, and whether it has been worth the time, money, and effort. We talk about podcast saturation, imposter syndrome, choosing a format that actually fits your personality, building a team, staying consistent, and why the goal of a podcast does not always need to be direct monetization. We also get into how podcasting can create trust, credibility, better conversations, speaking opportunities, and long-term business value, even when the ROI is not obvious in the first year. If you’re a founder, advisor, investor, or business owner who has been waiting for the “right time” to start a podcast, this episode gives you a grounded look at what it really takes and why starting messy may be better than waiting forever. 📌 Jump In Here: 0:00 - Should you start a podcast? 1:30 - Why Mustafa started My Fin Journey 4:23 - Starting in a saturated market 11:01 - Choosing the right podcast format 17:12 - Who should not start a podcast yet 20:47 - Audience size vs. audience value 26:34 - Managing the podcast production 32:09 - Building trust and credibility 43:04 - Why Mustafa hired Podcast Principles 53:06 - Was it worth it? __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    53 min

  3. MAY 4

    Digital Marketing for Financial Advisors: Exact Playbook to Stop Guessing and Start Generating Clients Online

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Financial advisors love to ask if podcasting is too saturated. But financial advising is saturated. Social media is saturated. That can’t be the reason you don’t start. In this episode, I talk about how advisors can use podcasting, LinkedIn, and AI to build trust, start more conversations, and create a marketing system they actually own. Because podcasting is not magic. AI is not magic. Posting is not magic. But conversations still convert. 📌 Jump In Here: 0:00 - Why saturation is the wrong question 1:41 - Should advisors start a podcast? 3:17 - The 3 podcast formats to test 5:04 - Why AI cannot replace real conversations 6:52 - How Ryan uses AI for podcast prep 11:19 - Can podcasting generate leads? 18:10 - Building marketing you actually own 25:47 - What advisors need to start creating content __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    40 min
  4. YouTube Shorts Strategy: Everything You Need to Know and Nothing You Don’t

    APR 28

    YouTube Shorts Strategy: Everything You Need to Know and Nothing You Don’t

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script YouTube Shorts are not about becoming a YouTuber. They’re about making the advice I’m already giving easier to find. In this episode, I’m talking with Jack about why short-form video can work so well for business owners, especially if you’re already answering client questions, recording podcasts, taking Zoom calls, or showing up on other people’s shows. We break down how Shorts can keep getting views long after you post them, why LinkedIn is still only one small corner of the internet, and how to start creating clips without scripting every word or turning your content into a corporate ad. We also get into the practical side of this: batching content, repurposing what you’re already doing, dealing with compliance, and why logos and hard CTAs usually hurt more than they help. The big takeaway is simple: if you’re already making short-form content, there’s almost no reason not to put it on YouTube too. 📌 Jump In Here: 0:00 - Why YouTube Shorts matter 1:12 - Shorts that keep getting views 2:43 - Content as a compounding asset 3:32 - How to start making Shorts 4:03 - Batching once a month 5:36 - Repurposing podcasts and guest spots 7:08 - Recording the advice you already give 8:33 - Using questions to create clips 11:46 - The compliance question 13:35 - Turning transcripts into scripts 16:59 - Speaking compliance’s language 18:01 - Should you use logos? 21:12 - CTAs in short-form content 24:08 - How Shorts fit into the bigger funnel 25:56 - YouTube as a reach amplifier 27:22 - Content creation as a skill 28:57 - Script Science and getting started __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    28 min
  5. Exposing the Diary of a CEO: How Steven Bartlett Tricked Us into thinking He’s Successful

    APR 20

    Exposing the Diary of a CEO: How Steven Bartlett Tricked Us into thinking He’s Successful

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Diary of a CEO might look like a business podcast on the surface, but I think it’s really something very different. In this episode, I break down the biggest contradictions behind Steven Bartlett’s brand, from the gap between the show’s title and its actual content to the way vulnerability, authority, and influence get packaged for mass appeal. I also get into the difference between content that feels profound and content that’s actually useful, and why some of the biggest podcasts in the world may be built more to keep your attention than to help you take action. 📌 Jump In Here: 0:00 - Steven Bartlett critique begins 0:33 - Irony #1: It’s not really about being a CEO 3:04 - Irony #2: It feels deep, but lacks takeaways 6:01 - Irony #3: Honesty, vulnerability, and ad controversies 8:26 - Is the podcast actually helping you? 9:35 - More podcast guru breakdowns coming next __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    10 min
  6. This is How Many Podcast Downloads You Need to Make Money

    APR 13

    This is How Many Podcast Downloads You Need to Make Money

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script I think one of the biggest podcast myths out there is that you need huge download numbers before you can make any money. In this episode, I break down what actually matters, why sponsors are not always the best path, and how niche podcasts can generate real revenue with a much smaller audience. I also get into why downloads alone do not tell the full story and why building an owned audience matters so much if you want your podcast to become a real business asset. 📌 Jump In Here: 0:00 - How many downloads do you really need? 0:44 - The truth about sponsorship numbers 2:25 - Why niche podcasts can make more money 4:03 - Why downloads alone are misleading 6:09 - The real ways podcasts generate revenue 7:17 - Script Science and wrap-up __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    9 min
  7. I Released 1 Podcast Episode Per Week for 28 Months. Here Are the Final Results

    APR 6

    I Released 1 Podcast Episode Per Week for 28 Months. Here Are the Final Results

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script After 200+ weekly episodes in a row, I’ve learned that podcasting is less about going viral and more about consistency, clarity, and creating something that actually supports your business. In this episode, I break down what worked, what didn’t, and what I’d do differently if I were starting over today. I also talk through the difference between a business podcast and an influencer podcast, why traction takes time, and how strategy and strong calls to action can make the whole thing work a lot better. 📌 Jump In Here: 0:00 - 3 years of weekly podcasting 0:36 - Why podcasting doesn’t make you money 2:52 - Why podcasting won’t make you famous 4:22 - What actually happens in the first year 6:15 - What I’d do differently __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    11 min
  8. The Best LinkedIn Lead Generation for Professional Services: Profile, Content, and Outbound Strategy

    MAR 30

    The Best LinkedIn Lead Generation for Professional Services: Profile, Content, and Outbound Strategy

    🎬 Ready to record your first video? Steal my free script and title ideas below. https://mailchi.mp/podcastprinciples.com/script Most people do not have a LinkedIn content problem. They have a conversion problem. In this episode, I walk through the 3 mistakes that stop LinkedIn from producing actual leads: a profile that doesn’t speak to the right prospect, content that doesn’t reinforce the offer, and a lack of direct outreach. If you sell professional services and want LinkedIn to turn into conversations, calls, and clients, this will help you fix the parts that matter most. 📌 Jump In Here: 0:00 - Why LinkedIn isn’t bringing in leads 0:22 - My background on LinkedIn 1:08 - Mistake #1: Your profile 2:25 - Pain vs. growth 3:40 - Mistake #2: Your content 4:27 - Why comments matter more than posts 6:34 - Mistake #3: You’re not sending DMs 8:18 - The real marketing metric 9:23 - Why followers don’t matter 10:45 - The 3-part LinkedIn framework 11:29 - What to post if you’re stuck 12:34 - Final takeaway __________________________________________________ 👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop

    13 min
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5
out of 5
26 Ratings

About

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

Information

  • Creator
    Ryan R. Sullivan
  • Years Active
    2018 - 2026
  • Episodes
    200
  • Rating
    Clean
  • Copyright
    © PodcastPrinciples.com
  • Show Website
    The Ryan Sullivan Show