414 episodes

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,300,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

Sweathead, A Strategy Podcast Mark Pollard

    • Business
    • 4.8 • 79 Ratings

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our fifth year and have surpassed 1,300,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.

You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

    750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe

    750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe

    Tahaab Rais has won over 750 top-tier regional and global awards across Cannes, Effies, One Show, D&AD, Jay Chiats, Andy's, Clios, LIA, New York Festivals, WARC, Loeries, Dubai Lynx, among others, including a record of 340+ Effies.
    He's the MENAT CSO of Publicis Groupe. That's Middle-East-North-Africa-and-Turkey, a region with hundreds of millions of people in it.
    Some conversations I feel at home in. And this is one of them.
    In this interview, we discuss the ingredients that go into an agency being able to do award-winning work. We discuss the obvious stuff (like working with exceptional people) as well as the stuff that's only obvious when you no longer have it (like agency leadership that will fight for your ideas).
    We also discuss a campaign his team and client have been winning awards for lately: “James Jefferson: A Fraudster, Created by a Bank, to Reduce Financial Fraud” for Emirates NBD.
    You can find Tahaab here: https://www.linkedin.com/in/tahaab/
    **
    🔥 Strategy classes: http://www.sweathead.com
    ✉️ Newsletter: http://eepurl.com/dscjW5
    📸 Instagram: http://www.instagram.com/sweathead
    🔊 Other links: https://znap.link/sweathead
    Sweathead is a support group for strategists and account planners around the world.
    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 47 min
    5 Insights About Insight Hunters, According To You (Plus A Free Deck)

    5 Insights About Insight Hunters, According To You (Plus A Free Deck)

    In this episode, we look at five insights about insight hunters as suggested by strategists.

    You can find the deck here: https://bit.ly/insighthunters

    **
    THIS WEEK ONLY:

    You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Words".

    You can find out about our membership at http://www.sweathead.com.

    We'll be announcing tens of events and masterclasses in 2023 soon.

    If you enjoy this episode, please share it with a friend and give it a kind review.

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 24 min
    Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC

    Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC

    You can find this episodes on Instagram @markpollard.

    You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Words".

    You can find out about our membership at http://www.sweathead.com.

    We'll be announcing tens of events and masterclasses in 2023 soon.

    If you enjoy this episode, please share it with a friend and give it a kind review.

    **

    🔥 Strategy classes: http://www.sweathead.com

    ✉️ Newsletter: http://eepurl.com/dscjW5

    📸 Instagram: http://www.instagram.com/sweathead

    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 39 min
    Gold Effie Case Study: Pagoda's "Put the Egg Rolls in!" - Eden Swanson, Carmichael Lynch for Schwan's Consumer Brands

    Gold Effie Case Study: Pagoda's "Put the Egg Rolls in!" - Eden Swanson, Carmichael Lynch for Schwan's Consumer Brands

    Eden Swanson is Group Planning Director at Carmichael Lynch in Minneapolis. Her team picked up a Gold Effie in 2021 as well as a bronze in the Connection Strategy category of the 2022 Jay Chiat Awards.

    At its simple, communications planning (or, "connection planning"), seeks to reach its audience where they spend time and in ways that work for the channels in which they spend time as well as for the brand. However, where comms planning really comes to life is when the campaign idea and how the brand turn up rub off on each other, channeling the same theme. For instance, if a brand wants to talk about intimacy, it might choose places that desperately need it or that have a lot of it. This can make the campaign more effective.

    In this episode, Eden takes us through the handful of key decisions that led to this effective campaign. The decisions each pushed back on the original brief. They challenged the original audience focus, the message, and the channels the client expected to use.

    You can find Eden here: https://www.linkedin.com/in/edenswanson/

    **

    🔥 Strategy classes: http://www.sweathead.com
    ✉️ Newsletter: http://eepurl.com/dscjW5
    📸 Instagram: http://www.instagram.com/sweathead
    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world. 

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 33 min
    Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith

    Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith

    Edelman's Amina Colter Jones (SVP, Health), Dinah Douglas (Senior Strategist), and Laura Goldsmith (Head of Strategy, LA) were part of a team that helped The Boris Lawrence Henson Foundation launch a campaign to get attention for black student's mental health challenges. The campaign was called “The Unspoken Curriculum”. It recently picked up Gold in the Healthcare category and an honorable mention for Nonprofit Strategy at the 2022 Jay Chiat Awards. 

    In this episode of Sweathead, we discuss how it came to be–from why the campaign was needed to how the team arrived at their approach as well as the involvement of their clients.

    You can see the campaign here: https://borislhensonfoundation.org/unspoken/

    Amina Colter Jones (SVP, Health): https://www.linkedin.com/in/amina-colter-jones-94545512/
    Dinah Douglas (Senior Strategist): https://www.linkedin.com/in/dinahdouglas/
    Laura Goldsmith (Head of Strategy, LA): https://www.linkedin.com/in/lauraseidengoldsmith/


    **

    🔥 Strategy classes: http://www.sweathead.com
    ✉️ Newsletter: http://eepurl.com/dscjW5
    📸 Instagram: http://www.instagram.com/sweathead
    🔊 Podcast & other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 40 min
    The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin Lewis, John Long

    The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin Lewis, John Long

    British Airways has just launched a new positioning "A British Original" and a new campaign "Every Reason You Fly". The campaign breaks conventions by focusing on small moments that happen because of travel in their 15-second ads as well as the real reasons people travel. 

    Part of the campaign involves 500 ads which feature three radio checkboxes and the words "Business" and "Leisure" then a third set of words showing the real reason someone is traveling, such as "Because the weather sucks" and "Remission".

    The campaign was made by the profuse Uncommon Creative Studio with MG OMD handling media.

    It's one of those campaign that has excited agency folk with industry writer Tim Nudd declaring "British Airways' New Ads Will Make You Love Copywriting Again". However, the campaign has also come in for criticism from the marketing effectiveness community and some experienced marketers.

    I wanted to use the campaign as a way to bring both sides of the house together to discuss why some people love this work and why others think it won't work. Since 2020 especially, online discussions about advertising have often and quickly become toxic with people speaking over, around, and beyond each other.

    So I brought together Colin Lewis and John Long to hear their perspectives.

    Colin Lewis has spent over a decade marketing travel brands such as Thomas Cook, Stobart Air, City Jet, and flybmi. The travel tech company he last worked at has sold over $1B of British Airways tickets. And he has strong opinions about what works with travel marketing.

    John Long is ECD at LG’s in-house agency as well as the former global head of creative for The Economist and an ECD at Ogilvy NY. He recently shared a Twitter thread comparing old advertising to recent digital advertising that stoked strong reactions and he's worked on the Southwest Airlines brand. 

    You can find Colin here: https://twitter.com/colinalewis

    John is here: https://twitter.com/janthonylong

    The new British Airways campaign is here: https://www.lbbonline.com/news/there-are-over-500-unique-reasons-to-fly-in-british-airways-unique-campaign

    You can listen to a Sweathead interview with Lucie Jamieson, Co-Founder of Uncommon here: https://podcasts.apple.com/us/podcast/what-if-you-could-make-an-agency-from-scratch-lucy/id1370723809?i=1000472372492

    **

    🔥 Strategy classes: http://www.sweathead.com
    ✉️ Newsletter: http://eepurl.com/dscjW5
    📸 Instagram: http://www.instagram.com/sweathead
    🔊 Other links: https://znap.link/sweathead

    Sweathead is a support group for strategists and account planners around the world.

    We host conferences, online courses, live events, and podcasts. We also train companies.

    • 50 min

Customer Reviews

4.8 out of 5
79 Ratings

79 Ratings

L. Hephay ,

Thank you!

Inspirational, informative, and entertaining. Excellent podcast!

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful podcasts that I have ever come across! Mark does such a great job of sharing his wisdom and I love how he leads meaningful conversations with guests who bring so much experience to the table. Highly recommend checking this show out - you won’t be disappointed!

apodcastreview ,

Calling All Thinkers

If you’re currently a Strategist looking to refine your craft. If you’ve ever thought, hey, Strategy sounds interesting but like, what’s all this nonsense about insights and tension? If you have nothing to do with Strategy but have a brain and have wondered what to do with all the thoughts, feelings and words that bounce around inside you. Well then, Sweathead is for you. Mark has had a major influence on me, on the Strategy team I lead, and even friends who work in entirely different fields but have been seriously moved to near tears by Mark’s vulnerability and sincerity (true story). Seriously recommend.

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