Abianne Falla used to see the native holly shrub as a pesky invasive on her family's Texas land, until the 2011 drought highlighted its resilience: it was the sole green survivor. Yaupon (Ilex vomitoria) is North America's only caffeinated plant, though its roots as a ceremonial brew in Gulf Coast indigenous societies have been suppressed by colonial forces and lost to commercialization. As a member of the Chickasaw Nation, Abianne became interested in yaupon and crafted a variety of flavor profiles in her home roasting experiments, which she grew into her company, CatSpring Yaupon. Abianne harnesses yaupon for regeneration, harvesting on 500 acres while restoring degraded grasslands, boosting biodiversity by 70% and soil carbon by 7%, and fostering balanced ecosystems through grazing. Abianne's organic, wild-harvested model turns a 20-million-acre nuisance into sustainable income and regenerative opportunities. In this episode, John and Abianne discuss: Yaupon's drought resilience and its takeover of Texas savannas. Its balanced caffeine mix for crash-free, joyful energy, plus anti-inflammatory benefits. Reviving indigenous traditions with cultural care in branding. Turning "weeds" like yaupon or kudzu into crops via history, AI, and observation. Building a new category from markets to multi-channel sales. The market potential for local, climate-resilient caffeine amid global shifts. Additional Resources To learn more about Cat Spring Yaupon, please visit: https://catspringtea.com/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture. AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most. AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com
