ONLINE MARKETING FOR DOCTORS PODCAST

Online Marketing For Doctors
  • 5.0 (11)
  • Management
  • Updated Biweekly

The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

  1. 58m ago

    EP162: AI Slop in Medical Marketing – Why Most Clinics Will Never Be Seen | Online Marketing For Doctors

    In this episode, we break down one of the biggest misconceptions in modern marketing: That AI can replace strategy. With more clinics using AI tools to generate websites, blogs, and ads, the volume of content online has exploded. But visibility has not. Most of that content is never seen. This is what we refer to as “AI Slop” — content that looks polished on the surface but lacks real expertise, depth, and strategic intent. In this episode, we explore why relying on AI alone can actually make your clinic invisible, and what it really takes to stand out in today’s search and AI-driven environment. What You’ll Learn What “AI Slop” is and how to recognise it Why AI-generated content often fails to rank or convert The difference between being visible and being ignored online Why templated websites and AI-built content create a “cheap” perception How patients and AI platforms evaluate trust today What AI can do well — and where it falls short The key elements that actually drive growth for clinics Key Takeaway AI is not the problem. The problem is how it’s being used. At best, AI can help you become as good as your competitors. But if you want to be seen, trusted, and chosen, you need more than automation. You need strategy, structure, and real expertise. If You’re a Clinic Owner Ask yourself: Are you building something that stands out… Or just keeping up with what everyone else is doing? If you’re relying on AI without a clear strategy, you’re likely creating content that will never be seen. Work With Us At Online Marketing for Doctors, we help clinics build: High-converting websites Structured SEO and AEO strategies Scalable patient acquisition systems If you want to position your clinic at the top — not just blend in — get in touch with our team Key Links Mentioned 👉 Related OMD TV & Podcast Episodes: Grow & Scale Your Practice https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/ New Patient Conversion https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/ Online Lead Generation https://onlinemarketingfordoctors.com/video-category/online-lead-generation/ 👉 Book a free strategy session: https://onlinemarketingfordoctors.com/discovery-call-booking/ If you want help identifying what’s broken — and fixing it properly: 👉 Or simply reply to this email marketing@onlinemarketingfordoctors.com and our team will guide you through the next steps Let’s uncover what’s holding your clinic back — and build the systems that move you into the top 1%..

  2. Jul 12

    EP161: The 2 Critical ROI Numbers Every Clinic Owner Needs to Know | Online Marketing For Doctors

    Most clinic owners can tell you how many leads they’re getting. Some can tell you how much they’re spending on ads. Very few can confidently answer whether their people or their marketing are actually performing against industry benchmarks. In this episode of OMD TV & the OMD Growth Podcast, Huyen Truong breaks down the two most important ROI numbers every clinic owner must understand to grow predictably — without guesswork. You’ll learn why relying on surface-level metrics like clicks and cost per lead can be misleading, and how high-performing clinics use productivity-based metrics to scale sustainably. What You’ll Learn in This Episode 1️⃣ Return on Payroll (Your Team Productivity) Why payroll is your largest fixed cost — yet the least analysed The ideal revenue-per-£1 payroll benchmarks for: Hair transplant clinics Cosmetic plastic surgery clinics Aesthetic clinics Ophthalmology and other specialist practices How inefficient staffing structures silently erode profitability Why marketing cannot fix poor utilisation, processes, or productivity 2️⃣ Return on Marketing (Your Growth Productivity) The real ROI benchmarks specialist clinics should be targeting Why “cheap leads” often produce expensive patients ROI expectations by channel: Google Search Meta (Facebook & Instagram) SEO Remarketing How remarketing becomes the highest ROI lever when done correctly 3️⃣ Productivity: The Principle That Ties Everything Together A key insight from Ray Dalio on why productivity is the only sustainable driver of wealth Why adding more staff or more ad spend doesn’t equal growth How elite clinics increase output without increasing complexity Key Takeaway If you don’t know: Your revenue per £1 payroll, and Your return on marketing investment, you’re not managing growth — you’re reacting to it. High-performing clinics stop spending without measuring. They build systems, processes, get the right people in the right seats.    Need Help Fixing What’s Holding Your Clinic Back? If you want help identifying what’s broken — and fixing it properly — reach out to Online Marketing For Doctors for a strategy session, or simply reply to the email you received this from. Your next stage of growth doesn’t happen by chance. It happens by improving productivity — across people, processes, and marketing. Key Links Mentioned 👉 Related OMD TV & Podcast Episodes: Grow & Scale Your Practice https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/ New Patient Conversion https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/ Online Lead Generation https://onlinemarketingfordoctors.com/video-category/online-lead-generation/ How The Economic Machine Works by Ray Dalio   👉 Book a free strategy session: https://onlinemarketingfordoctors.com/discovery-call-booking/ If you want help identifying what’s broken — and fixing it properly: 👉 Or simply reply to this email marketing@onlinemarketingfordoctors.com and our team will guide you through the next steps Let’s uncover what’s holding your clinic back — and build the systems that move you into the top 1%.

  3. Jun 28

    EP160: Why Patients Are Enquiring But Not Booking | Online Marketing For Doctors

    Are enquiries coming in, but bookings are not following? This is one of the most common — and most misunderstood — problems medical clinics face today. In this episode of OMD TV & the OMD Growth Podcast, Huyen Truong explains why this issue is rarely a marketing problem and almost always a system problem. Patients are enquiring. They are interested. They are even filling out forms. But something in the journey between enquiry and consultation is creating hesitation, doubt, or delay. Drawing on 15+ years of experience working with hundreds of medical clinics across Australia, the UK, the US, Europe, and Asia, this episode breaks down the real reasons patients don’t book — and what clinics must fix to close the gap. This episode is especially relevant for: Hair transplant clinics Plastic surgery clinics Ophthalmology clinics High-value medical and healthcare practices What You’ll Learn in This Episode Why your homepage and procedure landing pages are now your first consultation How weak or hidden trust factors silently kill bookings Why the number and quality of reviews matter more than rankings How AI search, Google, and Reddit now influence patient trust The brutal impact of slow response times on conversion rates Why many clinics don’t have a true sales-driven patient coordinator How introducing price too early sabotages bookings Why inconsistent follow-up causes patients to disappear How transactional consultations push patients away Why overseas price comparisons (Turkey, Eastern Europe) win — unless you reframe the conversation Key Insight If patients are not booking, it’s rarely because they don’t want treatment. It’s because something in your system: Creates doubt Adds friction Or delays action Marketing gets attention. Systems convert attention into bookings. Key Links Mentioned 👉 Book a free strategy session: https://onlinemarketingfordoctors.com/discovery-call-booking/ 👉 Related OMD TV & Podcast Episodes: Grow & Scale Your Practice https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/ New Patient Conversion https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/ Online Lead Generation https://onlinemarketingfordoctors.com/video-category/online-lead-generation/ 👉 Related Episode: https://onlinemarketingfordoctors.com/how-uk-us-eu-australia-clinics-can-win-back-patients-lost-to-medical-tourism/  https://onlinemarketingfordoctors.com/how-ai-is-changing-the-way-clinics-attract-and-convert-patients/  https://onlinemarketingfordoctors.com/why-your-enquiries-arent-booking-and-how-to-fix-it/  https://onlinemarketingfordoctors.com/boost-your-consultation-conversion-rate/ https://onlinemarketingfordoctors.com/3-fastest-ways-to-increase-patient-bookings-without-increasing-ad-spend/    Next Steps If you want help identifying what’s broken — and fixing it properly: 👉 Book a strategy session with Online Marketing For Doctors https://onlinemarketingfordoctors.com/discovery-call-booking/ 👉 Or simply reply to this email marketing@onlinemarketingfordoctors.com and our team will guide you through the next steps Let’s uncover what’s holding your clinic back — and build the systems that move you into the top 1%.

  4. Jun 17

    EP159: How He Scaled to a Multi-Surgeon Clinic in 3 Years With Dr. Sepehr Lajevardi Owner and Principle Surgeon of Cosmex | Online Marketing For Doctors

    In this episode, I sit down with Dr Sepehr Lajevardi — a specialist plastic surgeon who built one of the fastest-growing multi-doctor clinics in Australia. In just three years, he scaled from a single-surgeon setup to a nine-surgeon, multi-disciplinary clinic — without relying on aggressive marketing or shortcuts. Instead, he focused on something most clinic owners overlook: Building the infrastructure first. What You’ll Learn This conversation goes beyond marketing tactics. It’s about what actually drives sustainable growth in a modern clinic. We break down: Why specialisation is the fastest way to build trust and referrals How to scale from solo practice to a multi-surgeon operation The role of SOPs, concierge teams, and structured patient journeys Why most clinics fail when they invest in marketing too early without a conversion system  How fast response time (under 5 minutes) changes conversion completely The difference between leads vs. managed patient journeys How AI is being used inside clinics to improve productivity and follow-up The Big Takeaway One idea stood out clearly: Clinics don’t have a lead generation problem. They have a lead management and infrastructure problem. Dr Lajevardi made it very clear: Paid ads come last Systems come first Patient experience drives everything This aligns directly with what I’ve shared in previous episodes: #94: One Thing to Boost Your Consultation Conversion Rate by Over 300% #90: Why SOPs and Business Systems Are Great Investments For Your Practice #103: Why Patients Pick Your Competitor (and How to Change That)  #106: The Three Roles Every Medical Clinic Owner Must Master — And Why Most Surgeons Get Stuck as Technicians  If your backend systems aren’t strong, more leads won’t fix your growth — they’ll just expose the gaps faster. Connecting This to the Bigger Picture This episode also ties closely to the framework I outline in my book: 📘 Fully Booked Where we talk about: Building a predictable patient acquisition system Aligning marketing with operations Creating a clinic that scales without chaos Who This Episode Is For Clinic owners stuck at the “busy but not scalable” stage Surgeons looking to grow beyond a solo practice Teams struggling with lead conversion and patient flow Anyone considering scaling but unsure what comes first Final Thought If you take one thing from this episode: Don’t scale your marketing until your systems can handle growth. That’s how you build a clinic that doesn’t just grow — but compounds.

  5. Jun 1

    EP158: How UK, US, EU & Australia Clinics Can Win Back Patients Lost to Medical Tourism | Online Marketing For Doctors

    Medical tourism is no longer a fringe trend — it’s a global, highly competitive industry. Each year, more than 1.5 million people travel to Turkey for medical procedures, with hair transplants and cosmetic surgery driving a significant share of that volume. Istanbul alone is home to over 1,000 hair transplant clinics, alongside hundreds of cosmetic and plastic surgery clinics — all competing aggressively for the same international patient. In this episode of OMD TV & the OMD Growth Podcast, Huyen Truong breaks down: Why Turkey became the global hub for medical tourism How extreme competition forces clinics into price wars Why UK, EU, US and Australian clinics lose when they try to compete on price And most importantly — how Western clinics can win patients back without discounting or destroying margins This episode builds on insights from Video #84 / Podcast #132 – Why Are Turkish Clinics So Good at Selling & Dominating Medical Tourism, and goes deeper into strategy, positioning, patient psychology, and long-term competitive advantage. If you run a hair transplant clinic, plastic surgery practice, or aesthetic clinic — and you’re losing patients to overseas options — this episode will change how you think about competition. What You’ll Learn in This Episode How competitive the Turkish medical tourism market really is (with real numbers) Why price is always the first battleground in overcrowded markets Why lowering your price is the fastest way to lose long-term How to reposition your clinic around total value, safety, and continuity of care How to structure consultations so price becomes the outcome — not the entry point How to compete on experience, authority, and long-term patient relationships Why education beats fear, and strategy beats discounts Key Links Mentioned 👉 Book a free strategy session: https://onlinemarketingfordoctors.com/discovery-call-booking/ 👉 Related OMD TV & Podcast Episodes: Grow & Scale Your Practice https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/ New Patient Conversion https://onlinemarketingfordoctors.com/video-category/new-patient-conversion/ Online Lead Generation https://onlinemarketingfordoctors.com/video-category/online-lead-generation/ 👉 Related Episode: Why Are Turkish Clinics So Good at Selling & Dominating Medical Tourism https://onlinemarketingfordoctors.com/why-are-turkish-clinics-so-good-at-selling-dominating-medical-tourism/ Next Steps If you want a clear, ethical, and sustainable strategy to compete with medical tourism — without racing to the bottom on price: 👉 Book a free strategy session at onlinemarketingfordoctors.com 👉 Or email marketing@onlinemarketingfordoctors.com

  6. May 18

    EP157: SEO & AI Search in 2026: Critical Changes You Need to Know | Online Marketing For Doctors

    Search is changing again — but this time, it’s not just another algorithm update. In this episode of OMD TV & the OMD Podcast show, Huyen Truong breaks down what SEO and AI-driven search will look like in 2026, and why traditional ideas of rankings, clicks, and traffic are no longer enough for medical practices. AI search engines are now interpreting, summarising, and answering patient questions directly — often before a website is ever visited. This episode explains why that shift doesn’t reduce the importance of your website, but instead changes its role. You’ll learn how AI search systems decide which clinics to trust, why authority now outweighs content volume, and how medical practices can adapt without sacrificing compliance, accuracy, or patient trust. This episode is essential listening for doctors, surgeons, and clinic owners who want to stay visible, credible, and competitive as AI reshapes how patients search for healthcare. What You’ll Learn: Why “zero-click” search is becoming the norm in healthcare How AI decides which clinics it trusts and references Why authority and clarity matter more than rankings The role of AI Overviews in patient discovery How SEO is merging with brand trust and reputation Practical steps clinics can take now to prepare for 2026 Who This Episode Is For: Doctors, surgeons, practice owners, and clinic managers who want to future-proof their patient acquisition strategy in an AI-driven search environment. Next Steps: 👉 Book a free strategy session at onlinemarketingfordoctors.com 👉 Or email marketing@onlinemarketingfordoctors.com  #medicalSEO #AIsearch #healtcareSEO

  7. May 3

    EP156: 5 Simple Changes to Your Home Page That Will Skyrocket Patient Conversions | Online Marketing For Doctors

    In today’s episode of the OMD TV & Podcast, we’re diving into the most critical element of your clinic’s website: your home page. This often-overlooked page is crucial for converting visitors into patients. Did you know that 53% of mobile users will abandon your website if it takes more than 3 seconds to load? A slow homepage could cost you valuable patients right from the start. But more than just speed, there are a few simple changes you can make to your homepage to skyrocket conversions. In this episode, we’ll walk through 5 key changes that will make your homepage not only stand out but actively guide visitors to take action. We’ll cover: Crafting the perfect one-liner that instantly communicates value to your visitors Building trust with real testimonials, before-and-after photos, and authentic patient experiences Clear calls to action that lower the barriers to commitment The power of WhatsApp live chat to boost conversion rates by up to 300% Highlighting your key services with a focus on benefits, not just features This episode is packed with actionable insights and examples you can implement immediately to improve your clinic’s online conversion rate. Resources Mentioned in the Episode: Nuttorn Hair Centre landing page Delta Clinics UK breast enlargement page British Face Clinic homepage Clinica Pogany homepage Pall Mall Medical homepage Eagle Eye Surgeons homepage   Book a free strategy session at: 👉 onlinemarketingfordoctors.com Email us: 👉 marketing@onlinemarketingfordoctors.com #medicalwebdesign #healtcareSEO #medicalSEO

  8. Apr 6

    EP155: What Top 1% Medical Clinics All Have in Common | Online Marketing For Doctors

    In this episode, Huyen reveals the core characteristics and systems that the highest-performing medical practices consistently implement — regardless of their specialty, size, or country. You’ll learn: Why elite clinic owners know their numbers intimately How the right patient coordinator can dramatically increase procedure bookings What high-performing clinic websites always include Why social media engagement now drives patient trust The crucial role of Managerial leadership inside successful clinics Why retention — both patient and staff — is a massive growth predictor This episode combines 14+ years of hands-on work with clinics across Australia, the UK, USA, Europe, and Asia — delivering a clear roadmap for any clinic wanting to scale sustainably. If you want to grow your clinic with predictable patient flow, stronger online visibility, and a more leveraged business model, this episode is essential listening. Book a free strategy session: onlinemarketingfordoctors.com Connect with us: marketing@onlinemarketingfordoctors.com

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The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.

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