Marketing Strategy Academy with Jen Vazquez

Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
  • 5.0 (55)
  • Marketing
  • Updated Weekly

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

  1. 3d ago

    338 | How to Batch Content for Every Platform Including Pinterest in One Hour a Week

    Send us Fan Mail If you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp. I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour. In this episode, I cover: What content batching actually means (hint: it's NOT a month of posts in one day) How to pick your core content: blog, YouTube, or podcast The 10-minute weekly email that comes straight from your core content Why five Pinterest pins from one piece of content keeps you visible for five weeksThe Canva resize trick that turns pins into Instagram carousels in two extra clicks How lead magnet pins grow your email list on repeat The tools you need (and the ones that are totally free)ALL THE LINKS HERE: https://jenvazquez.com/content-batching-in-one-hour/ Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    12 min

  2. Jul 2

    337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients

    Send us Fan Mail You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later. In this episode: Why Pinterest is a search engine, not social media, and what that means for how long your content actually worksThe real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pinPinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discoveryWhat Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combinedWhy the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays offThe simple batching system that gets a pin out every day without Jen doing daily workALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/ Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    8 min

  3. Jun 25

    336 | iPhone Brand Photos That Actually Convert Browsers Into Buyers

    Send us Fan Mail You've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing. Topics covered: Why iPhone photos sometimes outperform expensive professional shootsThe mindset shift from "pretty photos" to "converting photos"How to set up every shot for conversion, not just aestheticsThe iPhone camera settings that create a professional lookWhy planning for use BEFORE you shoot changes everythingWhere to place text space and how to think about vertical vs. horizontal orientationHow Jen's brand photography sessions are built around visual strategy, not just a pretty galleryALL LINKS MENTIONED: https://jenvazquez.com/iphone-brand-photography/ Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    8 min

  4. Jun 18

    335 | Pinterest Foundations Every Course Skips That Are Costing You Traffic

    Send us Fan Mail You're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation — and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful Pinterest account has that almost nobody teaches.  In this episode, we cover: Why Pinterest is a search engine — not social media — and why that changes everythingHow board names (not board covers) affect your search rankingWhat your Pinterest profile needs to say to attract your ideal clientThe difference between poetic pin descriptions and commercial intent keywordsThe one metric almost everyone is tracking wrong — including Pinterest expertsHow one client tripled her traffic in two weeks just by fixing her foundationALL THE LINKS: https://jenvazquez.com/5-pinterest-foundations/ Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    7 min

  5. Jun 11

    334 | Pinterest Workflow for Service Providers: Batch It

    Send us Fan Mail If Pinterest feels like a hamster wheel you can never get off, you’re probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they’re exhausted and not seeing results. Spoiler: the problem isn’t Pinterest. It’s the strategy. In this episode, I’m walking you through my exact 3-part Pinterest workflow — the one I use for myself and my clients to stay consistent without the daily grind. Why batching on Mondays beats spreading Pinterest work across the weekHow I create an entire month of pins in one focused sessionThe Friday performance review that most people skip (and why it changes everything)How to use the Pinterest trends tool + search bar for keyword researchWhy obsessing over daily stats is working against youWhat data to actually track and how it shapes your next month’s contentHow The Club teaches you to build this system around your scheduleResources mentioned: Visibility Vault (free Pinterest + marketing tools)The Club (DIY Pinterest with guidance)Tailwind free planThese may be affiliate links and if you purchase I'll get a stipend and at the best possible price Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    7 min

  6. Jun 4

    333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)

    Send us Fan Mail You're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover: • Why treating Pinterest like social media is killing your reach • The keyword strategy mistake that wastes months of your time• How to create pins that actually convert browsers into buyers • Real client success story: 50 to 2,000 monthly website visitors • Why DIY Pinterest often fails vs. when to consider Pinterest management • The search vs. social distinction that changes everything • Specific pin design elements that drive clicks, not just saves Ready to stop pinning into the void? Resources mentioned: 🔎 Search Vs. Social: https://learn.jenvazquez.com/search-vs-social 📌 FREE Pinterest Masterclass: https://learn.jenvazquez.com/free-pinterest-masterclass Pinterest Management Details: https://jenvazquez.com/service-menu 📌 FREE PINTEREST RESOURCES (25+ tools!): https://learn.jenvazquez.com/resources BLOG: https://jenvazquez.com/why-your-pinterest-strategy-isnt-working/ Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    8 min

  7. May 28

    332 | The Real Reason Your Brand Photos Aren't Working + How to Fix It

    Send us Fan Mail Do you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs. In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning. ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/ Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    13 min

  8. May 22

    331 | You're Consistent on Pinterest But Still Not Getting Clients: Here Are the 5 Things to Audit Right Now

    Send us Fan Mail You're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong. Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will surprise you because most people assume it doesn't matter at all. In this episode, I share my exact Pinterest audit checklist: • Why your profile might be completely invisible in Pinterest search • The audit item that surprises everyone - and it's not what you think • How to tell if your pin titles are working as promises or just labels • The sneaky problem that's quietly bleeding your traffic and conversions • The single metric I check first that tells me if Pinterest will bring you clients I've audited hundreds of Pinterest accounts as a Pinterest Pioneer, and this is the exact checklist I run on every single one. Most people find at least two or three things they didn't know were broken. If you want support fixing these issues, I offer Pinterest audits and the Pinfluence Power Clean - a 21-day Pinterest refresh where I personally clean up your foundation. ALL THE LINKS:  Support the show Check this out:  a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint  Here are some free things I've got coming up: Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    22 min
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5
out of 5
55 Ratings

About

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

Information

  • Creator
    Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
  • Years Active
    2018 - 2026
  • Episodes
    335
  • Rating
    Clean
  • Copyright
    © 2026 Marketing Strategy Academy with Jen Vazquez
  • Show Website
    Marketing Strategy Academy with Jen Vazquez

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