Marketing Strategy Academy with Jen Vazquez

Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
  • 5.0 (54)
  • MARKETING
  • UPDATED SEMIWEEKLY

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

  1. 17H AGO

    324 | How to Build a Pinterest Strategy from Scratch (For Service Providers, Not Bloggers)

    Send us Fan Mail If you’ve been putting off Pinterest because you don’t know where to start, this episode is going to change that. I’m walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses. Almost all Pinterest advice out there is built for blogging businesses, and it doesn’t translate when you’re selling a service. I’m breaking down the 6 steps you need, from clarifying your message and optimizing your profile to building keyword-rich boards, creating searchable content, and connecting Pinterest to your larger marketing system. Plus the common mistakes that trip people up and the realistic timeline for results. ALL THE LINKS: https://jenvazquez.com/how-to-build-a-pinterest-strategy/ The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   Support the show 🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week.  👉 https://learn.jenvazquez.com/free-pinterest-masterclass Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery📌 FREE Marketing Resources: https://learn.jenvazquez.com/resourcesAgency Website: https://jenvazquez.comFREE Community  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    24 min

  2. 2D AGO

    323 | Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)

    Send us Fan Mail Pinterest just dropped their Spring 2026 Trend Report, and if you're a service provider wondering what to create, pin, or blog about this season, this is the episode you need. I'm breaking down all four major trends from the report, backed by real search data from over 600 million Pinterest users. We're talking micro-makeovers (up 415%), comfort food over spring detoxes (eggplant parm is up 785%, and I'm here for it), tiny sanctuaries and intentional connection, and why spring cleaning is basically the new self-care. But I'm not just listing trends. I'm showing you exactly how to use each one in YOUR marketing, no matter what kind of service provider you are. Whether you're a photographer, coach, designer, or creative, you'll walk away knowing which keywords to use, what content to create, and how to position your offers so they match what people are already searching for on Pinterest right now. If you've been wondering what to pin this spring, this episode is your cheat sheet. See all the links mentioned  The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog...Listen on: Apple Podcasts   Support the show 🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week.  👉 https://learn.jenvazquez.com/free-pinterest-masterclass Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery📌 FREE Marketing Resources: https://learn.jenvazquez.com/resourcesAgency Website: https://jenvazquez.comFREE Community  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    26 min

  3. MAR 27

    322 | Headshot vs. Brand Photography: Which One Do You Actually Need?

    Send us Fan Mail If you've ever been confused about whether you need a headshot session or a full brand photography session, this episode is for you. Today I'm breaking down the real difference between a headshot and brand photography, and more importantly, which one actually supports your marketing as a service provider. I'm sharing a real client example, the one question you should ask yourself before booking, and what to look for in a photographer who actually plans around your content and business goals. If you're building a business online, a headshot alone probably isn't going to cut it. Let's talk about why. Resources: Book a Brand Photography Session I have Visibility Shoots (brand mini sessions) coming up! April at Santana Row and May in  studio.Book a Discovery CallBrand Photography Workbook and ChecklistSupport the show 🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week.  👉 https://learn.jenvazquez.com/free-pinterest-masterclass Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery📌 FREE Marketing Resources: https://learn.jenvazquez.com/resourcesAgency Website: https://jenvazquez.comFREE Community  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    13 min

  4. MAR 18

    321 | The Simple Marketing Workflow That Replaces Starting Over Every Week

    Send us Fan Mail If marketing feels like you’re rebuilding from scratch every single week, this episode is for you. I’m walking you through the exact 3-step marketing workflow I use with every client — and it works whether you’re a photographer, coach, designer, or any other service provider. We’re talking about why “what should I post” is the question that’s draining your energy, how to build your entire week around one core piece of content, and why the goal is actually to make your marketing feel boring. Because boring is sustainable, and sustainable is what books clients. ALL THE LINKS: https://jenvazquez.com/the-simple-marketing-workflow-for-service-providers/ Support the show 🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week.  👉 https://learn.jenvazquez.com/free-pinterest-masterclass Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery📌 FREE Marketing Resources: https://learn.jenvazquez.com/resourcesAgency Website: https://jenvazquez.comFREE Community  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    11 min

  5. MAR 12

    320 | Why Pinterest Courses Don’t Work (And What Actually Gets Results)

    Send us Fan Mail If you’ve taken a Pinterest course and still aren’t seeing traffic or clients, this episode is going to feel really validating. I’m breaking down why most Pinterest courses don’t actually work for service-based business owners — and it’s not because the courses are bad or because you’re doing something wrong. I’m sharing a real client story about what happened when we stopped piling on more information and started implementing a strategy built around her actual business and life. Plus, the one deeper question you should be asking new clients that completely changes how you track where leads are really coming from. 🎓 Register for my FREE Pinterest Masterclass: learn.jenvazquez.com/free-pinterest-masterclass Watch or read here: https://jenvazquez.com/why-pinterest-courses-dont-work/ Support the show 🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week.  👉 https://learn.jenvazquez.com/free-pinterest-masterclass Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery📌 FREE Marketing Resources: https://learn.jenvazquez.com/resourcesAgency Website: https://jenvazquez.comFREE Community  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    17 min

  6. MAR 4

    319 | Evergreen Marketing for Service Providers: Build a System That Brings Leads Without Daily Posting

    Send us Fan Mail If marketing feels heavier than it should, this episode explains why. Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it’s not), and the four parts of a predictable marketing system: clear positioning, one primary traffic source, a repeatable content engine, and a clear conversion path. Evergreen doesn’t mean passive. It means predictable. If you want leads without relying on daily posting, this is the structure that makes that possible. Book a Discovery Call: https://jenvazquez.com/discovery Blog: https://jenvazquez.com/evergreen-marketing-system-service-providers/ Support the show 🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week.  👉 https://learn.jenvazquez.com/free-pinterest-masterclass Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery📌 FREE Marketing Resources: https://learn.jenvazquez.com/resourcesAgency Website: https://jenvazquez.comFREE Community  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    10 min

  7. FEB 25

    318 | When Beautiful Photos Still Don’t Lead to Sales

    Send us Fan Mail If your brand or product photos look good but don’t seem to lead to bookings or sales, the issue probably isn’t quality. It’s a strategy. In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than perfection. If you’re a service provider or product-based business, this will help you see your images as marketing tools — not just pretty visuals. If you’re ready for photos that actually support your business, explore working together. See more photos: https://jenvazquez.com/why-your-brand-photos-arent-converting/ Resources: Book a Brand Photography Session I have Visibility Shoots (brand mini sessions) coming up! April at Santana Row and May in  studio.Book a Discovery CallBrand Photography Workbook and ChecklistSupport the show 🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week.  👉 https://learn.jenvazquez.com/free-pinterest-masterclass Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery📌 FREE Marketing Resources: https://learn.jenvazquez.com/resourcesAgency Website: https://jenvazquez.comFREE Community  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    4 min

  8. FEB 18

    317 | Why More Content Isn’t Fixing Your Marketing

    Send us Fan Mail If you’ve been posting more but seeing less clarity, less traction, and more burnout — this episode is for you. We’re talking about why volume doesn’t build trust, why platforms don’t reward “more” the way you think they do, and what actually creates growth: clarity, focus, and a repeatable marketing system. If you’re ready for marketing that feels lighter and more aligned, press play. The Creative Marketing Summit is next week - don't miss your free ticket.   ALL THE LINKS: https://jenvazquez.com/why-more-content-isnt-fixing-your-marketing/ Want help? Book a call:  https:jenvazquez.com/discovery Support the show 🎓 Free Pinterest Masterclass: If Pinterest has ever felt confusing or like a lot of work for very little return, this free masterclass is for you. Learn why most service providers get Pinterest wrong and how to attract clients in about an hour a week.  👉 https://learn.jenvazquez.com/free-pinterest-masterclass Need a Pinterest Manager or Podcast Manager or Marketing Coach?: https://jenvazquez.com/discovery📌 FREE Marketing Resources: https://learn.jenvazquez.com/resourcesAgency Website: https://jenvazquez.comFREE Community  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/jenvazquezmedia ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

    6 min
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5
out of 5
54 Ratings

About

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

Information

  • Creator
    Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
  • Years Active
    2018 - 2026
  • Episodes
    321
  • Rating
    Clean
  • Copyright
    © 2026 Marketing Strategy Academy with Jen Vazquez
  • Show Website
    Marketing Strategy Academy with Jen Vazquez

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