CIPR Engage Podcast

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Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now. This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset – regardless of where you are in your PR and comms career. Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession. CIPR members can earn 5 CPD points for listening to an episode of Engage.

  1. May 13

    Leadership and Impact - The Future of Strategic Communications

    In this episode of Engage, host Steve Bryant, Co-Chair of the CIPR Podcast Editorial Board, interviews speakers and attendees from the CIPR's 2025 Annual Conference - Leadership and Impact. Recorded backstage at the conference itself, the episode brings the substance of the day's mainstage sessions to listeners who couldn't be in the room, with each speaker reflecting on the insights they shared, the challenges they put to the audience, and how their thinking applies to the day-to-day realities of modern communications leadership. Featuring interviews with: 01:45 - James Peach, multi-award-winning global marketing leader behind Uber, Coca-Cola, Vinted, and Innocent, discusses how modern leadership must evolve to support intergenerational workforces and embrace the unknown. 08:06 - Lucy Holliday, Head of Internal Communications at the Financial Times, discusses the FT's award-winning AI transformation programme 10:15 - Josephine Hansom, who recently represented young people at the House of Lords Communications and Digital Committee, explores building empathy across generations and the shifting meaning of purpose at work. 14:54 - Naomi Goodman, MHP Group, explains how communicators can step into their role as change leaders and lead teams from chaos to calm. 19:35 - Sarah Naylor, Co-Chair of CIPR's Independent Practitioners Network, and Ben Veal, Founder of Second Mountain Comms, discuss the opportunities and ethical considerations of independent practice in the age of AI. 27:10 - Dr Jack Lewis, neuroscientist, addresses the impact of technology on the brain and why critical thinking remains the most important human skill. 36:03 - Karen Blackett CBE shares the foundations of effective leadership drawn from a 33-year career, and why empathy and adaptability matter more than ever. 39:27 - 2025 CIPR President Advita Patel, 2026 CIPR President Farzana Baduel, and 2026 CIPR President-Elect Dan Gerrella round off the episode with their reflections on the conference. Share your thoughts about the topics discussed in this episode on LinkedIn using #CIPREngage and tagging @CIPR_Global. If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

    44 min

  2. 11/07/2025

    Causing the right kind of trouble: overcoming bias in decision-making

    In this episode of Engage, host Ben Verinder, managing director of Chalkstream, explores a critical question for every PR professional: how can we help organisations make better decisions? Joined by Dr Jon White, consultant in public relations and organisational development, and Shayoni Lynn, CEO and founder of behavioural science communications consultancy, Lynn Group, the conversation examines the biases that undermine even experienced leaders and the unique role communications professionals can play in challenging flawed thinking.   From Apple's decade-long Project Titan initiative to groupthink in the 2008 financial crisis, the panel discuss how cognitive shortcuts often lead to costly mistakes. The conversation also tackles contemporary challenges facing the profession, including bias in AI systems, the ethics of applying behavioural science in communications, and issues of ageism within PR itself.   Resources mentioned in this episode: CIPR's Behavioural Science training collection Government Communication Service - Guidance Lynn Global's library of articles, updates, and case studies on using behavioural science to improve lives   CIPR members can earn 5 CPD points for listening to an episode of Engage. Share your thoughts about this episode and your experiences on LinkedIn using #CIPREngage and tagging @CIPR_Global

    1h 2m

  3. 03/26/2025

    Joining the Board: the opportunity for communications professionals

    This conversation examines the pathways to director and non-executive director roles for PR professionals, the unique perspective communications experts bringing to board-level decision making, and practical advice for practitioners considering this career progression. Hosted by Ann-Marie Blake FCIPR, Co-Founder of True Comms, this episode investigates key aspects of board participation including the differences between trustee and non-executive director positions, how effective boards operate, managing time commitments, and overcoming imposter syndrome when transitioning to leadership roles. Joining Ann-Marie for this discussion are: ·         Noha Al Afifi MCIPR, CIPR Board member, Deputy Chief Executive of Arthritis Action ·         Stephen Waddington Found. Chart. PR, Hon FCIPR, Founder of Wadds Inc   Share your thoughts on the topics discussed in this episode on LinkedIn, using #CIPREngage and tagging @CIPR_Global. If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

    29 min

  4. 01/15/2025

    Navigating the Misinformation Age

    In this episode of Engage, Melissa Fleming (UN Under-Secretary-General for Global Communications) leads a thought-provoking exploration into the complex debate around misinformation with guests Dr. Leon Hawthorne (former CNN, CNBC and BBC broadcaster) and Tom Southern (Director of Special Projects at the Center for Information Resilience) offering contrasting views on its impact and scale.   From social media monetisation to the challenges facing traditional media in adapting to digital spaces, our guests examine how technological change has transformed our information landscape. Their discussion spans critical issues including platform responsibility, institutional trust in polarised environments, and what role communications and PR professionals might play in fostering healthier information ecosystems.   Further resources:  Training: Disinformation, Misinformation & Malinformation  CIPR Influencing the Future conference: Deepfakes and the age of synthetic media  Webinar: Misinformation

    37 min

  5. 10/16/2024

    Leadership, preparedness and managing reputation in a crisis

    From missing flights to Novichok poisonings, in this episode of Engage crisis comms specialists Rod Cartwright and Sarah Thomas share their real-world experiences of navigating risk and preparing for crises with host, Charlotte West.   Exploring the most common threats and opportunities facing organisational reputation today, Sarah and Rod also discuss the role of leadership and culture in a crisis, as well as the skills needed by comms and PR teams to future-proof the industry. Resources mentioned in this episode: Join the CIPR’s crisis comms network Guidance on drafting a Crisis communications plan Crisis communication on demand training Download or read a summary of the 2024 Reputation, Risk and Resilience report CIPR members can earn 5 CPD points for listening to an episode of Engage. Share your thoughts about this episode and your experiences on LinkedIn using #CIPREngage and tagging @CIPR_Global

    49 min

  6. 12/11/2023

    PR in the Age of AI

    The following episode summary was originally created by AI and edited by the CIPR’s podcast editorial board: A year on from the launch of ChatGPT, host and chair of the AI in PR panel, Andrew Bruce Smith, marks the natural language processing tool’s first birthday by reflecting on the technological advancements we’ve seen in AI over the past year and its impact on the future of PR and comms teams. Featuring Swati Virmani (senior lecturer at De Montfort University) and Antony Cousins (executive director for strategy at Cision), in this episode, panellists discuss the ethical considerations and challenges while weighing up the benefits of adopting AI by practitioners and teams. Timestamps and resources mentioned: 03:03 - Reflections on technological milestones over the past year Humans Needed More Than Ever research The impact of AI on UK jobs and training report from the UK government’s department for education 09:00 - What’s the use case for AI in PR and comms? Ethan Mollick’s blog ‘everyone is above average’ 15:12 - What skills if any, should PR and comms practitioners develop in line with the evolution of AI? 23:00 - What AI tools should teams and practitioners be adopting now? Artificial Intelligence (AI) tools and the impact on public relations (PR) practice  ai for meeting minutes and summaries DALL-E 3 integrated into ChatGPT to generate images Claude for AI assistance Perplexity for assisted research Cision for media monitoring and social listening Fiver and Upwork for freelance support 27:59 - What are the ethical and legal implications of using AI? 36:50 - Tips for adopting AI and thoughts on what’s next for AI. Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global. If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

    43 min

  7. 11/30/2023

    Horizon – the future of PR and comms

    In the fourth and final episode in the series celebrating the CIPR’s 75thanniversary, host Henry Heming interviews speakers and attendees at the Horizon conference focusing on the future of the profession.   Featuring interviews (and timestamps) with: 00:44 - Sheeraz Gulsher, co-founder at People Like Us, discusses creative campaigns and practical tips on making PR more inclusive.   07:17 - Fatima Banglawala, comms and public affairs manager, MedTech UK and Ireland, Johnson and Johnson summarises some of the key takeaways from Jay Richards, co-founder at Imagen’s opening keynote on Gen Z.   09:37 - Trudy Lewis, founder at Colinear, shares her favourite takeaways from the conference’s morning sessions.   10:37 - Grace Fogarty, founder at Grace Fogarty Training, shares her simple, memorable tools for feeling more confident when networking and quickly developing meaningful connections.    15:23 - Subira Jones, also known as The Corporate Hippie, explains the difference between feeling rundown and being burned out. Taking listeners from powerless to empowered, explaining how PR and comms practitioners can fireproof theirs (and their colleagues) career.   21:14 - Diana Verde Nieto, co-founder at Positive Luxury, discuss how we can move towards being positively good when it comes to sustainability through the ‘reimagining model’.   27:27 - Alan Oram, director at Alive with Ideas, shares his reaction to Mark Shayler’s session.   27:53 - Mark Shayler, owner at Ape, makes the case for the role of innovative and disruptive thinking in challenging the status quo and bringing about sustainable societal change.    36:05 - Rachel Miller, founder at All Things IC, summarises her favourite session from the conference.   35:35 - Katie King, CEO at AI in Business, addresses the opportunities, challenges and ethical questions which are raised by increased integration of AI tools and platforms in PR workflows, project management and content creation.    42:05 - Son Pham, senior campaign manager at Manifest, captures the atmosphere at the conference and his personal highlight.   42:29 - Alex Partridge, founder of UNILAD and LADBible shares how the media landscape is changing, what the future holds for media, and why adaptability is your greatest strength.   46:22 - Advita Patel, 2025 CIPR president, shares her final thoughts from the conference.   Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global. If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

    48 min

  8. 11/13/2023

    Celebrities in the Headlines: Celebrity PR in the 1990s

    The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the rise of spin the evolution of 1990s celebrity culture and power.    Hosted by Mark Phillimore, a Senior Lecturer on the Master programme in Public Relations at the University of Greenwich, this is the third instalment in the Engage series dedicated to celebrating the CIPR’s 75th anniversary.    This episode explores the commodification of celebrity in the 1990s and how the changing nature of celebrity PR, media relations, and the rise of digital and social media forced PR to adapt and become more nimble, integrated and inventive.    Joining host, Mark Phillimore, for this episode are:  ·        Mark Borkowski, Founder of Borkowski  ·        Rob McGibbon, celebrity interviewer, journalist and author. Share your thoughts about the topics discussed in this episode on LinkedIn or X, formerly Twitter, using #CIPREngage and tagging @CIPR_Global. If you're a member of the CIPR, you can log 5 CPD points for listening to this episode.

    38 min
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About

Published every quarter, Engage is a CIPR podcast digging deep into the challenges and opportunities facing PR and comms practitioners right now. This series brings a range of perspectives to the discussions from across the industry, offering insight as well as food for thought to learn and challenge your own mindset – regardless of where you are in your PR and comms career. Engage has been produced for PR practioners but the themes explored will prove valuable for anyone working alongside PR and comms teams, or with an interest in the issues affecting the profession. CIPR members can earn 5 CPD points for listening to an episode of Engage.

Information

  • Creator
    ciprengage
  • Years Active
    2018 - 2026
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    CIPR Engage Podcast

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