School of Stories

James Callahan
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Where stories change our lives - our businesses, our nonprofits, our marketing, and our social media.

  1. 10/09/2018

    School of Stories | Caring for Content

    We get what we put into it - that can be your motto for content marketing. Give up - dismiss - say it doesn't matter because it's free, and you'll reap your reward. No reason for people to care what you do. Nonprofits and marketers alike struggle with this one - do you?

  2. 07/23/2018

    School of Stories | Marketing Distractions

    If it's not clickbait, we're probably distracted by trying to please every body else - all those random moments of attention that make us change how we market to everyone's personal drive. But, hey, sometimes we see a squirrel and just can't help ourselves...right?!

  3. 07/16/2018

    School of Stories | Clickbait works

    Clickbait - everyone hates it (but we only hate it because it works... sometimes). Mindless, Pavlov-induced behavior of 'liking' anything and everything is what drives us crazy. So, what SHOULD we do about clickbait?

  4. 07/09/2018

    School of Stories | Free Puppies

    Social media marketing is free like a free puppy is free. But because anyone can access social media, we downplay it's importance - especially when it fails to market our business, restaurant, nonprofit or drive traffic to our website. How do people make a living social media marketing if it's free? And why should I pay someone to do something that I can do for free?

  5. 07/02/2018

    School of Stories | New Media vs Old

    The complaint is social media is going to ruin civilization, crumble great governments, and destroy our sociability. But new media has given us unprecedented access to information and opinion and eliminated barriers to expressing ourselves. The fools are those who still try to control what counts as news or marketing.

  6. 06/25/2018

    School of Stories | Marketing Failures

    It's so easy - too easy - to forget to love your customers when you're struggling with your business. But that frustration comes through loud and clear and tells everyone you'd be happier without customers. And they'll oblige! Any marketing with 'we' or 'us' or 'our' and phrases like 'You need to understand' are a death sentence to your marketing.

  7. 06/18/2018

    School of Stories | Nonprofit Narcissism

    Nonprofit Narcissism - that's the best way to describe how nonprofit organizations lose focus (and donors) by talking about themselves instead of their donors. Confusing their mission with their message, they lack empathy - and it's hurting nonprofits.

  8. 06/11/2018

    School of Stories | Nonprofits don't get it

    Donor friendly marketing (like customer friendly marketing) is NOT that difficult if you really care about your donors. Instead, most nonprofits are more concerned with their own reputation and mission, and that's a problem. Here's a start to changing nonprofit messaging.

See All (16)

About

Where stories change our lives - our businesses, our nonprofits, our marketing, and our social media.

Information

  • Creator
    James Callahan
  • Years Active
    2018
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © James Callahan
  • Show Website
    School of Stories