Botsftw (Bots for the Win) | Chatbots, Facebook Messenger, and Messenger Marketing

Patrick Shanahan

Bots, Facebook Messenger, Messenger Marketing, Conversational Marketing, buzzwords & cold beers. Why bots, why now, and why Facebook Messenger.

  1. 03/23/2019

    How to track your marketing efforts in your bot

    How to combine growth tools, tags, a folder, and flows into a clean and clear data picture. Visualize what's working... quickly.It's always nice having the data.Better still when its easy to visualize it and easy to access it.No exporting files, waiting for the zip to show up in your email, not going into excel or sheets, cleaning up the columns and the like.Just a quick look and you have a very good read on how your latest marketing campaign is performing in your bot. A Marketing CampaignFor our example we are going to sending traffic from a range of sources to a flow in our bot which features Squirely Dan here.(Squirely Dan, despite his name, likes his marketing data clean)In terms of traffic sources we are going to leverage the followingAn email to our email subscribersA messenger broadcast to our FB messenger subscribersA FB postA link in the IG profileA link in our IG stories (let's assume we can link out)In bot sharingThree friends are gonna share links to the campaign as wellSame technique can and does apply to any additional sources you might have at your disposal.Growth ToolsThat is a whole lot of traffic sources.  So we are gonna need a whole lot of growth tools.In our case we are gonna have (what Manychat calls them anyway) a few different messenger ref urls and a FB comment growth tool.So we create them all and name them all properly. This part is easy enough.Naming conventions are up to you but allow me to suggest the following.Squirely Dan = [SD] + source + type = (Url)[SD] Email Link (Url)[SD] Insta Profile (Url)[SD] Insta Story (Url)How you do it is up to you but something unique to the campaign will make sure filtration is nice and easy. (the [SD] in this case)The Freeway, The On-ramps, and now the Toll Booth.I am fond on the analogy that your bot is the freeway, the growth tools are the on-ramps, all of the ways you get people on to your freeway/bot.If we stick with this analogy, then our next step is we are gonna add a toll booth to properly track all of our traffic sources.Old SystemAll growth tools would dump their subscribers into our main flow.New SystemAll growth tools dump their subscribers into the toll booth and then into our main flow.The toll will be paid in this case with a tag and clean data (Has anybody got a dime?).In our case lets assume the following...Freeway / Main Bot Flow = "Attentions Paid Main Flow"On-ramp / Growth Tool = "[SD] Insta Profile (Url)"Toll Booth / New Flow = "IG profile (Start)"So the growth tool "[SD] IG Profile (Url)" is now going to dump our traffic into our new toll booth flow "IG profile (Start)" which will tag our user and then dump them into our main bot flow "Attentions Paid Main Flow."That is our growth tool to toll booth step.In our toll booth we apply our tag and send em to main flow.  Easy enoughFolder ViewTwo things.  This is an important organizational stepPost campaign, where the magic happensSo make sure you create a folder, title it, and place all of the campaign flows — the toll booths and the main flow — into this folderThen post campaign, you pull up the folder, and with a quick glance you can see exactly how the campaign went, who did the heavy lifting, who should get all of the credit, what to double down on etc.Sum it all upIt sounds like allot of extra steps and it sorta is.  But the value of the data, to be able to attribute things accurately makes it completely worth it.Once you get the hang of it its really pretty quick and as long as you use the folder then things stay organized and clean.Moreover, if later you feel like diving into an cohort analysis.  Was once source better than the other in terms of sales or LTV or whatever, you have clean and tagged data just waiting for you.Never Miss a HackSubscribeHOMEBLOGPODCASTBOT HACKSCONTACT

    10 min
  2. 02/27/2019

    How to Use Slack as a Bot Dashboard

    How to integrate Manychat, either Zapier/Integromat, to pull Manychat data into slack and use slack as a dashboard to speed up your bot workSlack is allot of things.Yes it's "supposed" to be for in company/team communication.Everybody likes to talk about the obvious things. (including fixing a logo problem only they thought was a problem). What Slack does not get enough credit for though is how amazing it can be as a marketing dashboard or in this case a bot dashboard.Slack is amazing as a bot dashboard.Sorta crazy the amount of data you can pipe into slack.  You combine that with slack's desktop and especially mobile app and the notifications options those apps offer and you are rocking.How to integrate Manychat and Zapier and SlackThe integration part is on you. Google it if needs be.Once you do here are a few of the fields you want to make sure get passed into Slack from Manychat. This is Zapier but its similar in Integromat(all the same fields on offer anyway)I like to port in the following fields (gonna use exact names here so you have it for reference)User First NameUser Last NameUser Live Chat UrlUser Last Growth Tool TypeUser Last Growth Tool NameUser Profile PicPort those in and you are left with an output that looks just like below (I deleted the first name on this one.)You can of course edit what additional data you want to send to Slack.  There are a ton of additional fields and some of that additional data might make sense in your business or niche.Use CasesMake sure you get the Slack desktop app and the phone app.Set your notifications preferences to taste.Always have a solid read on what is going down in your bot.  Good times.Never Miss a HackSubscribeHOMEBLOGPODCASTBOT HACKSCONTACT

    7 min
5
out of 5
11 Ratings

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Bots, Facebook Messenger, Messenger Marketing, Conversational Marketing, buzzwords & cold beers. Why bots, why now, and why Facebook Messenger.