Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

  1. 181: Amazing Strategies - Meet the Speakers Coming to TGR Live! Growth Strategies For Law Firms 2026

    4D AGO

    181: Amazing Strategies - Meet the Speakers Coming to TGR Live! Growth Strategies For Law Firms 2026

    This episode is a high-energy preview of the amazing speakers coming to TGR Live! Growth Strategies for Law Firms 2026. We will be bringing together an elite group of experts to share powerful insights from their upcoming presentations. Jay Berkowitz is joined by Stacy Brown Randall, Steven Gursten, Rob Levine, and Chris Keller for a fast-moving conversation that spans AI-driven SEO, referral systems that don’t require asking, intake strategies that recover millions in lost revenue, litigation techniques that dramatically increase case value, and personal disciplines that elevate both life and practice. Each speaker offers a clear glimpse into the strategies they’ll be teaching live, giving listeners a sense of the depth, practicality, and momentum behind this year’s conference. If you want to learn directly from these speakers, connect with other growth-minded law firm leaders, and experience these strategies in full, TGR Live 2026 is where it all comes together — and this episode makes it clear why you don’t want to miss it. Key Topics 05:32 – Jay introduces AI SEO and answer engine optimization, explaining how Google AI Overviews are changing search behavior and what law firms must do to appear in AI-driven results. 16:33 – Stacey Brown Randall begins her segment by reframing where referrals truly belong in a law firm’s growth strategy and previews how to generate consistent referrals without asking. 27:30 – Steven Gursten starts his presentation on fatigue as a hidden but devastating injury, outlining how proving fatigue can significantly increase future economic damages in serious cases. 37:22 – Rob Levine opens his intake discussion by showing how intake systems, call routing, and dropped-call recovery directly impact case volume and firm revenue. 53:53 – Chris Keller begins his talk on the five disciplines that transform both life and practice, sharing how mental, emotional, physical, spiritual, and financial discipline drive sustainable growth. 58:31 – The live Q&A begins, covering motivation versus discipline, selecting the right cases, increasing case value through strategy, and leading teams with intention. Resources Mentioned Download your free Copy of the Intake Analysis Ghost Call Scorecard, courtesy of Rob Levine - https://docs.google.com/document/d/1wn1NIL2CN_hb6NXR-ippSvDcYo-l67dV/edit TechnologyHona (client experience software) – Hona – https://www.hona.comGoogle AI Overviews (search technology) – Google – https://www.google.comChatGPT (AI platform) – OpenAI – https://www.openai.comReddit (community and Q&A platform) – Reddit – https://www.reddit.comQuora (Q&A platform) – Quora...

    1h 16m
  2. 180: Amazon #1 Authors Amy Shield & Roger Levine on Writing a Book to Establish Authority

    JAN 27

    180: Amazon #1 Authors Amy Shield & Roger Levine on Writing a Book to Establish Authority

    What happens when elite appellate attorneys turn decades of hard-earned courtroom wisdom into a practical survival guide for people facing divorce? I sat down with appellate attorneys Amy Shield and Roger Levine of Shield & Levine, P.A. to unpack the thinking behind their Amazon #1 bestseller Divorce SOS. From changing passwords and handling social media to courtroom decorum, choosing the right attorney, and using a book as a powerful thought-leadership asset, this conversation blends legal precision with real-world clarity. The result is a masterclass in preparation, perspective, and professional authority that leaves listeners better equipped for both divorce and leadership. The takeaway is simple and empowering: preparation changes outcomes. Key Topics 02:55 - Why appellate attorneys see the same divorce mistakes repeated year after year 04:07 - Amy Shield’s path into family law appeals and how appellate thinking changes outcomes 05:47 - Growing up around the law and developing an analytical mindset for complex cases 07:28 - The hidden errors trial lawyers and clients make that only surface on appeal 09:55 - Why changing passwords is one of the smartest moves to make before filing for divorce 12:02 - How smart home technology, cameras, and shared accounts can be weaponized in divorce 13:11 - Social media behaviors that quietly destroy credibility in court 14:10 - Who gets the family pet and how state laws treat pets very differently 15:37 - Using a book to establish authority and trust in a niche legal market 16:58 - How busy attorneys realistically find time to write and finish a book 18:11 - Why outlining first is the difference between finishing a book and quitting halfway 19:33 - How appellate lawyers evaluate records, transcripts, and courtroom behavior 22:10 - Practical advice for attorneys considering writing a book for thought leadership 25:48 - How judges evaluate appearance, behavior, and credibility in court and online hearings 30:16 - What clients should look for when choosing the right divorce attorney 32:14 - Why preparation before filing often matters more than arguments made later Resources Mentioned Technology Microsoft Office – https://www.microsoft.comZoom – https://zoom.us Books Divorce SOS: How to Avoid Costly Mistakes and Protect Your Money, Children, and Sanity – Amy Shield & Roger Levine - https://a.co/d/bLjo9pvAdvanced Internet Marketing for Law Firms - Jay Berkowitz - https://a.co/d/bSNlAZk Podcasts DarenDaily On-Demand - https://podcasts.apple.com/ca/podcast/darrendaily-on-demand/id1449270369 About our Guests: Amy Shield...

    39 min
  3. 179: Charley Mann's $500,000 Referral Engine for Law Firms - Recorded at TGR Live!

    JAN 20

    179: Charley Mann's $500,000 Referral Engine for Law Firms - Recorded at TGR Live!

    What looked like a simple referral talk at TGR Live 2025 quickly turned into a mindset shift that challenged how I think about growth, relationships, and value creation. In this live session, Charley Mann walks us through a $500,000 referral roadmap built on consistency, human connection, and habits most lawyers avoid. I watched the room lean in as he reframed referrals and digital marketing as an “and” equation, not an either-or decision. Charley breaks down the four stages of value creation and shows why most lawyers stall by skipping the work of building real relationships. This session isn’t about clever tactics. It’s about adopting an owner’s mindset, showing up weekly, and building a system that compounds over time. If growth has felt harder than it should, this conversation explains why and shows a simpler path forward. Key Topics 01:21 – Hear why referrals and digital marketing aren’t rivals and how using both reshapes growth strategy 01:48 – Grasp the idea of complementarity and why “either-or” thinking limits firm momentum 03:24 – See how introverted lawyers gain an edge by being willing to initiate real conversations 04:03 – Understand why simply stepping off the wall creates instant market differentiation 04:48 – Map the four stages of value creation and where income growth typically stalls 06:39 – Learn why skipping the “who you know” stage keeps firms from ever scaling 08:27 – Get the full $500,000 referral roadmap and why it’s designed to compound over time 09:21 – Choose meetup formats that fit your personality so consistency becomes realistic 10:35 – Adopt consistency as the real competitive advantage most lawyers won’t sustain 11:01 – Recognize why weekly email is still one of the most overlooked growth tools 12:59 – Replace content pressure with curation to keep emails valuable and doable 15:33 – Use monthly mail as a low-friction way to stay present with referral sources 18:39 – Turn “too busy” into systems and delegation so growth doesn’t rely on willpower 22:12 – Solve “I don’t know what to say” by anchoring content to personal interests 25:46 – Build simple infrastructure with tools, VAs, and workflows that keep everything moving 29:17 – Lock in the identity shift that makes the habits stick: entrepreneur first, attorney second Resources Mentioned Books • Buy Back Your Time by Dan Martell – https://a.co/d/afpamHR Tech / Tools • ChatGPT – https://chat.openai.com • ActiveCampaign – https://www.activecampaign.com • Mailchimp – https://mailchimp.com • Zapier – https://zapier.com • Make (formerly Integromat) – https://www.make.com About our Guest: Charley Mann is the host of “They Don’t Teach This in Law School” and founder of Law Firm Alchemy, a company dedicated to providing resources and coaching for law firm growth. With over 14 years of

    31 min
  4. 178: The Truck Accident Authority Joe Fried on Niching Down and Building Personal Brand Expertise

    JAN 13

    178: The Truck Accident Authority Joe Fried on Niching Down and Building Personal Brand Expertise

    Niching is often framed as restrictive, but in practice it creates freedom and authority. In this conversation, I talk with Joe Fried about how focusing deeply on one area transformed his practice and impact. Joe shares how niching into truck crash litigation helped him become a true subject matter expert, attract better cases, and build a national reputation through teaching, not hype. We talk about why expertise is earned by sharing what you learn, how real content beats flashy marketing, and why passion matters more than chasing money. Joe also explains how storytelling, systems, and surrounding yourself with the right people can dramatically change results. This episode is about building a practice that feels aligned, intentional, and built to last. Key Topics 03:25 – Learn why niching down is often the fastest way to stop competing with every other lawyer in the room. 05:42 – Hear how early insecurity can become the catalyst for building real expertise. 06:34 – Learn a practical definition of what actually makes someone a subject matter expert. 07:19 – Discover why concentrated focus beats waiting decades to feel “qualified.” 08:22 – Hear how recognizing patterns in real life can point you toward the right niche. 09:24 – Learn how committing to a niche before having cases can still unlock momentum. 10:10 – Understand why teaching what you learn builds credibility faster than marketing tactics. 11:41 – Learn how positioning truck crashes as fundamentally different reshaped referrals. 12:23 – Discover why sharing real, useful content naturally creates leadership in a space. 15:06 – Learn how passion for the work makes specialization contagious to others. 16:25 – Hear a simple visualization exercise to identify the cases you’re meant to handle. 22:27 – Learn why surrounding yourself with true experts is essential to running a strong firm. 28:28 – Rapid-fire insights on productivity, AI tools, wellness habits, books, and influences that shape Joe’s thinking. 35:51 – Learn how reframing cases around human impact changes how juries connect. 36:35 – Discover why the most powerful stories aren’t about injuries, but how life changes afterward. Resources Mentioned Books Who Not How by Dan Sullivan - https://a.co/d/56nWJaC Influence: The Psychology of Persuasion by Robert Cialdini - https://a.co/d/32Ga9Nv Pre-Suasion by Robert Cialdini - https://a.co/d/2Cte7iT Podcasts The Joe Rogan Experience - https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272 Art of Accomplishment with Joe Hudson - https://podcasts.apple.com/ca/podcast/the-art-of-accomplishment/id1540650504 Technology and Tools ChatGPT - https://chat.openai.com Claude - a href="https://claude.ai" rel="noopener...

    41 min
  5. 177: Attorney, Law-Di-Gras host, Founder of Justice HQ and Attorney Share: Meet Lawyer-entrepreneur Robert Simon (Encore)

    JAN 6

    177: Attorney, Law-Di-Gras host, Founder of Justice HQ and Attorney Share: Meet Lawyer-entrepreneur Robert Simon (Encore)

    In this encore performance of one of our top episodes, I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved Podcast! Robert shared invaluable insights into building a thriving membership community for high-level attorneys, developing innovative tools like Attorney Share, and carving out a niche in personal injury law, particularly in complex disc injury cases. His strategies and experiences offer practical guidance for anyone looking to scale their legal practice or improve operational efficiency. Robert’s passion for innovation and mentorship shines through in everything he does, from creating unique networking events like the music-festival-style legal conference Law-Di-Gras to hosting his bourbon-focused podcast, Bourbon Approved. He also shares actionable tips on leveraging technology, fostering community, and mentoring the next generation of legal talent. This conversation is a goldmine of inspiration for anyone eager to take their law practice to new heights. Key Topics 03:13 - Founded Justice HQ, a membership community for high-level lawyers, and Attorney Share, a case marketplace with over 2000 lawyers. 04:05 - Annual Law-Di-Gras conference, which focuses on networking, personal growth, and legal education. 04:35 - The conference features various tracks on media marketing, business operations, personal wealth, personal health, AI technology, and trial skills. 05:22 - The conference's origins and the decision to make it more fun and interactive with musical guests. 06:22 - The firm's trial successes and the publication of his book on disc injury cases. 06:55 - Types of cases the firm handles, including disc injury cases, product liability, wrongful death, and ride-share cases. 07:35 - Expansion into other states, including Texas and Arizona, and the success in these new markets. 08:43 - The firm's mission to litigate and try a lot of cases and the importance of having a good team of trial lawyers. 09:21 - Justice HQ as a membership community for lawyers, offering masterminds, media platforms, and on-demand education. 10:10 - The community's technology platform, Slack communities, and new software for building communities. 10:45 - The benefits of Justice HQ, including access to office space, branding, speaking opportunities, and collaboration. 12:07 - Attorney Share, a marketplace for lawyers to find the best cases and co-counsel, and the integration with major case management platforms. 12:18 - The family involvement in the firm, including his twin brother, younger brother, parents, and other family members. 12:49 - The roles each family member plays and the trust and efficiency within the family business. 12:23 - The pros and cons of working with family, emphasizing the trust factor and the potential for family disagreements. 13:42 - The importance of having a good relationship with his brother, who manages the firm's finances. 14:14 - They talk about the importance of family and the balance between personal and professional life. 16:35 - Attorney Share the platform simplifies case sharing, fee agreements, and referral networks while minimizing lead generation costs. 18:12 - Lawyers can easily refer cases and find top specialists nationwide through an organized, automated system. 19:27 - The platform streamlines case referrals, fee sharing, and case tracking for law firms. 20:37 - The importance of mentorship, build relationships by networking with mentors, peers, and legal organizations. 22:32 - Focus on a niche, market yourself authentically, and...

    41 min
  6. 176: Best Of from TGR Live! 2025 - Intake Case Study +200% with Attorney Ben Leader and the Intake All-Stars

    12/30/2025

    176: Best Of from TGR Live! 2025 - Intake Case Study +200% with Attorney Ben Leader and the Intake All-Stars

    Our Annual Conference TGR Live! Growth Strategies for Law Firms briought together three powerful perspectives on why law firms lose far more cases at intake than they realize. The session opens with Ben Leader, who shows how his firm grew signed cases by 200% by fixing internal process instead of increasing marketing spend. He breaks down the impact of audits, data accuracy, reduced attorney involvement, and relentless focus on conversion rates. Next, Chris Mullins demonstrates how untrained intake staff, poor empathy, and missed call-review cycles create damaging client experiences. Through real call analysis, she explains how law firms can replace guesswork with structured training, scripting, and continuous improvement. Finally, Ted DeBettencourt reveals how rapid responses to LSA and GBP messages significantly increase rankings, visibility, and total lead flow. Together, these insights give firms a complete view of the operational, human, and technological gaps that limit growth in modern client intake. Key Topics 03:37 – Learn how Ben reframed lead problems as intake problems and uncovered growth hidden inside his existing call volume. 04:37 – See why his firm’s roller-coaster revenue stabilized only after cleaning up intake and centralizing data. 09:51 – Understand the turning point when Ben chose to invest in intake rather than more marketing spend. 13:44 – Learn why hiring, tools, and expert coaching are the three investments that transformed his intake performance. 16:07 – Hear what a full intake audit reveals about missed calls, abandoned leads, and data gaps. 23:41 – See how small percentage increases in wanted conversion rates drive hundreds of cases and millions in revenue. 27:45 – Discover how AI call summaries, sentiment scoring, and tracking improve training and accountability. 35:28 – Learn why listening to calls exposes the real gap between training and reality and how fixing it changes everything. 40:18 – Hear Chris Mullins break down empathy, pivoting, and why intake must be trained like a sales role. 50:37 – Follow Ted DeBettencourt as he reveals how fast LSA and GBP message responses boost rankings and triple lead flow. 58:03 – Q&A with the Panelists Resources Mentioned Tech / Tools Lead Docket – Lead management and intake tracking - https://www.leaddocket.comCallRail – Call tracking, recording, transcription, sentiment analysis - https://www.callrail.comGoogle Local Services Ads (LSA) – Pay-per-lead ads and messaging - https://ads.google.com/local-services-ads/Google Business Profile Messaging (GBP SMS) - https://support.google.com/business About our Guests: Ben Leader is a Personal Injury attorney at Elrod Pope Law Firm, known for his client-focused...

    1h 12m
  7. 175: Decode Law Firm Ai - Discover New Artificial Intelligence Tools for Operations and Marketing with Jay Berkowitz

    12/23/2025

    175: Decode Law Firm Ai - Discover New Artificial Intelligence Tools for Operations and Marketing with Jay Berkowitz

    A quiet shift is happening at the top of Google, and law firms that adapt now will win more cases with less chaos. In this webinar, I break Decode Law Firm Ai in four practical parts: driving more traffic with AI SEO or AEO Answer Engine Optimization, improving intake and conversion with tools that can coach your team (and even answer calls), upgrading case management with AI-powered legal ops platforms, and building five-star operations that earn more reviews and referrals. I also share the CRIT prompt framework for getting better outputs from ChatGPT, plus a handful of AI toolsI recommend to speed up content, meetings, and workflows without losing quality. Key Topics 00:00:22 – Learn the 4-part AI playbook for law firm marketing and operations so you can focus on what moves cases and revenue. 00:10:35 – See how Google AI Overviews change the “top of page” game and what it takes to show up inside those answers. 00:16:18 – Discover why “answer engine optimization” starts with question-based content and how video + blog pairing helps you rank and convert. 00:20:33 – Understand where AI engines pull authority from (like Reddit and YouTube) and how to earn visibility without sounding salesy. 00:32:15 – Use the CRIT prompt framework to get sharper, more useful outputs from ChatGPT when you’re writing, planning, or training. 00:39:00 – See what an AI intake coach can spot in calls, and learn the kind of coaching that boosts conversion without hiring more staff. 00:42:13 – Compare AI that answers calls and “missed-lead recovery” texting so fewer good cases slip through the cracks. 00:44:27 – Get a tour of the AI legal ops landscape, including tools for demand letters, chronologies, litigation support, and research. 00:47:30 – Learn how client status platforms reduce “my lawyer won’t call me back” pressure while helping you earn more five-star reviews. 01:01:43 – Hear real-world guardrails for using AI safely, including how to avoid generic content, privacy mistakes, and hallucinated case law. Resources Mentioned Download your copy of the The Ten Hottest Trends for Law Firms Handbook - https://www.tengoldenrules.com/hottrends/ AI visibility, search, and authority Google AI Overviews (Google Search) – https://www.google.comGoogle Search Central (SEO guidance) – https://developers.google.com/searchSchema.org (schema markup standard) – https://schema.orgWikipedia – https://www.wikipedia.org Reddit – https://www.reddit.comQuora –a href="https://www.quora.com" rel="noopener

    1h 10m
  8. 174: Six Strategies Before Your Finances Catch Fire – Financial Fire Drill for Law Firm Owners with Frank Rekas

    12/16/2025

    174: Six Strategies Before Your Finances Catch Fire – Financial Fire Drill for Law Firm Owners with Frank Rekas

    Most law firm owners only think about money when something breaks, so I brought financial advisor Frank Rekas on to walk me through a real “financial fire drill” for attorneys. Frank shares the six Ls framework that helps you stress-test your finances before a crisis: building real liquidity, protecting your income and life, planning for long-term care, funding a long retirement, and putting your legacy in writing so your family and firm are covered. You’ll also hear simple networking moves Frank uses to stay top of mind with lawyers, why groups like BNI and ProVisors pay off over time, and how tools like ChatGPT help him plan his own business more clearly. By the end, you’ll have a clear checklist to review with your CPA, estate lawyer, and advisor, so your firm’s finances don’t “catch fire” when life happens. Key Topics 04:57 – See how Frank’s unconventional path into financial planning shaped the practical way he works with attorneys. 06:54 – Learn why building real referral relationships, not stacking business cards, creates long-term opportunity. 09:28 – Explore how curated groups and small “legally connected” events strengthen professional networks for lawyers. 13:35 – L1: Liquidity - Understand why the first pillar of a stable financial plan is liquidity and how attorneys can structure simple cash buckets to avoid tax shocks and cash-flow stress. 15:39 – L2: Loss of Income - Hear why protecting future earning power is often the most overlooked strategy and how disability coverage secures the income your entire life plan depends on. 18:06 – L3: Life Insurance - Learn why getting life insurance earlier keeps costs down, simplifies underwriting, and protects your family and firm with a clear safety net. 20:32 – L4: Long-Term Care - See how long-term care planning prevents retirement savings from evaporating and what modern hybrid policies offer attorneys today. 23:21 – L5: Longevity - Discover the mindset shift attorneys need to plan for a potentially very long retirement—and how to build a future that outlives changing markets and health realities. 26:09 – L6: Legacy - Learn how to document your legacy clearly so your family, firm, and estate plan don’t fall into chaos when life happens. 29:39 – Frank’s suggestions for Tech, Books, and Podcasts. Resources Mentioned Books Unreasonable Hospitality by Will Guidara -https://a.co/d/dn94gEe Buy Back Your Time by Dan Martell –https://a.co/d/0VWVSvG Podcasts / Shows They Don’t Teach This in Law School with Charley Mann -https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971 Do Business. Do Life. with Brad Johnson -https://podcasts.apple.com/ca/podcast/do-business-do-life-the-financial-advisor-podcast-dbdl/id1677151221 Dan Martell YouTube channel –https://www.youtube.com/@danmartellAll-In Podcast –a href="https://podcasts.apple.com/us/podcast/all-in-with-chamath-jason-sacks-friedberg/id1502871393" rel="noopener noreferrer"...

    38 min

Ratings & Reviews

4.1
out of 5
9 Ratings

About

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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