Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules
  • 4.1 (9)
  • Marketing
  • Updated Weekly

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

  1. 1d ago

    207: Authentic Personal Branding for Sustainable Law Firm Growth with Ilona Anderson

    A law firm’s strongest brand is not built through polished graphics alone. It grows from authenticity, trusted relationships, and a clear understanding of the clients the firm wants to serve. Jay sits down with Ilona Anderson, founder of Carpe Diem Law Firm, about leaving traditional practice, building multiple legal businesses, and creating a personal brand that reflects her interests, values, and entrepreneurial experience. Ilona explains why new firm owners must prioritize clients and revenue before logos and websites, how AI can accelerate execution without replacing human creativity, and why relationship-based networking produces better referrals than transactional promotion. She also shares practical employment-law safeguards and trademark considerations for business owners. Lawyers who lead with genuine relationships, consistent value, and a clear personal identity give clients and referral partners a reason to remember them, trust them, and choose them. Key Topics 03:08 – How Ilona’s journey from Moscow to Alaska and Miami shaped her legal career, entrepreneurial outlook, and appreciation for opportunity. 07:20 – How an immigration residency requirement interrupted Ilona’s first legal job and led to international legal experience with KPMG in Moscow. 10:57 – Why becoming a parent prompted Ilona to leave traditional employment and help build a seven-figure employee rights litigation firm. 12:20 – How managing marketing, hiring, systems, procedures, and finances helped Ilona discover her interest in the business of law. 14:25 – Why many employment claims result from missing advice, documentation, time records, and workplace systems rather than deliberate misconduct. 17:03 – The three major employment-law risks businesses should address: contractor classification, exempt status, and unpaid overtime. 21:57 – How Carpe Diem Law Firm’s personal, creative branding helps prospective clients understand Ilona as a multidimensional person, not just a lawyer. 26:59 – Why AI can reduce the time required to create systems and marketing assets, but still requires personal judgment, creativity, and taste. 29:21 – Why attorneys starting firms should pursue clients and revenue before spending excessive time on websites, logos, and other branding details. 39:00 - Tune into The Golden Rapid Fire Questions Resources Mentioned Technology Claude (AI assistant) – https://www.anthropic.com/claude Books Rich As F*ck: More Money Than You Know What to Do With – Amanda Frances – https://www.amazon.com/dp/B08QY57GFY Podcasts The Ilona Anderson Podcast – Ilona Anderson – https://podcasts.apple.com/us/podcast/the-ilona-anderson-podcast/id1829014920 Other ProVisors – https://www.provisors.com/Tony Robbins Business Mastery – https://www.tonyrobbins.com/events/business-masteryThe Imperfectionist – https://www.oliverburkeman.com/the-imperfectionist About our Guest: Ilona Anderson is the founder of Carpe Diem Law Firm, where she represents employees in workplace disputes, advises businesses on employment law compliance, and helps entrepreneurs protect their brands through trademark registration. With nearly two decades of legal experience, Ilona has worked at Akerman LLP, served as a Senior Legal Consultant at KPMG, and co-founded Saenz & Anderson, a boutique employment law firm recognized four times by Law Firm 500 as one of the nation's fastest-growing law firms. She has also been honored as a Super Lawyers Rising Star for five consecutive years and recognized by Lawdragon as a leading employment attorney. Known for her practical, client-focused approach, Ilona combines legal expertise with a deep understanding of the challenges facing employees, startups, and growing businesses. She is passionate about protecting her clients' rights, helping businesses grow, and making the law approachable and accessible. Carpe Diem Law Firm – https://carpediemlawfirm.com/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    207: Authentic Personal Branding for Sustainable Law Firm Growth with Ilona Anderson

  2. Jul 28

    206: TGR Live! 2026: Four Ways to Make Millions More from Your Cases with Steve Gursten, Trial Lawyer

    In this keynote presentation from TGR Live 2026 - Growth Strategies for Law Firms trial lawyer Steve Gursten shares Four Ways to Make Millions More from Your Cases. Steve explains how lawyers should itemize injuries for adjusters but present their cumulative impact to juries, and why chronic pain, fatigue, sleep disruption, and cognitive effects must be framed together. He also shows how lay witnesses, universal values, work evaluations, medical testing, AI review, and wearable sleep data can strengthen credibility and prove economic loss. For firms competing in an increasingly crowded market, selective trial strategy and consistently stronger results can create referrals, differentiation, and sustainable growth. Key Topics 01:13 – How Steve turned final offers ranging from zero to $30,000 into verdicts between $1 million and $15 million by reframing undervalued cases around permanent disability. 03:33 – Why lawyer referrals, internet marketing, and a reputation for superior results helped Steve grow his firm organically from four to twenty-six lawyers. 08:27 – The three-part case-value framework: try big and settle small, present the combined effects of impairment, and make the client worthy of a substantial verdict. 10:52 – How a credible trial reputation can increase an insurer’s settlement authority and why demand packages should make injuries easy for claims software to evaluate. 14:42 – Why traditional explanations of pain are outdated and how chronic pain can cause structural, chemical, and functional changes in the brain. 18:50 – How to combine physical injuries, cognitive limitations, emotional effects, sleep disruption, and fatigue into a persuasive total-disability narrative. 23:31 – The objective tools available for proving brain injury and when chronic pain may provide a more credible explanation for an acquired brain injury. 28:58 – How universal values, consistent recovery efforts, and testimony from employers and other lay witnesses can make clients more likable and credible. 34:29 – Why fatigue may be a client’s most disabling condition and how work evaluations, medical testing, AI review, and sleep data can establish future economic loss. 40:54 – Jay connects Steve’s trial framework to brand building, referrals, search visibility, and the importance of making stronger results a law firm priority. Resources Mentioned Technology Xactimate (Claims estimating software) – https://xactimate.com/home/NeuroQuant (Brain volumetry software) – https://www.cortechs.ai/neuroquant/Oura Ring (Sleep and fitness tracker) – https://ouraring.com/ Other American Association for Justice – https://www.justice.org/Journal of Head Trauma Rehabilitation – https://shop.lww.com/Journal-of-Head-Trauma-Rehabilitation/p/0885-9701Diagnostic and Statistical Manual of Mental Disorders – https://www.psychiatry.org/psychiatrists/practice/dsmSocial Security Administration – https://www.ssa.gov/ About our Guest: Steven Gursten is widely recognized as one of Michigan’s leading trial attorneys. He has been ranked among the state’s Top 50 lawyers by Super Lawyers and named a Michigan Lawyer of the Year. He currently serves as President of the AAJ Distracted Driving Litigation Group and the Belli Society, and has previously led several national litigation organizations focused on traumatic brain injury, truck accidents, and motor vehicle cases. A nationally sought-after speaker and educator, Steve regularly presents on trial advocacy, brain injury, truck accident litigation, and maximizing auto accident settlements. He has also received two JD Supra Readers’ Choice Awards for his writing on Michigan auto No-Fault and insurance litigation. His record-setting results include the largest auto and truck accident settlement in Michigan history, along with multiple top verdicts and settlements reported by Michigan Lawyers Weekly and Verdict Reporter. About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    206: TGR Live! 2026: Four Ways to Make Millions More from Your Cases with Steve Gursten, Trial Lawyer

  3. Jul 21

    205:  The 10 Golden Rules for Advanced Networking with “Know Who You Know” Author Jeff Meshel and Jay Berkowitz, Ten Golden Rules

    The strongest professional networks aren't built by collecting business cards. They're built by creating meaningful relationships and second level networks. Jay Berkowitz is joined by master networker, entrepreneur, and Strategic Forum founder Jeff Meshel to share the 10 Golden Rules for Advanced Networking, a practical framework for building deeper relationships, becoming a trusted resource, and generating more referrals. Together, they explore how to become one phone call away, position yourself as an opportunity magnet, truly know who you know, build trust before asking for referrals, listen more than you speak, collect people's passions instead of business cards, confidently start conversations, give without expecting anything in return, strengthen relationships through intentional one-on-one meetings, and build a Dream 100 network that creates long-term business opportunities. Through memorable stories and decades of networking experience, they demonstrate how genuine generosity, curiosity, and consistent follow-up can transform professional relationships into one of the most valuable assets in business. Key Topics 07:51 – Golden Rule #1: Be One Phone Call Away – Learn why becoming the person everyone calls first can create opportunities you never have to chase. 16:33 – Golden Rule #2: Become an Opportunity Magnet – Discover how changing the way you describe what you do can dramatically change the opportunities that come your way. 18:48 – Golden Rule #3: Know Who You Know – Why building a relationship database is about far more than names and contact information. 23:15 – Golden Rule #4: Know, Like, Trust... Then Refer – The real reason referrals don't happen after a single networking event. 27:52 – Golden Rule #5: Two Ears, One Mouth – Find out why listening is one of the most valuable networking skills you'll ever develop. 31:23 – Golden Rule #6: Collect Passions, Not Business Cards – See how remembering what matters personally creates stronger and longer-lasting professional relationships. 34:44 – Golden Rule #7: Start the Conversation – Practical advice for confidently approaching new people and making meaningful first impressions. 39:10 – Golden Rule #8: Give Before You Get – Learn why generosity creates opportunities that can't be manufactured through traditional networking. 48:32 – Golden Rule #9: One-to-Ones Are a Verb – Discover why the second, third, and fourth conversations are where real relationships are built. 50:37 – Golden Rule #10: Build Your Dream 100 – Create a network of intentional relationships that continues generating referrals, introductions, and opportunities for years to come. Resources Mentioned Books Know Who You Know: Connect Deeply, Succeed Fully – Jeff Meshel – https://a.co/d/04vSxlKdOne Phone Call Away: Secrets of a Master Networker – Jeff Meshel – https://a.co/d/0dH8fKIqThe Opportunity Magnet: Attract Success in Every Aspect of Your Life – Jeff Meshel – https://a.co/d/02HaxEn8Swim with the Sharks Without Being Eaten Alive – Harvey Mackay – https://a.co/d/08IkTYOpThe Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies – Chet Holmes – https://a.co/d/08IkTYOp Other Strategic Forum – https://strategicforum.com ProVisors – https://www.provisors.comCPR Foundation (Community Police Relations Foundation) – https://www.thecprf.org Clarion Project – https://clarionproject.org About our Guest: Author and speaker Jeffrey Meshel has written three books: One Phone Call Away (Portfolio - Penguin Books), The Opportunity Magnet (Hatherleigh Press), and Trust Is a Double-Edged Sword…Trust Me (Xlibris). Inquire about engagements on networking, team building, ethics, conflict resolution, and forging strategic partnerships with trust: meshelj1@gmail.com. Jeffrey is Managing/Member of Candor Capital Partners . Candor Capital Partners is a real estate acquisition firm and a Real Estate lender that originates short term (1 to 2 yr) mortgages encumbering primarily commercial Real Estate. Candor loans range between $1,000,000.00 and $20,000,000.00. Jeffrey is Founder/Chairman of the Strategic Forum, an organization of business leaders from diverse backgrounds dedicated to the exchange of ideas, development of long-term personal and business relationships. The Strategic Forum has chapters in New York City and South Florida. He had served on the Board of Signature Bank (SBNY) and several private company boards, in addition to the CPR foundation (community police relations foundation). https://strategicforum.com About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    205:  The 10 Golden Rules for Advanced Networking with “Know Who You Know” Author Jeff Meshel and Jay Berkowitz, Ten Golden Rules

  4. Jul 14

    204: Live Case Study Law Firm Doubles new cases to over 200 per month! Geoff McDonald from TGR Live! 2026

    Sustainable law firm growth isn't built on a single marketing tactic. It's the result of measuring what matters, embracing innovation, and executing consistently across every part of the business. In this keynote presentation from TGR Live 2026, Jay Berkowitz is joined by Geoff McDonald, founder of Geoff McDonald & Associates, to break down the systems and strategies that helped his firm grow from approximately 80 to more than 200 signed cases per month. Geoff shares how his team uses OKRs alongside EOS, tracks acquisition costs and marketing performance, leverages AI to improve efficiency, and builds a powerful local brand through SEO, Google Maps, community involvement, television, billboards, and data-driven decision making. Through a candid case study of their long-term partnership, Jay and Geoff demonstrate how continuous testing, disciplined measurement, and a willingness to innovate can help law firms generate more qualified leads, improve profitability, and achieve sustainable long-term growth. Key Topics 01:55 – Geoff McDonald shares the story behind a law firm case study that grew signed cases to more than 200 per month through strategic marketing and measurement. 07:35 – How OKRs, layered onto EOS, help leadership teams align goals, track progress, and execute consistently. 10:40 – Managing profitability through acquisition cost targets, nearshore staffing, and disciplined financial metrics. 12:55 – Geoff's approach to AI adoption, including legal research, litigation support, recruiting, and measuring ROI through operational KPIs. 17:55 – Building a culture around core values, technology, client service, growth, and community involvement. 29:25 – Why redesigning a website around phone calls instead of form fills dramatically increased leads and signed cases. 37:25 – SEO, AI search optimization, Google Maps, backlinks, and content strategies that improve online visibility. 46:55 – Wraparound marketing through television, billboards, radio, YouTube, and lead generation while maintaining profitable acquisition costs. 53:55 – How conferences, masterminds, and continuous learning create breakthrough ideas that improve marketing and intake performance. 01:01:55 – The habits of great agency-client partnerships, including tracking every metric, embracing testing, trusting experts, and making decisions based on data. Resources Mentioned Technology ChatGPT (AI Platform) – https://chatgpt.comMicrosoft Copilot (AI Assistant) – https://www.microsoft.com/copilot Lexis+ AI (Legal Research Platform) – https://www.lexisnexis.comSecond Chair AI (Litigation AI Platform) – https://www.secondchair.ai Books Measure What Matters – John Doerr – https://www.amazon.com/dp/0525536221Traction – Gino Wickman – https://www.amazon.com/dp/1936661837Who Moved My Cheese? – Spencer Johnson – https://www.amazon.com/dp/0399144463 About our Guest: Geoff McDonald is the CEO and President of Jeff McDonald & Associates, a leading personal-injury firm in Virginia. A former college football player at the University of Hawaii and the University of Virginia, he earned his J.D. from the University of Richmond. Over his career, Geoff has secured more than $400 million in settlements, argued over 200 written opinions, and helped shape Virginia case law in several key areas. He is active in the community through the Rotary Club of Richmond and Derby Camp Richmond, and he remains committed to protecting the rights of injury victims and their families. https://www.mcdonaldinjurylaw.com/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    204: Live Case Study Law Firm Doubles new cases to over 200 per month! Geoff McDonald from TGR Live! 2026

  5. Jul 7

    203: Mission Critical! Intake Strategies with Gary Falkowitz, Founder of Intake Playbook

    Many law firms invest heavily in marketing but overlook the intake process that ultimately determines whether leads become clients. Jay Berkowitz and Gary Falkowitz, founder of Intake Playbook and one of the legal industry's leading intake consultants, explore why intake is fundamentally a sales process built on speed, trust, empathy, and consistency. Gary explains why availability is often a firm's greatest competitive advantage, introduces his Decision in Three and Three by Three by Three frameworks, and shares how better training, persistence, and performance metrics dramatically improve conversion rates. He also discusses how AI can eliminate delays without sacrificing the client experience and reflects on the personal loss of his son, Ethan, and how that experience reinforced the importance of genuine human connection. Law firms that treat intake as a strategic business function convert more qualified leads, strengthen client relationships, and increase revenue without increasing marketing spend. Key Topics 00:03 – Gary shares his journey from prosecutor and trial attorney to becoming one of the legal industry's leading law firm intake experts. 07:10 – Why availability is the first competitive advantage and how answering every inquiry immediately improves client conversion. 14:05 – Why intake should be treated as a sales process and how understanding consumer psychology builds trust with potential clients. 21:10 – Gary shares the personal story of losing his son Ethan and explains how that experience reshaped his perspective on relationships, empathy, and choosing legal counsel. 26:00 – The Decision in Three framework for quickly qualifying cases, setting expectations, and preventing potential clients from leaving before signing. 30:15 – The Three by Three by Three follow-up strategy using calls, texts, and emails to maximize lead conversion. 35:00 – Why immediate responses to calls, chats, and web forms matter more than ever and how AI removes delays from the intake process. 43:20 – How the Intake Performance Audit helps firms identify revenue leaks and improve operational performance. 45:45 – The essential intake KPIs every law firm should monitor, including contact rate, qualification rate, and conversion rate. 50:10 – Tune into The Golden Rapid Fire Questions Resources Mentioned Technology CaptureNow (Conversational AI Intake Platform) – https://capturenow.comLitify (Legal Case Management Platform) – https://www.litify.comSmartAdvocate (Legal Case Management Software) – https://www.smartadvocate.comLead Docket (Legal Intake Software) – https://www.leaddocket.comCaptorra (Legal Intake & Marketing Software) – https://captorra.com Books The Complete Guide to Law Firm Intake – Gary Falkowitz – https://a.co/d/0740nXxlOutliers – Malcolm Gladwell – https://www.amazon.com/dp/0316017930 About our Guest: Gary Falkowitz is a nationally recognized authority on law firm intake, client acquisition, and conversion strategy. He serves as CEO of Intake Conversion Experts, President of Maximum Intake Consulting, and Managing Partner of The Falkowitz Law Firm, helping attorneys across the country improve intake performance, increase signed cases, and maximize the return on their marketing investments. Through consulting, outsourced intake services, and training, Gary has worked with hundreds of law firms to build high-performing intake systems that drive measurable business growth. Before launching his intake-focused companies, Gary served as Managing Attorney at Parker Waichman LLP, where he led initiatives to strengthen the firm's brand, improve conversion rates, expand referral relationships, and optimize marketing ROI. Today, he is widely recognized for helping law firms bridge the gap between lead generation and client acquisition by combining proven sales principles, operational excellence, and data-driven intake strategies. https://intakeplaybook.com/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    203: Mission Critical! Intake Strategies with Gary Falkowitz, Founder of Intake Playbook

  6. Jun 30

    202: The Six Friction Points Slowing Law Firm Growth with Tricia Warren, Fractional COO and Principal of TLW Integrated Solutions

    Many law firms assume growth problems are caused by marketing or hiring, when the real issue is often operational friction hidden inside the business. Jay Berkowitz and Tricia Warren, Principal of TLW Integrated Solutions and a fractional COO, explore the six friction points that prevent organizations from scaling effectively: performance and people, SOPs and systems, leadership and management, data and decision-making, strategies to scale, and innovation and AI. They discuss why talented teams struggle inside poorly designed environments, how documented processes improve client experience, why leaders must get out of the weeds, and how clean data drives better decisions. They also explore why many firms rush toward AI before fixing the operational issues that create inefficiency in the first place, highlighting the importance of clear processes, aligned teams, reliable data, and intentional growth strategies that support stronger client experiences and sustainable expansion. Key Topics 01:44 – Tricia shares her journey from software engineering and corporate leadership to operational excellence consulting and explains how resilience shaped her approach to business leadership. 08:56 – Why operational improvement starts with people, including clear roles, performance expectations, accountability, and employee engagement. 16:51 – Lessons from EOS, accountability charts, onboarding, and the right person right seat framework for building stronger teams. 22:41 – How broken SOPs and inefficient systems create friction, bottlenecks, and inconsistent client experiences, especially during intake. 24:56 – A practical approach to documenting processes by mapping customer experiences and aligning technology with workflows. 27:56 – Leadership and management mistakes that create confusion, including micromanagement, inconsistent direction, and poor decision-making. 32:41 – Why clean data matters, how to build meaningful KPIs, and how scorecards help leaders identif y and solve business issues faster. 36:06 – Strategies for scaling intentionally by continuously evaluating people, processes, and technology as business needs evolve. 39:51 – How to evaluate AI opportunities, create use cases, run pilots, and avoid automating broken processes. 46:26 – Tune into The Golden Rapid Fire Questions. Resources Mentioned TechnologyCanva (Design Platform) – https://www.canva.comClickUp (Project Management Software) – https://clickup.comNinety (EOS Management Platform) – https://www.ninety.ioClaude for Teams (AI Platform) – https://www.anthropic.comChatGPT (AI Platform) – https://chatgpt.com BooksExcellence in Motion – Tricia Warren – URL not verifiedTraction – Gino Wickman – https://www.amazon.com/dp/1936661837The E-Myth Revisited – Michael E. Gerber – https://www.amazon.com/dp/0887307280Start With Why – Simon Sinek – https://www.amazon.com/dp/1591846447Atomic Habits – James Clear – https://www.amazon.com/dp/0735211299The AI-Driven Leader – Jeff Woods – https://www.amazon.com/dp/1394298681 OtherTED Talk: How to Make Toast – https://www.ted.com/talks/tom_wujec_got_a_wicked_problem_first_tell_me_how_you_make_toast About our Guest: Tricia Warren is a Fractional COO & Operations Partner known as “The Operations Friction Fixer™,” helping organizations simplify complexity, align teams, optimize processes, and improve operational performance. With more than 28 years of experience across global enterprises including EY, McKesson, Bank of America, and IHG, she specializes in strategy execution, operational transformation, change management, process optimization, and AI-driven business improvement. Through her boutique consulting practice, Tricia helps leaders streamline operations, implement scalable systems, improve performance visibility through data and KPIs, and drive organizational alignment. She is also the author of Excellence in Motion and has led enterprise initiatives involving automation, governance frameworks, PMO development, and digital transformation across multiple industries. https://thefrictionfixer.com/ https://www.linkedin.com/in/triciawarrenmba/ About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

    202: The Six Friction Points Slowing Law Firm Growth with Tricia Warren, Fractional COO and Principal of TLW Integrated Solutions

  7. Jun 23

    201: YouTube & Video Strategies for Law Firms with Jay Berkowitz of Ten Golden Rules, Dan Milikow of iShoot Direct, and Clifford Coleman of Coleman Multimedia

    Many law firms assume video marketing requires expensive production, large budgets, or on-camera talent, but the bigger challenge is creating consistent content that answers the questions prospective clients are already asking. In this latest webinar, YouTube and Video Strategies for Law Firms, Jay Berkowitz of Ten Golden Rules is joined by Dan Milikow of iShoot Direct and Clifford Coleman of Coleman Multimedia to explore practical approaches for using video to build visibility, authority, and trust. The discussion explains why YouTube remains the second-largest search engine, how answer-focused videos support both SEO and AI search results, and why short-form and long-form content serve different business goals. Together they share frameworks for creating question-and-answer videos, repurposing content across websites and social media, and using video to strengthen Google Business Profiles and newsletters. Firms that consistently answer client questions with video can improve discoverability, build credibility, and create a scalable content engine for long-term growth. Key Topics 0:04 – Jay introduces the webinar format and why law firms that study digital marketing stay ahead. 08:35 – Why YouTube matters for law firms as a major search, streaming, SEO, and retargeting platform. 10:28 – The three-video framework: SEO videos, long-form videos, and shorts. 15:00 – How law firms can use client questions to create SEO and AI-friendly videos. 25:42 – Jay explains AEO and how YouTube videos can support Google AI Overviews, websites, blogs, newsletters, social media, and Google Business Profiles. 31:28 – The immigration law firm case study showing how short-form video can build trust, reach, and client demand. 42:30 – Dan Milikow of iShoot Direct explains why confidence is the biggest barrier to attorneys creating video. 50:27 – Dan breaks down practical setup choices, including office backdrops, conference rooms, lighting, and avoiding difficult green screen setups. 01:10:57 – Clifford Coleman of Coleman Multimedia explains how lighting, location, depth, B-roll, and motion graphics improve in-office shoots. 01:26:47 – The panel answers how law firms should start with video, including lowering the barrier to entry, prioritizing audio, rehearsing, and getting another trusted pair of eyes. Resources Mentioned Technology YouTube (Video Platform) – https://www.youtube.comChatGPT (AI Assistant) – https://chatgpt.comClaude (AI Assistant) – https://claude.aiPerplexity (AI Search Engine) – https://www.perplexity.aiGrok (AI Assistant) – https://grok.comReddit (Community Platform) – https://www.reddit.comQuora (Question and Answer Platform) – https://www.quora.comOpus Clip (Video Editing Tool) – https://www.opus.proCapCut (Video Editing Software) – https://www.capcut.comDescript (Video and Audio Editing Software) – https://www.descript.comiShoot Direct (Remote Video Production Platform) – https://ishootdirect.com About our Guests: Clifford Coleman is a video editor that is in love with the creative process of a project. Which includes the first idea to the finished product. He is highly motivated in creating new media. He was born in Fort Lauderdale, Florida and spent his childhood growing up in Broward County. While attending Performing Arts primary schools, he learned to appreciate art's importance. Through his exposure to fine arts, music, and digital arts; he discovered that art can reach a vast audience. However, he believes that video, is the best way to combine multiple art forms and use them seamlessly together. In addition to editing, he loves composing music for media, playing my trumpet, and officiating basketball games. Also, he volunteers in his local community by coaching with Lauderdale Lakes Basketball Association and mentoring youths at Boyd Anderson High School. Daniel Milikow is a video production and content strategy expert with more than two decades of experience helping organizations leverage video to build authority, engage audiences, and drive business growth. He is the Founder and CEO of iShoot.direct, a remote video production agency that combines proprietary technology, streamlined processes, and professional storytelling to create high-quality video content at scale. Prior to launching iShoot.direct, Daniel built and led Gartner’s internal video production team for 15 years, helping transform video into a strategic communications and marketing asset for one of the world's leading research and advisory firms. Under his leadership, the team produced thousands of videos featuring analysts, executives, and industry experts. Through iShoot.direct, Daniel has overseen more than 10,000 hours of remote filming and content creation for leading organizations including Adecco, Booz Allen Hamilton, Forrester Research, and S&P Global. His expertise spans video strategy, remote production, executive thought leadership, virtual interviewing, and scalable content creation programs. A frequent speaker and advisor on video marketing, Daniel helps businesses and professional service firms create authentic, engaging content that builds trust, strengthens brand authority, and drives measurable results. About Jay Berkowitz: Jay Berkowitz is a best-selling author and popular keynote speaker. Mr. Berkowitz managed marketing departments at: Coca-Cola, Sprint and McDonald's Restaurants, and he is the Founder and CEO of Ten Golden Rules, a digital marketing agency specialized in working with attorneys. Mr. Berkowitz is the author of Advanced Internet Marketing for Law Firms, The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon. He is the host of the Ten Golden Rules of Internet Marketing Webinar and Podcast. He has been profiled by the Wall Street Journal, The Business Journals and FOX Business TV. Mr. Berkowitz was selected for membership as a TITAN for Elite Digital Marketing Agencies, he is the recipient of a SOFIE Award for Most Effective use of Emerging Media, and a Special BERNAY’s Award. Connect with Ten Golden Rules Subscribe to Ten Golden Rules on YouTube Check out our webinars on TenGoldenRules.com Connect with Ten Golden Rules on LinkedIn Follow Ten Golden Rules on Facebook Connect with Jay Berkowitz on LinkedIn Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us...

    201: YouTube & Video Strategies for Law Firms with Jay Berkowitz of Ten Golden Rules, Dan Milikow of iShoot Direct, and Clifford Coleman of Coleman Multimedia

  8. Jun 16

    200: The 10 Golden Rules of High-Performing Law Firms with Jay Berkowitz, Ten Golden Rules, and Tim McKey, Vista Consulting

    In this special Episode #200 we sat down with a legend in the legal consulting industry Tim McKey of Vista consulting and we created a list of The 10 Golden Rules of High-Performing Law Firms. Many law firms focus on getting more cases but overlook the operational systems that determine whether growth is sustainable. Jay Berkowitz and Tim McKey, CPA and founder of Vista Consulting, discuss the ten characteristics they see most often in high-performing law firms, from working on the business instead of in it to building accountability through operating systems, data tracking, intake excellence, and process improvement. They explain why culture, onboarding, compassionate leadership, and client experience have a direct impact on profitability and long-term success. The conversation also explores how firms can improve case outcomes through better systems, use objective metrics to coach teams, and prepare for future succession or acquisition opportunities. Firms that intentionally build strong operations create better client experiences, stronger financial performance, and greater business value over time. Key Topics 00:03 – Why law firm owners must work on the business, not just practice law, to create sustainable growth. 06:16 – How operating systems such as EOS help establish accountability, communication, and goal alignment. 09:00 – Using operational metrics and objective data to improve performance and coach team members. 12:05 – The three intake metrics every law firm should track to improve conversion rates. 15:00 – Examining every system and process to increase efficiency, effectiveness, and case value. 17:33 – Questions and client communication strategies that help improve case outcomes and resolution value. 20:12 – Why culture must be intentionally designed rather than allowed to develop by default. 22:17 – The tools, training, and expectations framework for compassionate leadership and employee development. 26:54 – Onboarding strategies that help firms place the right people in the right seats from the start. 30:39 – Developing succession and exit strategies, including how firms can become investment-ready through strong systems and operational excellence. 34:35 – Tune into The Golden Rapid Fire Questions Resources Mentioned Technology Microsoft SharePoint (Collaboration Platform) – https://www.microsoft.com/microsoft-365/sharepointClickUp (Project Management Software) – https://clickup.comCaseStatus (Client Communication Platform) – https://www.casestatus.comHona (Client Experience Platform) – https://www.hona.com Books The E-Myth Revisited – Michael E. Gerber – https://a.co/d/0duHgn4b Traction: Get a Grip on Your Business – Gino Wickman – https://a.co/d/03rTNx2kRocket Fuel – Gino Wickman & Mark C. Winters – https://a.co/d/03rTNx2k The 7 Habits of Highly Effective People – Stephen R. Covey – https://a.co/d/03rTNx2k Built to Sell – John Warrillow – https://a.co/d/08Rztj2E Podcast Episodes Mentioned EP019: Interview with CraigsList.com Founder Craig Newmark - https://www.tengoldenrules.com/captivate-podcast/ep019-interview-with-craigslist-com-founder-craig-newmark/ EP020: Interview with Mahalo.com founder Jason Calacani - https://www.tengoldenrules.com/captivate-podcast/ep020-interview-with-mahalo-com-founder-jason-calacanis/ EP034: Linkin Park’s Mike Shinoda & Selecting a Domain and Internet Presence, WineLibrary TV’s Gary Vaynerchuk & Personal Branding - https://www.tengoldenrules.com/captivate-podcast/ep034-linkin-parks-mike-shinoda-selecting-a-domain-and-internet-presence-winelibrary-tvs-gary-vaynerchuk-personal-branding/ EP064: Law Firm Leadership & Culture with Bills Biggs - https://www.tengoldenrules.com/captivate-podcast/ep064-bill-biggs/ EP078: EOS for Law Firms – The Entrepreneurial Operating System with experts Mike Morse, Gerardo Escalona, and Tyler Smith - https://www.tengoldenrules.com/captivate-podcast/ep078-eos-for-law-firms-the-entrepreneurial-operating-system-with-experts-mike-morse-gerardo-escalona-and-tyler-smith/ EP100: The 6 Parts of Google to Rank Your Law Firm - https://www.tengoldenrules.com/captivate-podcast/ep100-the-6-parts-of-google-to-rank-your-law-firm/ EP117: The App for Law Firm Client Communications – Meet Case Status CEO Andy Seavers - https://www.tengoldenrules.com/captivate-podcast/117-the-app-for-law-firm-client-communications-meet-case-status-ceo-andy-seavers/ EP140: The Texas Showdown Debate with Attorney Angel Reyes – Does Brand matter in Digital? - https://www.tengoldenrules.com/captivate-podcast/140-the-texas-showdown-debate-with-attorney-angel-reyes-does-brand-matter-in-digital/ EP165: BREAKING NEWS!!! Eve Legal Fundraiser Achieves $BILLION Valuation – Meet Co-Founder Jay Madheswaran - https://www.tengoldenrules.com/captivate-podcast/165-title-options-breaking-news-eve-legal-fundraiser-achieves-billion-valuation-meet-co-founder-jay-madheswaran/ EP178: The Truck Accident Authority Joe Fried on Niching Down and Building Personal Brand Expertise - https://www.tengoldenrules.com/captivate-podcast/178-the-truck-accident-authority-joe-fried-on-niching-down-and-building-personal-brand-expertise/ EP198: TGR Live 2026: Immigration Lawyer Julio Oyhanarte on Using Social Media to Drive Law Firm Growth - https://www.tengoldenrules.com/captivate-podcast/198-tgr-live-2026-immigration-lawyer-julio-oyhanarte-on-using-social-media-to-drive-law-firm-growth/ About our Guest: Tim McKey is the Founder and Managing Partner of McKey Business Group CPAs and Vista Consulting Team, two organizations dedicated to helping plaintiff law firms improve profitability, operational efficiency, and long-term growth. For decades, Tim has advised law...

    200: The 10 Golden Rules of High-Performing Law Firms with Jay Berkowitz, Ten Golden Rules, and Tim McKey, Vista Consulting
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About

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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