Scale To Win with Dominic Monkhouse

Monkhouse & Company

Wide awake at 3am, wondering how the business that felt like a rocket at 15 people turned into an 80-person rollercoaster? Hit play. This is the scale-up podcast for founder CEOs who want practical wins, not platitudes. Every fortnight, Dominic Monkhouse, who scaled two UK tech firms to £30m+ in five years (twice), grills people who've actually done it: operators, battle-scarred founders, and experts who cut through noise. You'll learn techniques that stop fires, speed up decisions, and give you time back. You'll get field-tested methods that all serve one of three vital goals: freeing up your time, building a leadership team that can lead without you, and installing systems you can be sure will work. No recycled LinkedIn fluff. No crappy 'inspiration'. Just clear actions you can run this week. Why listen now? Because growth shouldn't mean chaos. Twelve of Dominic's clients have exited. His Two-Day-Week CEO Blueprint™ shows leaders how to spend their time on the things only they can do, instead of covering tasks other people could do. He coaches scale-ups, writes books people actually read, and asks the questions you wish investors would. If you're stuck between "we're onto something" and "this might kill me," this is your edge: honest stories, hard numbers, and repeatable systems to build a business you're proud of, without losing yourself along the way. Grab a notebook, and hit follow so the next time you're staring at the ceiling at stupid o'clock, you've got a plan and a playbook waiting in your ears.

  1. Oct 16

    Being Average Used To Be Enough | Alex MH Smith, Basic Arts | E374

    You can run a good business, look after your customers and still find every sale harder than the last. Your first instinct might be to improve the marketing. More leads. A tighter funnel. A better sales process. But what if the problem is that customers can get something much like your offer almost anywhere? In this episode of Scale to Win, Dominic Monkhouse talks with Alex MH Smith of Basic Arts about why being competent may no longer be enough. Alex argues that crowded markets are making competitive advantage a necessity for businesses that previously survived quite comfortably without it. They don’t agree on everything. Dominic challenges Alex on whether successful businesses really need a deliberate strategy, and whether the examples we celebrate tell the whole story. Together, they explore the difference between running your business well and giving customers a compelling reason to choose it. The practical question running through the conversation: what do you offer that your customers value and your competitors don’t? In this episode Why a plan isn’t necessarily a strategy. Allocating people, money and time doesn’t automatically give you an advantage. Why more leads can leave the real problem untouched. Better marketing can amplify an offer, but it cannot make an interchangeable business distinctive. Why solving a customer problem isn’t the whole answer. Alex explains why customers also buy things they want, enjoy or aspire to. What Five Guys reveals about focus. Why Alex sees its limited menu as an advantage rather than a missed opportunity. What to do when competitors copy you. How a clear position helps you decide which changes strengthen your business and which dilute it. How to start finding your own advantage. Look for the valuable difference already present in your business, then make deliberate choices around it. Chapters 00:00 Why average businesses are starting to struggle 01:11 Meet Alex MH Smith 08:57 Strategy versus planning 11:13 What makes a strategy successful? 14:20 Why “average” may no longer be enough 17:02 Competitive advantage and the limits of lead generation 25:12 Do customers only buy solutions to problems? 29:17 Five Guys, focus and differentiation 36:57 What happens when competitors copy you? 41:34 Finding the valuable difference in your business 45:37 Putting strategic thinking into practice 47:48 Where to find Alex Your next step Before spending more on lead generation, ask yourself: If your business disappeared tomorrow, what would your customers struggle to replace? If the answer is unclear, that deserves your attention before the next marketing campaign. Links and credits Guest: Alex MH Smith, Basic Arts Host: Dominic Monkhouse, founder of Monkhouse & Company Podcast: Scale to Win with Dominic Monkhouse Read the full episode transcript Subscribe to the Scale to Win newsletter Connect with Dominic on LinkedIn

    Being Average Used To Be Enough | Alex MH Smith, Basic Arts | E374
  2. Sep 5

    E372 | Oliver Cummings: left Goldman Sachs for a 4-person startup. built a 60,000 expert network

    Leaving Goldman Sachs to join a four-person startup burning cash sounds like delusion. Oliver Cummings did it anyway - and built Nurole into an advisory platform of 60,000 board members that has helped 4,000 organisations hire chairs, trustees and non-executives. In this conversation, Oliver joins Dominic to unpick why most boards destroy value instead of creating it, why founders overvalue advice and starve themselves of accountability, and what ten years of hiring mistakes taught him about the limits of intellect. Along the way, Oliver shares the compounding arithmetic that should produce billionaire families (and why almost nobody lets it run), the board question that saved Moonpig from bankruptcy, and the sobering reality of the "18 summers" rule. The question for every scaling founder: is your board fire insurance that only works when there is no fire, or are they holding you to account on the decisions that actually matter? In this episode Leaving Goldman for a four-person startup. Why Oliver walked away from private equity after a decade at Goldman Sachs Capital Partners and BXR, convinced he was "a bit of a fraud as an investor" until he proved he could build something real. The £72k compounding lesson. £72,565.72 invested at 10% annual compound growth over 100 years becomes £1 billion. Why aren't there billionaire families everywhere? Because almost nobody can stomach leaving compounding alone without cashing out for a kitchen extension. Overvaluing advice, undervaluing accountability. Why the silver bullet advice founders chase rarely works, and why the discipline of regular accountability - like a personal trainer for your strategy - delivers the real leverage. The £1 question that saved Moonpig. How a simple pricing question from a board member transformed Nick Jenkins' business when it was on the brink of going bust. "Turns out no one is any good at hiring." What Oliver learned after getting recruitment wrong left, right and centre - and why candidates who ace cognitive tests can still lack the drive and resilience an early-stage company needs. The 18 summers rule. Why 96% of the time you will ever spend with your children happens before they turn 18, and what that means for how you allocate your weeks right now. Chapters 00:07 Why Oliver left private equity for a four-person startup 01:19 Building Nurole: 60,000 experts and 4,000 organisations 03:52 What boards actually do: strategy versus oversight 05:00 Fire insurance that only works when there is no fire 08:14 The power of compounding: why £72k should make a billionaire family 13:00 The advice trap and the £1 question that saved Moonpig 16:56 Leaving Goldman Sachs and overcoming the investor fraud feeling 19:42 From four people to 10,000 invoices: the reality of startup flywheels 36:03 Why everyone is bad at hiring: cognitive ability versus resilience 40:00 Autonomy, mastery and purpose in growing teams 43:06 18 summers: the arithmetic of time with family Your next step If you find yourself chasing clever advice rather than sticking to disciplined execution, the problem is rarely strategy. It is accountability. Build the rhythm that forces you to face the numbers every month - whether through a coach, a chair, or a board that actually challenges you. Want to build that discipline into your executive habits? Join Dominic's free 33-day email course for scale-up CEOs: Become a Better Leader in 33 Days Links and credits Guest: Oliver Cummings, CEO of Nurole and host of Enter the Boardroom Host: Dominic Monkhouse Produced by Monkhouse & Company

    E372 | Oliver Cummings: left Goldman Sachs for a 4-person startup. built a 60,000 expert network
  3. Sep 4

    E371| Hamish Grierson - The Hire We Made 10 Years Too Late

    You can build the product, raise the money and still spend a decade without the one person who makes customers care. That is the story behind this episode's title. Hamish Grierson, co-founder of the health-testing company Thriva, joins Dominic to talk about what ten years of running a venture-backed health business actually taught him - including the hire he wishes he had made in year one, and has just made now. Hamish is candid about the cost of bad fundraising advice (he pitched 123 investors before learning better), why speed is the thing customers thank you for, and why he believes venture capital is quietly killing a whole tier of perfectly good businesses. The question at the heart of it: have you hired the person whose job is making people feel something about what you built? In this episode Why speed beats almost everything else. Thriva doesn't market speed, but it shows up in 90% of customer reviews - because fast results are what relieves the anxiety of waiting. The "low beams" lesson. Being first meant two years of running through a room of low beams, hitting your head on every one - and that infrastructure became the moat. Why venture capital is killing innovation. Founders sitting on £5m and £10m turnover opportunities don't start at all, because a VC asks "is this a unicorn?" Hamish calls that tragic. The £10m maths. Dominic's arithmetic: pay yourself £750,000 a year from 50 to 90 and you need to sell your business for a net £10 million. Shotgun versus rifle. How to raise money without letting 120 unqualified investors tear your business apart for fun. The hire itself. A Director of Product Marketing - someone who talks to emotion, not practicality. Mark starts next Monday, ten years late. Where next. Germany, because North America is saturated and Europe is white space. Chapters 00:00 Intro 05:00 Speed relieves anxiety - 90% of reviews mention it 07:02 Being first: two years of low beams 08:09 More people in the pub at lunchtime 10:48 Why venture capital is killing innovation 12:05 The unicorn question that stops founders starting 13:30 The £750k-a-year, £10m-exit maths 15:45 Shotgun versus rifle: how not to raise money 19:47 Why "fall in love with the product" is bad advice 22:22 The hire we made 10 years too late 25:13 Director of Product Marketing - what that means 26:20 Next market: Germany and European white space Your next step Ask yourself: who in your business is responsible for making customers feel something? If the answer is "the founders, sort of, when they have time", that's the gap Hamish lived with for a decade. Links and credits Guest: Hamish Grierson, co-founder of Thriva Host: Dominic Monkhouse, founder of Monkhouse & Company Podcast: Scale to Win with Dominic Monkhouse Subscribe to the Scale to Win newsletter

    E371| Hamish Grierson - The Hire We Made 10 Years Too Late
  4. Jul 2

    E370 | James Ashford, 8-Figure Founder: The Person You’re Protecting Is Destroying Your Business

    Whenever a struggling founder asks James Ashford for help, he sends back the same voice note: "Who is the high performer you need to fire, and why haven't you?" Invariably, they know exactly who it is. James built software company GoProposal and led it to an eight-figure sale to Sage. In this punchy, no-holds-barred conversation, he joins Dominic to confront the dirty secrets of scale-up leadership: why founders cling to toxic high performers, why sales commission schemes corrupt good companies, and why so many CEOs secretly want to remain the bottleneck. Along the way, James reflects on his own journey from "rotten" accidental diminisher to disciplined leader, the reason high-performance sports teams outperform polite corporate families, and the four habits that keep leaders grounded. The question every scaling CEO must face: who in your business are you protecting right now out of fear, habit or loyalty - and what is that silence costing the rest of your team? In this episode "Sack the high-performing d******d." Why almost every stalled business is harbouring one brilliant individual whose toxic behaviour is quietly destroying culture, trust and momentum. Why sales bonuses destroy customer trust. The moment you put a commission scheme in place, your sales team starts acting in their own interest instead of the customer's. Why selling must be treated as a service, not a transaction. The accidental diminisher. What happened when James scored himself against Liz Wiseman's *Multipliers* framework - and realised he was inadvertently diminishing his team across all six leadership disciplines. Why founders secretly crave being the bottleneck. Delegating sounds great in theory, but many founders resist stepping back because deep down they crave the significance of being needed for every decision. Why the E-Myth process obsession is nonsense. Why documenting every procedure in your company is a trap, and why you should focus ruthlessly on the single operational constraint holding you back right now. Radical candour versus polite silence. Why high-performance teams give feedback in the moment - like footballers on the pitch - instead of saving up grievances for annual appraisals. Chapters 01:05 Failing multiple times before building an eight-figure business 02:29 The question for struggling founders: who do you need to sack? 06:21 Business partner alignment: directional clarity versus identical thinking 17:22 The Theory of Constraints: why process-mapping everything is a trap 21:15 Why commission schemes misalign sales teams and customers 26:01 The accidental diminisher: scoring yourself on the Multipliers framework 30:00 The founder bottleneck: why CEOs resist true delegation 33:05 Radical candour: why high-performing sports teams beat "nice" corporate cultures 42:12 Why your company is a sports team, not a family 47:37 The Four Agreements: self-awareness and leadership discipline Your next step Protecting a toxic employee is never an act of kindness. It is an act of avoidance that punishes your best people. If there is a conversation you have been putting off for months, having it this week will immediately lift the energy of your entire executive team. Ready to build the executive habits that eliminate operational bottlenecks? Join Dominic's free 33-day email course: Become a Better Leader in 33 Days Links and credits Guest: James Ashford, founder of GoProposal and author Host: Dominic Monkhouse Produced by Monkhouse & Company

  5. Jun 18

    $40M/Tech Founder Reveals the Smart Way to Run & Grow Your Company With AI in 2026 | E369

    Most executives still believe the "human touch" is the sacred cow of customer service. Nikola Mrkšić thinks they are entirely wrong. Nikola is the co-founder and CEO of PolyAI, a Cambridge University spin-out that has raised tens of millions in venture funding and scaled to 300 people across the UK and North America. Their voice AI agents handle customer interactions for global hospitality brands, Las Vegas casinos and Gordon Ramsay restaurants. In this deep conversation, Nikola joins Dominic to dismantle the romantic myths surrounding customer support, explain why poorly trained human call centres destroy more brand equity than an AI ever could, and warn business leaders against the trap of "vibe-coding" enterprise systems. Along the way, Nikola shares what managing 300 people in an AI-native company actually looks like, how senior developers get 3x productivity while juniors risk missing the fundamentals, and why focused startups will continue to beat big tech incumbents. The strategic question for every founder: are you clinging to human customer service out of genuine empathy, or are you forcing customers through hold music and friction because you fear doing things differently? In this episode The myth of the "human touch". Why the romantic idea of call centre empathy collapses under real-world conditions: high turnover, minimal training, and exhausted agents. Why a resilient voice AI that solves problems instantly delivers a vastly better customer experience. From Cambridge PhD to 300-person AI leader. How Nikola and his co-founders spun PolyAI out of the University of Cambridge's world-leading dialogue systems lab and built their brand in the demanding hospitality market of Las Vegas. The "vibe-coding" illusion. Why building a voice demo with open-source models over a weekend is easy, but building enterprise voice agents that never hallucinate or destroy your NPS requires years of deep systems engineering. Running a 300-person AI-native workforce. How AI tools are reshaping internal productivity: senior engineers ship code three times faster, but junior developers risk skipping the apprenticeship required to spot subtle bugs. Why focused startups beat big tech giants. Why small companies with relentless dedication to a single problem out-execute hyperscalers who treat voice AI as an experimental side feature. The Trinity College maths pedigree. What studying at Cambridge teaches you about compounding advantage, intellectual rigour, and ignoring industry hype. Chapters 00:00 Why we are completely wrong to fear AI in customer experience 01:07 Spinning PolyAI out of Cambridge University dialogue research 02:24 The contrarian view: why AI outperforms human call centres 05:00 Real-world support failures and the cost of friction 07:57 Winning Las Vegas: deploying voice AI across hospitality and Gordon Ramsay restaurants 10:00 Emotional callers and transactional support: where AI shines 14:26 How 300 PolyAI employees use AI internally to do more with less 22:45 Parenting, education and preparing the next generation for AI 44:01 The Cambridge pedigree: rigorous mathematics versus startup hype 50:00 Why "vibe-coded" prototypes crumble in enterprise production 52:20 Passion versus scale: how focused startups defeat tech giants Your next step AI is not a cost-cutting silver bullet; it is an architectural decision about where human judgement creates real value and where automation removes painful friction. If you have not audited the operational constraints in your customer journey this year, you are falling behind competitors who have. Want to clarify your strategic constraints and build execution habits that scale? Join Dominic's free 33-day email course for CEOs: Become a Better Leader in 33 Days Links and credits Guest: Nikola Mrkšić, CEO and co-founder of PolyAI Host: Dominic Monkhouse Produced by Monkhouse & Company

  6. Jun 4

    Here's Why Your Agency Will Never Scale (The Real Problem) | E368

    Setting up a business is a major life decision that should not be taken lightly—it is incredibly painful. The ups definitely outweigh the downs, but the downs can be dark. Having a co-founder makes all the difference. Matthew Duhig, CEO and co-founder of FX Digital, started the business at university with his co-founder Tom, to build a website for his sister's bridal shop for free. Fifteen years later, they've grown from £1.5M to approaching £10M revenue, from 20 people to nearly 80, and they've built connected TV applications for major media and sports companies. Along the way, they had one major near-death experience when a single client became 80% of revenue, then in-housed the work down to 60%—leaving Matt and Tom with no personal wealth or assets, living together, staring at the barrel. But they believed in their proposition, backed themselves against the wall, and won 4 of 5-6 bids they needed to win, which launched them into major tech company work and one of their best years ever. In this episode, Matt reveals his four contrarian beliefs about building businesses: (1) Running a business is incredibly painful and decision should not be taken lightly; (2) Vision comes from consumption (reading, listening, watching—not plucking it from air); (3) Don't make promises you can't control (resentment is harder to overcome than anything else in teams); (4) The job of an entrepreneur is to reduce risk (not take risks). He shares why he's an absolute delegator (sometimes great, sometimes backfires), how he managed to get off the tools when billing five days a week, why he stays in touch with 5-10 people at any given time who might be future hires, and how Barcelona became their second office (Jack the QA lead asked if he could relocate and Matt asked him to set up an office instead). What you'll learn: 💼 Why having a co-founder is massive (not dark and lonely on your own) 🚨 What near-death looks like (80% revenue from one client, they in-house the work at 60%) 📚 Vision comes from consumption (read, listen, watch—a year of immersion in industry) 🤝 Don't make promises you can't control (resentment is the hardest thing to overcome) ⚙️ The job of an entrepreneur is to reduce risk (not take them) 🎯 Delegation as core skill (sometimes great, sometimes backfires, but necessary) 📞 Keep a pipeline of 5-10 potential hires always (chat with them, stay in touch) 🌍 Barcelona expansion lesson (talent + cost benefits + less competition than London) Book recommendations: The Intelligent Entrepreneur - Bill Murphy Jr. - https://www.amazon.co.uk/Intelligent-Entrepreneur-Bill-Murphy-Jr/dp/0805094296 Simple Numbers, Straight Talk, Big Profits - Greg Crabtree - https://www.amazon.co.uk/Simple-Numbers-Straight-Talk-Profits/dp/1600374514 Simple Numbers 2 - Greg Crabtree - https://www.amazon.co.uk/Simple-Numbers-Straight-Talk-Profits/dp/1600374514 About the Guest: Matthew Duhig is CEO and co-founder of FX Digital, a business that builds connected TV applications for media and sports companies. He started the business with co-founder Tom at university when Matthew was 20 years old—Tom was away due to a bike accident in London ("Tom get well soon"), so they're running it together remotely. They grew from £1.5M revenue (7 years ago) to approaching £10M now, with headcount from 20 to nearly 80. The business evolved from web design work for his sister's bridal shop (free work) to building websites for a few years, then in 2015 they stumbled across connected TV—creating applications for TV like you create mobile applications, then launching them onto streaming platforms. That niche and doubling down on it propelled their growth. Connect with Matthew Duhig / FX Digital - https://uk.linkedin.com/in/matthewduhig -------- Sign up to receive our weekly Curious Leadership newsletter: https://subscribe.monkhouseandcompany.com Follow Dominic on LinkedIn: https://linkedin.com/in/dominicmonkhouse Chapters: 00:00 Introduction 01:03 Starting FX Digital and early challenges 07:15 Surviving a critical business downturn 12:59 Personal sacrifices and work-life balance 17:10 Stepping back to foster leadership growth 22:25 Delegation and leadership management strategies 28:34 Benefits of hiring fractional leaders 32:48 Building and automating key business systems 35:03 Establishing a Barcelona office for expansion 37:30 Talent acquisition benefits in Barcelona 39:42 Influential books and educational resources 41:28 Sources of ongoing inspiration and learning

  7. May 21

    From Broke at 48 to Yo! Sushi Founder, Here's What I Learned | E367

    We will soon trust AI more than people with their own agendas. In 50 years, we'll realise 50%+ tax was madness when 20% could have worked. Digital voting will let people vote on issues, not political parties, and we'll have an executive of 40 people (like Singapore) instead of 1,000 MPs arguing endlessly. And Brexit will be remembered as the best thing that happened—because this entrepreneurial little island will reinvent how to govern, and the rest of the world will copy us as they've done throughout history. Simon Woodroffe, founder of Yo! Sushi and YoTel, original Dragon on Dragons' Den, performer at Edinburgh Festival, recording artist with the Blockheads, and now published author of "Yo Man," has built businesses across multiple industries starting at age 45—and he's got radical ideas about politics, taxation, and why megalomaniac control at the beginning is the right way to start any business. In this episode from Thailand (where Simon now lives with his Thai wife after being brought up in old Singapore), he reveals how he started YoSushi after a Japanese TV producer said "conveyor belt sushi bar with girls in black PVC miniskirts," flew to Japan when it was expensive and difficult (Japan was the last great mystery of the East 30 years ago), found 2,500 conveyor belt sushi bars nobody in the UK knew about, and opened Poland Street with everything he had in the world—only to have nobody come for the first two weeks. Then the second Saturday, there was a 100-yard queue down the block because they'd done something so completely different. He shares why he was nicknamed "the steamroller," why megalomaniac control is perfect at the beginning but you must let go after three years, how he hired Robin Rowland who closed all the Yo Below bars much to Simon's chagrin (but was absolutely right), and why he's earned roughly 1% of YoTel turnover every quarter for years—which has funded everything since and probably saved him from going broke. Book recommendations: How to Get Rich - Felix Dennis - https://www.amazon.co.uk/How-Get-Rich-Felix-Dennis/dp/0091927447 Yo Man - Simon Woodroffe - https://www.amazon.co.uk/Yo-Man-Simon-Woodroffe/dp/1398616761 About the Guest: Simon Woodroffe is the founder of YoSushi (celebrating 30 years in January) and YoTel (now over 30 hotels worldwide, much bigger business than YoSushi), original Dragon on Dragons' Den (series 1-3), performer at Edinburgh Festival where he did a one-man show, recording artist with the Blockheads, and published author of "Yo Man" (his second book—the first was his autobiography). He's done a few things. He's 77 years old, was brought up in old Singapore, has lived all over the world, and now lives in Thailand with his Thai wife. His home base is Thailand because it's the best place he's found after searching everywhere. Simon started YoSushi at age 45 after a long, hard life that hasn't always been good. He's now a licensor of both YoSushi and YoTel, broadcasting on social media, and trying to give something back to the world to improve it—whether politically or directly helping one person at a time. He always said that when he was knocking on other people's doors, if he was ever the one whose door was knocked on (which is the situation he finds himself in now), he would always try to respond to everybody. And he does. Connect with Simon Woodroffe - https://www.linkedin.com/in/yosimonwoodroffe/ -------- Sign up to receive our weekly Curious Leadership newsletter: https://subscribe.monkhouseandcompany.com Follow Dominic on LinkedIn: https://linkedin.com/in/dominicmonkhouse Chapters: 00:00 Introduction 01:01 Introduction to Simon Woodroffe's journey and achievements 02:37 Simon on world improvements and his life in Thailand 03:47 Predictions on digital voting and government change 06:37 A small executive model for better governance 10:00 Reducing taxes by changing government spending 12:00 Trusting AI over human biases for balanced insights 14:06 Launch of Simon's book, Yo Man, and the ATM story 16:57 Bringing conveyor belt sushi to London 20:05 Transition from steamroller to delegator in business 21:36 Successful expansion under Robin Rowland's leadership 24:10 Involvement in Yotel and its global success 28:59 Importance of theatre and 'ziz' in business branding 30:07 Letting go of control for business growth 31:28 Transition to TV and participation in Dragon's Den 35:14 Enjoying Dragon's Den and investments made 38:08 Overcoming challenges during Yo Sushi's opening weeks 42:29 Creative 'yo' brand extensions and their impacts 45:01 Making tough business decisions swiftly and confidently

4.6
out of 5
7 Ratings

About

Wide awake at 3am, wondering how the business that felt like a rocket at 15 people turned into an 80-person rollercoaster? Hit play. This is the scale-up podcast for founder CEOs who want practical wins, not platitudes. Every fortnight, Dominic Monkhouse, who scaled two UK tech firms to £30m+ in five years (twice), grills people who've actually done it: operators, battle-scarred founders, and experts who cut through noise. You'll learn techniques that stop fires, speed up decisions, and give you time back. You'll get field-tested methods that all serve one of three vital goals: freeing up your time, building a leadership team that can lead without you, and installing systems you can be sure will work. No recycled LinkedIn fluff. No crappy 'inspiration'. Just clear actions you can run this week. Why listen now? Because growth shouldn't mean chaos. Twelve of Dominic's clients have exited. His Two-Day-Week CEO Blueprint™ shows leaders how to spend their time on the things only they can do, instead of covering tasks other people could do. He coaches scale-ups, writes books people actually read, and asks the questions you wish investors would. If you're stuck between "we're onto something" and "this might kill me," this is your edge: honest stories, hard numbers, and repeatable systems to build a business you're proud of, without losing yourself along the way. Grab a notebook, and hit follow so the next time you're staring at the ceiling at stupid o'clock, you've got a plan and a playbook waiting in your ears.

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