63 episodes
Clues for the Clueless CRM Marketer andy.shore@benchmarkemail.com (andy.shore@benchmarkemail.com)
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What is CRM? How can I use CRM to better manage my contacts or track interactions? Is CRM worth the set-up time and learning curve?
You’re only clueless as long as you’re not pursuing answers to these questions. Join us for today’s episode of Clues for the Clueless CRM Marketer and we’ll find out together.
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How a Sales Team Can Use Email Marketing to Follow-up with Leads
Email marketing and CRM go hand-in-hand. This episode talks about the way your sales team can use email marketing to their advantage.
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Day 3 CRM: Creating Opportunities
It's important to know if your sales and marketing funnels are producing as they should or where you can improve upon. That's the benefit of creating opportunities in your CRM. Track what is/isn't working.
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CRM Takeaways from the LA Small Business Expo - Part 4
Paul continues to share his takeaways from the LA Small Business Expo. This time, he talks about the CRM user profile "The Startup."
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CRM Takeaways from the LA Small Business Expo - Part 3
Paul shares his takeaways from the LA Small Business Expo. In this episode, he talks about one woman he coined "The Techie."
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CRM Takeaways from the LA Small Business Expo - Part 2
Andy and Paul continue their chat about the LA Small Business Expo. Paul talks about the different types of people interested in CRM. Today's episode focuses on "The Conflater."
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CRM Takeaways from the LA Small Business Expo - Part 1
Paul Rijnders joined the team at the Benchmark booth at the LA Small Business Expo. So, I chatted him up to find out what his takeaways were from the day.