She's Off Script Serwaa Adjei-Pelle

Hayet Rida started out as an influencer. When a company she was supposed to collaborate with backed out of a fine jewelry partnership deal, she was stuck holding thousands of dollars worth of packaging.







At that point, she decided to lean on her influence and the loyal community she had built to launch her own Jewelry brand. This happy accident has turned into a global phenomenon called Khoi.







In this episode, Hayet is sharing the rollercoaster ride of her first year in business. It’s rare to get such a raw and transparent view into the early stages of a successful business. I hope you draw inspiration from the fact that there is light at the other end of whatever phase of business you’re currently working through.







Listen on Apple Podcasts







Watch on YouTube







You’ll learn about:









* When to transition from influencer to business owner







* Bootstrapping a brick-and-mortar business







* Building a team that helps you scale







* Cultivating a tribe









Mentioned in this episode:









* Personal Instagram: @hayet.rida







* Business Instagram: @shopkhoi







* Website: https://www.shopkhoi.com/







*

Over the past few years, several female executives and well-known entrepreneurs have stepped down from their leadership roles and or shut down their businesses. From YouTube’s former CEO Susan Wojcicki to online business sensation Vanessa Lau, they all site either burnout or the need to focus on their health as their reason for stepping back.







Today’s guest is also familiar with burnout. She launched a successful marketing agency at age 16 and by 27 she burned out for the first time. After going on a 12-year journey to figure out work-life harmony, she created the elevation approach – a 4 phase framework that helps you achieve work-life harmony







In this episode, Tina Wells is sharing a few ways we can either avoid or come back from burnout as business owners.







Listen on Apple Podcasts







Watch on YouTube







You’ll learn about:









* Recognizing the signs of burnout







* Why the Elevation approach actually works







* How to structure your day, week, and year with this approach







* Biggest hurdle Type A women face









Mentioned in this episode:









* Instagram: @tinawells







* Website: http://tinawells.com







* LinkedIn: https://linkedin.com/in/tinawells/

On average today’s guest makes over a million dollars a year through business collaborations. She has the process of collaboration down to so much of a science that she has created an AI-based app that helps business owners generate collaboration ideas and drafts email pitches that lead to mutually beneficial partnerships.







In this episode, Jordan Gill is sharing a detailed guide to how we can create our own profitable collaborations. From where to find people for collabs, what to say to them, red flags to steer clear of, and everything in between, she’s diving deep with us!







Listen on Apple Podcasts







Watch on YouTube







You’ll learn about:









* Best collabs for product based vs. service-based vs. education-based businesses







* best place to find people to collaborate







* How to pitch a collab







* red flags to look out for







* Measuring the success of a collaboration









Mentioned in this episode:









* Jordan's Instagram: @systemssavedme/







* https://readysetcollab.com/

In the first episode of this series, I announced that I was launching a newsletter business. I released the first issue of, The Off Script Weekly on 3/4/2023. After that first issue, I was consistent for 3 more issues then completely fell off.







While there’s something to be said about being able to publish for a month straight, building a newsletter business can’t end with the launch.







So in this update, I’m sharing what went wrong and some of the changes I’m putting in place to get me back on track.







Listen on Apple Podcasts







Watch on YouTube







You’ll learn about:









* Defining what success looks like







* Creating systems for consistency







* Refining your newsletter promise







* Frustration with slow growth









Mentioned in this episode:









* The first episode in this series: https://youtu.be/ipH77j2JrnY







* Sign up for the newsletter here: http://offscriptweekly.com/







* Our Instagram: @shesoffscript







* Where I found the newsletter growth list: https://creatorscience.com/experiment-email-february-2023/











https://youtu.be/tacD640Awe4

Today’s guest has built a brand around the idea that it’s OK to not have perfect skin. Olamide Olowe is the Founder and CEO of Topicals. You may know her as the youngest Black woman to raise over 10 million dollars in capital BUT growing up, Olamide suffered from chronic skin problems like boils, acne, and hyperpigmentation.







As a solution to similar problems faced by her community of Spottie Hotties, she created Topicals which is a line of skin products to help people who aren’t served by the line of products currently available in the skincare aisle.







In this episode, Olamide is breaking down what it took for her to gain such rapid success. From amazing collaborations to building a tribe, innovating new products and so much more, she’s bringing us behind the curtain.







Listen on Apple Podcasts







Watch on YouTube







You’ll learn about:









* Earlier fundraising mistakes







* Pros and cons of having a co-founder







* Hiring an executive coach when you're successful







* Most effective marketing techniques









Mentioned in this episode:









* Business Instagram: @topicals







* Personal Instagram: @olamideaolowe







* Website: https://mytopicals.com/

This week we’re continuing with our series on the business of podcasting. In this episode, I’m sharing common mistakes new podcasters make that cause them to quit far too soon. If you’re thinking about starting a podcast of your own, here are 5 mistakes you should steer clear of.







As always, I would love to continue this conversation with you in the comments of our video podcast on YouTube! Let me know if you have made any of these podcasting mistakes or if they resonated with you.







Listen on Apple Podcasts







Watch on YouTube







You’ll learn about:









* 5 Reasons Why You Keep Failing At Podcasting (It's not your fault)









Mentioned in this episode:









* Instagram: @shesoffscript







* Website: www.shesoffscript.com







* Podcasting course waitlist: https://bit.ly/JoinPodcastLabCourseWaitlist







* Podcast starter kit: https://www.serwaaadjeipelle.com/startmypodcast/







*











https://youtu.be/5bfW7W0vG4Q