PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
  • 5.0 (10)
  • Marketing
  • Updated Weekly

The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday. Please take a few moments to rate/review the show (a few seconds on Spotify)

  1. 5d ago

    120 Clients, €4 Million & Burnout: The Hidden Cost of Saying YES ft Matt Beks

    In this episode, Matt Beks shares his extensive experience in digital marketing, focusing on PPC, SEO, and the importance of human elements in AI-driven strategies. We explore common mistakes, the value of diversity of thought, and practical advice for career growth. Key topics Matt Beks' career journey spanning over 20 yearsThe importance of data in marketing successCommon mistakes in PPC and client managementThe role of diversity of thought in team buildingThe impact of AI on marketing and the need for human touchInterview tips and the importance of saying noThe significance of authenticity and personality in marketingThe value of sharing mistakes and learning from them Chapters 00:00 Introduction and guest background 02:15 Matt's career journey and industry experience 04:20 The evolution of marketing with AI 07:43 Common mistakes in PPC and client scope 11:57 Burnout and team management lessons 16:35 Interview process and candidate tips 20:54 The importance of diversity and culture 26:56 Industry mistakes and AI overreliance 33:26 The power of personality and human touch 37:36 Fun question: Career movie title Find Chris on ⁠LinkedIn⁠ Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event

    120 Clients, €4 Million & Burnout: The Hidden Cost of Saying YES ft Matt Beks

  2. Oct 7

    Say No, Get Better Results: A PPC Lesson in Client Boundaries ft Eleasha Reay

    Eleasha Reay shares her insights on managing client relationships, avoiding common PPC mistakes, and leveraging new AI tools effectively. This episode offers practical advice for PPC professionals to build trust, set boundaries, and optimize campaigns. key topics Managing client relationships and setting boundariesCommon PPC mistakes and how to avoid themUsing AI Max and other AI tools effectivelyImportance of trust and communication in PPCStrategies for campaign optimization and cost savings Chapters 00:00 Introduction to Eleasha Reay and her PPC journey 02:05 Fun facts and personal side quests 04:01 Common mistakes in PPC client relationships 07:53 The importance of setting boundaries with clients 12:00 How to build trust through firm boundaries 15:55 Supporting your team and leadership in managing client expectations 18:04 Advice for clients new to PPC and managing distrust 21:03 Key takeaways for managing mistakes and expectations 26:05 Impressing clients with account audits and strategies 32:00 Approaching new AI tools like AI Max correctly 37:55 The importance of search term management and guardrails 42:56 Upcoming PPC events and networking opportunities 43:58 Final thoughts and advice for PPC professionals Find Eleasha on ⁠LinkedIn⁠ Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event

    Say No, Get Better Results: A PPC Lesson in Client Boundaries ft Eleasha Reay

  3. Sep 23

    The Day a QVC Takeover Blew the PPC Budget ft. Chris Kostecki

    Chris Kostecki shares his extensive experience in paid search marketing, recounts a costly mistake involving a TV campaign, and offers valuable lessons on managing digital advertising campaigns effectively. Key Topics The significance of understanding business context in campaign managementLessons learned from a major PPC mistake involving TV advertisingThe role of communication and accountability in digital marketing teamsStrategies for testing and adopting new advertising technologiesIndustry response to platform updates and automation Chapters 00:00 Introduction to Chris Kostecki and his expertise 00:31 Chris's background and experience in digital marketing 01:28 Chris's passion for supporting digital goals beyond search 02:25 Introduction to the main story: a major PPC mistake 04:30 The TV campaign takeover and its impact 05:43 Key lesson: understanding business context and timing 07:45 Immediate response and campaign shutdown 08:53 Accountability and ownership of mistakes 11:37 Organizational structure and communication gaps 14:24 Checklist and process improvements post-mistake 16:31 Common industry mistakes and strategic errors 18:20 Handling platform updates and automation challenges 22:01 The importance of process and data analysis 25:22 Industry reaction to rapid update cycles 28:24 Communication and transparency from platform providers 31:49 The value of patience and strategic testing 34:17 The significance of sharing mistakes for industry growth 37:24 Encouraging a culture that accepts mistakes and learning 39:00 Final thoughts and personal reflections 39:49 Where to find Chris and upcoming events Find Chris on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next PPC Live event

    The Day a QVC Takeover Blew the PPC Budget ft. Chris Kostecki

  4. Sep 16

    The Learning Phase: A $50K PPC Mistake and What It Taught Me ft. Arin Gharapetian

    In this episode, Arin Gharapetian shares his insights on digital marketing, the importance of understanding client processes, and lessons learned from mistakes in paid search campaigns. Discover practical tips for managing campaigns, avoiding common pitfalls, and leveraging AI effectively. Key topics The importance of understanding client processes in campaign management Lessons learned from a $50,000 Google Ads campaign mistake Strategies for effective communication with stakeholders The role of AI and automation in modern marketing Best practices for tracking conversions and measuring success The significance of patience and testing in campaign optimization How to handle industry updates and changes effectively The value of owning mistakes and learning from them Chapters 00:00 Introduction to Arin Gharapetian and his expertise 02:08 Arin's background and approach to marketing for healthcare and service businesses 04:30 Arin shares a costly Google Ads mistake involving bid strategy changes 07:42 The importance of cross-department communication in campaign success 10:39 Lessons on testing, patience, and learning from campaign mistakes 13:11 Handling industry updates and AI tools responsibly 16:02 Advice for managing mistakes and stakeholder expectations 18:32 Implementing new processes and continuous learning in campaign management 21:02 Key takeaways: embracing mistakes and ongoing education 22:05 Common industry mistakes and how to avoid them 24:41 The impact of AI on marketing and what to watch out for 28:13 Final thoughts on AI, industry changes, and continuous improvement Find Arin on ⁠LinkedIn⁠ Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event⁠

    The Learning Phase: A $50K PPC Mistake and What It Taught Me ft. Arin Gharapetian

  5. Sep 9

    Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan

    In this episode, Mike Ryan shares his experiences with AI Max, campaign mistakes, and lessons learned in PPC management. Discover practical insights on avoiding common pitfalls and leveraging data effectively. Key topics AI Max and its impact on campaignsCommon PPC mistakes and how to avoid themThe importance of data segmentation and guardrailsLessons learned from campaign failuresThe role of curiosity and critical thinking in PPC Chapters 00:00 Introduction and guest background 02:05 Mike's role and expertise in PPC 05:03 The importance of sharing mistakes and lessons 07:01 Mike's experience with AI Max and early mistakes 10:09 How AI Max can target competitor terms unexpectedly 13:07 The importance of checking search terms early 16:57 The impact of market fears on ROAS targets 19:59 Controlling AI Max with negative keywords and settings 22:58 The significance of data consolidation and segmentation 26:57 Advice for avoiding campaign pitfalls 30:05 Responding to campaign errors with transparency 33:57 The evolving role of campaign structure and guardrails 37:06 New Google updates and strategic responses 40:07 Behavioral responses to Google's August 17 update 45:00 Market-wide effects of ROAS target changes Find Mike on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event⁠

    Google Ads AI Isn’t Strategic — You Still Need to Be ft Mike Ryan

  6. Sep 2

    We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan

    Saif Al-Jabbar Khan shares his journey from a DevOps engineer to a successful paid search marketer, highlighting key lessons from his experiences with client management, conversion tracking, and AI integration in digital marketing. Key topics Saif's career transition from DevOps to marketingImportance of defining qualified leads earlyCommon mistakes in conversion trackingUsing AI for nuanced account analysisThe role of WhatsApp in Middle Eastern marketingStrategies for managing client expectationsThe impact of landing pages on campaign successLessons learned from account audits Chapters 00:00 Introduction and Guest Background 03:58 The Importance of Qualified Lead Definition 11:52 Improving Lead Qualification Rates 15:49 The Role of Landing Pages and Client Communication 20:04 Adapting Strategies Based on Data Insights 22:09 The Impact of Data and System Changes 24:00 Advice for Paid Search Marketers Facing Crises 26:00 Reviewing and Refining Lead Criteria 30:03 Common Mistakes in Account Management 33:56 Using AI for Nuanced Account Analysis 36:02 WhatsApp as a Key Channel in Dubai 38:08 AI and Privacy Considerations 42:09 The Role of Journey Aware Bidding 43:47 Final Tips for Paid Search Success 45:02 Fun Question: PPC Movie Title 45:57 Upcoming Events and Networking Opportunities Find Saif on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join us for the next ⁠PPC Live event⁠

    We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan

  7. Aug 26

    Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV

    In this episode, Lisandro Franky shares insights on conversion tracking mistakes, industry responses to AI, and best practices for digital marketing success. Key topics Conversion tracking mistakes and solutionsImpact of AI on marketing industryBest practices for campaign optimizationData analytics and anomaly detectionClient communication and transparency Chapters 00:00 Introduction to Frankie and his background 02:10 Frankie’s experience with digital marketing and AI 05:39 Common mistakes in conversion tracking 09:09 Detecting and fixing tracking issues 14:07 Human vs system errors in data feed 20:22 Building anomaly detection platforms 27:09 Fixing data feed issues in bidding platforms 36:30 Importance of data granularity and account management 44:28 Privacy and ethical considerations in AI use 45:05 Frankie’s advice for marketers facing tracking issues Find Franky on LinkedIn and Mochee Join us on ⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Conversion Tracking, AI & the PPC Fundamentals We Keep Forgetting ft Lisandro Franky IV

  8. Aug 19

    Why Optimizing Google Ads Wasn’t Fixing Revenue ft Craig Graham

    In this episode, Craig shares insights from managing over 100 million dollars in ad spend, discusses the complexities of attribution in marketing, and reveals common mistakes in paid media management. Learn how to connect the dots across channels and avoid costly errors. key topics The complexity of attribution systems Connecting marketing channels for better insights Common mistakes in conversion tracking The importance of holistic marketing systems The role of AI in marketing attribution Lessons from managing over 100 million in ad spend The impact of Google updates on marketing strategies Strategies for effective cross-channel marketing Chapters 00:00 Introduction to Craig and his expertise in paid media 02:00 Creating effective attribution systems in healthcare 04:05 Understanding different attribution models for channels 05:05 The role of AI in marketing attribution 07:01 Balancing work and family life as a remote worker 08:58 Adapting to pandemic conditions and remote work 11:04 Early career challenges with marketing and attribution 13:04 The importance of understanding business-level metrics 15:55 Connecting financial data with marketing efforts 18:55 The system approach to marketing and business success 22:00 Common mistakes in marketing accounts and how to avoid them 35:03 The impact of Google updates and how to adapt 45:04 The importance of continuous learning and adaptation Find Craig on Linkedin Join us on ⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Why Optimizing Google Ads Wasn’t Fixing Revenue ft Craig Graham
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The only podcast that has PPC experts sharing their biggest f*ck ups that led to triumphs. Learn from guests like Ginny Marvin, Jyll Saskin Gales, Anthony Higman, Amy Hebdon, Boris Beceric and more. New releases every Wednesday. Please take a few moments to rate/review the show (a few seconds on Spotify)

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