Native Advertising PowerHouse Podcast by Native Advertising Institute
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- Business
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We help marketers become successful with native advertising
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Native Ad PowerHouse with Adrian Michaels #11
Guest of the day: Adrian Michaels, Director of FirstWord Media
How do you as a brand implement newsroom mentality and rigour as a brand? Do journalism and branded content not differ at all? And how do you, as a native ad studio or agency, sit down with brands to find the good, real stories to tell?
See show notes here: https://nativeadvertisinginstitute.com/blog/newsroom-mentality-branded-content-podcast/ -
Native Ad PowerHouse with Joanna Carrigan #10
Guest of the day: Joanna Carrigan, Head of Branded Content at News UK
How do you build branded content revenues? How do you price yourself accordingly? And what will it help you as a content studio to do things more simple – and doing those simple things brilliantly?
See show notes here: https://nativeadvertisinginstitute.com/blog/building-branded-content-revenues-podcast/ -
Native Ad PowerHouse with Mary Gail Pezzimenti #9
Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive
Should editorial teams and branded content teams work together - and how? What are the pros and cons of working with RFPs versus creating proactive ideas? And should native advertising be used for top-funnel content only?
See show notes here: https://nativeadvertisinginstitute.com/blog/native-advertising-top-funnel-podcast/
Customer Reviews
Great content, great guests, great discussions
I stumbled across this podcast while doing research for an undergrad thesis regarding my marketing degree. The guests, questions, and conversations are extremely informative and captivating. Very much recommend for anyone interested in native advertising or the evolution of media advertising in general. Will definitely continue to listen to this podcast even after my research.