Geniuses Of Copywriting

Brian Cassingena
  • 4.6 (8)
  • BUSINESS
  • UPDATED BIWEEKLY

Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.

  1. 05/19/2025

    Dr Joe Vitale - Geniuses Of Copywriting Podcast

    In this episode of The Geniuses Of Copywriting podcast, legendary marketer and copywriter Dr Joe Vitale - star of the hit movie The Secret: - Author of over 90 books, and inventor of 'Hypnotic Writing' - one of his most popular books - Star of 'The Secret' movie and one of the few stars still in business today (He's also starred in over 30 other movies including his new one 'Zero Limits' - One of the very first copywriters to go online during the mid 90s, President of the Napoleon Hill Institute, and the go-to expert of millionaires, billionaires, royalty and presidents Joe even sold an early AI program for MS-DOS in the 1990s. There's a reason why Joe is one of the few people from 'The Secret' that anybody remembers - and he shares all his secrets in this episode. For more resources go to https://GeniusesOfCopywriting.com

    42 min

  2. 05/12/2025

    Kenneth Yu Kern San

    Today it's my great privilege and honor to present my dear departed friend Kenneth Yu Kern San as a special guest on the Geniuses Of Copywriting podcast. After Kenneth was taken from us far too early, I set aside this interview for a long time. However after speaking with Kenneth's widow and with her blessing, it's time to share this with the world. Because Kenneth would also have wanted others to learn from him even after he's gone. Besides... the cutting-edge marketing and copywriting strategies he shared in this interview are too good to keep hidden forever.

    29 min

  3. 05/05/2025

    Dave Dee - Geniuses Of Copywriting

    In this episode of The Geniuses Of Copywriting Podcast with special guest Dave Dee: - How Dave used our kind of marketing to take his magician act from 3 shows a month to paying back over $70k in debt in less than 12 months - The system Dave uses to become the top seller at marketing events including $330K in a smaller breakout room while the main stage acts flopped all around him - Dave's unique 'Four Hour Launch' model he developed while working for Dan Kennedy that $750,000 in 4hrs, first time out Dave Dee is a genius at selling one-to-many and a true master of direct response marketing and copywriting. Go to https://www.GeniusesOfCopywriting.com to get cliff notes and guides from this and other episodes now.

    56 min

  4. 03/07/2025

    Geniuses Of Copywriting - Sean Donahoe

    On this episode of The Geniuses Of Copywriting Podcast: - How Sean went from selling $20 ebooks on The Warrior Forum to multiple-7-figure launches, despite being in the highly skeptical and noisy finance sector - The "One Headline and Six Bullets" Method for Offer and Product Creation that almost guarantees a successful offer - The Crucial Difference Between Selling Products and Selling Outcomes Episode resources: https://GeniusesOfCopywriting.com/sean-donahoe

    55 min

  5. 02/24/2025

    Michael Clendenen

    In this episode of The Geniuses Of Copywriting podcast, Michael Clendenen reveals how he:- Generated at least $19.8 million from his clients before his 25th birthday.- Michael increased a data science guy's business from $800,000 a year to a couple million a year by talking about his love of video games and World War II.- Michael helped a chiropractor, who had four clinics, expand online by writing a sales letter for an inversion table course, where their cost per acquisition was right at break even on the front end, at about $40, while they were selling the course for $37 - which equals free customers.- He also saved a CBD product launch (called Sleep Shield) by rewriting all the copy in two days, which led to selling $100,000 worth of CBD products.- Michael ran a promotion for a dentist where he gave out free teeth cleanings; the dentist's shop looked like Disneyland, and she made about $100,000 that day in billable work. - He adjusted prices for a client for the marriage net from $300 to $100 and made 10 times more sales.- Finally, in a split test in a relationship market, the woman who got cheated on saw three times the convergence compared to a counselor who had been fixing marriages.

    50 min

  6. 12/05/2021

    Mike Pavlish

    Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bob Bly and other legends. Mike Pavlish’s clients include the  most successful health supplement companies in the world including Agora, Organixx, Healthy Directions, Phytage Labs, Truegenics, Al Sears MD, Relaxium, Revealed Films, Healthy Back Institute, Upwellness, Wholetones, Meaningful Beauty and many smaller entrepreneurs who sell supplements online. To learn more about Mike go to https://www.mikepavlish.com

    48 min

  7. 05/28/2021

    Todd Brown

    The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers. On this episode: - How Todd went from a job at a health club, to creating killer campaigns for 7, 8 and 9-figure clients - Why marketing and selling are NOT the same thing - and how to create marketing so good, it makes selling superfluous - The origins of the E5 method, it's roots with some of the biggest legends in marketing history, and how Todd refined it into a framework that thousands of smart marketers are implementing and ejoying incredible results Todd also takes us through the entire E5 method overview from start to finish - so if you're struggling to come up with a campaign that works, or if you want to improve your  current results, THIS is the episode to listen to over and over. Get Todd's brand new book the E5 Method for FREE at https://www.E5MethodBook.com  Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting

    49 min

  8. 11/16/2020

    Everte Farnell

    On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful - Dan Kennedy stories galore! It wasn’t just because they know each other that copywriting legend Dan Kennedy has praised Everte, written about him in his books, and called him a “highly skilled direct response copywriter”.  He’s a legend of the game and spills his secrets in this episode. Full episode & resources at https://GeniusesOfCopywriting.com/everte-farnell

    36 min
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Ratings & Reviews

4.6
out of 5
8 Ratings

About

Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.

Information

  • Creator
    Brian Cassingena
  • Years Active
    2018 - 2025
  • Episodes
    66
  • Rating
    Explicit
  • Copyright
    © Brian Cassingena
  • Show Website
    Geniuses Of Copywriting