The Profit Loop With Alisa Conner

Alisa Conner
  • 5.0 (7)
  • Marketing
  • Weekly

Turning patient and client experience into your most powerful growth strategy. Every week, Alisa Conner breaks down the acquisition, retention, and referral strategies that actually work for specialty medical practices and professional services firms. No fluff. No marketing jargon. Just the tactical, practical game plan for building growth that sustains itself. Built on the principle of Purposeful Hospitality — the idea that the experience you design for patients and clients isn't a nice-to-have, it's your most profitable differentiator. Whether you're a physician owner competing against PE-backed groups, a practice administrator trying to fill calendars, or a managing partner building a client pipeline that doesn't depend on your personal network — this show is your weekly playbook. 🔗 Free practice/firm assessment: alisaconner.com/assessment 🌐 Website: alisaconner.com 📩 Connect on LinkedIn: linkedin.com/in/alisamconner New episodes drop weekly.

  1. 5d ago

    Fix This Before You Spend More Money on Ads For Your Concierge Practice

    If you've spent $1,500, $3,000, or $5,000 a month on ads for your concierge or DPC practice and ended up with a few clicks and 5 or 6 form fills, you've probably also heard the agency say you just need to spend more or switch platforms. What if the problem started before the ad was ever created? In this episode, Alisa Conner explains why a membership is a harder decision than a single appointment, and what happens inside a practice when ads don't work: founders doubt advertising altogether, runway pressure builds with every slow month, discounts turn into founder rates that never end, and switching agencies resets the clock. Then she walks through the 3 leaks that keep ad spend from turning into members: People don't understand what they get, because most websites list features while patients are asking, "Do I still need insurance?" and, underneath it, "Do you see me?" Every practice sounds the same, and AI is making it worse, so patients can't choose you for a difference they can't see. The ads aren't broken; the path to membership is, from mismatched landing pages and hidden pricing to 30-field forms, unanswered inquiries, and no follow-up after the call. You'll hear the practice math on where $1,500 in ad spend goes when the path works and when it breaks, plus a 3-step plan to fix the foundation before you invest in advertising again. Book a Growth Review Call: https://docs.alisaconner.com/widget/bookings/medical-triage-call Read the blog post: https://alisaconner.com/concierge-practice-ads-not-working

  2. Oct 28

    How To Grow Your DPC Practice When You're Doing Everything

    If you own a direct primary care or concierge practice, you may be the physician, the front desk, the marketer, the bookkeeper, and the person who orders supplies, and maybe you're still picking up shifts elsewhere while the practice grows. In this episode of The Profit Loop, Alisa Conner starts with a question she asks almost every practice she works with, which is what you're actually building, and a one-sentence exercise that turns it into a 90-day goal. She walks through what doing everything really costs you beyond money, from burnout and lost time with family to team members who leave and members who notice you're running on empty. You'll also hear a physician's story about dreading snow days, and Alisa's own frustrating experience waiting on a follow-up from her eye doctor. You'll learn: The 2 phases of growth most DPC and concierge practices move through The one-sentence exercise for setting your practice's next 90-day goal 3 signs you've become the bottleneck: decisions, relationships, and processes that all run through you Why hiring without defined roles, automating before you have a process, working harder, and capping your panel tend to backfire A 3-step plan: a 2-week role and time audit, handing off your first role before you're full, and deciding now how you'll grow at capacity The goal isn't to build a practice that doesn't need you. The goal is to build a practice that doesn't need you for everything. Book a Growth Review Call here. Read the blog post here. Catch last week's conversation with Dr. Brian Juan, "From Burnout To Building His Own Practice"

  3. Oct 21

    From Burnout To Building His Own Practice

    What does it really take to leave employed medicine and build your own practice? Dr. Brian Juan, MD, FAAFP, knows firsthand. A former touring musician who started medical school after his dueling piano gig was replaced by a mechanical bull, he spent 9 years in corporate medicine before opening Metronome Family Medicine, a direct primary care practice in Longmont, Colorado, on June 1, 2026. In this episode of The Profit Loop, Alisa Conner talks with Dr. Juan about the burnout that pushed him to make the leap, the pro forma (and the spouse) he had to convince first, and the break-even math behind his goal of 200 to 250 members. He explains how he chose his ideal patient, midlife adults and especially women navigating perimenopause and menopause, and how that choice shaped everything from his equipment to his content. You'll hear how he found his first members without soliciting his old panel, why only about 2% of his former patients followed him, and how 2 videos and a blog every week put him in the top local search results and even in ChatGPT answers. Dr. Juan also shares why he doesn't offer 24-hour access, the Wednesday morning hike that was part of the deal, the systems he's still building so nothing slips through the cracks, and why he's already planning for a second physician less than 5 months after opening. He closes with advice every physician considering DPC or concierge medicine should hear: you finally have permission to fail. Connect with Dr. Juan: Website Instagram Facebook LinkedIn YouTube Physicians curious about DPC can call or text the practice at (720) 856-4058 Stream his music on Spotify and Apple Music Book a Growth Review Call Here Read the blog post

  4. Oct 14

    Why Patients Aren't Joining Your Concierge or DPC Practice

    You left traditional medicine and opened your concierge or direct primary care practice, and now patients aren't joining as fast as you hoped. If you're lowering your price, adding perks, working longer hours, or asking everyone you know for referrals, you're not alone, and you may be rebuilding the very life you tried to escape. In this episode of The Profit Loop, Alisa Conner brings back the idea that started this show in 2017, "Feed You, Feed Your Business." She explains the Walmart-or-Nordstrom choice every practice makes when it discounts, what patients really mean when they say "it's too expensive," and why more features can overwhelm people instead of convincing them. You'll hear her personal stories about a pelvic floor specialist who never revisited the timeline, the endocrinologist her family left and then rejoined, and her mom waiting for the next gym promotion. She also walks through the math on how a $50 discount on 100 members costs $60,000 a year and requires about 34 new members to replace. Alisa closes with a 3-step plan: design your business around the life you want, set a price you'll stick with, and tie that price to what it means for your patients. Book a Growth Review Call here. Read the blog post here.

  5. Oct 6

    Your Next 100 DPC and Concierge Patients

    You did the hard part. You opened your direct primary care or concierge practice, bought the equipment, launched the website, and maybe did some marketing. A few friends and former coworkers joined, and then it got quiet. In this episode of The Profit Loop, Alisa Conner explains why opening the practice isn't the real work, filling it is. She covers the questions patients ask themselves before paying outside their insurance, why "we need more leads" usually misses the mark, and 5 reasons your marketing hasn't worked yet: unanswered foundational questions, messaging that's about you instead of them, trying to be everywhere, no follow-up system, and trying to be everything to everyone. You'll also hear what growing practices do differently, including a pelvic floor specialist whose business name makes referrals almost effortless, and what panic decisions like lowering your price are really costing you. Alisa closes with a 3-step plan for your next 100 members: define your best members in 1 sentence, rewrite your offer from the patient's point of view, and choose 2 acquisition channels to focus on for 30 days. Book a Growth Review Call Here. Read the blog post here.

  6. Sep 30

    To Grow Your Concierge Medical Practice, Answer This Question

    If you run a concierge or direct primary care practice, you've probably thought a lot about what to charge and what to include. What you may not have asked is what your patients are actually paying extra for. In this episode of The Profit Loop, Alisa Conner shares conversations with an endocrinologist who moved to a subscription model 3 years ago and a direct primary care owner who has run one for 10 years. Both had just added a PA, and neither could fill their schedule because both believed patients only pay to see the physician. One was about to discount his membership for patients who saw the PA. You'll learn: Why the belief that patients only pay for the doctor stalls growth and keeps physicians overloaded What patients actually value in a membership, from access and continuity to care under one roof The 3 most common reasons a PA's schedule stays empty How this belief can make a practice harder to sell when it's time to retire A 3-step action plan to test your assumptions, learn what your members value, and transfer trust to the rest of your care team Book a Growth Review Call Here. Read the blog post here. Watch on YouTube here.

  7. Sep 23

    How To Grow Your Medical Practice Without Overwhelming Your Doctors and Team

    What happens when demand isn't the problem anymore? At a recent medical conference, Alisa Conner met practice after practice with more patients than they could handle: physicians who can't take vacations, teams staying late, authorizations piling up, and a practice running 4 EHR systems that don't talk to each other. In this episode, Alisa explains why the usual fixes, like hiring, adding a PA, extending hours, or buying new software, only work for a little while, and why the real issue is usually processes that live in someone's head or no longer fit the size of the practice. She walks through what happens when a process built for 2 physicians has to carry 14, what it's really costing physicians and their teams beyond dollars, and how independent practices can build their own playbook without giving up their autonomy. You'll leave with a 3-step action plan. Not sure where to start? Book your Growth Review Call here.

  8. Sep 16

    Why More Referrals Won't Fix Your Ophthalmology Growth Problem

    If your calendar isn't full, the instinct is always to spend more on marketing. This week, Alisa Conner makes the case that the real problem for most independent ophthalmology practices isn't a shortage of leads, it's a patient journey full of unmanaged handoffs. She walks through where referrals fall apart, what most practices try that quietly fails, what larger competitors do differently, and the practice math on what referral leakage is really costing you per surgeon, per year. Then she closes with a 3-step action plan you can start today. Book a free Growth Review call here. Read the blog post here.

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About

Turning patient and client experience into your most powerful growth strategy. Every week, Alisa Conner breaks down the acquisition, retention, and referral strategies that actually work for specialty medical practices and professional services firms. No fluff. No marketing jargon. Just the tactical, practical game plan for building growth that sustains itself. Built on the principle of Purposeful Hospitality — the idea that the experience you design for patients and clients isn't a nice-to-have, it's your most profitable differentiator. Whether you're a physician owner competing against PE-backed groups, a practice administrator trying to fill calendars, or a managing partner building a client pipeline that doesn't depend on your personal network — this show is your weekly playbook. 🔗 Free practice/firm assessment: alisaconner.com/assessment 🌐 Website: alisaconner.com 📩 Connect on LinkedIn: linkedin.com/in/alisamconner New episodes drop weekly.

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