2 episodes
Hickey Media Podcast Blake Hickey
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- Business
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5.0 • 1 Rating
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For over 12 years my passion has been helping B2B and B2C companies BREAKTHROUGH the noise of online media and massively increase their profits.
Though the main industry I have experience in is fashion, I have worked in a wide variety of other niches from eCommerce in the tattoo machine industry to lead generation in the luxury smart home automation industry. Using my skills in Graphic Design and Video Production, I will create strong visual content that explains your message clearly. As well as using my skills in Digital and Print Marketing to get the right campaign in front of the right person at the right moment. Working with me you will see that I am organized, ahead of schedule, transparent, and deliver time after time.
How I Can Help You:
▫️ GOOGLE SEARCH & DISPLAY MARKETING: One of my all-time favorite tools for prospecting because of the amount of intent someone has when they are searching. As well as the ability to retarget them with display ads to bring them back to submit a lead form, buy your product, or call for a consultation.
▫️ FACEBOOK, INSTAGRAM, LINKEDIN, PINTEREST & YOUTUBE MARKETING: I bring in new customers by prospecting with new audiences and current email lists. As well as retarget site viewers and win-back old customers you haven’t heard from in a while.
▫️ EMAIL MARKETING: I build automated email funnels for newsletter sign-ups, abandoned carts, offers, and more. I also schedule daily and weekly campaigns to promote sales and stay top of mind with the list.
▫️ VIDEO PRODUCTION: Everything from pre-production to post-production. Delivering aspect ratios ready for your desired channels such as vertical for Instagram stories or horizontal for YouTube.
▫️ GRAPHIC DESIGN: I create premium logos, business cards, apparel, packaging, flyers, web banners, social media ads, PPC ads, store signage, and more to keep your branding consistent and heard clearly.
▫️ CONSULTING: I will work by your side to help you leverage your brand's content, campaign strategy and launching. Every brand has a unique ideal customer, sometimes there are more than one. I will look into your brand and help you get your marketing buttoned up.
Let’s get your project started, send me a message here on LinkedIn or email me at Blake@HickeyMedia.com.
Or visit my website: www.HickeyMedia.com
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Increase Sales With These Marketing Channel Levers In 2018
Want to increase your sales with some new marketing channel levers?
In today's podcast, you'll see which channels I use to increase sales for my customers with both paid and organic traffic.
Specifically, you'll learn...
What channels are out there that you may not be using, and insight on how to use them.
Now that you know what channels you have available, go after the main three I suggest in the podcast to get started. Then grow from there.
All in all, I hope this list of marketing channels helps you improve your sales this week.
SUBSCRIBE to increase sales and become a master of these channels!
https://soundcloud.com/hickeymedia
Learn more on my blog!
https://www.hickeymedia.com/blogs/new... -
How to Use Video Marketing To Grow Your Business | Hickey Media Fashion Marketing Podcast
How do I use video marketing for my business is a question I get asked often. Today I am going to be giving out a few different ways you can implement more video content into your brand's social media, website, or blog.
This isn't the end all be all list of types of videos you can do, it's just some concepts to help you get the ball rolling in a strong direction. Let's get started...watch the video or read the show notes below...
1. Start With The Question, "What Is My Objective?"
Gain Sales
Gain Email Sign Ups
Gain Engagement
Build Awareness
2. Choose A Style Video You Would Like To Shoot
Product Based Video
Customer Based Video
Company Based Video
3. Product Based Videos(5 concepts)
Best Sellers(Display the products you know your customers will love, to keep inventory flowing out the door)
New Arrivals(Display new brands, or specific new products available)
Gift Guide(Top Jackets For Men - Winter 17, etc)
Timed Sale(2hr, 24hr, 48hr, Weekend Sale, BOGO, Percent Off, Dollar Amount Off)
Review(Product details, fit, stretch, fabric, best uses)
4. Customer Based Videos(5 concepts)
Client Testimonial(Have a good customer get in front of the camera to talk highly of your brand)
Client Pick of the month(Consistent shopper talks about there top picks)
Contest/Giveaway(Gift card, Assorted product box, etc)
Address questions that customers commonly ask(FAQ)
Informative(Difference between fabric types, ways to get stains out of shirts, etc)
5. Company Based Videos(10 concepts)
About Us(Inform a new customer about your brand in 30 seconds)
Upcoming Event(Raise awareness about an upcoming event)
New Hire(Have new hires introduce themselves, after 15 days of working)
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Read the rest of this article and watch the YouTube video on my blog here: https://www.hickeymedia.com/blogs/news/how-to-use-video-marketing
About the Author: Blake Hickey - For over a decade my passion has been helping fashion companies BREAKTHROUGH the noise of online media and massively increase their profits. As founder and creative director of Hickey Media, I continue to find ways to help my customers excel. Connect with me on Instagram @HickeyMedia or LinkedIn.
Customer Reviews
Informative! Huge help with choosing the right videos to launch for my company
Huge fan! Aweome to see the podcast live! I've hired Blake from Hickey Media in the past. Hickey Media was an asset to have to grow my brand. Blake consulted with me on changes so I now have a smooth process to handle new customer acquisition and give my customers a more consistent and enjoyable experience. I would definitely recommend!