👉 Get the free episode companion guide If you have been posting, blogging and updating your directory profiles for months and you are still wondering how to get more clients in private practice, the answer may already be sitting in your own numbers, and this episode walks you through how to find it. We start with a bit of fun, because my Seismoscope app showed 24 earthquakes around my corner of South Gippsland in one week (I do confess to liking a little drama), and I read out some of the 21 winning entries from a British magazine called Tidbits, which in 1889 invited single women to answer "why am I a spinster?" Then we get into the good stuff. I am on day three of tracking my time in a basic Google Sheet, with columns for the activity, start and end times, outcome, reflection, lesson and follow-up, because I want to see where my hours are going and where automation could give me my afternoons back. A Skool lesson I expected to take ten minutes took 38, and a nine hour stretch without a lunch break on one Etsy product showed me exactly why time tracking for private practice owners is worth the effort, and you can make your own copy of my blank sheet here: https://docs.google.com/spreadsheets/d/1Zqentxf7rKLK0M5osFtqSXAXeKjmOU7N7cxFIbLpX9k/copy From there I read out a question and answer I wrote in my journal that morning about how to sell more while doing less, and it all comes back to how to track marketing results. You will hear why saves and shares tell you far more than likes, how to read Google Analytics for therapists by looking at traffic acquisition and sources medium, and why low numbers are completely normal in private practice and become your baseline, with a realistic goal, a stretch goal and a hairy scary goal to measure your progress against. If 10 people visited your website this month, that is 10 curious people, and your next question is how they found you. You will also hear about an educational psychologist who had never told the networking groups she already attended what she does, and who built referral pathways for psychologists and now has regular work through schools, and about a counsellor who loves journalling and turned her morning pages into blog posts and LinkedIn posts that brought inquiries, bookings and speaking invitations. Both are examples of private practice marketing without social media, and both started with what they did not want to do. If you have a screenshot of your insights, I share the prompt I would give ChatGPT to build a ChatGPT marketing plan for private practice that helps you get more therapy inquiries, and I talk about why confidence comes from doing the work yourself. If your analytics show a high bounce rate on a therapy website, a Website Wellness Check is a good place to start: https://sales.brooklynstorme.com/wwc-aud/ If you would like support from me, you can book a business consultation here: https://calendar.app.google/dAKv9Mc36pRC36qw5 or see everything I offer, including mentoring, supervision and consulting, here: https://brooklynstorme.com/services-1 Keywords used: how to get more clients in private practice, private practice marketing, how to track marketing results, Google Analytics for therapists, get more therapy inquiries, private practice marketing without social media, time tracking for private practice owners, referral pathways for psychologists, high bounce rate on a therapy website, ChatGPT marketing plan for private practice Mini FAQ: Q: How do I know if my private practice marketing is working? A: Check your insights and analytics instead of waiting for client numbers to tell you, starting with the posts and pages that earned the most saves and shares. Likes are vanity metrics and do not predict clients. Q: Where can I see how people are finding my website? A: Open Google Analytics and look at your reports for traffic acquisition and sources medium. They show what is sending people to your site, including people searching for you or your business directly. Q: Are low website visitor numbers normal in private practice? A: Yes, low numbers are normal for solo practices, so use them as your baseline (10 visitors this month, for example) and set a realistic goal, a stretch goal and a hairy scary goal to track your progress. Q: Can I get clients without being on social media? A: Yes. When you are clear on what you do not want to do, it points you to what you do want, like the educational psychologist who told her existing networking groups what she does and now has regular work through schools. Q: What should I put in a simple time or marketing tracker? A: Start with the activity, the date, the start and end times, the outcome, a quick reflection, any lesson and a follow-up. For marketing, add the inquiries, bookings and revenue that come in.
