Mentored with Dr Brooklyn Storme PhD

Dr Brooklyn Storme
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Is it really possible to use manifestation practices to get ahead in business? With a PhD in Psychology, former work as a Psychologist and 30+ years working with mind, behaviour and business, Dr Brooklyn Storme brings you the psychological tools, grounded in evidence, that you can integrate with your business strategy to manifest results in your business. It's the psychology of manifestation where each strategy has already been verified as credible, reliable, and predictable when generating outcomes.  Each week Brooklyn brings you insights from the work she's doing with her current 1:1 business mentoring clients that are using these strategies, along with business strategy, so that you can grow your business too.  Disclaimer & Disclosure: The information provided in this podcast is for general informational, entertainment and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always seek advice specific to your situation from a qualified professional. AI is used to generate show notes and some of the resources I occasionally include with them.

  1. 1d ago

    Why Your Marketing Isn't Working (And How to Know)

    Get the free episode guide here   When a client tells Brooklyn she's done everything and 90 days have passed with nothing to show for it, she goes straight into how to measure marketing results and why your marketing isn't working, and the answer is rarely what people assume. In this episode she breaks down every checkpoint a stranger moves through before they become a client, from never having heard of you, to clicking around your website, to downloading a freebie, to finally booking a call, and why looking only at the missing booking means you're staring at the end point while ignoring every step that led there.   Brooklyn shares the website conversion rate benchmarks and AI traffic conversion rate numbers she uses with her own private practice mentoring clients, a standard website conversion rate sits around 2 percent, but people arriving through AI convert at closer to 12 percent, a stronger, higher intent visitor even though there are fewer of them. She also covers the Google search traffic benchmark most new businesses can expect in their first six months, the average email open rate benchmark of 20 percent, and how to track business metrics at every stage of the funnel so you know exactly where things are bottlenecking instead of guessing.   There's a full walkthrough of how Brooklyn builds a freebie lead magnet that converts, the copy, the image, the outcome-focused naming, using her own outcome creator archetype quiz as the working example line by line. She also covers the funnel touch points private practice owners need across a 90 day period, why showing up once a week is forgettable while showing up daily compounds, and why business goal setting from data, not a guess, is what turns tracking into a strategy.   The episode closes with an update on Brooklyn's own business pivot, the freebies, email sequences and systems she's rebuilding behind the scenes right now.   Keywords: why your marketing isn't working, how to measure marketing results, website conversion rate benchmarks, AI traffic conversion rate, Google search traffic benchmark, email open rate benchmark, how to track business metrics, freebie lead magnet conversion, funnel touch points private practice, business goal setting from data   Mini FAQ: Q: How do I know if my marketing is working or not? A: Look at every checkpoint in the funnel, not just the missing booking, awareness, clicks, freebie downloads, email opens, then track where people are dropping off so you know exactly what to fix. Q: What's a good website conversion rate? A: A standard website conversion rate sits around 2 percent, but visitors coming from AI convert far higher, closer to 12 percent, because they arrive with more intent. Q: How many touch points does someone need before they book with me? A: Around 11 touch points across a 90 day period, and showing up daily gets you there and builds recognition far faster than once a week. Q: What makes a freebie convert? A: A clear, outcome-focused title, a strong image, copy that explains what it is and why you made it, and a nurture sequence that follows up so the person feels seen, not just downloaded and forgotten. Q: What's a normal email open rate? A: Around 20 percent is the general benchmark, so compare your own numbers against that before assuming your freebie or your offer is the problem.

  2. 4d ago

    Why you resist the business strategy you know works

    Get the free podcast episode guide here Brooklyn's default when she needs clarity in her business is to talk it out with Claude, back and forth, brainstorming, going down rabbit holes, but the process that shifts things for her is journaling for business clarity, a pen and one of her A5 Spirax notepads. In this episode she walks through what happened when she finally admitted that to herself, an hour of writing during a weekend away in Daylesford that produced fourteen finished tasks before 11am. That experience opened into a bigger conversation about nervous system regulation business owners rarely talk about, why Brooklyn knows her journaling process works, has the evidence it works, and still resists sitting down to do it during work hours. She unpacks what running a neuroaffirming business looks like day to day, fitting the process into a slow morning or the end of the day instead of forcing it into nine to five, and why pushing yourself into a strategy before your nervous system is ready rarely sticks. There's a decision behind why free discovery calls don't work for her business anymore too, and sitting with that decision surfaced some self trust in business questions she hadn't expected. From there the episode moves into business systems for lead generation, the difference between a warm audience versus cold audience, and why every business needs both a visibility system and a lead system running quietly in the background so the same warm leads aren't the only ones getting asked to buy. Brooklyn shares a client story with a tracker gone almost entirely green, projected revenue near $50,000, booked out to November, generated while she was off having a relaxing weekend. The episode closes on tracking business goals and benchmarks using your own numbers, including the gap between a standard website conversion rate around 2 percent and the far stronger AI traffic conversion rate she's seeing closer to 12 percent, and how to use that data to set a goal you can measure. Keywords: journaling for business clarity, nervous system regulation business, neuroaffirming business, why free discovery calls don't work, self trust in business, business systems for lead generation, warm audience versus cold audience, tracking business goals and benchmarks, website conversion rate, AI traffic conversion rate Mini FAQ: Q: Why is Brooklyn no longer offering free discovery calls? A: She realised giving away that much time wasn't aligned with how she values her time, and now offers paid consultations instead for people who want direct support. Q: Why is it hard to use a strategy you know works, like journaling, during work hours? A: It's not a logic problem, it's a nervous system response, sitting still and not visibly doing anything for an hour feels deeply uncomfortable when your body is used to constant motion. Q: What's the difference between a warm audience and a cold audience? A: A cold audience is people who are brand new to you and have never heard of you before, a warm audience is people who've been around for a while but haven't taken action yet. Q: What's a standard website conversion rate compared to AI traffic? A: A standard website conversion rate is around 2 percent, but when people come over from AI, the conversion is much higher, around 12 out of 100 booking a call and getting started. Q: How should I set a business goal using my own data? A: Pull your actual numbers from your practice management or accounting software, find your current benchmark, then set a realistic increase from there, even a 5 or 10 percent lift is a solid goal.

  3. Aug 14

    Why I Stopped Talking About Manifestation and Why I'm Not Stopping Again

    Get the free guide for this episode Brooklyn's spent decades moving through psychology, counselling, coaching, and now business consulting and private advisory work, and the throughline the whole way has been the same, psychology, the mind, human behaviour, and the research behind it. In this episode she traces how that led her to psychology-backed manifestation strategies, and gets honest about the part of the story that isn't always shared, the vulnerability of putting something new out there, the pushback from people who called it not credible, and the period where she stopped talking about it altogether. She explains how to manifest using psychology in a way that holds up to a meta-analysis, not a feeling, where the same result shows up across different research papers, cultures and countries, rather than one unverified claim. Personal development and psychology are often just using different language for the same thing, Brooklyn gives the example of a limiting belief and a schema, and walks through why authenticity, not visualisation or vibration, is the real driver behind evidence-based manifestation for business and client attraction. The episode also covers Brooklyn Storme's business coach background and how her registration as a psychologist eventually gave way to counselling and then business consulting, a private practice to business consulting transition she says was less a decision and more a realisation of what she'd already been doing all along. It closes with news relevant to anyone using AI in their content, how AI content provenance now works through Claude AI watermarking content, and why her resource hub has a new name, now the women in business AI resource hub, as her audience grows beyond private practice. Keywords used: psychology-backed manifestation strategies, how to manifest using psychology, Brooklyn Storme business coach background, evidence-based manifestation for business, authenticity and client attraction, private practice to business consulting transition, how AI content provenance works, Claude AI watermarking content, women in business AI resource hub, limiting belief versus schema Mini FAQ: Q: What's the difference between a limiting belief and a schema? A: They're the same concept described in two different languages, personal development calls it a limiting belief, psychology calls it a schema. Q: What makes manifestation psychology-backed rather than just belief? A: Evidence from meta-analyses, where the same result shows up across many different research papers, cultures and countries, rather than one unverified claim. Q: What actually attracts clients through manifestation work? A: Authenticity, not visualisation or vibration. People connect with your goals, values, challenges and journey, not with generic affirmations. Q: Why did Brooklyn stop talking about manifestation for a while? A: Pushback from people who saw it as not credible pushed her to step back from sharing it publicly, even though she kept using the tools in her own life. Q: What does Claude's new AI content watermark mean for me? A: If you've already published AI content, it won't be retrospective, but from now on the watermark will show up on new AI generated content so platforms can trace where it came from.

  4. Aug 11

    How to Get Private Practice Clients Through AI in 2026

    Download the companion guide Google and HubSpot both just published research showing website traffic has dropped by as much as 80 percent since 2024, and it's not because your marketing got worse. It's because the Google AI summary now answers most search questions itself, before anyone even reaches your site. This episode is about what private practice marketing in 2026 needs to look like now that AI answer engine optimisation (AEO) has changed the rules for how people find a therapist, counsellor, or psychologist. Brooklyn walks through the simple things you can do to get more clients through AI, why the old website conversion rate game (2 percent, if you're lucky) has shifted, and why showing up consistently across every platform an AI might check counts for more than any single funnel now. There's touch point research in here too, the number of times a cold audience needs to see you before they're ready to book, and why that number is different for short form content versus long form content for therapists. A podcast for private practice marketing compounds in a way a Facebook post never will, and Brooklyn tells the story of a woman who found her through one episode and booked a call within days, next to another who followed along on Facebook for years before reaching out. The episode closes somewhere completely different, unpacking whether positive thinking works for manifesting, and how it fits into the bigger picture of building a business mindset for private practice that can hold the results you want. Keywords used: AI answer engine optimisation (AEO) for therapists, how to get clients through AI, private practice marketing in 2026, Google AI summary for therapists, website conversion rate private practice, how many touch points to get a client, short form content vs long form content for therapists, podcast for private practice marketing, does positive thinking work for manifesting, business mindset for private practice Mini FAQ: Q: Why has my website traffic dropped even though nothing changed on my end? A: Google's AI summary now answers most search questions itself, so people get their answer without ever clicking through to your website. Google, HubSpot and Ahrefs are all reporting the same drop since 2024. Q: How many times does someone need to see my content before they book with me? A: A cold audience, people who've never heard of you, need around 11 touch points of short form content in any 90 day period, and someone brand new to your world needs about 50 touch points before they're ready to work with you. Q: Is a marketing funnel still relevant now that AI is changing search? A: Yes, but you need more than one. Instead of a single funnel, you need multiple pathways, your website, your Google Business Profile, your Psychology Today profile, and several different free resources, all feeding into the same message. Q: What kind of content gets clients to convert? A: Interactive content like quizzes converts far better than static PDFs or eBooks, because people want to be doing something, not just reading. Long form content like a podcast also compounds over time in a way social media posts never do. Q: Does positive thinking work for manifesting? A: The research says yes, positive thinking on its own has real psychological benefits, but it only works when it's paired with the deeper identity and personal psychology work behind it. Toxic positivity, on the other hand, has very little research behind it at all.

  5. Aug 8

    How to Save Time & Boost Productivity With AI in Your Private Practice

    Shownotes to follow Get the free trial of the Therapist AI Resource Hub here

  6. Aug 1

    Four Things That Help to Create Results in Your Business or Life

    shownotes to follow!

  7. Jul 25

    What You Don't Know About Manifesting Results

    Let's explore 11 of the biggest criticisms about manifestation together and get a few things into perspective. This episode looks at what's valid and what's maybe less so. My intention with today's episode is to provide some clarity around what it (manifestation) is and isn't so we can start clearing up some confusion around it. I hope this is a helpful one, today! Thanks for listening.

  8. Jul 19

    Jul 19, 2026 14:11

    Mentored with Dr Brooklyn Storme PhD

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Is it really possible to use manifestation practices to get ahead in business? With a PhD in Psychology, former work as a Psychologist and 30+ years working with mind, behaviour and business, Dr Brooklyn Storme brings you the psychological tools, grounded in evidence, that you can integrate with your business strategy to manifest results in your business. It's the psychology of manifestation where each strategy has already been verified as credible, reliable, and predictable when generating outcomes.  Each week Brooklyn brings you insights from the work she's doing with her current 1:1 business mentoring clients that are using these strategies, along with business strategy, so that you can grow your business too.  Disclaimer & Disclosure: The information provided in this podcast is for general informational, entertainment and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always seek advice specific to your situation from a qualified professional. AI is used to generate show notes and some of the resources I occasionally include with them.

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