Shifting Focus with John Bunn

John Bunn

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who've built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.

  1. 448. My Roadmap to 20k bookings - The exact plan I used

    6D AGO

    448. My Roadmap to 20k bookings - The exact plan I used

    https://theexposuretriangle.com/ - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone In this week's episode, I break down exactly how I went from no bookings, to booking over 25 weddings last year. I also break down how I have gotten into a 20k+ market in the past year by doing this exact plan. This episode is special, because it is a live workshop I taught last week. Listen in as I record a live workshop to 50+ Wedding Professionals - I teach you how to get 'unstuck from the middle market' and I show you my new Exposure Triangle System - where I also now have a Mastermind Group that is open for enrollment. Want to learn more, hit the link at the top of the description 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com    Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E  ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast

    58 min
  2. 447. What ACTUALLY gets you OUT of the middle market

    JAN 26

    447. What ACTUALLY gets you OUT of the middle market

    🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck  👥 Free community + mastermind details: https://shifting-focus-with-john-bunn.circle.so/  Most wedding photographers and filmmakers don't feel "stuck" because they're failing. They feel stuck because they're busy… and nothing is compounding. In this episode of the Shifting Focus Podcast, I break down what the middle market really is, why so many talented creatives get trapped there, and what has actually helped me move out of it. After filming over 500 weddings since 2007 and generating nearly $400,000 last year with fewer, higher-end weddings, I can tell you this: getting out of the middle market isn't about grinding harder. It's about shifting your focus. In this episode, I introduce the system I've been building and living inside of: The Exposure Triangle. A simple way to look at your business through three levers that determine whether you stay stuck or start breaking out. We talk about: • what the middle market really looks like • why hard work alone stops working • how experience and environment shape your ceiling • why your work, brand, and network must align • and how to start creating momentum that compounds I also share the story behind how I repositioned my own business, what changed when I began focusing on higher-end experiences, and why I'm opening a new live mastermind designed to help creatives finally get unstuck. If you've been busy but capped, improving but not advancing, or quietly frustrated even though things look "fine"… this episode is for you. 🎓 Free live training: Getting Unstuck from the Middle Market: https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck  👥 Free community + mastermind details: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM    📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866    Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com   Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E  ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast ⏱️ CHAPTER MARKERS 00:00 Introduction & why this episode matters 04:26 What the middle market really is 12:19 The Exposure Triangle explained 20:40 Elevating your brand and client experience 27:46 Networking, compounding growth, and the mastermind announcement

    33 min
  3. 446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL

    JAN 22

    446. Listen in as I book a 25k wedding - REAL DISCOVERY CALL

    Join the FREE training 'Getting Unstuck From The Middle Market" -  https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck  Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/  In this video, I am showing you a peek BEHIND the curtain. I recorded this discovery call where the bride was only interested in video, and ended up booking me for both video and photo a week later. This booking was over $25k (I can't share the exact numbers due to privacy). I don't look at these as 'sales calls' I look at them as 'discovery calls.' I am there to discover what they are looking for, and seeing if I am a good fit. I don't like being pushy, or making people feel like they have to buy something. So I don't do that. Enjoy! Join the FREE training 'Getting Unstuck From The Middle Market" -  https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck  Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866    Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com    Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100  ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E  ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast

    29 min
  4. 445. How I FINALLY got out of the middle market (The Exposure Triangle)

    JAN 19

    445. How I FINALLY got out of the middle market (The Exposure Triangle)

    Join the FREE training 'Getting Unstuck From The Middle Market" -  https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/  For the last two weeks on the podcast, we've been talking about a problem almost no one names. The middle market. Booked, but not confident. Busy, but capped. Improving, but still stuck. In this episode, I finally show you the system that changed everything for me. Not tactics. Not hacks. A structure that helped me see my business clearly, stop guessing, and start making decisions that actually moved the needle. This is the same system I built and used last year as I moved out of the middle market and generated over $400,000 in bookings. It showed me why better work alone wasn't fixing it, where my business was leaking energy, and what actually deserved my focus. If you've felt close but never quite breaking through, this episode will help you see why. I'm also inviting you to a free live training called Getting Unstuck from the Middle Market, where I'll walk you through this framework live and help you identify what's actually holding your business back and what to focus on next. Join the FREE training 'Getting Unstuck From The Middle Market" -  https://shifting-focus-with-john-bunn.circle.so/c/live-events/getting-unstuck  Join the NEW community: https://shifting-focus-with-john-bunn.circle.so/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com    Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E  ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast

    27 min
  5. 444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market

    JAN 12

    444. Why Some Creatives Break Out And Others Stay Stuck in the Middle Market

    BIG announcement coming soon, be the first to know here: https://johnbunn.myflodesk.com/mentorship  In this episode of the Shifting Focus podcast, I'm talking directly to creatives who feel stuck in the middle market. You're booking work. You're busy. Your craft is improving. But something still feels off. In this episode, I break down why some creatives eventually break out while others stay stuck for years. Not because of talent. Not because of luck. But because of how they respond to being stuck. I share what the middle market actually is, why it's such a dangerous place to live, and the difference between chronic pain and acute pain in business. We talk about the patterns that quietly keep creatives capped, the choices that create real momentum, and what it personally cost me to move out of the middle and into a calmer, higher-value season of business. This is not a tactics episode. This is a clarity episode. And it sets up next week's conversation, where I'm going to break down the framework that made growth repeatable for me. If you've ever thought "I'm close" but nothing seems to tip, this one's for you. Today's Sponsor ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM    📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com    Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E  ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast 00:00 Welcome to Shifting Focus 02:15 Why my life and business feel different now 06:05 What the middle market actually is 10:42 Why the middle market is so dangerous 14:30 The patterns that keep creatives stuck 18:10 Why some creatives break out and others don't 22:05 Busy vs intentional decision making 25:40 Chronic pain vs acute pain in business 30:05 What acute pain actually looked like for me 34:10 From volume to higher value bookings 37:10 Same revenue, less than half the work 39:10 What's coming next and the framework ahead

    22 min
  6. 443. Why you are STUCK in the middle market PLUS something big 👀

    JAN 5

    443. Why you are STUCK in the middle market PLUS something big 👀

    You are first on the list to know when you click here: https://johnbunn.myflodesk.com/mentorship  So many creatives are doing everything "right" and still feel stuck. They're talented. They care deeply. They work hard. Yet year after year, their business looks mostly the same. In this episode of the Shifting Focus podcast, John Bunn reflects on the past year and shares his vision for 2026. He talks honestly about the role rest and reflection played in gaining clarity, why the middle market is the most dangerous place for creative businesses, and why talent alone is rarely the problem. Most education in the wedding industry is built for beginners. But what happens when you're no longer new and still not where you want to be? This episode breaks down why so many capable creatives get stuck in the middle market, how misunderstanding your audience keeps you there, and why strategy matters more than effort at this stage. John also shares why he's launching a new mastermind focused specifically on helping creatives build a clear plan, get unstuck, and move forward with confidence. If you've ever felt like you're working hard but not making the progress you expected, this episode is for you. Today's Sponsor: ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM    📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866    Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com    Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E  ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast

    49 min
  7. 442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand

    12/29/2025

    442. Adding Photography After 10 Years in Video | Leslee Layton on Reinventing Her Brand

    Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship  In this episode of Shifting Focus, John Bunn sits down with Leslee Layton, an Oklahoma based photographer and filmmaker who added photography to her brand after spending over a decade as a videographer. Leslee shares what it actually looked like to step into photography without starting over, how she worked through imposter syndrome, and why waiting until you feel ready is often the thing that keeps creatives stuck. They talk about navigating pricing differences between photo and video, building trust with planners and clients, and why genuine relationships matter more than chasing growth hacks. This conversation is honest, practical, and encouraging for photographers and filmmakers who feel the pull to evolve creatively while protecting what they have already built. Leslee Layton Website - https://lesleelayton.com/  Leslee Layton Instagram - https://www.instagram.com/lesleelayton/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866  Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com  Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E  ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to Leslee Layton 04:15 Adding photography after 10 years in video 08:41 Building confidence in a new creative lane 11:04 Learning curves and staying humble 15:09 First weddings as a photographer 20:07 Pricing photography versus videography 24:20 Networking with planners and vendors 31:40 Early challenges and mindset shifts 34:03 Building a portfolio and client trust 37:36 Genuine relationships over algorithms 40:20 Working through imposter syndrome 42:36 Expanding creativity without starting over 46:24 Mentorship and sustainable growth

    54 min
  8. 441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It

    12/22/2025

    441. Why Most Wedding Pros Burn Out and How Summer Grace Avoided It

    Be the FIRST to know about my private Mastermind Group: https://johnbunn.myflodesk.com/mentorship In this episode of the Shifting Focus Podcast, I sit down with wedding photographer and educator Summer Grace to talk about burnout, sustainability, and what it actually takes to build a business that lasts. Summer shares how she transitioned from elopements to larger weddings, how COVID reshaped her priorities, and the role social media played in her early growth. We talk about designing intentional client experiences, why her engagement sessions are built differently, and how in person connection continues to matter in an increasingly online industry. We also dive into Summer School, the educational side of her brand, and how she is building community and long term support for photographers through education and shared experience. This conversation is about choosing longevity over pressure, creativity over constant growth, and building a wedding business that supports your life instead of consuming it. If you are feeling stretched thin, creatively drained, or questioning the pace of your business, this episode offers a clear look at what another path can look like.   Summer Grace Website https://summergracephoto.com/  Summer Grace Instagram https://www.instagram.com/summergrace.photo/  Summer School Education https://www.instagram.com/the_summerschool/  Summer Grace Podcast https://summergracephoto.com/podcast-shownotes  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM    📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866    Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com    Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Wanderlust Videos - Wedding Video Editing:  http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10 ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E  ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast   CHAPTER MARKERS 00:00 Introducing Summer Grace and the burnout conversation 04:30 Transitioning from elopements to larger weddings 06:57 Social media and early business growth 09:53 How COVID reshaped Summer's priorities 20:19 Education and diversified income streams 23:28 What sustainability actually looks like in practice 25:30 Taking creative risks without burning out 29:47 Designing meaningful client experiences 44:11 Building community through education 46:17 Final thoughts and what's next

    50 min
See All (449)

4.8
out of 5
100 Ratings

About

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who've built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.

Information

You Might Also Like