Shifting Focus with John Bunn

John Bunn

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who've built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.

  1. 2d ago

    473. Inside a $60K Wedding Booking: How Premium Clients Actually Buy

    🎯 Join the Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle   🎟️ Learn more about The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience   What does a $60,000 wedding booking actually look like?   In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together.   I'll walk through what was included, how the relationship started years before the contract was ever signed, why the planners and family trusted me, and the small decisions that ultimately led to a premium booking.   This isn't an episode about charging more overnight. It's about becoming the kind of business that naturally attracts premium clients.   In this episode, you'll learn: • What was actually included in a $60K wedding booking • Why premium clients buy differently than middle market clients • How networking created an opportunity years in the making • Why trust mattered more than price • How the Exposure Triangle of Work, Brand, and Network came together to make this booking possible • Practical lessons you can apply to your own business, no matter what you charge today   If you're ready to get unstuck from the middle market, this episode is for you.   Premium bookings aren't something you chase. They're something you build.     If you enjoyed this episode, I'd love for you to leave a rating and review. It helps more wedding photographers and filmmakers discover the show.     👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/   🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM   📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866   Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com   Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors.   #weddingvideography #weddingphotography #shiftingfocuspodcast

    473. Inside a $60K Wedding Booking: How Premium Clients Actually Buy

  2. Jul 13

    472. Danilo & Sharon: Building an Ultra Luxury Photography Brand

    What does it actually take to build a photography brand that commands $50,000 weddings? This week on Shifting Focus, John sits down with Danilo & Sharon, an ultra luxury wedding photography team based in Europe whose work has become synonymous with some of the world's most exclusive celebrations. Together, they unpack the journey from building a successful business to creating a brand that attracts extraordinary clients around the globe. They discuss what separates luxury from ultra luxury, how intentional branding influences every client interaction, and why trust, reputation, and consistency matter far more than simply creating beautiful work. From building an internationally recognized brand to earning the trust of high-end clients, Danilo & Sharon share the mindset shifts, business decisions, and long-term strategies that helped them reach the top of the luxury market. If you're a wedding photographer, filmmaker, or creative looking to get unstuck from the middle market, this conversation offers a behind-the-scenes look at what it really takes to build a brand that people don't just admire, but actively seek out. Connect with Danilo & Sharon: Website: https://www.daniloandsharon.com/  Instagram: https://www.instagram.com/daniloandsharon  YouTube: https://www.youtube.com/@daniloandsharon  Shifting Focus is the podcast for wedding photographers, filmmakers, and creative entrepreneurs who want to build better work, stronger brands, and meaningful relationships that lead to premium opportunities. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com   Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    472. Danilo & Sharon: Building an Ultra Luxury Photography Brand

  3. Jul 6

    471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry

    Try WedTrack FOR FREE: https://wedtrack.app/?ref=shiftingfocus Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust. In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becoming one of the most sought-after second shooters in the luxury wedding world, working alongside some of the biggest names in wedding filmmaking at incredible weddings across the globe. We dive into what actually makes an exceptional second shooter, why relationships consistently open more doors than talent alone, and the professionalism that separates vendors who get invited back from those who don't. Justin also shares the story behind Wed Track, the wedding timeline app that has completely changed the way I manage wedding days. I've been using it for months now, and it has become one of my favorite tools for staying organized on wedding weekends. Whether you're a photographer, filmmaker, planner, content creator, or any wedding professional looking to elevate your career, this conversation is packed with practical advice that will help you build stronger relationships, earn more trust, and create more opportunities. Guest Links Justin Roth Media https://www.instagram.com/justinrothmedia/  Wed Track https://www.wedtrack.app  Wed Track Instagram https://www.instagram.com/wedtrack  Mentioned in this Episode Adam Grumbo https://instagram.com/adamgrumbo  Peyton Frank https://instagram.com/peytonfrank  If you enjoyed this episode, be sure to subscribe to the Shifting Focus Podcast and leave a review. It helps more wedding professionals discover the show, and I truly appreciate your support. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast CHAPTERS 00:00 Introduction 01:43 Meet Justin Roth 03:00 From COVID to Wedding Filmmaking 09:18 Why Second Shooting Opens Doors 12:11 Building Relationships That Last 21:24 Why Luck Favors Preparation 25:19 The Mindset of a Great Second Shooter 31:19 Behind the Scenes of a Vogue Wedding in Italy 40:41 What Second Shooters Can Actually Earn 43:16 Building a Six Figure Career as a Second Shooter 45:40 The Code of Conduct Every Second Shooter Should Know 53:47 The Story Behind Wed Track 01:00:37 How Wed Track Simplifies Wedding Days 01:05:46 What's Next for Wed Track 01:06:23 Final Thoughts

    471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry

  4. Jun 29

    470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)

    THE SHIFTING FOCUS EXPERIENCE: https://john-bunn.com/the-shifting-focus-experience In this episode of Shifting Focus, I sit down with photographer, educator, and creative powerhouse Chloe Ramirez for one of my favorite conversations we've had about creativity. While Chloe is known for her incredible lighting and artistic portraits, this conversation isn't really about lighting. It's about becoming the kind of artist people can't replace. We talk about why creativity is a muscle that has to be trained, how to stop apologizing for your unique style, and why the more authentically you show up, the more valuable your work becomes. Chloe also shares her journey from school photography to becoming one of the most recognizable creative voices in wedding photography, how she built relationships that fueled her business, and why feeding your creative soul is one of the best investments you can make—not just for your art, but for your career. If you've ever felt creatively stuck, struggled to find your own style, or wondered how photographers build brands that command premium prices, I think you're going to love this conversation. Connect with Chloe Ramirez Education Website: https://chloeramirezeducation.cominstagram.com/chloeramirezphoto Podcast: https://open.spotify.com/show/6y6aOwo3qjgPgdqaNAAehL?si=25c786065079498d Photography Website: https://www.chloeramirezphoto.com IG: https://www.instagram.com/chloeramirezphoto Free Lighting Gear Guide: https://chloeramirez.podia.com/lighting-gear-guide Afraid of the Dark: Intro to Off-camera Flash: https://chloeramirez.podia.com/afraid-of-the-dark Profoto A2 Core Stills Kit: https://bit.ly/4ecIFiA    👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast   Chapters 00:00 – Meet Chloe Ramirez 03:10 – From school portraits to wedding photography 05:54 – Balancing creativity and business 08:51 – Where creative inspiration comes from 12:06 – Building trust and networking with planners 14:57 – Developing a style that attracts the right clients 18:00 – Creativity is a muscle 20:56 – Why authenticity matters more than perfection 23:56 – Creative exercises that will make you a better artist 27:00 – Dealing with rejection and building resilience 32:31 – Building trust through your work and relationships 34:04 – How Chloe developed her signature style 39:00 – Mastering lighting without losing creativity 46:14 – Transitioning into education 50:09 – Building community and teaching others 54:57 – Why Chloe started her podcast

    470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)

  5. Jun 22

    469. Film and Fable | What Happens When You Stop Saying Yes to Everything

    The Shifting Focus Experience - https://john-bunn.com/the-shifting-focus-experience  For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build. In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk about the early hustle years, finding their ideal clients, refining their brand, navigating life as new parents, charging higher prices with confidence, and learning that success isn't about saying yes to everything. It's about building a business that aligns with the life you want to live. This conversation is packed with practical wisdom for wedding filmmakers, photographers, and creative entrepreneurs who are trying to find clarity in their business and create a brand that feels intentional. Connect with Jack & Alyssa Website: https://www.filmandfable.com/  Instagram: https://www.instagram.com/filmandfableco  Join The Exposure Triangle https://theexposuretriangle.com/  🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM  📱 Instagram: John Bunn - http://bit.ly/2AYTiE2  John Bunn Films: https://bit.ly/43S3866    Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com  👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/  Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/  - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn  ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn  ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC  - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf  - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john  ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn  ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE  - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. The Shifting Focus Experience 10/27 and 10/28 - http://john-bunn.com/the-shifting-focus-experience  Starting a wedding filmmaking business during a global pandemic sounds a little crazy.   CHAPTERS 00:00 Introduction to Jack and Alyssa 04:50 Starting a Business During a Pandemic 07:43 The Hustle of Wedding Videography 10:44 Navigating Early Challenges and Learning 13:47 The Impact of Family on Business Decisions 16:52 Refining Their Brand and Clientele 19:51 Finding Their Unique Style and Process 22:41 Building Core Values and Ideal Clientele 25:39 Evolving Business Strategies and Pricing 28:25 The Importance of Community and Mentorship 35:57 Overcoming Pricing Mindset Hurdles 37:15 Building Confidence in Pricing 39:39 Finding the Right Market Position 41:43 The Evolution of Business Confidence 43:11 Current Business Landscape and Future Goals 46:40 Balancing Family Life and Business 52:00 Advice for New Entrepreneurs 55:18 The Heart of Service in Business   #weddingvideography #weddingphotography #shiftingfocuspodcast

    469. Film and Fable | What Happens When You Stop Saying Yes to Everything

  6. Jun 15

    468. Why We All HATE Outsourcing Our Edits

    Shifting Focus Experience 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience John Bunn Films Experience: https://johnbunn.bridengroom.video/ In today's Episode, I break down something that I think most of us struggle with... OUTSOURCING. Not just our edits, but outsourcing in general. Buying back your time is so important to your business health, mental health, and creative health. Most of us have the wrong idea of what outsourcing is, so in today's episode I break down my thoughts. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    468. Why We All HATE Outsourcing Our Edits

  7. Jun 8

    467. Miranda Anderson on Building a Premium Photography Brand

    Shifting Focus Experience - October 27 & 28 - https://john-bunn.com/the-shifting-focus-experience What does it actually take to build a photography brand that consistently attracts premium clients? In this episode of Shifting Focus, I sit down with wedding photographer Miranda Anderson to talk about the decisions, risks, and strategic moves that helped her grow from second shooting weddings to building a highly sought-after photography business. We discuss the power of social proof, how one wedding can completely change the trajectory of your career, why networking still matters more than most people realize, and how small improvements compounded over time can create massive growth. If you're a photographer, filmmaker, planner, or creative entrepreneur looking to elevate your work and attract better opportunities, this conversation is packed with practical takeaways you can apply immediately. Early Access Photographer Profitability Model : https://mirandandersonphoto.myflodesk.com/pricingmodel Connect with Miranda Anderson Website: www.mirandanderson.com Instagram: www.instagram.com/mirandaanderson Join The Exposure Triangle: www.theexposuretriangle.com   👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to Miranda Anderson 07:19 Living the Dream: A Wedding Photographer's Life 10:26 The Journey Begins: From High School to Wedding Photography 13:07 Building a Business: The Importance of Education and Experience 16:27 Navigating Challenges: Quitting School and COVID-19 19:22 The Power of Social Proof: Getting Published 22:05 The Impact of a Single Wedding on a Career 25:16 Strategic Growth: Expanding Services and Locations 28:07 Taking Risks: The Banff Styled Shoot Experience 35:01 Shifting Focus: Embracing Change and New Opportunities 39:09 Networking: Building Relationships for Growth 40:28 Fine-Tuning Your Craft: The Journey of Improvement 47:48 Navigating Pricing Strategies: Finding Your Worth 57:50 Profitability Model: Understanding Your Business 01:03:37 Embracing Discomfort: The Path to Growth 01:04:23 Wrap-Up and Key Takeaways

    467. Miranda Anderson on Building a Premium Photography Brand

  8. Jun 1

    466. Current Films - Building A Luxury Brand with Demand

    ♥️ THE SHIFTING FOCUS EXPERIENCE: 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience  In this week's episode of Shifting Focus, John brings on Zac and Bethany from Current Films to walk through their journey on becoming Luxury Wedding Filmmakers. This is a deep dive into the mindset behind charging more, and working with luxury clientele. Follow Current Films: https://www.instagram.com/currentfilms  See their Work: https://thecurrentfilms.com/  👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii -  CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off   The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

    466. Current Films - Building A Luxury Brand with Demand
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About

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who've built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.

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