Did you know the U.S. has only 27 years of median landfill capacity left while throwing away $6.5 billion in reusable materials every year? Ron Gonen, Founder and CEO of Closed Loop Partners, challenges everything you thought you knew about recycling economics. With backing from Walmart, Unilever, Coke, and Pepsi, Ron reveals how America has only 27 years of median landfill capacity left while throwing away $6.5 billion in reusable materials annually. "The landfill industry deserves a PR award of the century," Ron argues, exposing how they convinced us recycling costs money when landfill disposal actually costs more per ton. Can circular economy become the rare bipartisan win in Washington? Ron explains why robotics, material science, and supply chain chaos are finally making his vision scalable.Ron Gonen is the Founder and CEO of Closed Loop Partners, a venture capital firm investing in circular economy solutions backed by Walmart, Unilever, Coke, Pepsi, and other Fortune 500 companies. His sustainability journey began in 1980s Philadelphia, babysitting for green architect Paul Macht, and continued when he co-founded Recycle Bank in 2003. Ron later served in the Michael Bloomberg administration, where he gained critical insights into municipal waste management. He launched Closed Loop Partners in 2014 to address the growing complexity, cost, and risk of global supply chains. Ron's work focuses on robotics, material science, and infrastructure that makes circular economy economically viable and politically bipartisan. In This Episode: (00:00) Ron Gonen's sustainability path begins in his babysitting days (07:48) Post World War II consumer culture and the Madison Avenue shift (10:10) Career journey from Recycle Bank through Bloomberg to Closed Loop (15:43) Landfill industry's PR triumph and the real economics of recycling (20:13) Age of adoption answer: supply chains, bipartisan support, and robotics (25:46) Climate community must become more inclusive and less exclusive Share with someone who would enjoy this topic, like and subscribe to hear all of our future episodes, send us your comments and guest suggestions! About the show: The Age of Adoption podcast explores the monumental transition from a period of social, economic, and environmental research and exploration – an Age of Innovation – to today's world in which companies across the economy are furiously deploying sustainable solutions – the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups can rise above competitors to lead in this new age. This podcast is brought to you by Antenna Group, a global marketing and communications agency that partners with Fully Conscious brands — those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com. Resources: Ron Gonen LinkedIn: https://www.linkedin.com/in/ron-gonen-807a49/Antenna GroupKeith Zakheim LinkedIn
