Sales is NOT a Dirty Word

Aleasha Bahr
  • 5.0 (23)
  • BUSINESS
  • UPDATED MONTHLY

Are you a DFY service provider who wants to convert over 50% of your sales conversations without acting like a douchebag? Then this is for you. In this value packed podcast, creator of the Black Sheep Sales Method™, Aleasha Bahr, brings her signature humor and ”keeping it real” sass to deliver a powerful blend of actionable solo sales episodes and expert interviews. In her solo episodes, she shares easy-to-implement sales strategy that will catapult your sales without pressure, pitching or pretending to be someone else. In her expert interviews, she carefully curates only the most bad ass black sheep guests to share their refreshing, unconventional approaches to all things business, mindset and life. Aleasha and her clients regularly convert 80% of their calls and show you how to do the same with the Black Sheep Sales Method™ - ”Because if it’s a fit, it’s a fact and there’s no selling involved.”

  1. 3D AGO

    Disrupting Delayed Decision Patterns in Sales Without Pressure

    Most people are not bad decision makers. They are just repeating the same decision pattern (without realizing it) and wondering why nothing changes. In this new Sales is NOT a Dirty Word episode, I break down one of the most overlooked responsibilities in highly effective, ethical selling.  Helping someone recognize the decision pattern that is keeping them stuck. Not through pressure, information dumping, or manipulation. Instead, it’s about clarity, asking better questions, reflecting behavior honestly, and allowing someone to examine their own choices without shame or force. If you sell a product or service that genuinely helps people, this will change how you think about sales conversations, objections, and what it actually means to serve someone well. What You’ll Discover When Listening: Why repeating the same decision always produces the same result How to identify decision patterns that keep buyers stuck The difference between telling (which creates resistance) and questions that create insight Getting clearer on qualification that protects you from nightmare clients If this resonates, there is a strong chance decision patterns are already showing up inside your sales process. Your messaging. Your qualification. Your close. Each one either reinforces clarity or quietly allows the same stuck loops to repeat. If you want a clear, honest look at what is really happening inside your sales conversations, book a Black Sheep Sales Audit. This is not a pitch. It is a diagnostic. 👉 Book your audit here: https://calendly.com/aleasha/salesteam-levelup Key Moments [01:40] Why pushing for a yes creates refunds, resentment, and regret [03:55] Why telling is selling and why it never works [04:30] How to reflect someone’s priorities back to them without confrontation [05:10] The mindset shift that unlocks a different decision [06:00] Why clarity feels relieving, not salesy [07:20] How breaking decision patterns improves more than just sales #SalesIsNotADirtyWord #EthicalSales #SalesMindset #DecisionMaking #ConsultativeSelling #SalesLeadership #BusinessGrowth #BlackSheepSales #SalesPsychology #BuyerBehavior #SalesConversations #DecisionPatterns #SalesStrategy #FounderSales #ConsultativeSales #SalesCoaching #ClientAlignment #SellingWithIntegrity Connect With Aleasha: Website - https://aleashabahr.com/ LinkedIn - https://www.linkedin.com/in/aleashabahr/ YouTube - https://www.youtube.com/@aleashabahr

    9 min

  2. 12/04/2025

    Why Curiosity Is the Most Underrated Skill in Sales

    Most salespeople spend their time perfecting their pitch, memorizing scripts, and thinking about how to close.  But here’s the truth: what separates a top performer from someone average in sales is not what you say - it’s what you ask. When you lead with curiosity, you stop guessing. You stop assuming.  Instead, you uncover what your prospects really want, what they truly need, and what they mean beneath the surface. In this episode of Sales is Not a Dirty Word, I break down exactly how to leverage curiosity at the center of every sales conversation to close more.  You will discover: ✔ How curiosity builds trust faster than any sales pitch ✔ How to uncover the real reason behind surface-level questions ✔ What to say when a buyer asks for pricing or packages too early ✔ How curiosity can dissolve objections before they even appear ✔ The mindset that creates clarity, confidence, and focus in every sales conversation ✔ Why assumptions on both sides often lead to lost deals If you want to close more clients without pressure and turn every conversation into a partnership, this episode gives you the exact mindset and approach to make it happen. Sales teams struggling with listening, rushing scripts, or losing deals too quickly will benefit enormously from this episode. If you want to take your full sales system to the next level, book a Black Sheep Sales Audit today: https://calendly.com/aleasha/salesteam-levelup #SalesIsNotADirtyWord #CuriosityInSales #SalesSkills #ActiveListening #SalesStrategy #AuthenticSelling #SalesLeadership #BlackSheepSales #SalesConversations #SalesTraining #HighTicketSales #EthicalSelling #SalesCoaching #BuyerPsychology #FitFirstSelling

    9 min

  3. 11/27/2025

    What Founders Get Wrong About Sales Compensation

    One of the most expensive mistakes founders make happens the moment a salesperson starts performing.  Revenue rises. Momentum builds. …and then the first large commission check appears.  Instead of celebrating the growth, the owner panics. They see the payout instead of the profit. Here’s the thing: a big commission check is not the problem. It is proof your business is scaling and that’s something to celebrate!  If your sales person is making good money - that means you’re making good money. You should definitely be making more than when they weren’t there.  And if you’re not - that’s a problem with the plan - not the rep. In this episode of Sales is Not a Dirty Word, common comp plan issues, how owners unintentionally sabotage their best performers and the ripple effect that can end up costing you a lot more money than you save.  Listen in to discover:  ✔ Why flat commission plans cap performance ✔ The mindset shift that makes big commission checks feel good, not scary ✔ How changing a working plan destroys trust and pushes talent out ✔ Why competitive compensation attracts the top 1 percent of salespeople ✔ How to create a tiered monthly ladder that encourages performance ✔ Why reducing commission always costs more through turnover and lost deals ✔ The real financial impact of replacing a salesperson and why sales has the highest churn rate You’ll learn how to design a comp plan you never resent paying and how to use incentives to shape the behaviors that move your business forward. If you want a compensation plan that matches your margins and growth strategy, book a Black Sheep Sales Audit at calendly.com/aleasha/salesteam-levelup  #SalesIsNotADirtyWord #SalesCompensation #SalesLeadership #CommissionPlan #SalesStrategy #SalesTeamSuccess #BlackSheepSales #SalesManagement #SalesHiring #SalesCoaching #SalesCompensationPlan #BusinessGrowth #FounderTips #SalesRetention #AuthenticSelling

    10 min

  4. 11/20/2025

    How To Stand Out When Everyone Is Using AI in Sales

    Everyone is racing to automate sales. Buyers are racing to avoid anything that sounds automated. People are talking about AI in sales like it is the magic solution to every problem. But if you have actually used it, you already know it is far from perfect. In this episode of Sales is Not a Dirty Word, I break down what AI consistently gets wrong in sales, how to use it in a way that drives sales instead of damages them.  AI tools are producing cold messages that sound robotic, repeat common errors, and chip away at trust with every send. Automation made it faster to reach people, but it also made it easier to sound like everyone else. Here is what you will learn: ✔ The real risk of relying on AI for sales communication ✔ How a high AI error rate can quietly damage your brand reputation ✔ What AI is actually useful for and where it should never be used ✔ Why trust and genuine human connection are now your strongest differentiators ✔ How creativity and personalization help you break through the noise ✔ The future of outreach and why pattern interrupts consistently win If your messages are not landing the way they used to, this episode explains why and shows you how to fix it quickly. When buyers are drowning in AI generated noise, you have to do something different to get a different result.  👉 Listen now and learn how to use AI as a tool, not a crutch. If you are ready to make your sales strategy more human, more personal, and far more effective, book a Black Sheep Sales Audit with me: https://calendly.com/aleasha/salesteam-levelup. Let us build a system that helps you stand out, not blend in. #SalesIsNotADirtyWord #SalesAndAI #AIFail #SalesLeadership #SalesStrategy #AuthenticSelling #HumanCenteredSales #SalesAutomation #SalesCoaching #SalesTraining #SalesSuccess #SalesProcess #SalesEthics #BlackSheepSales #TrustInSales

    10 min

  5. 11/13/2025

    The Science of Sales: How to Communicate, Connect, and Close Better with Shawn Karol Sandy

    Most salespeople are trained to talk, not to truly communicate. We’re told to “use this script,” “say this line,” or “overcome objections” as if we’re robots following a formula. But the reality is that the best salespeople are the ones who understand their prospect the best and LISTEN to them.  In this episode of Sales is Not a Dirty Word, I sit down with Shawn Karol Sandy, CRO and seasoned sales expert, to talk about the science of communication and why it changes everything about how we sell. Shawn breaks down how fear, empathy, and even basic human biology affect the way we connect and close. She shares how awareness, tone, and timing can completely shift a sales conversation from pressure to partnership. We get into what actually happens in your body when you sell, why so many people lead with fear without realizing it, and how small, intentional changes in how you communicate can make you instantly more trustworthy and effective. You’ll hear: ✔ The science of communication and how it shapes every sale you make ✔ How fear sneaks into sales conversations and shuts people down ✔ Why empathy and curiosity are the most powerful sales tools you have ✔ How to make every touchpoint a preview of what it’s like to work with you ✔ The small, 10% improvements that can completely change your results ✔ Why manipulation and outdated tactics no longer work in modern sales If you’ve ever walked away from a sales call thinking, “I said all the right things, so why didn’t it land?” this episode will show you exactly what’s missing. Because at the end of the day, selling isn’t about convincing. It’s about connecting. And once you understand how humans actually communicate, every part of your sales process becomes easier, faster, and more natural. 👉 Connect with my guest, Shawn Karol Sandy, on LinkedIn at linkedin.com/in/shawnsandy/ and keep learning how to sell with science, empathy, and confidence. #SalesIsNotADirtyWord #SalesLeadership #SalesCommunication #EmpathyInSales #SalesPsychology #SalesCoaching #SalesTraining #ModernSelling #AuthenticSales #SalesSuccess #SalesStrategy #BlackSheepSales #HumanCenteredSales #SalesMindset #B2BSales

    32 min

  6. 10/30/2025

    Sales Onboarding System That Converts

    Let’s be real. Sales onboarding standards are so low they’re non-existent. There are none.  In too many companies, new reps are thrown into the deep end and told to “figure it out.” They’re expected to sell a product they barely understand, position it without a strategy, and hit quota within 90 days. It’s not a learning curve. It’s a setup for failure. In this episode of Sales is Not a Dirty Word, I break down why poor onboarding is one of the biggest performance killers in sales teams today,  and how redesigning it can instantly reduce turnover, strengthen confidence, and empower new hires close faster. You’ll learn what effective sales onboarding should include, why it’s the foundation of employee retention, and how it turns seemingly mediocre sales hires into consistent performers. Here’s what we’ll cover: ✔ Why “sink or swim” onboarding is destroying your sales potential ✔ What new reps actually need to start producing results in 30 days ✔ The difference between a salesperson and a sales strategist — and why it matters ✔ How to equip your team with tools, talk tracks, and clarity from day one ✔ The exact onboarding framework that cuts ramp-up time and increases revenue If your new hires are struggling to gain traction or your sales team feels like a revolving door, this episode will show you what’s missing and how to fix it fast. 👉 Want help building a sales onboarding process that actually sets your team up to win? Book a Black Sheep Sales Audit at https://calendly.com/aleasha/salesteam-levelup and turn your sales onboarding into a true launchpad for success. #SalesIsNotADirtyWord #SalesOnboarding #SalesLeadership #SalesTeamSuccess #SalesStrategy #BlackSheepSales #AuthenticSelling #SalesTraining #SalesRetention #SalesPerformance #SalesCoaching #SalesProcessFix #SalesManagement #HighPerformingTeams #BusinessGrowth

    9 min

  7. 10/23/2025

    Toxic Sales Reps: Why They’re Killing Your Culture and Revenue with Randi Deckard

    You know that one salesperson who crushes their quota but leaves everyone else walking on eggshells? It happens more often than leaders want to admit. A “rockstar” rep brings in numbers, but the cost is high — low morale, high turnover, and a team that’s quietly burning out. This week on Sales is Not a Dirty Word, I sat down with Randi Deckard, SVP of Growth at Bessler, to talk about what happens when you let toxic high performers run the show, and how to stop letting revenue justify damaging behavior.  Randi shares her firsthand experience managing a top performer who had all the results at the expense of the rest of the team.  And how leadership’s decision to finally choose culture over chaos completely transformed their organization for the better. We dig into the uncomfortable truth every sales leader faces: real leadership isn’t about keeping your best sellers happy. It’s about creating an environment where everyone performs at their best — together. Here’s what you’ll take away from this conversation: ✔ How to recognize when a high-performing rep has become toxic to the team ✔ Why company culture and profitability are directly linked ✔ The leadership practices that build trust, loyalty, and long-term results ✔ How to shift from ego-driven sales to values-driven growth ✔ What it takes to build a “fit-first” sales team that wins the right way If you like leaders who talk straight and lead with clarity, Randi’s LinkedIn is where you’ll want to spend your next scroll break. This episode is your reminder that just because a salesperson is good at sales doesn’t mean they’re good for the company. Choose wisely!

    29 min

  8. 10/16/2025

    How to Position Your Offer So It Actually Sells

    Positioning can make or break your sales strategy — and it’s most business owners are winging it or not doing it at all.  In this episode of Sales is Not a Dirty Word, I break down what positioning really means in sales, how to use it in real conversations, and why it’s the biggest factor that determines whether your offer converts or gets ignored. Too many entrepreneurs sell deliverables instead of value.  They list what’s included instead of showing what their offer actually does for the client.  That mistake leads to low conversions, price objections, and long sales cycles. In this episode, I’ll share how to fix that fast with real world examples.  Listen in to discover how to tailor your message to different audiences, connect with what truly motivates them, and position your service as the obvious solution. Key points you’ll discover in this episode: ✔ Why effective sales positioning shortens your sales cycle ✔ How to uncover what your audience truly values ✔ How to make your offer sound irresistible without pushing ✔ Why one offer can be positioned in multiple ways and still stay authentic ✔ How to help your sales team position with confidence and close more deals If you’re tired of price objections, long sales cycles and getting ghosted this episode is for you! 👉 Want expert help with your sales positioning? Book a Black Sheep Sales Evaluation with Aleasha Bahr: https://calendly.com/aleasha/salesteam-levelup #SalesIsNotADirtyWord #SalesStrategy #OfferPositioning #SalesCoaching #AuthenticSelling #SalesLeadership #SalesMessaging #ValueBasedSelling #SalesTeamSuccess #SalesTrainingTips #BlackSheepSales #EntrepreneurSales #SalesConversion #BusinessGrowth #SellWithoutPressure

    10 min
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5
out of 5
23 Ratings

About

Are you a DFY service provider who wants to convert over 50% of your sales conversations without acting like a douchebag? Then this is for you. In this value packed podcast, creator of the Black Sheep Sales Method™, Aleasha Bahr, brings her signature humor and ”keeping it real” sass to deliver a powerful blend of actionable solo sales episodes and expert interviews. In her solo episodes, she shares easy-to-implement sales strategy that will catapult your sales without pressure, pitching or pretending to be someone else. In her expert interviews, she carefully curates only the most bad ass black sheep guests to share their refreshing, unconventional approaches to all things business, mindset and life. Aleasha and her clients regularly convert 80% of their calls and show you how to do the same with the Black Sheep Sales Method™ - ”Because if it’s a fit, it’s a fact and there’s no selling involved.”

Information

  • Creator
    Aleasha Bahr
  • Years Active
    2018 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Sales is NOT a Dirty Word

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