We are Amada

Marcos Moura

With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.

  1. Sep 24

    We Are Amada with Marcos Moura: Inspiration, Background, and Persistence with Lina Lopez - Part 2

    Welcome to the second half of our deep dive into senior care entrepreneurship! In this part 2 of 2 episode, we sit down with Amada Senior Care franchise owner Lina Lopez to discuss her inspirational path toward becoming a business owner, how personal life challenges fuel business success, and why showing up consistently is the real key to growing a long-lasting care business. In this Part 2 episode, we discuss: The importance of consistency and measuring KPIs for business growthUsing operational and historical data to track performance accuratelyLina’s background in fashion and her shift into driving children with specialA personal health scare and back surgery that revealed the crucial need for caregivingInspirational encounters that led Lina toward opening a home care businessThe emotional impact and power of presence when caring for seniorsFacing small-business challenges without regret and persisting through hardships Whether you are an established entrepreneur, an aspiring business owner, or someone looking to explore the rewarding possibilities of an Amada Senior Care franchise, this episode offers invaluable real-world perspective. Lina's story illustrates how overcoming personal adversity can ignite a true passion for service, showing how empathy, persistence, and continuous data tracking can build a resilient, purpose-driven home care franchise. Happy Listening!

    We Are Amada with Marcos Moura: Inspiration, Background, and Persistence with Lina Lopez - Part 2
  2. Sep 21

    We Are Amada with Marcos Moura: Building a Mission-Driven Business & Staying Consistent with Lina Lopez - Part 1

    In this episode, we welcome Lina Lopez, owner of the Amada Senior Care West Long Beach, CA. Lina transitioned from a career in the fashion industry and running a family business in Colombia to becoming a dedicated home care entrepreneur. Her path into senior care was shaped by her own personal health challenges and her heartfelt caregiving experiences. Driven by empathy and purpose, Lina has built a thriving care business guided by strong core values and a deep commitment to serving others. In this episode, we talk about: First Client Experience: The realities of starting out, setting clear milestones, and unexpected hurdles Business Operations & KPIs: Early growth cycles, staying centered, and disciplineThe Immigrant Entrepreneur Journey: Advice on building confidence, staying true to your identity, overcoming communication barriers, and pursuing the opportunities of small business ownership.Leveraging Reviews & Social Media: The impact of digital feedback on creative marketing and authentic community engagementPurpose-Driven Leadership: Finding deep personal meaning in home care, handling operational hardships, and true compassion Whether you are a prospective franchisee, an aspiring entrepreneur, or someone interested in how business success intersects with human compassion, this episode is full of honest, actionable wisdom. Tune in to hear Lina’s inspiring transition from receiving care to building a mission-driven business, and discover how staying consistent, following proven operational frameworks, and leading with empathy can turn initial challenges into long-term impact. Happy Listenting!

    We Are Amada with Marcos Moura: Building a Mission-Driven Business & Staying Consistent with Lina Lopez - Part 1
  3. Jul 20

    We Are Amada with Marcos Moura - Technologies, Innovation, and Leverage with Keith Bercun - Part 2

    In this Part 2 episode of the We Are Amada Podcast with host Marcos Moura, we pick up where we left off in Part 1 with Keith Bercun, Owner of Amada Boca Raton, FL. In this half of the conversation, Keith turns up the heat on the specific systems, technologies, and strategies that helped him achieve an incredibly successful, record-breaking first year in a highly competitive market. We discuss a wide range of topics, including: How a fast start can be achieved by utilizing lead systemsWhy communication and conversion tracking are vital to rewarding lead relationshipsHow to leverage remote virtual assistants to create repeatable workflows and scale a business without overspending ahead of revenueWhy integrating AI platforms like ChatGPT and Claude is an absolute necessity for modern operational workflowsHow utilizing specialized AI SEO can drastically optimize business visibility in modern search algorithmsWhy the home care service industry remains economy-proof, interest rate-proof, and pandemic-proof If you're a savvy business owner driven by heart who wants to move beyond administrative tasks to maximize client-facing growth, you need to hear the passion of this Amada owner. Keith's precise approach to micro-level systems and cutting-edge technology proves that there has never been a better time in history to scale a service-based business. Tune in to find out how you can apply these same principles to outpace the competition and streamline your own operations!

    We Are Amada with Marcos Moura - Technologies, Innovation, and Leverage with Keith Bercun - Part 2
  4. May 22

    We Are Amada with Marcos Moura: Advocacy, Urgency, and Innovation with Tyler Hincy

    In this episode of the We Are Amada podcast, our outstanding guest shares his views and insights from behind the scenes at Amada Senior Care! Tyler Hincy, Vice President of Corporate Locations, talks about his journey from high-level retail and e-commerce into the world of senior care.  Despite having no prior healthcare experience, Tyler explains how he applied universal business principles to his new role, resulting in a revitalized Orange County Amada location, and ongoing industry-leading performance.   In this episode, we talk about: Transitioning from Retail to Home CareThe Power of Advocating for Clients and VeteransBuilding a High-Performance Team Through Insights and RecognitionReferral Relationship Management and Building TrustRaising the Standard for Caregiver Recruitment and Retention Strategies Urgency in Business Operations and Beyond This episode is a must-listen for the entrepreneurs who are led by their hearts as well as their business sense. This conversation is perfect if you are looking for a financially viable business model that also provides profound fulfillment through human connection.  Tyler’s insights and authenticity are hallmarks of the types of professionals that excel in the senior care space, and his ability to thrive on problem-solving, building community relationships, and his strong sense of urgency are undeniably motivating! Happy Listening!

    We Are Amada with Marcos Moura: Advocacy, Urgency, and Innovation with Tyler Hincy

Ratings & Reviews

5
out of 5
7 Ratings

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With a rapidly expanding senior population, non-medical in-home care franchises are perfectly positioned for huge growth. And, an Amada Senior Care business has benefits you won’t find anywhere else.