Strategy with Sally

Sally Sparks-Cousins
  • 5.0 (7)
  • Marketing
  • Semiweekly

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨

  1. 9h ago

    #628: Quick Tip: Write Copy in Sequence (Attention, Trust, Then Conversion)

    Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  2. 1d ago

    #627: Quick Tip: Authentic Selling

    In this quick tip episode, the Sally reflects on years of sales training and describes how constantly chasing the sale for money made selling feel uncomfortable, "salesy," and gross. They explain that over the last eight years they've improved through repetition, immersion, learning what sales actually is, and modeling proven practices learned from numerous sales coaches, while continuing to refine their approach daily. They emphasize that when you learn how to overcome objections and communicate in a way that is authentic, selling becomes more about serving the dream client than forcing a transaction. Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  3. 5d ago

    #626: How to Build a Print-on-Demand eCommerce Store in a Day

    In this episode, Sally walks through setting up a connected print-on-demand eCommerce "swag store" so products are printed and shipped without holding inventory. Using a workbook (sparklewithsally.com/626) and a plug-and-play OmniSAM "Swag Store" snapshot requested via support@omnisam.com.au, she outlines the steps: connect Printful to OmniSAM, create one product, brand the store, test, and launch. Viewers open Canva, OmniSAM, and Printful, connect the integration (subaccount), create a new Printful store, name it, and add billing. She demonstrates creating a women's T-shirt with multiple colors/sizes, uploading designs, generating mockups, pricing via markup, and syncing the product into OmniSAM Payments > Products to add images and edit details. Branding is done via Canva hero/SEO images uploaded to Media Storage and applied through Custom Values (colors, logos, business details) so templates update across pages. She covers quality checks in preview, connecting a domain and payment gateway, creating a 100% test coupon, placing a real test order (Printful charges cost price), and tracking orders with an included opportunities pipeline, plus notes on shipping limits by region. 00:00 Print on Demand Overview 00:36 Workbook and Setup Checklist 01:35 Tools to Open and Accounts 02:27 Swag Store Snapshot Plan 04:13 Rules and Workflow Roadmap 05:36 Pick Your First Product 10:16 Store Example Walkthrough 12:02 Find Your Store in OmniSAM 12:53 Connect Printful Integration 14:36 Name Store and Billing Setup 16:56 Add Your First Product 18:10 Design Front and Back Prints 21:53 Mockups Titles and Pricing 24:41 Create Product and Download Mockups 26:35 Import Mockups Fast 28:11 Organize Product Images 30:59 Branding Templates Canva 35:41 Custom Values Setup 41:57 Fine Tune Store Design 49:02 Quality Check Preview 50:46 Connect Domain Payments 53:39 Test Order Coupon 57:11 Order Tracking Pipeline 58:11 Wrap Up Next Steps   Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  4. 6d ago

    #625: Quick Tip: Why One-on-One Conversations Convert (and When to Scale to One-to-Many)

    In this quick tip, Sally explains that one-on-one sales conversations typically close around 40% on average, with 20–30% considered industry standard, while the speaker claims to guarantee over 50% and personally closes about 70–80%. They attribute higher conversion to the fact that people buy when they know, like, and trust you, and the fastest way to build that is through a direct conversation. One-on-ones also help qualify clients by identifying who is a good fit—rejecting those who want everything done for them and preferring action takers willing to take imperfect action. The speaker encourages viewers to assess their current business stage and consider the progression from one-on-one to one-to-few once there's a waiting list, and eventually to one-to-many. Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  5. 6d ago

    #624: Quick Tip: Turning Real Conversations Over Funnels

    This episode emphasizes that the quickest, best way to get ahead and create the fastest path to profit is having real-life conversations with people who are interested in your product or service. It highlights that many people are lacking human conversation and warns against relying solely on text messages, landing pages, or sending people to a freebie as the primary strategy to drive purchases. The core message is that direct, human conversation with interested prospects is more effective for generating results than only using automated or digital-first marketing tactics. 00:00 Fastest Path to Profit 00:18 Why Conversation Matters 00:24 Text and Funnels Fall Short 00:00 Closing Reminder Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  6. Oct 30

    #623: How to Build a Lead Magnet Funnel in a Day

    In this episode, Sally walks viewers through building a simple lead magnet funnel in one day using the OmniSAM workbook (sparklewithsally.com/623), OmniSAM's AI Studio, and optional custom GPT/Claude support. She has participants set a clear goal, define a strong lead magnet (specific audience, one problem, one quick win, simple format, and a natural next step), then map the funnel journey: traffic sources → opt-in page (name/email) → thank you page with a next action (book a call or low-ticket offer) → delivery email and a five-email follow-up sequence. She shares examples of lead magnet ideas, funnel copy ingredients (headline, benefits, CTA, trust builders, FAQs), and what to skip (extra pages, vague headlines, long copy, excessive form fields, perfecting before publishing). Sally demonstrates pasting an AI-generated prompt into OmniSAM AI Studio, reviews the output, and provides checklists for refinement, testing, and launching via a timed one-day plan, plus invites viewers to join workshops and the GSD by OmniSAM community. 00:00 Funnel in a Day Kickoff 00:13 Grab the Workbook 02:35 Simple Funnel Game Plan 03:59 Set Your One Day Goal 06:22 Pick a Clear Lead Magnet 11:41 Use GPT to Fill It In 18:17 Review GPT Lead Magnet Ideas 20:55 Map the Funnel Journey 23:43 Thank You Page and Email Flow 36:51 Plan Your Funnel Copy 38:04 Opt In Setup Flow 40:00 Funnel Copy That Converts 47:22 Skip These Mistakes 49:57 Build Your AI Studio Prompt 58:36 Review Refine Publish Checklist 01:02:20 One Day Funnel Challenge 01:04:53 AI Funnel Results Walkthrough 01:06:58 Wrap Up Next Steps   Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  7. Oct 29

    #622: Quick Tip: Busy All Day, Not Getting Anything Done?

    In this episode, Sally speaks to business owners who end busy days feeling like they achieved little, emphasizing that being busy and being productive are different. She shares three quick tips: choose one high-impact task each day that will make the biggest difference and complete it before distractions; give your time a job by blocking focused work time in your calendar like a non-negotiable appointment and focusing on one thing at a time; and identify repetitive tasks (like manual follow-ups or copying and pasting) to simplify, automate, or outsource so your time is freed for work only you can do. She sets a challenge to find one business-moving task, one task to time-block, and one repeated task to systemize, reminding listeners not to measure success by busyness but by outcomes. 00:00 Busy vs Productive 01:10 Tip 1 Pick One Thing 01:49 Tip 2 Time Blocking 03:29 Tip 3 Systems and Automation 06:03 Challenge and Wrap Up Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

  8. Oct 28

    #621: Quick Tip: Are you customers missing your messages?

    In this quick tip episode, Sally explains that when customers miss important emails, the issue may be communication strategy rather than the offer, and suggests using SMS to get attention faster for time-sensitive messages like last-minute appointment openings, event reminders, or promotions ending soon. She emphasizes that email still matters, but texting can be a useful addition when timing is critical. She shares three guidelines for effective texts: keep messages short and direct, make them relevant and only send to people who have agreed to receive texts, and include a clear next step such as confirming or booking an appointment or clicking a link. Her GSD action challenge is to review current customer communications and identify one recurring email that would work better as a text, focusing on sending the right message to the right person at the right time. 00:00 Why Emails Get Missed 00:47 When SMS Works Better 01:16 Three SMS Best Practices 02:12 GSD Action Challenge 02:50 Quick Tip Wrap Up   Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

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5
out of 5
7 Ratings

About

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨

Information

  • Creator
    Sally Sparks-Cousins
  • Years Active
    2018 - 2026
  • Episodes
    616
  • Rating
    Explicit
  • Copyright
    © OmniSAM™
  • Show Website
    Strategy with Sally