21 episodes

The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience.

WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers.

Your hosts are Areej AbuAli (founder of Women in Tech SEO & SEO Consultant) and Sarah McDowell (Podcaster & SEO Content Executive at Holland & Barrett).

Website: https://www.womenintechseo.com/podcast/
Twitter: @techseowomenpod

WTSPodcast Sarah & Areej

    • Business
    • 5.0 • 2 Ratings

The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience.

WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers.

Your hosts are Areej AbuAli (founder of Women in Tech SEO & SEO Consultant) and Sarah McDowell (Podcaster & SEO Content Executive at Holland & Barrett).

Website: https://www.womenintechseo.com/podcast/
Twitter: @techseowomenpod

    The One Where We Discuss Setting Client Expectations With Billie Hyde

    The One Where We Discuss Setting Client Expectations With Billie Hyde

    In this week's episode, we chat with Billie Hyde, SEO Training Lead at The SEO Works about setting client expectations.
    Where to find Billie:
    Website: https://billiegeena.co.uk/
    Twitter: https://twitter.com/billiegeena
    LinkedIn: https://www.linkedin.com/in/billie-hyde-a0396919a/
    ---
    Episode Sponsor:
    This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They are keen to support and promote technical SEO women in the industry, and would like to use this sponsor slot to offer an open invitation for contributors in the WTS community to write for the Screaming Frog blog. If you’re keen on being heard by a large technical SEO audience, then do drop them an email with a pitch via support@screamingfrog.co.uk.
    Where to find Screaming Frog:
    Website - https://www.screamingfrog.co.uk/
    LinkedIn - https://www.linkedin.com/company/screaming-frog/
    Twitter - https://twitter.com/screamingfrog
    YouTube - https://www.youtube.com/c/ScreamingFrogSEO
    Facebook - https://www.facebook.com/screamingfrog/
    ---
    Episode Transcript:
    Areej: Hey, everyone. Welcome to a new episode of the Women in Tech SEO podcast. I am Areej AbuAli, and I am the founder of Women in Tech SEO. Today's episode is all about setting client expectations. Joining me today is the brilliant Billie Hyde, who is SEO Training Lead at The SEO Works. Hey, Billie.
    Billie: Hi. How are you doing?
    Areej: I'm good. How are you?
    Billie: Brilliant, thank you.
    Areej: It's so great to have you with us. You're super, super active in the industry, you're so active in the community. I'm really, really happy that we get to talk together today on the WTSPodcast.
    Billie: Me too. I'm just fangirling over here.
    Areej: Well, can you tell everyone a little bit about you, and what you do, how you got into the world of SEO?
    Billie: Absolutely, yes. I'm Billie Hyde, or if you follow me anywhere online, it's Billie Geena. I can't use my real name because of SEO. There's a slightly more famous musician kind of guy with the same name,
    I'm the Training Lead at the SEO Works. My job is to basically find ways for us to do SEO more efficiently, teach their student department, as well as training people that are new to the industry, and getting them their start here a well. I have a split role, so I am also a senior account manager as well. I look after a handful of clients and have the usual stress that every agency SEO has basically as well.
    Areej: I can imagine. Have you always been agency side?
    Billie: No. I did use to work in-house. I did that for about a year. I'd worked on the training side there, after working as a content SEO for a while. In-house, at certain places, there's just very little growth, and you're stuck in a rut, so I tried agency. I don't think I'm ever going to go back, I don't know.
    Areej: Wow. I love it. I know it's very, very different for different people. Some people are more team in-house, and others are more team agency. I can imagine especially with your role being very training-driven, it completely makes sense to be on the agency side. I love that your company has a training lead role. That's really exciting.
    Billie: It's really fun. Like most places, SEO just took off for our agency over the pandemic, and because of the skills shortage, it just makes sense of having me do this to get people who aren't currently in the SEO world into it. It's been working really well for us.
    Areej: That makes a lot of sense because I know how difficult it is as well right now, recruitment, and hiring, and bringing on new people. The fact that you have dedicated time and resources to training people who might be new to SEO. That's such a critical role to have.
    Billie: Absolutely. It just makes sense. I just can't believe we didn't think of it before.
    Areej: What advice would you give for women who are starting in the industry brand new?

    • 26 min
    The One Where We Discuss Creating Content For Both Search Engines & Humans With Abby Reimer

    The One Where We Discuss Creating Content For Both Search Engines & Humans With Abby Reimer

    We are back for Season 3 and this week we have Abby Reimer on the podcast to talk about the importance of creating content that both search engines (eg Google) and humans love.
    Resources from the episode:
    Hemingway App - https://hemingwayapp.com/ (https://hemingwayapp.com/)
    Thruuu - https://app.samuelschmitt.com/ (https://app.samuelschmitt.com/)
    Article - https://searchengineland.com/creative-ways-to-source-content-ideas-from-ugc-for-seo-350277
    Where to find Abby:
    Twitter: https://twitter.com/abbyreimermpls
    LinkedIn: https://www.linkedin.com/in/abby-reimer/
    ---
    Episode Sponsor
    This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
    Where to find Screaming Frog:
    Website - https://www.screamingfrog.co.uk/
    LinkedIn - https://www.linkedin.com/company/screaming-frog/
    Twitter - https://twitter.com/screamingfrog
    YouTube - https://www.youtube.com/c/ScreamingFrogSEO
    Facebook - https://www.facebook.com/screamingfrog/
    ---
    Episode Transcript
    Sarah McDowell: Hello, and welcome to the Women in Tech SEO podcast. I am very excited that we are back for season three. I am Sarah McDowell, an SEO content executive and your host for today. Joining me, I have Abby Reimer, SEO manager at Uproer, to talk about creating content that humans and search engines love. Hello, Abby.
    Abby Reimer: Hi, Sarah. Thank you so much for having me. I'm so excited to be here.
    Sarah: Thank you very much for joining. How are you doing?
    Abby: I'm fabulous. I'm ready for fall, crazy enough. I have my fall candles and a sweater on. I'm ready to go.
    Sarah: Ready for the autumnal? Is that the word? Is that the right word?
    Abby: Yes. I am very ready especially being from the Midwest. That's wild. Usually, summers are too short. No one wants them to end. This year, I'm ready for the smell of fall, ready for the seasons to switch.
    Sarah: To kick things off, I think a good place to start is if you can give our audience a brief overview of yourself and how you got into this wonderful world of SEO.
    Abby: Yes, absolutely. I am an SEO manager at Uproer, which is a search marketing agency in Minneapolis. We focus on e-commerce and tech companies. How I got here is a little interesting. As you probably know, if you're in SEO, it's something you stumble into. There's no degree for it. It's just interesting how many different paths there are. I graduated with a PR and writing degree and got a general marketing role.
    It was through that that I was working a lot on a blog. I'd worked a lot with email and social and promoting it on different channels. I noticed one week that one of our blogs was doing really r traffic. I was like, "I didn't promote this. What is happening here?" I was so confused. I looked at analytics. I saw that Google organic was the top channel that week. That question that I typed into Google, it's very meta, but I googled, "How do you show up in Google? How do you get traffic?"
    I was so fascinated with what I found. I had no idea that it was how you structure web pages and the actual queries that you target. That's how people get found among many other reasons. I went down that rabbit hole. I started following Moz and Brian Dean's Backlinko, followed a lot of those types of sites. I fell in love with it. Six months into my role or eight months or whatever it was, I was like, "I want to work on SEO and content full time."
    I ended up going to a content marketing conference where I met...

    • 33 min
    The One Where We Discuss XML Sitemaps With Michelle Race

    The One Where We Discuss XML Sitemaps With Michelle Race

    In this week's episode, we chat with Michelle Race, Senior Technical SEO at DeepCrawl about all things XML sitemaps.
    Where to find Michelle:
    Twitter: https://twitter.com/shellyweb
    ---
    Episode Sponsor
    This season has been sponsored by NOVOS. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom and Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists. Visit http://thisisnovos.com/ (thisisnovos.com) or follow on Linkedin @thisisnovos
    Where to find Novos:
    Website - https://thisisnovos.com/
    LinkedIn - https://www.linkedin.com/company/thisisnovos
    Twitter - https://twitter.com/thisisnovos
    Instagram - https://www.instagram.com/thisisnovos/
    ---
    Episode Transcript
    Areej: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast, I'm Areej AbuAli. I am the founder of Women in Tech SEO. So, today's episode is one that I'm excited about. It's all about XML Sitemaps. And joining me today is the brilliant Michelle Race. She's a Senior Technical SEO at DeepCrawl.
    Hey, Michelle!
    Michelle: Hello. How are you?
    Areej: I'm good. How are you doing?
    Michelle: I'm good, thank you.
    Areej: I was so excited when I saw that pitch come through because as geeky as it sounds, I love XML site maps. I love everything about them. So, I love the fact that you pitched that across. Thank you for that.
    Michelle: No worries, I feel like they are often a bit forgotten about. So, I wanted to try and change that.
    Areej: Yeah. So, can we get started by knowing a little bit more about you, how you got into the world of SEO?
    Michelle: Yeah, sure. So, after uni I worked at a few agencies as a front-end web developer, just building website templates. My last agency then decided to stop building websites and my boss at the time said "Oh, why don't you look into technical SEO?" as they didn't currently have an expert. It was a bit daunting at first, but knowing things that HTML helped a lot with understanding the basic tags. And then over the years, I taught myself with lots of help from Google Help forums and documentation, and I was Head of technical SEO there for quite a long time. But then in November last year, I joined DeepCrawl as a Senior Technical SEO and I work in a team of amazing technical SEOs and it's so fun. I love it.
    Areej: Yeah, you work with such awesome people, like some of the best women I know in tech SEO work there so I can imagine how amazing it is to be working alongside them.
    Michelle: Yeah, I feel very lucky.
    Areej: How did you find the whole, like, agency versus not agency life?
    Michelle: Yeah, it was a big change and at DeepCrawl I get to work with large enterprise clients and there's a lot of differences. So, it's really good.
    Areej: Yeah, I love that. I used to be agency side for a little bit over five years before I moved in-house, and I prefer in-house, and I can imagine how exciting it is in DeepCrawl getting to work with all kinds of clients as well.
    Michelle: Yes, definitely
    Areej: Awesome. And then like for women who are just starting in the industry, because with our audience base, we have women from all walks of life. Any advice you would give them?
    Michelle: So, I found it a lot easier to understand technical SEO knowing things like HTML and how a page should be structured. So, I'd recommend trying to learn the basics of things like HTML and also set up a website, if you can, because it's really good for testing and then obviously join communities like Women in Tech SEO. And also, Twitter is a great resource to follow experts and ask questions and then definitely...

    • 27 min
    The One Where We Discuss SERP Features With Diana Richardson

    The One Where We Discuss SERP Features With Diana Richardson

    This week we chat with Diana Richardson, Social Media and Community Manager for the SEO division of Semrush, all about SERP features.
    Where to find Diana:
    Twitter: https://twitter.com/DianaRich013 (https://twitter.com/DianaRich013)
    LinkedIn: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/
    ---
    Resources:
    https://www.semrush.com/blog/
    ---
    Episode Sponsor
    This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including Best Global SEO Agency of The Year 2 years running working with brands like Bloom and Wild and Not On The High Street. They are running an exclusive Shopify SEO roundtable for eCommerce leaders on September 23rd with limited spaces available. If you're interested, reach out to them via thisisnovos.com or message their co-founder Antonio Wedral on LinkedIn.
    Where to find Novos:
    Website - https://thisisnovos.com/
    LinkedIn - https://www.linkedin.com/company/thisisnovos
    Twitter - https://twitter.com/thisisnovos
    Instagram - https://www.instagram.com/thisisnovos/
    ---
    Episode Transcript:
    Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO Content Executive at Holland and Barrett, and I am your host for today. We have Diana Richardson joining us today, who is social media and community manager for the SEO unit at SEMRush. Hello, Diana.
    Diana: Sarah. Oh, my gosh. I could just listen to you all day. I love your voice.
    Sarah: Thank you. Maybe I need to think of ways to make money out of my voice. Maybe that's what I need to do?
    Diana: Yeah, you definitely should.
    Sarah: I feel like we've already cleared something up. So, it is SEMRush rather than S-E-M-rush?
    Diana: Yes, and we have a lot of fun with how you pronounce our name. But in December of 2020, we went through a rebrand and we revisited our logo, and you'll notice our name is not capitalised as much as it used to be. So, we definitively made it Semrush in December of 2020. But in my career of all these years, I've always called it SEM Rush. So, it was a big change for me too. I've just now kind of get it down.
    Sarah: There you go. You've heard it here official. Well, let's start by getting to know you, Diana, so please would you be so kind and give us a brief overview of yourself? So, what you do and how you got into this wonderful world of SEO.
    Diana: My SEO journey started in 2006 when I answered an ad in the paper. Yes, we did not have things like indeed at that time and neither was SEO as a career choice. So, the ad was actually for a marketing specialist. And so, I sat down for the interview and the woman who would become my manager described SEO and PPC to me, and it was with a company that was transitioning from print to digital. So, I learned this from the ground up, brand spanking new, no training in college, with my clients, hands-on for 15 years. It’s the best way to learn. I was with them for quite a long time, but then I wanted to branch out beyond SEO. And so, I found a job as a digital marketing director where I got to learn social media, email, branding, storytelling, all of those beautiful elements, and then actually networked my way to the job here at Semrush, which combines both of my loves, which is talking to people and SEO. So, it worked out great.
    Sarah: Are you ready for me to do a quick-fire round of questions?
    Diana: Yes.
    [Quick Fire Questions]
    Sarah: There are loads of ways that you can be creative. You don't have to draw. What empowers you to be the brilliant woman that you are today?
    Diana: Besides my genes? I love this question because I think it has been a 38-year journey, right? We learn things every step of the way. And what has empowered me to be how I am, where I am, is finding that it was OK to be me. Many, many more doors have opened for me just being myself, including my job with Semrush and being part of the Women in Tech SEO community. And I've found...

    • 29 min
    The One Where We Discuss Schema With Beth Barnham

    The One Where We Discuss Schema With Beth Barnham

    In this week's episode, we chat with Beth Barnham, Technical SEO Specialist at Liberty Marketing about all things schema.
    Where to find Beth:
    Twitter: https://twitter.com/bethbarnham
    ---
    Episode Sponsor
    This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including Best Global SEO Agency of The Year 2 years running working with brands like Bloom and Wild and Not On The High Street. They are running an exclusive Shopify SEO roundtable for eCommerce leaders on September 23rd with limited spaces available. If you're interested, reach out to them via thisisnovos.com or message their co-founder Antonio Wedral on LinkedIn.
    Where to find Novos:
    Website - https://thisisnovos.com/
    LinkedIn - https://www.linkedin.com/company/thisisnovos
    Twitter - https://twitter.com/thisisnovos
    Instagram - https://www.instagram.com/thisisnovos/
    ---
    Episode Transcript
    Areej: Hey, everyone, welcome to a new episode of the Women in Tech SEO podcast, I'm Areej AbuAli and I am the founder of Women in Tech SEO. Today's episode is all about schema. And joining me today is the brilliant Beth Barnham, who is the Technical SEO Specialist at Liberty Marketing. Hey, Beth!
    Beth: Hey, Areej. Thanks for having me.
    Areej: I'm so excited that we had a pitch come through about schema. So, thank you for pitching yourself forward.
    Beth: No, that's cool. It's really exciting and it's one of my favourite topics. So, anybody who knows me will know that I talk about it a lot because it's just really fun. And I like to just have a lot of fun with everything. That's all there is to say.
    Areej: So, can you tell us a little bit more about you and how you got into the world of SEO?
    Beth: Yeah, sure. So, I'm a Technical SEO Specialist at Liberty Marketing based in Cardiff at the moment, but I've got an agency background. So, when I finished uni, I knew that I wanted to work in digital marketing but wasn't really sure where. So, I kind of you know, digital marketing is kind of a massive sphere, isn't it? So, I went to an agency that as a graduate style scheme, and I worked through PPC, content, social media and SEO. And originally, I thought that social media was going to be what I wanted to do and ironically, I hate it now. So, I found SEO was something that I. I liked understanding how people got to where they did online without having to kind of pay for it. So, I knew I didn't focus on that element of it when I was in that agency. It paved the way, as a lot of SEOs say, and you just kind of find your way. Then I worked at another couple of agencies before I ended up at Liberty. And Liberty is kind of carved out my technical side, which is something that I love. And I just want to get as much exposure and understanding of tech as I can. So that's why the Women in Tech SEO is brilliant, because it gives you that exposure to other women in the industry. But also, there's a lot of chat with the tech side of things as well. So, it's perfect.
    Areej: Yeah. And how do you find working agency side?
    Beth: Well, I can't compare it with anything because I've only really worked agency-side apart from other non-digital jobs. So, I love it. I love the variety and my mind is really busy. So, I like to I can work in one industry in the morning and another in the afternoon and I get that exposure to all different industries, and I learn loads of different things that I wouldn't do before. So, I like that. And I like the difference and speaking with clients and just having like-minded people around. Sometimes you don't get in the house if it's a smaller team. So that's kind of my reason for an agency. But yeah, it's quite biased because I've only ever really been an agency.
    Areej: I did agency for five years before moving in-house. And there's so much that you learn when your agency side. With SEOs who are starting, for example, I always advise them to start with the agency side, because...

    • 31 min
    The One Where We Discuss Starting Out In SEO With Dhriti Shashikanth

    The One Where We Discuss Starting Out In SEO With Dhriti Shashikanth

    On this week's episode we chat to Dhriti Shashikanth, Account Executive at Mindshare London, about starting out in the SEO industry after graduating from university.
    Where to find Dhriti:
    LinkedIn: https://www.linkedin.com/in/dhriti-s-451969166/
    ---
    Episode Sponsor
    This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom and Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify and Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos
    Where to find Novos:
    Website - https://thisisnovos.com/
    LinkedIn - https://www.linkedin.com/company/thisisnovos
    Twitter - https://twitter.com/thisisnovos
    Instagram - https://www.instagram.com/thisisnovos/
    ---
    Episode Transcript
    Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO Content Executive at Holland and Barrett, and I am your host for today. Joining me on today's show, I have Dhriti Shashikanth, Account Executive at Mindshare London, who is going to be talking to us about starting in SEO as a beginner and graduate from university. So welcome to the show.
    Dhriti: Hi! Thanks for inviting me.
    Sarah: Thank you for joining us. How are you doing? I mean, it's Thursday evening, Friday tomorrow. Have you got the Friday vibes going on?
    Dhriti: 100%. It's been such a long and busy month so far and it's only the 8th. It's been a long, busy one but looking forward to the weekend.
    Sarah: Well, it sounds like you pretty much deserve this weekend that's coming up then. To kick things off and to start this podcast, can you give our wonderful listeners a brief overview of yourself, what you do tell us a bit about you.
    Dhriti: Sure. My name is Dhriti and I'm an account executive at Mindshare UK. So, I've been at my current agency for a little bit over four months, just past my probation, which is great and currently living in London. And I'm quite excited that COVID has finished or like sort of finished, but it's lovely to go out and meet people as well. So, I'm enjoying that side of things. Would you like to know anything more?
    Sarah: I do have some quickfire questions.
    [Quick Fire Questions]
    Sarah: Well, I mean, I'm going to be Googling that after the show. I'm imagining our listeners will be as well. What would you say empowers you to be the brilliant woman that you are today?
    Dhriti: I think it has to always be my role models. Definitely. I've been around so many strong women in my life. And I would probably say my mother and my grandmother are probably at the highest on that list. And I think my mum is just so hardworking and she's such a strong woman herself that I think it's inspired me to sort of getting to where I am in my career and work as hard as I've been working, so I would say, yes, it's my mother and other inspiring women in my field as well. My previous boss, Becky Simms, and of course, the Directors that I'm working with now in Mindshare as well, 100 per cent.
    Sarah: What one bit of advice would you give women starting in the industry?
    Dhriti: From my experience anyway, there seems to be a lot of women working in SEO. And I think it's just reaching out and speaking to people and joining the community and not being afraid to voice their opinions and challenge. I think that's the best way you can learn. So, I would say, yeah, not to be afraid of doing those things.
    Sarah: It's time to get into the meaty topic of this episode. And at the beginning, I said that we'd be discussing starting in SEO as a beginner and you'll be sort of like sharing your experience of being a...

    • 30 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

JeffLouella ,

Such A Joy To Listen To

Sarah and Hannah are charming, funny, and have great banter. They are passionate about SEO and it shows. This is becoming one of my favorite podcasts on SEO and digital marketing.

Jacob Stoops ,

Amazing Female-Led SEO Podcast!

I was recently a guest on this podcast and have been a listener for a while now. Sarah and Hannah do a great job with both the content and format. Not only are they experts in the field of SEO, but their interplay, humor, and chemistry are fun to listen to. It's great to see a female-led SEO podcast thriving!

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