28 episodes

The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience.

WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers.

Your hosts are Areej AbuAli (founder of Women in Tech SEO & SEO Consultant) and Sarah McDowell (Podcaster & SEO Content Executive at Holland & Barrett).

Website: https://www.womenintechseo.com/podcast/
Twitter: @techseowomenpod

WTSPodcast Sarah & Areej

    • Business
    • 5.0 • 2 Ratings

The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience.

WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers.

Your hosts are Areej AbuAli (founder of Women in Tech SEO & SEO Consultant) and Sarah McDowell (Podcaster & SEO Content Executive at Holland & Barrett).

Website: https://www.womenintechseo.com/podcast/
Twitter: @techseowomenpod

    *** Third WTSPodcast Season Break ***

    *** Third WTSPodcast Season Break ***

    We have reached the end of yet another season of The Women in Tech SEO Podcast (#WTSPodcast). Thanks to everyone who has supported the podcast including guest speakers, sponsors, and of course our wonderful listeners!
    We will be back with season 4 of the podcast some time in the new year. Catch you all then!

    • 1 min
    The One Where We Discuss Running And Scaling An Agency With Laura Hogan

    The One Where We Discuss Running And Scaling An Agency With Laura Hogan

    In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency.
    Where to find Laura:
    https://www.linkedin.com/in/lauralouseo/ (LinkedIn)
    https://twitter.com/lauralouise90 (Twitter)
    https://www.sweetdigital.co.uk/ (Website)
    Resources from the episode:
    https://www.searchenginejournal.com/ (Search Engine Journal)
    https://searchengineland.com/ (Search Engine Land)


    ---


    Episode Sponsor:
    This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
    Where to find Screaming Frog:
    https://www.screamingfrog.co.uk/ (Website)
    https://www.linkedin.com/company/screaming-frog/ (LinkedIn)
    https://twitter.com/screamingfrog (Twitter)
    https://www.youtube.com/c/ScreamingFrogSEO (YouTube)
    https://www.facebook.com/screamingfrog/ (Facebook)


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    Episode Transcript:
    Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli and I'm the founder of Women in Tech SEO and I am your host today. Today's episode is all about running and scaling an agency and joining me is the brilliant Laura Hogan, who is the founder of Sweet Digital. Hey Laura?
    Laura Hogan: Hey, are you all right?
    Areej: Yes, I'm good. Thanks. How are you?
    Laura: Good, thank you so much for having me on.
    Areej: Yes. Thank you so much for joining. I'm really, really excited about today's episode. We've worked together before through Women in Techs SEO initiatives so thank you for jumping on the podcast with us.
    Laura: Not a problem. Hopefully, I can give some useful information to people.
    Areej: I'm sure you will. Can you give a little bit of an overview about yourself and what you do and everything we want to know about Sweet Digital?
    Laura: Yes, so I launched Sweet two, two and a half, three years ago now. It started just me in my kitchen with my dog, and we're just under 10 people today. We've had some really lovely growth over the last couple of years. We're pretty much a full-service digital marketing agency. We have team members in the UK. One of our team members moved to Spain last year and then we've got a team in South Africa as well. Basically, anybody who's really good who wants a role, we don't really care where you live, which is brilliant.
    Areej: I Love that.
    Laura: Yes. It's so much fun.
    Areej: I remember a few-- I think maybe it was right before COVID, you were definitely much smaller then. How was COVID for you with the agency growth and how did that go?
    Laura: I think like every agency when it first hit and the UK closed down, there were definitely a few days of tears and a lot of panicking initially about what might happen. But you know what, I just put my big girl pants on and we knuckled down. There was only three of us in the company at the time that COVID first hit and we just knuckled down, and really worked on the sales, really worked on the partnerships that we had and really worked on making sure that we retained the client base that we did have. When COVID hit, our biggest clients were in leisure and hospitality and travel, which were probably-
    Areej: Oh no.
    Laura: -the hardest hit industries but we just supported our clients. I think that was the key thing. Nobody cancelled a contract with us, which we’re so fortunate of. We worked with them to scale down their retainers for a bit, and to be there as that support for them. Obviously, in the meantime, we were working to...

    • 27 min
    The One Where We Discuss Local SEO With Levi Williams-Clucas

    The One Where We Discuss Local SEO With Levi Williams-Clucas

    In this week's episode, we chat with Levi Williams-Clucas, SEO Specialist at StrategiQ, about local SEO and the importance of reputation, reviews and trust.
    Where to find Levi:
    https://www.linkedin.com/in/leviwilliamsclucas/ (LinkedIn)
    https://twitter.com/Femkepants (Twitter)


    Resources from the episode:
    https://academy.brightlocal.com/ (BrightLocal Academy)
    BrightLocal blog
    https://strategiq.co/strategiq-hub/learn/ (StrategiQ blog)


    ---


    Episode Sponsor:
    This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
    Where to find Screaming Frog:
    https://www.screamingfrog.co.uk/ (Website)
    https://www.linkedin.com/company/screaming-frog/ (LinkedIn)
    https://twitter.com/screamingfrog (Twitter)
    https://www.youtube.com/c/ScreamingFrogSEO (YouTube)
    https://www.facebook.com/screamingfrog/ (Facebook)


    ---


    Episode Transcript:
    Sarah: Hello, and a very warm welcome to the Women in Tech SEO Podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me I have the wonderful Levi Williams-Clucas, who is an SEO specialist at StrategiQ, and they will be talking to us today about Local SEO. Welcome to the show, Levi.
    Levi: Hello, hello. Thank you for having me.
    Sarah: Thank you for giving up your time and agreeing to spend Wednesday afternoon with me. Have you had a good day?
    Levi: I've had a great day. Yes, it's been nice and sunny outside, and I've been able to pet my cats today, so very happy.
    Sarah: Sounds like a wonderful, wonderful Wednesday. To kick things off, I want to ask you how you got into this wonderful world of SEO, and how you ended up being an SEO specialist at the agency StrategiQ?
    Levi: I've always been into marketing, and I did my degree in marketing and was ready to go as soon as I came out of uni. It didn't work that way and I ended up having a bunch of random temp jobs, and then got my first proper agency job at StrategiQ as a Digital PR. I decided it wasn't for me and thankfully my manager noticed an interest in me for SEO and suggested it and shout out to Chris Green if anybody knows him.
    He suggested, "Would you like to move into SEO?" I thought, "Yes, I'm going to give that a crack." I've been happy as a pig in the mud ever since really. It's my calling.
    Sarah: I love that saying "Happy as a pig in mud," I've not heard that one before.
    Levi: Oh, that's one of my favorites.
    Sarah: That's awesome that within your agency, then someone who worked with you was able to identify a whole area that you would be interested in. I think that's really cool.
    Levi: Yes.
    Sarah: Cool. What one bit of advice would you give other women starting out in the industry?
    Levi: I had to go think about this, because there's a lot of things that I think I would like to give as advice to women in the industry, but I think my main one is not to change who you are or what you believe in, to fit into something that other people say you should be or should believe in. How you look, sound, how you identify, really doesn't have any impact on how good you are at your job, and how well you can learn what you need to do to succeed in your role.
    You should really remind yourself of that when you feel like you've been treated otherwise, and prove those people wrong. I have, I'm here, I'm covered in tattoos and piercings, and I have a very successful career despite being judged on a regular basis about things like that, so...

    • 30 min
    The One Where We Discuss Making Technical SEO "Make Sense" With Giovanna Angulo

    The One Where We Discuss Making Technical SEO "Make Sense" With Giovanna Angulo

    In this week's episode, we chat with Giovanna Angulo, Associate SEO Director at Mediahub Global, about making technical SEO "make sense".
    Where to find Giovanna:
    https://www.linkedin.com/in/giovannaangulo/ (LinkedIn)
    https://twitter.com/giovanessaang/ (Twitter)
    https://giovannaangulo.com/ (Website)
    ---
    Episode Sponsor:
    This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
    Where to find Screaming Frog:
    https://www.screamingfrog.co.uk/ (Website)
    https://www.linkedin.com/company/screaming-frog/ (LinkedIn)
    https://twitter.com/screamingfrog (Twitter)
    https://www.youtube.com/c/ScreamingFrogSEO (YouTube)
    https://www.facebook.com/screamingfrog/ (Facebook)


    ---


    Episode Transcript:
    Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli, and I'm the founder of Women In Tech SEO and your host today. Today's episode is all about making technical SEO make sense. Joining me is the brilliant Giovanna Angulo who is the SEO Director at Mediahub Global. Hey, Giovanna.
    Giovanna Angulo: Hello. How are you?
    Areej: I'm great. Thanks. It's so good to have you here with us.
    Giovanna: I'm so excited to have this topic talked about.
    Areej: I know. I loved how specific your pitch was. I was like, "Oh, my God, we have to have you in. This is amazing."
    Giovanna: Great.
    Areej: Do you want to start off by just telling us a little bit about you, and how you got into the world of SEO?
    Giovanna: My name is Giovanna Angulo. I've been an SEO for about six years now. Shockingly, it's been my only career, so I'm very lucky in that perspective. I think a lot of people fall into SEO later, or they do other digital marketing and then get into it. What's interesting, I'm now the national director out of a New York agency, at Mediahub Global.
    The way that I got into SEO was very interesting. I graduated with an Ad/PR degree. There was one SEO class at the time because it was still new, and we had to take it. I remember just hating that class. The woman, who taught it all talked about this agency that she had and her clients and thinks how proud she was. I was like, "I don't care about any of this." I said, "I don't know what I'm doing," but it's definitely not that.
    Then, I got bamboozled by an email talking about outreach and doing all these things. I said, "Oh, I've done that." My college job was as a leasing assistant. That sounds normal. I can build relationships. It turned out to be an entirely link-building-prospecting job. I ended up falling in love, and I understood why she had so much pride in this client work because you get that pride from when you do the SEO behind it. After a while, hindsight was 2020. At the moment, I was not thinking that was going to be my path.
    Areej: Wow. I've never even heard about an SEO course in university until this day. That's so interesting that you had to study it.
    Giovanna: It was new and something that I'm really proud that we were in is a very specific program at the University of Central Florida, which I give a lot of credit to. A lot of people don't usually, but I do.
    Areej: What advice would you give women who are considering just starting their SEO career today?
    Giovanna: I think the biggest thing, I would say, is to remember that your voice matters. That sounds really simple, but it really is. I think women and women in the tech industry or in the digital marketing industry have...

    • 26 min
    The One Where We Discuss SEO For Small Businesses With Sheri Mandour

    The One Where We Discuss SEO For Small Businesses With Sheri Mandour

    In this week's episode, we chat with Sheri Mandour, Freelance Digital Marketing Consultant and Founder of Digital Tulips, about SEO for small businesses with small budgets.
    Where to find Sheri:
    https://www.facebook.com/digitaltulips/ (Facebook)
    https://www.linkedin.com/in/sherihanmandour/ (LinkedIn)
    https://twitter.com/SheriMandour (Twitter)
    https://www.instagram.com/digital_tulips/ (Instagram)
    https://digitaltulips.com/ (Website)


    Resources from the episode:
    https://quickbooks.intuit.com/uk/ (QuickBooks)
    https://www.persado.com/ (Persado)
    https://monday.com/ (Monday)
    https://trello.com/ (Trello)
    https://developers.google.com/speed/pagespeed/insights/ (PageSpeed Insights)
    https://analytics.google.com/analytics/web/#/ (Google Analytics)
    https://www.semrush.com/ (Semrush)
    https://developers.google.com/search/docs/beginner/seo-starter-guide (Google SEO starter kit)
    https://moz.com/beginners-guide-to-seo (Moz beginner guide to SEO)
    https://learningseo.io/ (Learningseo.io)


    ---


    Episode Sponsor:
    This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
    Where to find Screaming Frog:
    https://www.screamingfrog.co.uk/ (Website)
    https://www.linkedin.com/company/screaming-frog/ (LinkedIn)
    https://twitter.com/screamingfrog (Twitter)
    https://www.youtube.com/c/ScreamingFrogSEO (YouTube)
    https://www.facebook.com/screamingfrog/ (Facebook)


    ---


    Episode Transcript:
    Sarah: Hello, and welcome to the Women In Tech SEO podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me, I have Sheri Mandour who is a freelance digital marketing consultant and Digital Tulips founder, and she will be talking to me today about how to do SEO for small businesses. Welcome to the podcast, Sheri.
    Sheri: Thank you very much for having me.
    Sarah: How are we doing today?
    Sheri: I'm very well, thank you. How are you?
    Sarah: I'm always in a very good mood when I get to do a podcast, and get to talk to someone. I'm in my very happy place right now.
    Sheri: I'm glad. Same here actually, I feel very nostalgic speaking and just relaxed. Hopefully, we will have some fun today.
    Sarah: Can you give our audience a brief overview of how you got into SEO, and end up having your own business in freelancing?
    Sheri: Well, my story started actually 17 years ago when I got married and moved to the UK with my husband who was finishing off his studies. Although I had my bachelor's degree with honors and accounting and marketing from Cairo university, as well as experiencing work as an auditor for PricewaterhouseCoopers, and also for the United nations. I found it really challenging to find a job that really fit it around my new life and family.
    Back then I was approached by a friend who was actually an international human rights lawyer, and she was looking for someone to manage her organization's website and social media accounts. I took on that role basically, and started a long journey of self learning in which really I discovered the magic of SEO, and the digital marketing in general. I was really fascinated by the power of digital marketing, and the impact it had on people.
    Wanting to learn further, I enrolled in evening classes at the university of west minister and I obtained a diploma in digital marketing from the DMI learning really the strategy behind all the digital marketing tools and the platforms really was a game changer for...

    • 31 min
    The One Where We Discuss Relevancy In Digital PR With Beth Nunnington

    The One Where We Discuss Relevancy In Digital PR With Beth Nunnington

    In this week's episode, we chat with Beth Nunnington, PR Director at Journey Further about the importance of relevancy with digital PR.
    Where to find Beth:
    LinkedIn: https://www.linkedin.com/in/bethenynunnington/
    Twitter: https://twitter.com/bethnunnington/
    Resources from the episode:
    https://www.ibm.com/demos/live/natural-language-understanding/self-service/hom (Free relevancy tool)
    https://www.thedrum.com/news/2021/07/09/how-247-blinds-used-seo-put-competitors-the-shade (The Drum article)
    ---
    Episode Sponsor:
    This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
    Where to find Screaming Frog:
    Website - https://www.screamingfrog.co.uk/
    LinkedIn - https://www.linkedin.com/company/screaming-frog/
    Twitter - https://twitter.com/screamingfrog
    YouTube - https://www.youtube.com/c/ScreamingFrogSEO
    Facebook - https://www.facebook.com/screamingfrog/
    ---
    Episode Transcript:
    Areej AbuAli: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast. My name is Areej AbuAli and I'm the founder of Women in Tech SEO and I'm your host in today's episode. Today's episode is all about relevancy in digital marketing and joining me is the brilliant Beth Nunnington who is the PR director at Journey Further. Hey, Beth.
    Beth Nunnington: Hi, Areej. How are you?
    Areej: I'm good. How are you?
    Beth: Yes, I'm good, thank you. I'm very excited to be having this conversation, to be having this chat.
    Areej: Yes, I'm so excited to have you on board. I love the Journey Further team. I'm part of the book club and I'm a huge fan of everything that you do. I recently joined your conference as well. I think it was a week ago?
    Beth: Yes, I saw you were there actually.
    Areej: Yes, I have so much stuff for everything you and the team produced. I'm excited to have you here with us.
    Beth: Thank you, that's fantastic. I'll have to let the marketing team know because they did put a lot of effort into that event. I'm glad you enjoyed it, I thought it was great as well.
    Areej: Yes, awesome. Well, can you let everyone know a little bit about yourself and how you got into the world of SEO?
    Beth: Yes, of course. I'm Beth, as she said, I'm the PR director here at a performance marketing agency, Journey Further. I was the first person into the PR team three years ago now, and now we're about to hit 25 people, which is fantastic. I'm very much in charge of the growth of the team, overseeing the running of everything that we're doing here and showing that we're delivering fantastic results for our clients. I my career in SEO over 10 years ago, now which does make me feel a bit old if I'm honest. I started as a new media exec for solicitors in Liverpool, so it's in-house.
    I was part of an internal marketing team that helped manage their external SEO agency. I wrote on-site content, I filmed a lot of video content as well and I manage their social media channels as well as dabbling in digital PR at times. That's when I realized I wanted to specialize in it, so I applied for a role at Epiphany, which at the time was one of the biggest search marketing agencies, which are based in Leeds. I got a job in the PR team there and there I worked my way up and I specialized in digital PR and learned a lot about SEO and link building.
    Then basically I moved to another agency then in Leeds and then I got offered the opportunity by Robin Skidmore who's our CEO at Journey Further to come and launch the

    • 29 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

JeffLouella ,

Such A Joy To Listen To

Sarah and Hannah are charming, funny, and have great banter. They are passionate about SEO and it shows. This is becoming one of my favorite podcasts on SEO and digital marketing.

Jacob Stoops ,

Amazing Female-Led SEO Podcast!

I was recently a guest on this podcast and have been a listener for a while now. Sarah and Hannah do a great job with both the content and format. Not only are they experts in the field of SEO, but their interplay, humor, and chemistry are fun to listen to. It's great to see a female-led SEO podcast thriving!

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