Funnel Radio’s Behind the Mic

Susan Finch - Funnel Media Group LLC

We’ll help you launch, grow, correct, or reboot your podcast. Join host Susan Finch as she brings in experts, shares experiences, and helps you look better online. We’ll show you how to prepare through practical experience learned. This is the advice only B2B boutique podcast production firms can tell you. From Funnel Media Group and the Funnel Radio Channel https://funnelmediagroupllc.com

  1. 10/24/2023

    Preventing Disasters and Snoozing During Your Hybrid Events

    Tired of lackluster virtual and hybrid events? Do you want to captivate your audience, whether in-person or by logging in remotely? This episode will open your eyes to creative techniques for producing engaging hybrid experiences. Join me as I speak with Howie Zales, an expert in live event production. With decades under his belt working high-profile concerts and stadium events, Howie knows how to make online viewers feel part of the action. You’ll hear Howie’s tips for incorporating multimedia, leveraging technology seamlessly, and rehearsing for smoother execution. Discover easy ways to boost production value without breaking the budget. Plus, we’ll discuss how to maximize your investment by repurposing content long after the event ends. If you’re ready to step up your hybrid event game, you won’t want to miss this lively discussion. Tune in now to pick up pointers that will stick with your team long after the stream wraps!   About our guest: Howie Zales is an Emmy Award-winning Camera Operator who turned his passion for television broadcasting into several entrepreneurial endeavors. Howie created HJZ Productions, Inc. in 2000 to address the New York market's need for professional-level sports crewing/staffing. Under his leadership, HJZ Productions grew to a multi-million dollar nationwide provider of top talent in the broadcasting field. In 2019, Howie and his team founded Viridity Entertainment Services, Inc. (VES), initially focusing on staffing in non-union markets. With the onset of the COVID-19 pandemic in early 2020, they quickly pivoted to offering best-in-class, broadcast-quality live streams of professional sports shows and interviews, corporate interviews and meetings, and religious services. VES now focuses on meeting the growing demand for virtual hybrid event production. Links from this episode: Viridity Entertainment Funnel Media Group, LLC Viridity Entertainment Services on LI

    26 min
  2. 06/27/2023

    Measuring Podcast Success: Reminder To Set-Up GA4

    Today is the perfect day to set up Google Analytics 4.0 and elevate your tracking game. Even if you need assistance, our team is here to support you. And if your current team lacks the know-how, we strongly encourage them to take courses that reveal the logic behind Google Analytics 4.0. It's not just an upgrade; it's an entirely new frontier. The DMANC has a three course series that I found super helpful.  https://dmanc.org/workshop/google-analytics-4-workshops/  After you convert or set up, be prepared for a transformed analytics experience. While reports and dashboards may be different, the customization options are unparalleled. Dive into the granular details and unlock insights like never before. Upgrade your code, ensure proper tracking, and avoid skewed information that makes you look good but hinders your decision-making. Listen to this 4-minute "Behind the Mic" episode and discover how Google Analytics 4.0 can validate your podcasting and content creation strategy. Handle the transition with simplicity, ease, and success. The future of analytics awaits!   BIG TIP - don't forget to update your analytics code in all plugins and add-ons with your podcast hosting company. If you use Podbean, it will be easier. https://help.podbean.com/support/solutions/articles/25000004993-using-google-analytics-with-my-podbean-site I found this article filled with tips and logic. https://martech.zone/how-to-migrate-events-from-universal-analytics-to-google-analytics-4/

    4 min
  3. 12/27/2022

    Podcast Host vs Event Speaker - Which is the Best Option for You?

    Have you ever thought about how many keynote speakers are actually introverts? Think about the distance on the stage from the audience - even when you have an engaging speaker who includes the audience. Then think about podcasting and the intimacy of podcasting. You are putting the show in your ears - you are listening to them in your car, your home, while walking the dog. You build a personal relationship with the host and their guest.   I’ve been a speaker at events. I see the pluses, but I’ve also seen how limited the opportunity for that 3-5 day effort returned. The biggest benefit is strengthening the relationship with the organization that invited me to speak to its members. Most of my speaking is to private professional organizations, so nothing is recorded and definitely not published. Adding these events to my portfolio of speaking can be problematic as I usually speak on proprietary topics specific to the audience.  I’ve also spoken on behalf of my non-profit to large ballrooms, and conferences. It made a memorable event, but rarely outside that event led to much more than a few compliments. Even when the carrot to speak at the event was access to the list, the attendees were rarely decision makers, so they would read the subject, and typically, that was that. Here is a recent post on this topic comparing the effectiveness of both options. https://funnelmediagroupllc.com/speaking-gigs-vs-podcasting/

    9 min
  4. 03/29/2022

    From Owner to Employee - When Mergers Align With Your Vision

    Tenlo's Chief Technology Officer and podcast host, Tessa Burg joined Susan Finch to talk about the recent merger with Mod Op. Tessa talks about the expanded opportunities for their team, their clients, and the beauty of having an HR department. Sometimes trading the owner hat for a W2 is a very good thing. Tune in for this 15-minute visit, "From owner to employee - when mergers align with your vision." About Tenlo: Tenlo is a digital B2B marketing agency. They use data-driven marketing for lead generation and customer retention. Digital and sales tactics are aligned to drive more traffic to your website, trade show booth and sales team. Their passion for increasing a digital marketer's contribution to sales is pipeline marketing—a discipline focused on results. Learn more: https://tenlo.com . About Mod Op: At Mod Op, everything they do starts with understanding their clients’ marketing opportunities. Then, they identify the unique methods to help them achieve those goals. That may mean launching a complete, integrated advertising and PR campaign or tapping into some of their more specialized expertise for a given project.  Learn more: https://modop.com . They have experts in B2C and B2B communications with deep industry experience in consumer and lifestyle products, energy, media and entertainment, technology, and travel and hospitality. Currently, they have offices in New York City, Miami, Kansas City, Dallas, Portland, Los Angeles, and Panama City, Panama.

    17 min

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We’ll help you launch, grow, correct, or reboot your podcast. Join host Susan Finch as she brings in experts, shares experiences, and helps you look better online. We’ll show you how to prepare through practical experience learned. This is the advice only B2B boutique podcast production firms can tell you. From Funnel Media Group and the Funnel Radio Channel https://funnelmediagroupllc.com