NLP Talks with Laura Evans

Laura Evans - Unleash Your Potential Ltd

Welcome to NLP Talks with Laura Evans a podcast for people looking to unleash their potential in business and life. Join Laura for insightful interviews with people who know first-hand how NLP changes lives and who offer you tips and strategies you can use immediately to help you clear your path to success. Laura is an International Trainer of NLP based in the UK, who’s been using NLP for over 10 years. If you're struggling with confidence, coaching ,sales, money / wealth, children, sport, business, or looking for personal/professional development - listen and start to Unleash Your Potential Today!

  1. Mar 27

    Why You Avoid Sales (And How It’s Costing You)

    In this episode of The Confident Coach Laura Evans tackles one of the most avoided – yet most important – topics in building a sustainable coaching business: sales. If the word ‘sales’ makes you uncomfortable, you’re not alone. Many coaches love helping people but struggle when it comes to asking for the investment. In this episode, Laura reframes selling as service and explains why avoiding sales may be the very thing holding your coaching or therapy business back. You’ll learn: Why brilliant coaches avoid sales conversationThe difference between marketing and sellingFeatures vs benefits (and why it matters more than you think)Why discounting can damage your positioningThe importance of follow-up (and why most sales don’t happen on the first call)How NLP skills can dramatically improve your sales confidenceWhy setting intentions and targets changes everything If you want to build a coaching business that gives you income, impact and freedom, this episode is essential listening. LINKS MENTIONED: Confident Coach Business Academy™ (OnDemand training hub)Inside Track: Starting and scaling your Coaching Business Find out more about the podcast and the downloads to all our episodes at:  www.nlptalks.com If this is the first time you've listened to the NLP Talks Podcast you can download our NLP Training course brochure here.  To find out more about the Confident Coach Business Academy™ click the link or email: info@thelauraevans.co.uk Copyright: (c) 2026 Unleash Your Potential Ltd

  2. Mar 20

    Stop Spraying and Start Targeting: Marketing & Advertising for Coaches

    In this episode of NLP Talks with Laura Evans, Laura helps you get visible — in a way that feels aligned, ethical and achievable. If you’ve ever thought, “There are already too many coaches… how will people find me?” this episode is for you. You’ll learn: The difference between marketing (awareness + trust) and advertising (a clear offer + a clear ask)Why most coaches stay stuck in “content mode” and never actually advertise an offerHow to think about supply and demand — and why niching makes you a bigger fish in a smaller pondA practical USP exercise to answer the question clients are really asking: “Why should I buy from you?Personal brand vs business brand — and why podcasting is one of the most intimate forms of marketingAuthentic marketing (without hype) — including a cautionary story about “scarcity” launches that damage trustThe marketing funnel: how to guide people from awareness → interest → consideration → decisionThe ‘bridge’ between free value and paid offers — and how marketing creates opportunities for conversations Explore the Confident Coach Business Academy™ training hub: https://thelauraevans.co.uk/coach-business-academy/ To help you start designing your business intentionally DOWNLOAD the Roadmap PDF Laura talks about in this episode by CLICKING HERE  (scroll down to find this episode) If this is the first time you've listened to the NLP Talks Podcast and you're interested in learning NLP you can download our NLP Training course brochure here.  To find out email: info@thelauraevans.co.uk Copyright: (c) 2026 Unleash Your Potential Ltd

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About

Welcome to NLP Talks with Laura Evans a podcast for people looking to unleash their potential in business and life. Join Laura for insightful interviews with people who know first-hand how NLP changes lives and who offer you tips and strategies you can use immediately to help you clear your path to success. Laura is an International Trainer of NLP based in the UK, who’s been using NLP for over 10 years. If you're struggling with confidence, coaching ,sales, money / wealth, children, sport, business, or looking for personal/professional development - listen and start to Unleash Your Potential Today!