Dave Martin has spent more than two decades in product leadership, with a string of C-suite roles, a couple of exits and a book, The Product Momentum Gap, to his name. He is also dyslexic and ADHD, and has built a career while masking the effort it takes to "think normal". In this episode he makes the case that the advice handed to neurotypical leaders often fails the roughly half of tech workers who are neurodivergent, and lays out a practical playbook for landing your message, leading the room and progressing without pretending to be someone else. Chapters 00:00) Welcome, and Dave's background in product (02:03) "I've been masking it": faking thinking normal (02:37) The meeting where your idea is ignored, then credited to someone else (03:28) AI as a "spell check for influence" (04:07) The myth that growth requires pretending to be neurotypical (05:15) Why standard leadership advice fails neurodivergent leaders (06:45) Executive presence, signal presence and signal drift (07:57) Is this universal, or specific to neurodivergence? (09:48) From "dumb kid" to writing C++ at ten (11:27) When a word processor flipped his Fs to As (13:24) The trap: leading with detail (15:42) The boardroom moment that gets you labelled "not strategic" (17:05) Designing for re-tell: what the room repeats when you leave (18:19) Three mistakes that kill your influence (19:36) The CALM framework (21:32) Authority and the signal prep exercise (22:14) Three questions: outcome, one-line recommendation, re-tell (24:44) "Minutes not months": seeding the line that gets repeated (26:56) Learning: vulnerability and psychological safety (28:27) Momentum, well-being and burnout (31:21) Why burnout is a leadership fault (32:01) Mia's story: the head of product who wanted to be CPO (34:20) Recognising the trigger and practising signal prep (37:06) When stakeholders started calling her strategic (38:31) The opposite trap: abandoning detail entirely (39:22) Why some leaders step back into IC roles (41:16) Free training and AI as your spell checker for influence (42:26) Closing thoughts Key takeaways — Authenticity is not the goal; deliberate communication is. Dave's central provocation is that "be your authentic self" assumes everyone in the room thinks the way you do. For a leader who sees patterns instantly and works in deep, hyperfocused bursts, behaving authentically can mean failing to explain the obvious and struggling to empathise with those who need the journey, not just the destination. — The symptoms are universal, the tax is not. Everybody's message gets lost in meetings. What separates neurodivergent leaders is the cognitive cost of noticing that drift and correcting it. As Randy and Dave agree, the tools discussed here help everyone, but the impact is far larger for those paying the higher tax. — Leading with detail is the career trap. The very trait that makes someone an exceptional individual contributor, the ability to go deep and surface every edge case, can sink them in the boardroom. — Answer a strategic question with edge cases and you are labelled "not executive" with alarming speed, and undoing that label takes months of work. — CALM is the alternative. Clarity, authority, learning and momentum, delivered calmly. Authority comes from being clear on the outcome and the ask, asking for support and guidance rather than permission, and not feeling obliged to justify every edge case. — Signal prep is the practical tool. Three questions: what do I need from this room; what is my one-line recommendation; and what will they repeat when I am not in the room. A bonus question for higher-stakes meetings asks what the room feels now and how you want them to feel when you leave. — Design for re-tell. Dave's example of a leader who reduced a lengthy objective to "minutes not months for our customers", and repeated it, is the clearest illustration. That phrase, not someone else's reframe, is what got repeated in the room afterwards. — Well-being underpins momentum. Dave nearly named the framework around well-being. Without a sustainable pace, leaders cannot lead, and the unprocessed meeting that keeps you awake at 3am is a momentum problem. He frames widespread tech burnout as a leadership failure, because leaders set the expectation. — AI is a spell checker for influence. Just as a word processor turned Dave's Fs into As without changing his brain, AI tooling can help neurodivergent leaders translate their thinking into the right language for the room, supporting the communication without doing the thinking or the judgement for them. Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
