The Resonance Effect: The art and psychology behind words that sell

Chelsea Quint | The Business Whisperer
  • 5.0 (35)
  • Marketing
  • Updated Weekly

You want to grow bigger, but honestly? Most advice about scaling feels like garbage... I’m Chelsea Quint, a writer and strategist obsessed with what actually makes people buy and fall in love with your work. On this show: messaging that brings in new clients consistently, sales psychology that converts without feeling manipulative, and how to become the voice your people can’t imagine living without. Expect real client breakdowns, live coaching, and frameworks for growth that actually feels sustainable, so you can build something profitable and human. [CLAIM:GSE8P25F]

  1. Jul 9

    What I'm Doing to 3X My Revenue in 2026: Mid-Year Update

    Episode Summary Back in December, Chelsea shared what she was doing to prep for 2-3x-ing her income in 2026. Now that we're past the halfway mark, she's back with an honest breakdown of where things actually stand across offers, operations, marketing, and schedule, plus the real number behind her growth so far. No inflated wins, no pretending the plan went perfectly. Just a grounded look at what worked, what didn't, and what she's adjusting for the rest of the year. IN THIS EPISODE YOU'LL LEARN Why Chelsea intentionally chose NOT to chase a 10x or million-dollar goal this year, and what she prioritized insteadHow she's been refining her offer suite (the Say Less Sprint and Empathy Edge) based on client results and delivery frictionWhy she overhauled how the Empathy Edge works, and what that has to do with her own capacityWhat "codifying your IP" and 'scaling' actually looks like when you still believe business needs a human in itThe burnout she hit in Q1, and what changed in Q2Why she tracks every hour of her time even though she resisted it for yearsWhat's happening with her email list, her podcast growth, and the new private podcast replacing Storyselling ShiftsWhy she's hiring a brand and web designer (shoutout to the incredible Kellie Lynn Media) for the first time after years of DIYHer honest revenue update: the real percentage increase and whether she's on track for her goalKEY TAKEAWAYS AND CONCEPTS Growth doesn't have to mean astronomical. Chelsea references Jess Freeman's concept of the "ordinary business," growing to $250k, $350k, half a million, without needing to 10x or hit a million. The goal is building a business that supports the life you want, not the other way around.Refining offers is different from avoiding selling them. Chelsea's been tweaking her offer delivery based on client feedback and her own capacity, but she's careful to distinguish that from productive procrastination. The tell: she's still fully booked, still selling, still delivering.Codifying your process doesn't mean removing yourself from it. Chelsea's been building templates, dashboards, and training resources (including licensing some of her Say Less framework) specifically so she can keep the human element in her work without every single thing running through her.Time tracking is uncomfortable and worth doing anyway. After years of resisting it, Chelsea now uses her hours data to see where her time is going and where burnout is coming from, which directly shaped how she restructured her offers.A 35% revenue increase, with healthy profit margins, organic only. Chelsea shares her real growth number for the first half of the year (not a lump sum), why she's not disappointed by it, and where she thinks the rest of the year is headed.ASK YOURSELF If you tracked every hour you worked this month, what would it actually tell you about where your time (and energy) is going? Which of those hours moves you closer to your revenue goals? Which ones don't? Based on that information, what (if anything) do you want to change about the way you move through the rest of 2026? WORK WITH CHELSEA The Empathy Edge (1:1 Retainer) Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Campaign Sprint A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Marked Up Copy Audit Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next. → Book an Audit

  2. Jul 3

    The Campaign Debrief Protocol That Makes Every Launch Smarter

    EPISODE SUMMARY Most of us know we should be reviewing our campaigns and business results. Very few of us actually do it, and fewer still do it in a way that produces anything useful. This episode is Chelsea's full walkthrough of the postmortem review process she runs with clients, adapted for campaigns, quarterly reviews, and the first-half-of-year reset many founders are due for right now. This is for founders who want to stop making the same strategic mistakes twice, and start running their business from data and insight rather than instinct and momentum alone. IN THIS EPISODE YOU'LL LEARN... Why skipping the review after a campaign (especially a disappointing one) is one of the most expensive habits in business The six-section postmortem framework Chelsea uses with clients: Campaign Overview, Quantitative Reflections, Qualitative Reflections, Messaging and Positioning, Ops and Systems, Lessons and Decisions How to adapt the campaign postmortem for an H1 or quarterly review Why the Lessons and Decisions section is the most important one, and what questions to ask inside it How to set yourself up for this process so it actually feels productive instead of demoralizing The difference between decisions that need to be made now vs. ones that belong on a future list Why doing even 20% of this process puts you ahead of most founders KEY TAKEAWAYS AND CONCEPTS The review is where strategy actually gets built. Most planning happens in a vacuum. The postmortem is where you bring real data into the room, which means your next campaign starts from evidence rather than assumption. Qualitative data matters as much as quantitative. Conversion rates tell you what happened. How the launch felt, what objections came up, what you needed but didn't have, those answers tell you why. Both matter. The point is insight, not blame. Going through this process looking for proof that you or your team fell short will make you avoid it every time. The goal is to understand what happened and decide what to change. Not everything needs to be decided now. One of the most useful things you can do in a review is separate now decisions from soon and later decisions. Trying to change everything at once is how you walk away burned out instead of clear. ASK YOURSELF When did you last do a real review of a campaign or a business period, not just a quick scroll through the numbers? What would make this process feel supportive rather than overwhelming for you specifically? The Empathy Edge (1:1 Retainer) Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Campaign Sprint A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Marked Up Copy Audit Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next. → Book an Audit

  3. Jun 26

    How to Be Everywhere Your Ideal Client Is Without Spending All Day on Your Phone

    EPISODE SUMMARY If you've ever spent 15 hours on marketing and couldn't tell what any of it actually did, or let Thursday roll around without posting a single thing, this episode is for you. Chelsea introduces the Omni Resonance Framework, a three-channel system designed to create the feeling of being everywhere in your ideal client's world without actually being everywhere. The goal: consistent, strategic marketing in three to five hours a week or less, with each piece of content doing a specific, intentional job. IN THIS EPISODE YOU'LL LEARN... The three channels every founder needs in their marketing ecosystem (and the distinct job each one does)Why repurposing the same content across every platform is quietly killing your resultsHow to use a "waterfall" content creation process so you stop reinventing the wheel every weekWhy starting with your easiest content type makes your whole system more consistentHow to build a marketing calendar that actually fits your brain and your scheduleKEY TAKEAWAYS The three-channel framework. Every founder needs a visibility channel (where new people discover you), a long-form trust-building channel (where they spend more time with you and decide if they want to buy), and an owned sales channel, almost always email (where you can speak directly to people who've already opted into hearing from you). Each channel has one primary job, and your content should be built around that job, not recycled across all three identically. Lazy repurposing is costing you. Posting the same content on every platform doesn't just underperform algorithmically. It removes the incentive for someone to move through your ecosystem at all. If they can get the same thing on Instagram that they'd get in your emails, they'll stay on Instagram, and you lose the direct line. Different channels need different flavors of your thinking. The waterfall method. Start with the content type that's easiest for you to create, whether that's a podcast, a blog, a live video, or short-form posts. Create that first. Then let it naturally inform what goes on your other two channels. The long-form piece surfaces your most interesting angles for visibility content. The visibility content points toward the depth in your long-form. Both feed your sales channel. One starting point, three outputs. Start with what's easiest, not what's "right." There's a case for starting with long-form content (it tends to generate the most ideas), but the strongest argument for any starting point is that you'll actually do it. Consistency beats optimization every time. Put it in your calendar description. Chelsea's practical suggestion: write your omni-resonance ecosystem directly into your recurring marketing calendar events. Your three channels, their jobs, and your creation order. So every time you sit down to create, you're not starting from scratch. ASK YOURSELF What are your three channels right now, and does the content you're creating for each one actually match the job that channel is supposed to do? WORK WITH CHELSEA The Empathy Edge (1:1 Retainer) Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Campaign Sprint A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Marked Up Copy Audit Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next. → Book an Audit

  4. Jun 19

    How to Sell in a Way Your Audience Actually Enjoys

    EPISODE SUMMARY Most business owners create content in one dimension. They share what people need to know: the features, the logistics, the FAQs, the frameworks. And then they wonder why their sales feel flat. This episode introduces Chelsea's know/believe/experience framework, a three-bucket approach to building sales content that covers the full range of what someone actually needs to move from "I don't know you" to "I'm in." The framework is simple. The impact, when you actually use it as both a planning tool and a mid-campaign audit, is significant. This is the method Chelsea has used to craft every campaign she's run for the better part of a decade, and it's what makes content that is, technically, very salesy feel like something people look forward to reading. IN THIS EPISODE YOU'LL LEARN... Why covering "what people need to know" is only one third of an effective sales campaignThe three-column brainstorm method Chelsea uses to plan any campaign from scratchHow to use know/believe/experience as a mid-campaign audit when sales aren't landingWhy the "experience" bucket is where most founders leave the most trust (and money) on the tableHow this framework creates sales content that people genuinely enjoy, even when it's directly selling somethingKEY TAKEAWAYS Most sales content only covers one dimension. Information alone (features, logistics, FAQs) serves the analytical buyer but leaves everyone else behind. When you only answer "what do they need to know," you're missing the two elements that move people from interested to decided. The know/believe/experience framework. Know covers everything someone needs to make an informed decision: offer logistics, your values and differentiators, how the process works, time commitment. Believe covers what they need to see as possible: that this works for people like them, that the result they want is actually achievable, that the symptoms they're living with have a real solution. Experience covers what it feels like to be in relationship with you and your work, your methods, your business's soul. All three buckets need content. It works as a planning tool and an audit. Before a campaign, use it to map out your full content plan across all three columns. Mid-campaign, use it to find the gaps. If you've talked a lot about features and frameworks but haven't helped people believe the result is possible for someone at their stage, that's your next piece of content. The experience bucket is the most underused. This is where your long-form content, your podcast, your live events, your deluxe sample content does the heaviest lifting. It's not enough for people to know your offer is good. They need to feel what it's like to be inside your world. (Chelsea's episode on deluxe sample content goes deeper on this one.) This is what makes salesy content feel good. When your content covers all three dimensions, the sales emails that directly pitch don't feel pushy. They feel like a natural next step in a relationship that's already been built. That's the whole goal. ASK YOURSELF For whatever offer you're selling right now: what does your ideal buyer need to know, believe, and experience in order to make an informed yes or no? Where are the gaps in what you've been creating? The Empathy Edge (1:1 Retainer) Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Campaign Sprint A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Marked Up Copy Audit Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next. → Book an Audit

  5. Jun 12

    How to Get Clients From Content Without Posting Every Day

    EPISODE SUMMARY Most founders are missing a specific type of content from their marketing ecosystem, and it's one of the most effective ways to build trust, bring in leads between campaigns, and make selling easier over time. This episode introduces a concept Chelsea coined: deluxe sample content. This one is for founders who are posting consistently but not seeing their content do much selling work for them, and for anyone building toward a marketing ecosystem that compounds instead of constantly restarting. IN THIS EPISODE YOU'LL LEARN... Why short-form social content structurally cannot do what your sales ecosystem needsWhat deluxe sample content is and why the name comes from Sephora (stay with it, it's relevant)The difference between sampling your thinking and trying to deliver your full offer promise for freeWhich platforms and formats work for this, and which don't, and why brain state matters more than you'd thinkWhy this strategy is especially important right now given the current trust environmentHow this kind of content builds trust asynchronously and at scale without you being presentWhat to actually create first if you're starting from scratchKEY TAKEAWAYS AND CONCEPTS A tiny sample doesn't give someone enough to decide.The Sephora analogy isn't just cute, it's structurally accurate. A small sample gives people almost nothing to work with. A deluxe sample gives them enough experience to answer the questions that matter before buying: does this fit my life, do I like the way this person thinks, does this feel right for me?Your deluxe sample content doesn't have to deliver your full result.It needs to give someone a taste of your thinking, your frameworks, your values, and your approach. That's what moves someone toward a buying decision, not a condensed version of the transformation your paid offer delivers.The trust recession is real and it's changing how people buy.Skepticism around spending, especially with small businesses, is measurably higher. Deluxe sample content addresses this directly by giving potential buyers something substantial enough to evaluate you before committing.This is a long game strategy and it compounds.The library you build over time does more work the bigger it gets. Every piece becomes a resource you can point people toward, a way to spend time with someone at scale without actually being there.ASK YOURSELF What are the three to five things someone needs to understand about how you think and work before they'd trust you enough to buy? That list is your starting point. WORK WITH CHELSEA The Empathy Edge (1:1 Retainer) Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Campaign Sprint A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Marked Up Copy Audit Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next. → Book an Audit

  6. Jun 9

    How to Sell Out Your Q3 Offers: Steal My Sales Campaign Strategy

    EPISODE SUMMARY Q3 is one of the trickiest times to sell, and also one of the most underutilized. In this episode, Chelsea walks through the complete campaign planning process for July, August, and September, covering both the mindset shifts that'll make or break your summer sales and the step-by-step framework for designing a campaign that actually converts. This is the third installment of the How to Sell Out Your Quarterly Offers series, and it goes deep on what it actually means to sell well in summer, including why your positioning probably needs a seasonal update, why simpler is almost always better, and what to do if you want a strong fall without grinding through summer. IN THIS EPISODE YOU'LL LEARN... Why summer is an underestimated window for sales, and what most founders get wrong about itHow your clients' lived experience in summer should shape what you sell and how you sell itWhy fall and winter revenue is often built from the marketing you do (or don't do) in Q3The difference between a launch, an evergreen campaign, and a resonance campaignHow to update your offer positioning for seasonal relevance without changing the offer itselfWhat types of offers tend to perform better in summer, and whyHow to set your marketing channels and content cadence in a way that honors your capacityThe "know, believe, experience" framework for building your content strategyHow to map content topics across the three campaign phases: orientation, invitation, decisionWhy differentiation has to come before everything else in your campaign design KEY TAKEAWAYS People buy in the summer. Your positioning just has to catch up.The objection Chelsea hears most in Q3 is some version of "people don't really buy in summer." She's not buying it. What changes in summer isn't buyers' willingness to spend, it's their desires, their available time, and what feels relevant to them right now. That's a positioning problem, not a sales problem. Your fall results are built in summer.If you go quiet in July and August, you're not just losing summer sales. You're starting September behind. The goal isn't to grind through summer. It's to stay strategic, keep your momentum going, and build the pipeline that gives you the Q4 you actually want. Differentiation comes before everything.Before campaign themes, before content plans, before urgency levers. If you can't clearly articulate why someone should buy this from you instead of someone else, the rest of the campaign is built on a shaky foundation. Not your credentials. Your actual approach, your philosophy, what you do differently. Simplicity is a sales strategy.Three months, three offers, three different campaigns? That's a fast track to fatigue for you and confusion for your audience. One clear offer, one clear campaign, one clear message will outperform a packed calendar almost every time. The "know, believe, experience" free write is the real content strategy.Before you decide what to post or send, sit with what your ideal person actually needs to know, believe, and experience to say yes. That free write becomes the backbone of every piece of content you create, and it's how you stop guessing and start being strategic. ASK YOURSELF If your people's lives are genuinely different in summer, is the way you're positioning your offer reflecting that, or are you still selling it the same way you were in January? WORK WITH CHELSEA The Empathy Edge (1:1 Retainer) Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Campaign Sprint Fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Resonance Campaign Beta Test Chelsea's AI Campaign builder and get her eyes on a sales campaign to sell out your next offer. → Book the Beta

  7. May 29

    Predictable Revenue After 7 Years: A Client Story with Jess Jackson of Soft Path Healing

    EPISODE OVERVIEW Six years into her business, Jess of Soft Path Healing was doing good work, making some money, and building a real audience on Instagram. She just couldn't make the sales feel predictable. This conversation traces the full arc of what changed when she finally stopped building the plane mid-flight and started working on the plane itself. Chelsea and Jess talk through what it actually looks like to move through an offer ecosystem at your own pace, why the bravest thing a seller can do is make the ask without pressure, and how going back to the data has become the thing Jess does instead of spiraling. This one is for any founder who does brilliant work once someone's through the door and is exhausted by how hard it is to get them there. IN THIS EPISODE YOU'LL LEARN... Why reaching out to a warm lead isn't a cold pitch, and why that distinction matters for how you sellHow to close open loops in your business without forcing a yes or a noHow tracking your data in a spreadsheet gives your nervous system something real to stand on when things feel uncertainWhy Jess's income climbed and stayed steady for the first time in six years after working on messaging, not more contentHow to talk to two different audiences without losing either of them, or yourselfKEY TAKEAWAYS AND CONCEPTS The offer journey doesn't have to be linear, but it has to feel safe. Jess rode what she called "a little train" through Chelsea's offer ecosystem, starting with the Sprint, moving through a copy audit and a membership, and arriving at one-on-one retainer work when she was financially and relationally ready for it. Directness is a form of care. Hiding the price, softening the pitch, burying the offer in poetry... none of that actually protects anyone. It just makes things less clear. Going back to the data is a nervous system intervention. When Jess started working with Chelsea, she had no system for looking at what was actually happening in her business versus what her nervous system was telling her was happening. Building a spreadsheet and actually using it gave her a way to check reality when fear started running the show. You don't have to choose between your values and making money. Jess started working with Chelsea specifically because she didn't want to do pressured, extractive marketing to finally earn consistent income from her trauma-informed work. What she found was that those two things were never actually in conflict. The messaging just had to be honest, direct, and built for the people she actually wanted to serve. ABOUT JESS Jess of Soft Path Healing is a somatic experiencing practitioner offering somatic experiencing sessions, the Safe and Sound Protocol, and trauma-informed visibility and business coaching, without spiritual bypassing or denying collective trauma. They work with healers, helpers, and business owners who want to be trauma-sensitive without sacrificing their sales or their values, and are especially skilled at supporting folks with complex trauma, neurocomplexity, and chronic pain. Softer Somatics (a somatic practice library with live classes) opens for early bird waitlist access May 30th and begins in July 2025. WebsiteInstagram WORK WITH CHELSEA The Empathy Edge (1:1 Retainer) Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Campaign Sprint A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Marked Up Copy Audit Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next. → Book an Audit

    Predictable Revenue After 7 Years: A Client Story with Jess Jackson of Soft Path Healing

  8. May 29

    Is AI Ruining the Client Relationship?

    EPISODE SUMMARY AI is everywhere in business right now, and so is the pressure to have a strong opinion about it. Chelsea's take is more complicated than that. This episode is her honest, nuanced breakdown of where AI is creating real problems inside coaching and service-based relationships, not from a place of fear or judgment, but from watching it happen up close with clients, peers, and inside her own work. If you're a founder who uses AI (or is tempted to lean on it more heavily), this is a useful gut-check on where it actually helps and where it's costing you more than you realize. And if you're a service pro trying to figure out where you stand and how you want to navigate AI with your clients? This is a great place to dig into what you believe and how you want to approach AI in your client relationships going forward. IN THIS EPISODE YOU'LL LEARN... Why starting with AI as step one of any process tends to produce flatter, lower-ROI outputWhat the creative process actually requires that AI structurally skipsHow the dopamine loop of AI-assisted productivity can pull you away from your own geniusWhy AI submissions make a coach or consultant's job harder, not easierThe difference between using AI as a tool and outsourcing your decision-making to itHow over-relying on AI affects your ability to build CEO-level skills over timeWhy receiving AI-generated feedback as a service provider corrodes the relationshipWhat it looks like to start with your brain first, even when AI could do it fasterKEY TAKEAWAYS Your genius doesn't compress cleanly into a prompt. AI can be trained on your frameworks, your transcripts, your language, and it will still flatten what makes your work yours. The friction of the creative process, sitting with an idea, referencing your own experience, making judgment calls, is what gives your work its fingerprint. Skip that step and you skip the part that actually converts. Human input is the raw material coaches, consultants and service providers like copywriters or designers actually work with. When a client submits AI-generated work for review, the most important signal is missing: the human. The tangents, the places where their voice gets alive or uncertain, the specific thing they hate about a word, that's what a skilled strategist uses to do their best work. Without it, even the most capable person you've hired is working with diluted data. Feeling productive and building something aren't always the same thing. AI is very good at making you feel like decisions have been made. Over time, that creates a business that's harder to explain, harder to sell, and increasingly disconnected from the founder behind it. ASK YOURSELF Where am I using AI to skip a step that actually needs to happen inside of me? If I pulled AI out of my process for a week, what decisions would I actually have to sit with? WORK WITH CHELSEA The Empathy Edge (1:1 Retainer) Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals. → Learn More Say Less Sales Campaign Sprint A one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals. → Book a Sprint Marked Up Copy Audit Get detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next. → Book an Audit

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You want to grow bigger, but honestly? Most advice about scaling feels like garbage... I’m Chelsea Quint, a writer and strategist obsessed with what actually makes people buy and fall in love with your work. On this show: messaging that brings in new clients consistently, sales psychology that converts without feeling manipulative, and how to become the voice your people can’t imagine living without. Expect real client breakdowns, live coaching, and frameworks for growth that actually feels sustainable, so you can build something profitable and human. [CLAIM:GSE8P25F]

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