What does it really take to build a business that feels aligned with who you are — even when the journey involves uncertainty, setbacks, and moments when you're tempted to give up? In this episode of The Business of Thinking Big, Leanne Kim reconnects with former client Natasha Skolny, founder and CEO of The Leadership Cabin, to reflect on Natasha's entrepreneurial journey over the past three years. From leaving the corporate world with a desire for more flexibility to building a six-figure business and developing a leadership transformation program, Natasha shares the lessons, mindset shifts, and challenges that shaped her growth. Natasha opens up about the realities of launching a group program, including overcoming overthinking, refining her ideal audience, learning from a first cohort, and having honest conversations with potential clients to better understand their needs. She also shares how supporting her nervous system through uncertainty, finding a community of like-minded women, and staying connected to her values helped her keep moving forward — even when her revenue dropped and the path ahead felt unclear. Together, Leanne and Natasha explore why entrepreneurship isn't about getting everything right the first time. It's about experimenting, gathering data, learning from experience, and continuing to build a business that reflects your strengths, purpose, and vision. In this episode, you'll learn: How Natasha transitioned from the corporate world to building her own leadership coaching businessWhy following the work you naturally enjoy can help you discover your unique strengths as an entrepreneurHow coaching athletes and leaders revealed the importance of resilience, teamwork, communication, and learning to handle failureWhy recognizing the needs of your audience can help you create meaningful offersHow Natasha identified an opportunity to support women in HR through a leadership transformation group programWhy building the curriculum can be easier than putting yourself out there and selling your offerHow workshops and smaller events can serve as testing grounds for a bigger business ideaWhy overthinking your ideal client can delay progress — and why sometimes you simply need to launch and learnHow waitlists, webinars, and conversations with potential clients can help validate your offer and refine your messagingWhy listening for patterns and recurring challenges can reveal what your audience really needsHow to approach your first group program as a beta experience and use participant feedback to improve itWhy program structure, meeting frequency, audience selection, and pricing all matter when designing an effective offerHow to use introductory pricing strategically to build confidence, gather feedback, and get your first offer off the groundWhy supporting your nervous system can help you navigate fear, overwhelm, and money-related decisionsHow psychological safety and peer support can help entrepreneurs move through challenges without judgmentWhy business growth isn't always linear — and how to stay focused on your long-term vision when revenue fluctuatesThe importance of exploring multiple revenue streams rather than relying too heavily on one major clientHow to keep building a business around your values, purpose, and the life you actually wantWhy you don't have to do everything yourself, rush your progress, or have every answer figured out before you beginWhether you're starting a business, developing a new offer, navigating a challenging season, or wondering whether you're on the right path, this episode is a reminder that growth rarely happens in a straight line. You don't have to get everything right the first time. Keep learning, trust what feels aligned, surround yourself with people who understand your journey, and give yourself permission to keep going. Timestamps: 00:00 – Meet Natasha Skolny, founder and CEO of The Leadership Cabin 06:00 – Discovering a passion for helping people grow and reach their potential 07:00 – Why client wins are some of the greatest rewards of coaching 11:00 – Discovering the idea for a leadership transformation group program 18:00 – Why overnight success is a myth 24:00 – Finding the gold in client conversations and refining your marketing message 30:00 – Why strategic introductory pricing can help you launch with confidence 40:00 – Balancing entrepreneurship, motherhood, and family responsibilities 46:00 – The courage to keep moving forward through uncertainty 48:00 – Advice for entrepreneurs who are just starting out 51:00 – Where to connect with Natasha and The Leadership Cabin — Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com