Profit With A Plan

Marcia Riner - Business Growth Strategist
  • 5.0 (24)
  • Entrepreneurship
  • Updated Weekly

Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!

  1. 6h ago

    EP349 Why Great Employees Leave Even When You Pay Well

    Why Great Employees Leave Even When You Pay Well 🎯 Episode Summary Your best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future somewhere else. In this episode, Marcia talks with talent retention expert David Alemian about why traditional retention strategies often fall short, how turnover quietly drains profit, and what business owners can do to keep the skilled people who drive growth, customer loyalty, and company value. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: David Alemian, Creator of The Alemian Retention System™ Episode: 349 Release Date: June 9, 2026 🎥 What You’ll Learn • Why pay raises alone do not create long-term employee loyalty • How skilled labor shortages impact every industry • Why turnover is one of business’s biggest hidden costs • How key employees affect customer experience and brand trust • Why retention can improve business value before a sale • How to calculate the true dollar cost of turnover ⏱️ Timestamp Highlights [00:00] Why great employees may really leave [04:38] How David discovered the skilled labor shortage [06:41] Why high pay can become leverage elsewhere [13:29] Why people stay where their future is strongest [18:53] How retention plans protect key employees [27:53] Why retention impacts business sale value [30:05] The hidden dollar cost of turnover [36:07] David’s free Turnover Cost Calculator 🔗 Resources & Links TalentRetentionPlans.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    38 min

  2. Jun 2

    EP348 Is Your Business an Asset or Just a Stressful Job?

    Is Your Business an Asset or Just a Stressful Job? 🎯 Episode Summary Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team question, and operational fire still runs through you, the business may be too dependent on the owner to scale or sell well. In this episode of Profit With A Plan, Marcia Riner talks with Thomas Rechtien, known as “the fixer,” about how owner-led businesses can move from operational chaos to structured, scalable growth. Thomas shares how to reduce owner dependency, create accountability, install a weekly execution rhythm, and build a business that can eventually run beyond the owner. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Thomas Rechtien, Founder and CEO of Rechtien Consult LLC Episode: 348 Release Date: June 2, 2026 🎥 What You’ll Learn • Why owner dependency lowers business value • How to know if you are building an asset • Why clarity must become action, not theory • How weekly meetings can create real accountability • Why buyers want systems, not gut instinct • How to start stepping into the owner’s box ⏱️ Timestamp Highlights [00:45] Is Your Business Becoming More Valuable? [04:20] Thomas’s Story and Why He Became “The Fixer” [07:39] Why Owners Wait Too Long to Build Exit Value [10:30] The Owner Dependency Problem [13:57] Clarity, Numbers, and the Right People [18:46] The Weekly Execution Meeting That Creates Accountability [25:02] Why Repeating Problems Usually Need Outside Perspective [30:59] Building a Business You Want to Sell, Not Have to Sell 🔗 Resources & Links Thomas Rechtien on LinkedIn https://www.linkedin.com/in/thomas-rechtien Rechtien Consult LLC https://rechtienconsult.com  💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    37 min

  3. May 19

    EP347 Stop Undercharging. Price for Profit, Not Just Your Time

    Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results. Audrey shares why hourly pricing can quietly cap profitability, how close rates can reveal pricing problems, and why confidence plays a bigger role in your sales conversations than most business owners realize. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Audrey Faust, MBA, The Manifesting CFO™ Release Date: May 19, 2026 🎥 What You’ll Learn • Why hourly pricing can punish your experience • How close rates reveal pricing problems • Why clients feel your pricing hesitation • How to stop deciding what clients can afford • Why confidence belongs in your pricing strategy • How profit reveals whether your business is working ⏱️ Timestamp Highlights [00:00] Are you pricing for time or transformation? [03:51] Why high earners can still undercharge [05:33] The hidden cost of hourly pricing [11:31] Pricing for results and client value [17:01] What your close rate says about pricing [20:36] How pricing confidence affects sales calls [31:02] Why mindset work comes before numbers [36:33] Audrey’s free pricing resource 🔗 Resources & Links Audrey Faust Consulting https://www.audreyfaustconsulting.com/Pricing Instagram/Facebook @TheManifestingCFO LinkedIn Audrey Faust   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    42 min

  4. May 12

    EP346 How Small Businesses Use SMS & RCS to Drive Revenue

    How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket. In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messaging to create stronger customer engagement, improve communication, and drive measurable revenue growth. From compliance and customer trust to interactive rich messaging experiences, Amanda explains how small businesses can start using text messaging strategically without needing a large technical team. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Amanda McGuckin Hager, CMO & CRO of TrueDialog Episode: EP346 Episode Topic: SMS & RCS Strategies for Today’s Small Businesses Release Date: May 12, 2026 🎥 What You’ll Learn • Why customers respond faster to texts than email or phone calls • How SMS marketing improves customer engagement and conversions • The difference between SMS, MMS, and RCS messaging • Why RCS creates interactive customer experiences inside messaging • Common text messaging mistakes businesses should avoid • How small businesses can start using texting strategically ⏱️ Timestamp Highlights [00:00] Why text messaging is becoming a business growth opportunity [04:24] Why email and phone calls are losing effectiveness [09:10] Real companies driving revenue through text messaging [15:24] Text messaging mistakes that can damage your business [23:35] What RCS messaging is and why it matters now [33:05] Amanda’s best advice for getting started with texting 🔗 Guest Resources & Links https://truedialog.com    💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.tcom 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    41 min

  5. May 5

    EP345 Why Your Sales Problem Is Really a Clarity Problem

    Why Your Sales Problem Is Really a Clarity Problem 🎯 Episode Summary If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech. Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why most companies leak opportunities before the sales conversation even starts, how to simplify your message, and why your website must tell ideal buyers “this is for me” in the first three seconds.   Host: Marcia Riner, CEO of Infinite Profit® Guest: Mark Gordon, Founder of Integrated Go-To-Market Solutions Episode: EP345 Profit With A Plan Podcast Release Date: May 5, 2026 🎥 What You’ll Learn Why sales issues often start with unclear messaging How to make your website convert faster Why your ideal customer must shape your strategy How disconnected systems create hidden revenue leaks What it really means to become sales-led How AI is changing your public go-to-market presence   ⏱️ Timestamp Highlights [00:00] Why sales problems often start with clarity [03:56] Mark’s path from mortgage growth to go-to-market strategy [05:30] The rowboat analogy for sales and marketing alignment [07:02] How Mark builds revenue machines in 120 days [13:51] Why companies lose focus by chasing every customer [17:20] Where your message must show up consistently [20:05] How poor fit leads destroy sales and operations [24:25] Why your homepage must work like a landing page [28:26] The mistake of putting logos before buyer clarity [32:42] Why websites still matter in an AI-driven market [34:02] How buyers judge your public go-to-market presence 🔗 Resources & Links Mark Gordon’s Website https://IGTMS.com  Connect with Mark Gordon on LinkedIn Search: Mark D. Gordon 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    43 min

  6. Apr 28

    EP344 Turn YouTube Into a Lead Generation System in 90-Minutes a Week

    🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a Week   EP344 of Profit With A Plan Podcast Released May 6, 2025   Guest: Jerry Potter: YouTube Lead Generation Strategist Host: Marcia Riner, CEO of Infinite Profit, business growth strategist 🎯 Episode Summary Most business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.   In this episode, Jerry Potter, YouTube lead generation strategist and creator of the YT90 system, reveals why YouTube is the most underutilized lead generation tool right now and exactly how to make it work in just 90 minutes a week. If you've been thinking YouTube is too time-consuming or requires fancy equipment, this conversation will change your mind.   🎥 What You'll Learn - Why YouTube is promoting smaller channels more than ever before - How ChatGPT and AI tools are driving thousands of monthly views to YouTube - The difference between content for views versus content for leads - How to create YouTube content in 90 minutes a week - Why plain backgrounds and basic setups outperform high-production studios - The 6-month commitment strategy that makes YouTube sustainable - Common mistakes that waste your time without generating leads   ⏱️ Timestamp Highlights [00:00] Why most business owners burn out on YouTube before seeing results [02:13] Introduction to Jerry Potter and the YT90 system [04:25] Three reasons why YouTube is THE opportunity right now [05:14] How YouTube attracts bottom-of-funnel prospects ready to invest [06:13] Why YouTube builds trust better than short-form content [08:30] The 90-minute framework for consistent YouTube content [12:45] Stop chasing viral content and serve your ideal client instead [16:20] Content strategy: Answer the exact questions prospects search for [19:55] SEO optimization without keyword stuffing [23:40] The thumbnail myth: You don't need fancy graphics [27:15] Equipment reality: Plain backgrounds outperform production studios [31:30] Consistency over perfection in YouTube success [36:19] Real examples: 600K+ subscriber channels with basic setups [37:05] Why authenticity wins in the age of AI [38:11] YouTube's lasting value compared to disappearing social posts [39:24] Google + YouTube integration as your search engine partner [40:26] Get the YT90 Roadmap and assessment   🔗 Resources & Links Jerry Potter https://yt90roadmap.com   YT90 Roadmap (Free Resource) https://yt90roadmap.com Includes assessment to determine if YouTube will work as a lead generator for your business 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.   As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.   Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com   🚀 Profit-Driven Resources Get your free Profit Booster Growth Map and discover where to bring in more qualified clients and stop profit leaks: https://profitbooster.biz

    43 min
  7. EP343. How To Get People To Say Yes: The Science of Ethical Persuasion

    Apr 21

    EP343. How To Get People To Say Yes: The Science of Ethical Persuasion

    🎙 How to Get People to Say Yes: The Science of Ethical Persuasion EP343 of Profit With A Plan Podcast Released April 21, 2026   Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist. Host: Marcia Riner, CEO of infinite Profit, business growth strategist   🎯 Episode Summary   Getting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding member of the Cialdini Institute, reveals the science-backed principles that drive trust, influence, and ethical persuasion in sales, leadership, and client conversations. If you want better results without resorting to pushy tactics, this conversation will change how you communicate.   🎥 What You'll Learn   - How the human brain really makes decisions and why most people get it wrong - The 7 Universal Principles of Persuasion and why they work - Why ethics matter in persuasion and how it builds stronger relationships - Simple strategies you can use immediately in sales and leadership - How a single headline change increased sales by 45 percent - The difference between System 1 and System 2 thinking in decision making   ⏱️ Timestamp Highlights   [00:00] Why pressure fails and what actually gets people to say yes [03:05] How Patrick discovered Dr. Cialdini's work and became a licensed trainer [13:17] The two systems your brain uses to make every decision [17:27] The 7 Universal Principles of Persuasion explained [34:53] How changing one headline increased Bose sales by 45 percent [36:29] Where to learn more and start practicing these principles   🔗 Resources & Links   Patrick van der Burght https://ethicalpersuasion.com.au   Complimentary Lessons and Tools https://ethicalpersuasion.com.au/complimentary-podcast-audiences/   Book: How to Hear Yes More Often https://ethicalpersuasion.com.au   Ethical Persuasion Unlocked Podcast https://ethicalpersuasion.com.au   LinkedIn https://www.linkedin.com/in/patrick-van-der-burght/   Profit Booster Growth Map https://profitbooster.biz   💼 About Marcia Riner & Profit With A Plan   Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.   As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.   Questions? Call (949) 229-2112 or visit Infinite-Profit.com   🚀 Profit-Driven Resources   Profit Booster Growth Map https://profitbooster.biz

    41 min
  8. EP342 Operational Leverage: The New Growth Engine for Founders

    Apr 14

    EP342 Operational Leverage: The New Growth Engine for Founders

    Operational Leverage: The New Growth Engine for Founders 🎯 Episode Summary Growth should create freedom, not more chaos. In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right operating system. Damon shares how operational leverage has become the true growth engine for modern businesses, helping founders move from firefighting and founder dependency to predictable execution, stronger teams, and sustainable scale. 🎥 What You’ll Learn • Why founder-led businesses hit a growth ceiling • What operational leverage really means in practice • Why more AI tools won’t fix broken systems • How to move from heroic effort to team execution • The shift from operator to CEO leadership • Why your inner game drives outer business growth ⏱️ Timestamp Highlights 00:00 Why growth starts creating chaos 03:35 The founder bottleneck problem 07:50 What operational leverage really means 12:40 Why AI fails without the right foundation 17:20 Moving from firefighting to leadership 22:45 Building predictable execution at scale 27:10 The inner game behind sustainable growth 🔗 Resources & Links Modern Operators https://modernoperators.com Profit Booster® Growth Map https://profitbooster.biz Infinite Profit® https://infinite-profit.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Growth Map Helping business owners turn strategy into action that drives profitable growth. 👉 Get your free Growth Map at https://ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    36 min
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5
out of 5
24 Ratings

About

Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!

Information

  • Creator
    Marcia Riner - Business Growth Strategist
  • Years Active
    2019 - 2026
  • Episodes
    344
  • Rating
    Clean
  • Copyright
    © Copyright 2019-2025 All rights reserved.
  • Show Website
    Profit With A Plan

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