Profit With A Plan

Marcia Riner - Business Growth Strategist

Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!

  1. 3D AGO

    EP346 How Small Businesses Use SMS & RCS to Drive Revenue

    How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket. In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messaging to create stronger customer engagement, improve communication, and drive measurable revenue growth. From compliance and customer trust to interactive rich messaging experiences, Amanda explains how small businesses can start using text messaging strategically without needing a large technical team. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Amanda McGuckin Hager, CMO & CRO of TrueDialog Episode: EP346 Episode Topic: SMS & RCS Strategies for Today’s Small Businesses Release Date: May 12, 2026 🎥 What You’ll Learn • Why customers respond faster to texts than email or phone calls • How SMS marketing improves customer engagement and conversions • The difference between SMS, MMS, and RCS messaging • Why RCS creates interactive customer experiences inside messaging • Common text messaging mistakes businesses should avoid • How small businesses can start using texting strategically ⏱️ Timestamp Highlights [00:00] Why text messaging is becoming a business growth opportunity [04:24] Why email and phone calls are losing effectiveness [09:10] Real companies driving revenue through text messaging [15:24] Text messaging mistakes that can damage your business [23:35] What RCS messaging is and why it matters now [33:05] Amanda’s best advice for getting started with texting 🔗 Guest Resources & Links https://truedialog.com    💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.tcom 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    41 min
  2. MAY 5

    EP345 Why Your Sales Problem Is Really a Clarity Problem

    Why Your Sales Problem Is Really a Clarity Problem 🎯 Episode Summary If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech. Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why most companies leak opportunities before the sales conversation even starts, how to simplify your message, and why your website must tell ideal buyers “this is for me” in the first three seconds.   Host: Marcia Riner, CEO of Infinite Profit® Guest: Mark Gordon, Founder of Integrated Go-To-Market Solutions Episode: EP345 Profit With A Plan Podcast Release Date: May 5, 2026 🎥 What You’ll Learn Why sales issues often start with unclear messaging How to make your website convert faster Why your ideal customer must shape your strategy How disconnected systems create hidden revenue leaks What it really means to become sales-led How AI is changing your public go-to-market presence   ⏱️ Timestamp Highlights [00:00] Why sales problems often start with clarity [03:56] Mark’s path from mortgage growth to go-to-market strategy [05:30] The rowboat analogy for sales and marketing alignment [07:02] How Mark builds revenue machines in 120 days [13:51] Why companies lose focus by chasing every customer [17:20] Where your message must show up consistently [20:05] How poor fit leads destroy sales and operations [24:25] Why your homepage must work like a landing page [28:26] The mistake of putting logos before buyer clarity [32:42] Why websites still matter in an AI-driven market [34:02] How buyers judge your public go-to-market presence 🔗 Resources & Links Mark Gordon’s Website https://IGTMS.com  Connect with Mark Gordon on LinkedIn Search: Mark D. Gordon 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    43 min
  3. APR 28

    EP344 Turn YouTube Into a Lead Generation System in 90-Minutes a Week

    🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a Week   EP344 of Profit With A Plan Podcast Released May 6, 2025   Guest: Jerry Potter: YouTube Lead Generation Strategist Host: Marcia Riner, CEO of Infinite Profit, business growth strategist 🎯 Episode Summary Most business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.   In this episode, Jerry Potter, YouTube lead generation strategist and creator of the YT90 system, reveals why YouTube is the most underutilized lead generation tool right now and exactly how to make it work in just 90 minutes a week. If you've been thinking YouTube is too time-consuming or requires fancy equipment, this conversation will change your mind.   🎥 What You'll Learn - Why YouTube is promoting smaller channels more than ever before - How ChatGPT and AI tools are driving thousands of monthly views to YouTube - The difference between content for views versus content for leads - How to create YouTube content in 90 minutes a week - Why plain backgrounds and basic setups outperform high-production studios - The 6-month commitment strategy that makes YouTube sustainable - Common mistakes that waste your time without generating leads   ⏱️ Timestamp Highlights [00:00] Why most business owners burn out on YouTube before seeing results [02:13] Introduction to Jerry Potter and the YT90 system [04:25] Three reasons why YouTube is THE opportunity right now [05:14] How YouTube attracts bottom-of-funnel prospects ready to invest [06:13] Why YouTube builds trust better than short-form content [08:30] The 90-minute framework for consistent YouTube content [12:45] Stop chasing viral content and serve your ideal client instead [16:20] Content strategy: Answer the exact questions prospects search for [19:55] SEO optimization without keyword stuffing [23:40] The thumbnail myth: You don't need fancy graphics [27:15] Equipment reality: Plain backgrounds outperform production studios [31:30] Consistency over perfection in YouTube success [36:19] Real examples: 600K+ subscriber channels with basic setups [37:05] Why authenticity wins in the age of AI [38:11] YouTube's lasting value compared to disappearing social posts [39:24] Google + YouTube integration as your search engine partner [40:26] Get the YT90 Roadmap and assessment   🔗 Resources & Links Jerry Potter https://yt90roadmap.com   YT90 Roadmap (Free Resource) https://yt90roadmap.com Includes assessment to determine if YouTube will work as a lead generator for your business 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.   As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.   Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com   🚀 Profit-Driven Resources Get your free Profit Booster Growth Map and discover where to bring in more qualified clients and stop profit leaks: https://profitbooster.biz

    43 min
  4. EP343. How To Get People To Say Yes: The Science of Ethical Persuasion

    APR 21

    EP343. How To Get People To Say Yes: The Science of Ethical Persuasion

    🎙 How to Get People to Say Yes: The Science of Ethical Persuasion EP343 of Profit With A Plan Podcast Released April 21, 2026   Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist. Host: Marcia Riner, CEO of infinite Profit, business growth strategist   🎯 Episode Summary   Getting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding member of the Cialdini Institute, reveals the science-backed principles that drive trust, influence, and ethical persuasion in sales, leadership, and client conversations. If you want better results without resorting to pushy tactics, this conversation will change how you communicate.   🎥 What You'll Learn   - How the human brain really makes decisions and why most people get it wrong - The 7 Universal Principles of Persuasion and why they work - Why ethics matter in persuasion and how it builds stronger relationships - Simple strategies you can use immediately in sales and leadership - How a single headline change increased sales by 45 percent - The difference between System 1 and System 2 thinking in decision making   ⏱️ Timestamp Highlights   [00:00] Why pressure fails and what actually gets people to say yes [03:05] How Patrick discovered Dr. Cialdini's work and became a licensed trainer [13:17] The two systems your brain uses to make every decision [17:27] The 7 Universal Principles of Persuasion explained [34:53] How changing one headline increased Bose sales by 45 percent [36:29] Where to learn more and start practicing these principles   🔗 Resources & Links   Patrick van der Burght https://ethicalpersuasion.com.au   Complimentary Lessons and Tools https://ethicalpersuasion.com.au/complimentary-podcast-audiences/   Book: How to Hear Yes More Often https://ethicalpersuasion.com.au   Ethical Persuasion Unlocked Podcast https://ethicalpersuasion.com.au   LinkedIn https://www.linkedin.com/in/patrick-van-der-burght/   Profit Booster Growth Map https://profitbooster.biz   💼 About Marcia Riner & Profit With A Plan   Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.   As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.   Questions? Call (949) 229-2112 or visit Infinite-Profit.com   🚀 Profit-Driven Resources   Profit Booster Growth Map https://profitbooster.biz

    41 min
  5. EP342 Operational Leverage: The New Growth Engine for Founders

    APR 14

    EP342 Operational Leverage: The New Growth Engine for Founders

    Operational Leverage: The New Growth Engine for Founders 🎯 Episode Summary Growth should create freedom, not more chaos. In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right operating system. Damon shares how operational leverage has become the true growth engine for modern businesses, helping founders move from firefighting and founder dependency to predictable execution, stronger teams, and sustainable scale. 🎥 What You’ll Learn • Why founder-led businesses hit a growth ceiling • What operational leverage really means in practice • Why more AI tools won’t fix broken systems • How to move from heroic effort to team execution • The shift from operator to CEO leadership • Why your inner game drives outer business growth ⏱️ Timestamp Highlights 00:00 Why growth starts creating chaos 03:35 The founder bottleneck problem 07:50 What operational leverage really means 12:40 Why AI fails without the right foundation 17:20 Moving from firefighting to leadership 22:45 Building predictable execution at scale 27:10 The inner game behind sustainable growth 🔗 Resources & Links Modern Operators https://modernoperators.com Profit Booster® Growth Map https://profitbooster.biz Infinite Profit® https://infinite-profit.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources  💰 Profit Booster® Growth Map Helping business owners turn strategy into action that drives profitable growth. 👉 Get your free Growth Map at https://ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    36 min
  6. EP341 The Hidden Revenue System After the First Yes

    MAR 31

    EP341 The Hidden Revenue System After the First Yes

    The Hidden Revenue System After the First Yes 🎯 Episode Summary Most business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes? In this episode, Marcia sits down with Bradley Rausch to unpack what really drives profit after the sale. From the first 72 hours of onboarding to referrals and earned ascension offers, this conversation reveals how to make every client relationship more valuable without increasing ad spend. 🎥 What You’ll Learn • How to tell if you truly have a lead problem • The Four Sales framework for backend profitability • What must happen in the first 72 hours • How to reduce quiet churn and buyer regret • A referral system that creates consistent word-of-mouth • How to offer the next step without feeling pushy ⏱️ Timestamp Highlights 00:00 Why more leads may not be the real answer 03:15 The Four Sales every business needs 08:40 What happens in the first 72 hours matters most 14:20 How poor onboarding hurts profit 20:05 Turning client wins into referrals 26:30 What earned ascension really looks like 32:10 How to increase client lifetime value 🔗 Resources & Links https://bradleyrausch.com  https://profitbooster.biz/growthmap 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources  💰 Profit Booster® Growth Map Helping business owners turn strategy into action that drives profitable growth. 👉 Get your free Growth Map at https://ProfitBooster.biz/GrowthMap   🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    38 min
  7. EP340 When Something Feels Off- How to Fix a Business Before It Breaks

    MAR 24

    EP340 When Something Feels Off- How to Fix a Business Before It Breaks

    When Something Feels Off: How to Fix a Business Before It Breaks EP340 Profit With A Plan Podcast Released 3/24/26 Guest: Jay David, Founder of Do Business Better Host: Marcia Riner CEO of Infinite Profit®, business growth strategist 🎯 Episode Summary Sometimes your business looks fine on the surface, but underneath, something isn’t working. Margins are tight, problems keep repeating, and growth feels heavier than it should. This conversation breaks down how to recognize those signals early, uncover what’s really causing the issues, and fix the root problems before they turn into bigger setbacks. 🎥 What You’ll Learn The early warning signs your business needs a turnaround Why recurring problems matter more than one-time issues How to identify root causes behind cash flow and performance issues The role of leadership, communication, and team feedback in fixing problems How pricing, capacity, and cost structure impact profitability Why most businesses misread their numbers and make poor decisions ⏱️ Timestamp Highlights [00:00] When your business feels off but you can’t explain why [06:00] The real signals that a turnaround is needed [08:30] How to uncover root problems inside your team and operations [10:00] Why quick wins help reset momentum in a struggling business [18:00] Pricing mistakes that quietly kill revenue opportunities [30:00] Using break-even analysis to make smarter business decisions 🔗 Resources & Links https://dobusinessbetter.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources  💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. 👉 Learn more at ProfitBoosterPod.com 📈 Profit Booster Growth Map See the 3 moves to grow revenue and plug profit leaks fast. 👉https://ProfitBooster.biz/GrowthMap 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

    40 min
  8. EP339 Growth by Subtraction - The Strategy Most Founders Miss

    MAR 17

    EP339 Growth by Subtraction - The Strategy Most Founders Miss

    Growth by Subtraction: The Strategy Most Business Owners Miss Released March 17, 2026 🎯 Episode Summary In this episode of Profit With A Plan, Marcia Riner sits down with entrepreneur, investor, and mentor Yarin Gaon to unpack a common growth mistake many business owners make: assuming that scaling means adding more. More offers, more clients, more services, and more complexity. But once a business has traction, that approach can actually reduce profitability and create operational drag.   Yarin explains why profitable growth often comes from subtraction, not addition. Instead of chasing every opportunity, business owners need to pause, evaluate what is truly producing profit, and double down on the parts of the business that create the most value.   For growth-minded business owners, this episode is a practical reminder that focus creates momentum, clarity improves decisions, and profitable growth requires strategy before tactics.   🎥 What You’ll Learn • Why the hustle mindset helps in the early stages but can hold a business back later • The difference between growth by addition and growth by subtraction • Why revenue alone is not the best measure for making growth decisions • How hidden overhead and delivery costs can quietly reduce true profitability • Why financial clarity and strategic focus are essential before scaling further   ⏱️ Timestamp Highlights [00:10] Marcia opens with the idea that stalled growth is often a strategy issue, not an effort issue [00:31] Introduction to the concept of growth by subtraction instead of growth by addition [02:15] Marcia introduces Yarin Gaon and his background in entrepreneurship and investing [03:46] Yarin explains why planning becomes a high-leverage activity as companies grow [04:18] Discussion on why founders avoid planning and stay in hustle mode [05:25] Yarin explains how doing more can dilute effort and create mediocrity [07:07] Founders often try to solve strategy problems with systems and operations [08:24] Fear of missing out causes business owners to chase hype instead of their strengths [09:17] Why business owners need to look at decisions through a profit lens, not just a revenue lens [10:47] Yarin breaks down growth by addition versus growth by subtraction [12:12] Why scaling from $5M to $20M requires focus, not more complexity [14:19] Why many small businesses expand too early in their lifecycle [15:42] Signs a business is ready to move from trial and error to focused growth [17:58] Yarin urges founders to pause before they scale inefficiency [21:05] How a financial clarity canvas helps founders see where profit is really coming from [25:29] Hidden overhead costs can dramatically change how profitable a product or service really is [29:00] Why profitable growth depends on identifying what truly creates value [31:05] A practical tip for pausing: tie reflection to a hiring decision, loan, or expansion move [32:21] Yarin shares his free private equity playbook and how founders can use it   🔗 Resources & Links Guest Resource https://playbook.fractional.partners   Profit Booster Growth Map http://ProfitBooster.biz/GrowthMap   Infinite Profit https://Infinite-Profit.com     🎤 About Our Guest Yarin Gaon is an entrepreneur, investor, mentor, and CEO of Fractional Partners. He launched his first business at age 14 and built it into Israel’s largest e-commerce platform for military goods before successfully exiting. After relocating to the U.S., he served as an entrepreneur in residence at a venture capital firm, helping distressed startups stabilize and grow.   Today, he works with growth-stage companies to help founders simplify complexity, improve profitability, and build stronger cash-flowing businesses using strategic frameworks inspired by private equity.   Website https://playbook.fractional.partners   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.   As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.   Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com   🚀 Profit-Driven Resources  Guest Resource Yarin’s free private equity playbook walks business owners through financial clarity, strategic clarity, and operational clarity so they can make better decisions and grow more profitably. https://playbook.fractional.partners   Profit Booster Growth Map See the 3 moves to grow revenue and plug profit leaks fast. https://ProfitBooster.biz/GrowthMap   🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite podcast platform.

    33 min
5
out of 5
24 Ratings

About

Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale. Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning. Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows. Thanks for joining us today!

You Might Also Like