29 episodes

Join host Shannon Abel from Blue Acorn iCi as she interviews customer
experience and commerce experts about the latest industry insights and
trends. Guests come from a wide range of backgrounds and share insight
into topics such as experience driven commerce, data & analytics,
customer experience, personalization, and marketing.

The Funnel: An Experience Driven Commerce Podcas‪t‬ Blue Acorn iCi

    • Marketing
    • 5.0 • 15 Ratings

Join host Shannon Abel from Blue Acorn iCi as she interviews customer
experience and commerce experts about the latest industry insights and
trends. Guests come from a wide range of backgrounds and share insight
into topics such as experience driven commerce, data & analytics,
customer experience, personalization, and marketing.

    Top Strategies to Win Globally with a Personalized & Localized DTC Channel

    Top Strategies to Win Globally with a Personalized & Localized DTC Channel

    Adam Coyle, CEO at Digital River, shares his top strategies for brands to expand globally and win locally with a direct-to-consumer channel.

    • 23 min
    Enhancing the Digital Customer Experience in Financial Services Part 2

    Enhancing the Digital Customer Experience in Financial Services Part 2

    Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, discuss how to use data to optimize customer experience and embrace organizational change.

    • 26 min
    Enhancing the Digital Customer Experience in Financial Services Part 1

    Enhancing the Digital Customer Experience in Financial Services Part 1

    Even if you're not in the financial services industry, this is a must-listen for any company interested in optimizing their customer experience or starting their digital transformation! Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark...

    • 26 min
    How to Quickly Ramp-Up a DTC Store with Shopify Plus

    How to Quickly Ramp-Up a DTC Store with Shopify Plus

    Is direct-to-consumer on your roadmap? Taylor Boucher, VP of Digital Commerce at Blue Acorn iCi, discusses why now's the time to go DTC, why Shopify Plus is a good option for brands that need to quickly build a DTC store,  and what other factors to...

    • 14 min
    Tips, Tactics, and Advice for the 2020 Holiday Season

    Tips, Tactics, and Advice for the 2020 Holiday Season

    From marketing and promotion tips to technical tactics, Aimee and Clare from Blue Acorn iCi share their expert advice to help brands and retailers prepare their digital channels for the holiday season.

    • 24 min
    Creating a Mobile-First Customer Experience

    Creating a Mobile-First Customer Experience

    What do consumers expect from the mobile customer experience and how has COVID-19 affected those expectations? What can brands do to optimize the mobile customer experience? Chase Bruch from Blue Acorn iCi has all the answers plus three key takeaways at...

    • 23 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

hanabello ,

Be ahead of the game!

There is no excuse not to listen to this podcast if you work in the e-commerce field. Shannon has authentic conversations with very knowledgeable guests giving no-nonsense advice about the nature of consumers and the market. The podcast’s brief and impactful episodes also simply leave you wanting more – highly recommend listening and subscribing!

BluePenguin17 ,

The Funnel Shares Great Perspectives

Loved the Chris Guerra episode and appreciate the content. Great to hear from an industry legend! However, I’ll let you all in on a little secret...He didn’t have all his hair before the 100 implementations either ;)

WOAHitsCARE ,

Awesome ecomm insights!

The Funnel is a great podcast for anyone with even the slightest interest in ecommerce! Whether you’re a novice or an Ecommerce expert, this podcast will definitely tell you something you didn’t know before. I know there are only 5 stars, but this is a 10/10 in my book. Can’t wait for the next episode!

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