An 800-square-foot restaurant generating $2.5 million in its first year is every food entrepreneur’s dream—but as Stephen Le of The Kroft discovered, early success can quickly become a nightmare without discipline and operational control. In this incredibly raw and transparent episode of the JUSTIN AND THE [FOOD] ENTREPRENEURS Show, host Justin Bizzarro sits down with Stephen Le to unpack the meteoric rise, painful fall, and triumphant rebirth of his fast-casual empire. Stephen’s story is a masterclass in extreme accountability. He shares how his ego grew alongside his sales, leading him to step back from the business just when it needed him most. As standards slipped and the pandemic hit, revenues plummeted by more than 50%, and Stephen found himself spiraling into substance abuse. His decision to check into rehab in April 2022 didn't just save his life—it saved his business. By taking absolute ownership of his failures, re-establishing daily discipline, and getting back into the trenches with his staff, he rebuilt The Kroft into a highly optimized, scalable brand. The Journey of The Kroft 1990s-2000s: The Spark - As a first-generation Vietnamese American latchkey kid, Stephen discovers his passion for food by cooking for his family's weekend BBQs. 2010: First Venture of Shabu-Shabu - Opens a shabu-shabu restaurant in Irvine with friends. He learns the hospitality ropes through a concept that requires heavy prep but no traditional line chefs. 2013-2014: The Kroft Explodes - Pivots to fast-casual with The Kroft, serving artisan poutine and sandwiches. The tiny 800 sq. ft. Anaheim location does a staggering $2.5 million in year one. 2018-2021: The Decline - Success breeds ego. Stephen steps back to golf and pursue side projects. Standards slip, sales drop to $1.2 million, and pandemic stress leads to a downward spiral. April 2022: Rehab & Rebirth - Checks into rehab, gets sober, and takes full accountability. He starts building daily habits (like making his bed) and returns to lead the business from the front lines. Present: Optimization & Expansion - Returns to original recipes, empowers staff, dials in finances, and hires a dedicated marketing team. The Kroft scales successfully across Southern California. The 3 Spreadsheets That Saved The Business A major turning point for Stephen was moving away from "gut feeling" management to data-driven leadership. He maintains a strict 26% to 30% Cost of Goods Sold (COGS) target by relying on three core reports: Report Type Primary Purpose Impact Gross Sales Analysis Tracks MoM and YoY growth. Allows for direct performance comparisons across all locations. Bread Par Sheet Tracks exact daily usage of artisan bread. Eliminated $300/month in bread waste by adjusting pars based on product mix. COGS Tracker Monitors vendor invoices (meat, produce, supplies). Identifies location-specific waste (e.g., catching when one store uses 10% more meat than another). Key Lessons for Scaling Entrepreneurs Extreme Ownership: You cannot fix your business until you accept that every failure—from slipping food quality to high turnover—is ultimately your fault as the owner. Invest in Your Core Team: Stephen’s turnaround relied heavily on identifying five key players at each location. By investing in them and genuinely caring about their growth, he transformed $15/hour line cooks into six-figure General Managers. Standardize Before You Market: Never pump the gas on marketing if your operations are broken. Stephen spent a full year walking the line, tasting food, and re-standardizing the original recipes before he spent a dime on new ad campaigns. The Power of Routine: Chaos in the kitchen is inevitable. Stephen manages it by ruthlessly scheduling his life—if an inventory check, vendor order, or staff lunch isn't on the Google Calendar, it doesn't exist. The episode covers practical lessons: recipe standardization, staffing and culture, financial tracking, marketing strategies, R&D, and personal recovery and discipline—straightforward advice for food entrepreneurs planning to scale. IG: @thekroft Address: www.thekroft.com Location: 440 S Anaheim Blvd #109, Anaheim, CA 92805 Entrepreneur interested in being on the show: https://calendly.com/justin-bizzarro/podcast Hosted By: Justin Ryan Bizzarro (IG: @justinbizzarro and LinkedIn: FOLLOW ME ) Who is Justin Ryan Bizzarro? Justin Ryan Bizzarro is a multi-dimensional entrepreneur, mentor, and strategist whose career is defined by the intersection of legacy, leadership, and human growth. With a journey that began in his family’s basement in 1998, Justin helped scale a 24-year-old ecosystem of food and technology enterprises into a global benchmark for vertical integration and lean manufacturing. While his professional foundation is built on complex supply chains, restaurant development, and brand acceleration, Justin’s true north is development—whether it’s a startup, an elite athlete, or a community. As the founder of GorillaBrave, he has transitioned from building businesses to building humans, utilizing his "Troop" philosophy to empower the next generation of culinary and agricultural entrepreneurs. Justin is a sought-after voice on free markets, food diversity, and high-performance culture. His influence extends from the boardroom to the soccer pitch, where he coaches with the same tactical precision and "warrior" mindset he applies to his corporate ventures. Whether he is hosting a global podcast that reaches millions or developing curriculum for youth athletes, his mission remains constant: accelerating human potential. A lifelong student of leadership and service, Justin holds a BA from Dickinson College and an MBA from UNC-Chapel Hill, and deepen his perspective through taking classes towards a Master of Divinity in Leadership at Denver Seminary. Based in Colorado, he is a dedicated father, a steward of his family’s legacy, and a persistent advocate for those brave enough to capitalize on their own opportunities. Our [ELITE] Food, Farming, Hospitality, Nutrition, and Beverage Entrepreneurs Community: Under [NEW] Construction Blog Anyone?: GorillaBrave Blog On Instagram: GorillaBrave on Instagram GorillaBrave Group on Whoop: COMM-473D96 Free Podcast. No Advertisements. The stories of Food, Beverage, Farming, Hospitality, and Nutrition Entrepreneurs and how their failures led to the successes in their lives and in their business. What does the future have in store for the food, beverage, and nutrition entrepreneur? JUSTIN AND THE [FOOD] ENTREPRENEURS Email: justin.bizzarro@gmail.com Instagram: @justinandthefoodentrepreneurs ( #foodentrepreneurs ) All music is scored by host or royalty free.
