The Amanda Kaufman Show

Amanda Kaufman
  • 5.0 (22)
  • Entrepreneurship
  • Updated Weekly

Looking for a dynamic and fun podcast to level up your coaching business? Look no further than The Amanda Kaufman Show! Hosted by the founder of Clairvenu, Amanda Kaufman, this show brings a fresh and inspiring perspective to the world of entrepreneurship and personal development. With her wealth of knowledge and experience as a successful high performance coach and business mentor, Amanda delivers engaging interviews with industry experts and thought leaders that will leave you feeling motivated and inspired to take action. But that's not all! Amanda also offers practical tips and strategies to help you overcome common challenges faced by entrepreneurs - from mindset and motivation to marketing and sales. So, if you're looking for the inspiration, knowledge, and tools you need to succeed as an entrepreneur, grab your headphones and join the fun on The Amanda Kaufman Show. Tune in to the podcast or subscribe to the YouTube channel today and get ready to level up your game like never before!

  1. 1d ago

    Your Numbers Will Tell You What's Wrong: How to Fix Your Marketing Before You Hire Anyone

    If anyone promises to 10X your business in three months, Morgan Phelps says run for the hills. This one is for every business owner who suspects the marketing is not working and is tempted to hire someone before they know their own numbers. Morgan Phelps is the founder of Sage Creatives and the most creative numbers girl you will meet: a data-driven growth strategist and marketing expert who loves analytics and strategy, and who might cry if you ask her for a graphic. After six years running a full-stack agency, she now audits the marketing and operations of founder-led businesses to find the leaks, bottlenecks, and gaps that keep them from growing. She joins Amanda Kaufman to break down how the numbers tell you what is wrong, what answer engine optimization means for the next eighteen months, and the baseline metrics to learn before hiring anyone. In this episode, you will learn: 🔧 The reason marketing and operations have to be fixed together, and how Morgan audits the whole funnel from first touch to post-purchase 🔁 How many touches it really takes to sell on social, and the 7-11-4 research behind omnipresence 🤖 Where AI earns its place in an entrepreneur's day, and the one thing Morgan will not hand it 🔍 What answer engine optimization (AEO) is, and the two numbers that make it urgent right now ❓ The FAQ recipe that gets your content recommended by AI: four to seven real questions, three sentences each 📊 The baseline metrics to learn before you hire: cost per lead, cost of acquisition, lifetime value, and close rate 🚩 The guarantees that are red flags, and the "100 leads or you don't pay" pitch Morgan puts in the yellow flag category 💪 Amanda's reminder that you can handle seeing the numbers, fixing them, and learning whatever it takes CHAPTERS 00:00 Introduction to marketing in 2026 and guest Morgan Phelps 01:50 The importance of operational and marketing alignment 03:59 The role of data in identifying marketing bottlenecks 05:49 Understanding different content consumption behaviors 07:59 The impact of AI on marketing and search behavior 09:59 Difference between traditional SEO and answer engine optimization 11:49 How to optimize content for AI and search engines 13:56 When entrepreneurs should learn their numbers, and what drives it 15:59 Red flags in marketing agency promises 18:01 Tools and resources for understanding your marketing data 20:04 Morgan Phelps' resources and how to stay connected CONNECT WITH MORGAN PHELPS 🌐 Website: https://www.sagecreatives.co 💼 LinkedIn: https://www.linkedin.com/in/morgan-p-343388100/ 📸 Instagram: https://www.instagram.com/sagecreatives/ 👍 Facebook: https://www.facebook.com/profile.php?id=61552405112819  🎁 Free gift: the Sage Creatives Profit Planner, a numbers-first look at your service business profit so you know exactly where you stand before you spend another dollar on growth. Grab it at https://www.sagecreatives.co/profit-tool  📝 Morgan's Substack, where she is breaking down AEO step by step and sharing updates on Bravaya, her upcoming software launch STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part  🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast  LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f  If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  2. Aug 24

    The Surprising Power of Omnipresence and AI in Modern Marketing

    MySpace announced it was coming back, and Aleric Heck had a post and a video up within a day. That instinct is the whole episode. This one is for every business owner trying to figure out where to show up and what AI is actually good for. Aleric Heck is back for round two. He is the founder and CEO of AdOutreach and a YouTube Ads and video marketing expert who started a YouTube channel at 12, scaled it past 600,000 subscribers, and now at 28 runs a business whose clients have collectively generated over $300 million in revenue from YouTube ads. AdOutreach has hit the INC 5000 three years running, landing at number 60 in 2022, and Aleric is the author of Video Authority: The Art and Science of Converting Viewers Into Clients. He joins Amanda Kaufman to break down omnipresence, why organic versus paid is a false argument, and the difference between amplifying with AI and trying to replace yourself with it. In this episode, you will learn: 🌐 What omnipresence actually means, and why Aleric posts on a platform before anyone knows if it will last 💸 Why organic versus paid is a false argument, and the $10 a day starting point that changes the whole conversation 🎥 The two and only two reasons to post content, from the author of Video Authority 🧮 The AI math that explains everything: zero effort multiplied by ten is still zero 🔍 The sales-call-transcript prompt that reshaped Amanda's entire business 🎯 How Aleric uses AI for ad targeting, custom audiences, and drafting VSL funnels, and why he never stops at the 80% draft 🪞 Why AI is a mirror, and the honest check-in for anyone reaching for it while exhausted ⚡ The internal AI hackathon Aleric has run nearly every year for eight years ▶️ Part one with Aleric: Million Dollar Messages Start With You: https://youtu.be/yHA9MAtxnWw CONNECT WITH ALERIC HECK 🌐 Website: https://aleric.com/ 📺 YouTube: https://www.youtube.com/@AlericHeckYT 💼 LinkedIn: https://www.linkedin.com/in/alericheck/ 📸 Instagram: https://www.instagram.com/alericheck/ 👍 Facebook: https://www.facebook.com/AlericJHeck/ 🎁 Free gift: grab Aleric's 19-page YouTube Ad Strategy PDF and training, the strategies AdOutreach uses to scale coaching businesses, at https://AdOutreach.com/gift 🖼️ Aleric's AI YouTube thumbnail and clips software: https://thumbnailcreator.com 📕 His book, Video Authority: The Art and Science of Converting Viewers Into Clients STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  3. Aug 21

    How to Triple Your Email Open Rates with Segmentation

    Open rate sliding down while the list keeps growing and the ad spend keeps climbing? Amanda took hers from about 12% to closer to 64% on a list of 22,000 people, and it had nothing to do with subject lines. This one is for every business owner whose emails are landing in the pile. It is a double Kaufman episode: co-host Rebecca Kaufman puts Amanda in the hot seat on segmentation, the strategy she credits with a multi-six-figure lift in her last business and is carrying straight into this one. Amanda, founder of Clairvenu, breaks down how to talk to everyone without giving everyone the same message: cleaning the list, running an engagement clock, sorting people by relationship instead of lumping them together, and wiring the whole thing up with triggers and routines in a CRM. In this episode, you will learn: 📉 Why a bigger list and more ad spend can produce worse engagement, and what is actually causing it 🧹 The two questions Amanda asks before any clever segmentation: is the email valid, and has this person ever opened 📱 Why open rates got quietly unreliable after Apple's iOS privacy change, and what to measure instead ⏱️ The engagement clock that resets every time someone interacts, tracking 7, 28 and 90 days automatically 👥 How clients, alumni, webinar regulars and quiet subscribers each need a different goal for the conversation ⚙️ Triggers and routines explained simply, plus the two rules Amanda never breaks when building automation 📬 Why an email list beats rented space on social, and how deliverability actually works RESOURCES FROM THIS EPISODE 🎯 Join The Inner Circle for free consulting and a chance to be featured on Here Let Me Do That For You, where Amanda builds these systems on screen: https://clairvenu.com 🖥️ Book a private ClairvenuOS demo: https://clairvenu.com/demo 🎓 Free live training, How I Used AI to Finally Make Money: https://clairvenu.com/training CONNECT WITH AMANDA KAUFMAN & THE SHOW 🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  4. Aug 19

    The Secret To Irresistible Offers That Sell

    Sold a $5,000 offer without breaking a sweat, then watched a much cheaper version of it get completely ignored online? Amanda's answer is that it is almost always the offer, and this episode is the confronting conversation she has with business owners about how to fix it. It is a double Kaufman episode: co-host Rebecca Kaufman puts Amanda in the hot seat on what she calls the curse of success, why clarity carries so much more weight when you sell one to many, and the order of operations that turns an idea into something people actually buy. Amanda, founder of Clairvenu, shares the three signs that tell her the offer is the problem, the four things anyone can be helped with, and the line that took her years to understand about what actually makes an offer special. In this episode, you will learn: 🎢 The curse of success, and why the thing that made you great at high ticket can sink the scaled version 🗣️ What the sales conversation was quietly doing for you, and where that work has to go when it disappears 🚩 Three signs the offer is the problem, not the marketing 👑 Why clarity is king, queen and court jester, and the four wants every viable offer sits inside 🔍 How to validate a market before writing a single line of copy 💡 Permission to be disliked, and why being original is not what makes you special 🎙️ The conversations already in your business that hold the language for your next offer RESOURCES FROM THIS EPISODE 🎓 Free live training, How I Used AI to Finally Make Money: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com CONNECT WITH AMANDA KAUFMAN & THE SHOW 🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  5. Aug 17

    From Insecurity to Magnetic Leadership

    Ever watch someone walk into a room and people just gravitate toward them? Kevin Harris used to be the insecure introvert hiding at the back of that room, and this conversation is for every business owner who's tired of being treated like just another option on the shelf. Kevin Harris, known as THE Kevin Harris, is a serial entrepreneur, former head football coach, corporate trainer, and author with over 25 years of helping people become the best version of themselves. One challenge from a mentor transformed him from insecure introvert into a coach and speaker who works with hundreds of entrepreneurs every week. He joins Amanda Kaufman to talk about escaping the curse of average, leading with service, and becoming THE version of you that people can't help but notice. In this episode, you will learn: 🥛 The $2 milk test: why clients treat you like a commodity, and what differentiation really is 🎤 The mentor challenge that turned an insecure introvert into a magnetic speaker 🎁 Give, give, give: how bringing value to every conversation earns you the right to ask 🛡️ Compassion plus boundaries, and how to give without it being taken from you 🪞 The hard work of knowing yourself, and why the magic is being okay with being okay 🪑 Choose your tribe, not your table: who actually gets a seat in your world ------ CONNECT WITH KEVIN HARRIS 🌐 Website: https://www.theheroedge.com 📸 Instagram: https://www.instagram.com/thekevinharris1 ▶️ YouTube: https://www.youtube.com/@THEKevinHarris1 💼 LinkedIn: https://www.linkedin.com/in/thekevinharris 📘 Facebook: https://www.facebook.com/thekevinharris 🎁 Free gift: THE HERO Reset, a 7-day guide to reset your Health, Energy, Relationships, and Opportunities with one small win a day. Grab it by following Kevin on Instagram or YouTube and commenting "Amanda." ------ STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part ------ LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  6. Aug 14

    The Power of a 2-Week Launch: How to Test and Validate Quickly

    Still "getting ready to launch" that offer you have been thinking about for months? Amanda's answer to how long a launch should take, from idea to pitching real people, is two weeks. This one is for every business owner who is tired of overthinking and ready to find out if the thing actually sells. It is a double Kaufman episode: co-host Rebecca Kaufman puts Amanda in the hot seat to break down her 2-week launch, the scrappy, low-tech test she uses to validate a new offer with five to ten real customers before building anything big. Amanda, founder of Clairvenu, shares why speed is the strategy, what the long timelines are really costing you, and the whiteboard exercise that starts it all. In this episode, you will learn: ⚡ Why the first launch of any new offer should take two weeks, not ninety days 🧠 The difference between rumination and actually thinking, and how one question unlocks the other 🎯 How to build backwards from a three-year vision to what you do this afternoon 📊 Why five to ten scrappy sales beat months of polished launch assets, and what it means if you can't get them 🤖 Where AI genuinely helps a launch, and why people still buy from people 📝 The first-names-on-a-whiteboard exercise that turns an idea into conversations this week ------ RESOURCES FROM THIS EPISODE 🎓 Free live training, How I Used AI to Finally Make Money: https://clairvenu.com/training 📞 Apply for a free Revenue Clarity Conversation with Amanda: https://clairvenu.com ------ CONNECT WITH AMANDA KAUFMAN & THE SHOW 🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast ------ STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part ------ LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  7. Aug 13

    Building a Coaching Business with a Lazy Funnel Approach

    What if you could test your entire funnel with a piece of paper and a phone call? In this Here, Let Me Do That For You episode, Amanda coaches a client live, and it's for every coach and solopreneur who thinks the next step is running ads to a big funnel. Lynn Lawrence is an attorney, fiduciary, speaker, and coach who helps hyper-responsible women identify the invisible weight they've picked up by default and consciously choose what's actually worth holding onto. She's also a member of the Clairvenu Inner Circle, and in this episode she brings Amanda a real plan for launching her new program: Facebook ads, a $7 tool, an email sequence, and a video sales letter. Watch Amanda rework it live into something far simpler, using her lazy funnel approach. In this episode, you will learn: 🧱 Why every new funnel is a Jenga tower of hypotheses, and why the order of the blocks matters 🐢 The lazy funnel: start at the end and sell your core offer before you build anything 🦄 How to avoid the unicorn avatar and pick an ideal client you can actually find 📞 The exact "who do you know?" script that invites referrals without pitch slapping your friends 🗂️ Why your first technical system is opportunity management, not a landing page ⏱️ The 15-minute rule and KYG (know your goal) for beating tech overwhelm for good CONNECT WITH LYNN LAWRENCE 🌐 Website: https://www.lynnlawrence.com 📸 Instagram: https://www.instagram.com/thehappinesscoachlynn/ ▶️ YouTube: https://www.youtube.com/@Conbriocoaching 📘 Facebook: https://www.facebook.com/ADOPT4U  🎁 Free gift: The Decision Reset Method, an interactive tool with an 18-page companion guide that helps hyper-responsible women separate what's actually theirs to carry from what they've picked up out of habit. Get it at https://www.lynnlawrence.com  WORK WITH AMANDA This episode is what working with Amanda actually looks like. If you want this kind of coaching on your business: 🎓 Free LIVE Training: https://clairvenu.com/training 💻 Private ClairvenuOS Demo: https://clairvenu.com/demo ⭕ Join The Inner Circle: https://clairvenu.com  STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part  LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f  If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

  8. Aug 12

    The Secrets to Using AI for Business Growth

    You have opened the AI app, typed the prompts, watched it do something impressive, and then wondered why nothing in your business actually changed. This one is for the owner who wants AI to produce real results, not just clever noise. Amanda Kaufman is the founder of Clairvenu, a former corporate consultant and engineer turned entrepreneur, and a coach who helps service-based business owners build businesses that actually work. She is genuinely in love with AI and uses it across her business every day. In this episode she flips the mic to become the guest, sitting down with guest host Rebecca Kaufman to reveal the gap between playing with AI and producing with it, and the habits that turn a fun toy into a growth engine. In this episode, you will learn: ⚙️ Why more technology does not automatically mean more productivity, and how to tell speed apart from real output 🎯 Why knowing your outcome before you open the app is the whole game 🧠 How to use AI as a different kind of brain to beat confirmation bias, using real sales transcripts 📊 The "dreamer with a spreadsheet" method for testing ideas against reality and sticking with strategies longer ✂️ How to direct AI like an over-eager intern that needs an editor, a producer, and a firm no 🚫 The real risk of AI-filtering everything, and how it quietly regresses your work to average ------ CONNECT WITH AMANDA KAUFMAN 🌐 Website: clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/ ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow Register for Amanda's free training, How I Finally Got AI to Help Me Make Money (a comedy), at clairvenu.com/training Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast ------ STAY IN THE LOOP Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part ------ LISTEN TO THE AMANDA KAUFMAN SHOW YouTube: https://www.youtube.com/@theamandakaufmanshow Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more business owners who are ready to do the real work. Thank you in advance!

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5
out of 5
22 Ratings

About

Looking for a dynamic and fun podcast to level up your coaching business? Look no further than The Amanda Kaufman Show! Hosted by the founder of Clairvenu, Amanda Kaufman, this show brings a fresh and inspiring perspective to the world of entrepreneurship and personal development. With her wealth of knowledge and experience as a successful high performance coach and business mentor, Amanda delivers engaging interviews with industry experts and thought leaders that will leave you feeling motivated and inspired to take action. But that's not all! Amanda also offers practical tips and strategies to help you overcome common challenges faced by entrepreneurs - from mindset and motivation to marketing and sales. So, if you're looking for the inspiration, knowledge, and tools you need to succeed as an entrepreneur, grab your headphones and join the fun on The Amanda Kaufman Show. Tune in to the podcast or subscribe to the YouTube channel today and get ready to level up your game like never before!

Information

  • Creator
    Amanda Kaufman
  • Years Active
    2019 - 2026
  • Episodes
    344
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 - Clairvenu LLC, All Rights Reserved
  • Show Website
    The Amanda Kaufman Show