Most mission-driven business owners underprice their work, avoid the outreach, and take every no personally. In this Here, Let Me Do That For You session, Amanda Kaufman coaches Inner Circle member Rick Rood live through his money story, a very different way to think about pricing, and a daily outreach plan built around the people who are already shopping. This one is for every coach, consultant, or educator who knows their work changes lives and still freezes when it is time to sell it. Rick Rood has worked in the field of Education for more than 40 years, guiding children and supervising front-line staff. With degrees in Education and Afterschool Care, Rick is a student of the thought leader movement, distilling lessons from masters like Jack Canfield, Tony Robbins, and Brendon Burchard. Participants have described his workshops as "fascinating" and "life-changing." Rick is the author of "Games Teachers Play Before the Bell Rings" and is a Certified High Performance Coach working privately and in groups with educators, helping them achieve higher levels of performance in their work and personal lives. Rick is a member of the Clairvenu Inner Circle, and in this Here, Let Me Do That For You session Amanda coaches him live on the block behind his two brands, The Epic Teacher and Rebel Teacher: being an entrepreneur who is afraid of making money. Together they work through HAFTA, value in the eye of the beholder, the price-as-identity trap, selling to the willing, other people's opinions, and a five-a-day outreach habit with a ninety-day sprint. In this episode, you will learn: 🍎 The E.P.I.C. framework for teachers: expertise, passion, identity, and commitment, confidence, and connection 🤖 The one thing AI will probably never be able to do, and the reason relationship is where learning springs from 📉 The teacher attrition numbers, and what drives good teachers out of the profession 💸 The mixed messages about money that keep mission-driven people from charging what their work is worth 🚩 HAFTA as the signal: the second you say "I have to," ask "do I really have to?" 🚗 The half-million-dollar car experiment, and the reason value is always in the eye of the beholder 🎯 How to price for service instead of self-worth: the amount a person notices and still shows up for 🧮 The reason your price point is not your identity, and business is a math problem rather than an emotional one 🛍️ The willing and the unwilling: it is worlds easier to sell to someone who is already shopping 🚫 Beware of OPOs: other people's opinions are preferences, not facts 📱 The real money move for growing a network through your network, starting in the messages app 🏃 The BAM: a bare minimum of five hellos a day, a deadline, an accountability buddy, and a ninety-day sprint CHAPTERS 00:00 Welcome and introducing Rick Rood 01:19 The only teacher in the Tony Robbins room 05:37 The Epic Teacher framework: expertise, passion, identity, commitment 11:07 The one thing AI will never do is care 13:18 Rebel Teacher and the revolution coming in education 15:29 Teacher attrition: one in four gone within five years 17:07 Rick's biggest obstacle: mixed messages about money 20:48 Amanda's ten-dollar-an-hour first sale 23:08 HAFTA is the signal: do I really have to? 24:28 Audacity and the half-million-dollar car experiment 25:52 Pricing as service: the two-dollar Inner Circle question 30:33 Pricing has nothing to do with you 32:13 Your price point isn't your identity 34:11 Business is a math problem, not an emotional one 36:45 Sell to the people who are already shopping 40:24 Go where the traffic already is 41:09 Beware of OPOs: other people's opinions 43:19 Grow your network through your network 46:30 Introversion, momentum, and the goal bigger than your preference 50:17 Five hundred conversations in thirty days 51:55 The BAM: a bare minimum of five with a deadline 53:44 Accountability, trackers, and the ninety-day sprint 56:06 What Rick loved most and wrap-up ------ CONNECT WITH RICK ROOD 🌐 Website: https://www.rickrood.com 💼 LinkedIn: https://www.linkedin.com/in/rick-rood-3228003ab 📸 Instagram: https://www.instagram.com/rickrood2798/ 👍 Facebook: https://www.facebook.com/rickrood 👥 Facebook Group (Teachers Transformed): https://www.facebook.com/groups/teacherstransformed 🎁 Free gift: grab Rick's TWO-PAGE Mission Generator and create your compelling life's mission as an educator and human. Find it inside his Facebook group at https://www.facebook.com/groups/teacherstransformed ------ WORK WITH AMANDA 🎓 Free LIVE Training, How Serious Service Businesses Build High-Converting Funnels & Acquisition Systems That Run 24/7: https://clairvenu.com/training 💻 Private ClairvenuOS Demo: https://clairvenu.com/demo ⭕ Join The Inner Circle: https://clairvenu.com ------ STAY IN THE LOOP 💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part 🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast ------ LISTEN TO THE AMANDA KAUFMAN SHOW ▶️ YouTube: https://www.youtube.com/@theamandakaufmanshow 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176 🎵 Spotify: https://open.spotify.com/show/6htaUMvVWPHlHmpqW51Enj?si=092409891ff1420f If this episode helped you, a quick review on Apple Podcasts goes a long way. It helps the show reach more leaders who are ready to do the real work. Thank you in advance!
