The RoadFS Podcast

Jody Sedrick

Jody Sedrick and Rod Puzey of Zenware and RoadFS explore the movers and shakers of the automotive detailing industry. Every Thursday we interview detailers, members of the IDA, suppliers, vendors, and other detailing professionals that are impacting and driving the auto detailing industry.  Do you have someone interesting in the Detailing World you'd like us to interview? Let us know and we'll get them on. Hosted by Jody Sedrick and Rod Puzey Thank for listening to The RoadFS Podcast is a production of Zenware and RoadFS

  1. 595 - The Detailing Upsell Nobody's Talking About

    3D AGO

    595 - The Detailing Upsell Nobody's Talking About

    What separates a struggling detailer from a thriving business owner?In this episode of the Detail Bookie Podcast, we sit down with Tony Pando to break down the mindset, strategy, and real opportunities most detailers overlook.This conversation goes beyond detailing—it’s about thinking like a business owner.We dive into:• How paint chip repair can become a high-profit add-on• Why most detailers are leaving money on the table• The difference between being an artisan vs. an entrepreneur• How to approach dealerships and create consistent income• The truth about pricing, upsells, and volume vs. luxury work• Why fear holds most people back—and how to overcome itIf you’re serious about growing your detailing business, increasing revenue, and building something sustainable… this episode will challenge how you think.This isn’t just about cleaning cars.This is about building a business that works.Guest:Tomy PandoDr. Color Chiphttps://drcolorchip.com/Host:Rod Puzey and Jody SedrickRoadFS/DetailBookie Podcast👉 Like, subscribe, and share with someone who needs to hear this.Auto Detailing CRMRoadFS.comDetailbookie.com

    57 min
  2. 594 - From Flex to Sonax: Chris Metcalf on Career Changes, Detail Fest & Pro Tips for Detailers

    MAY 16

    594 - From Flex to Sonax: Chris Metcalf on Career Changes, Detail Fest & Pro Tips for Detailers

    Industry veteran Chris Metcalf sits down with the Road to Detail Bookie podcast to talk about his big career move — leaving Flex after 17+ years to join Sonax USA. Chris opens up about why he made the switch, what drew him to Sonax's century-old legacy and German engineering, and what his new B2B role looks like. We also dive into the exciting return of Detail Fest (June 20th at the Petersen Auto Museum in LA!), the Sonax partnership with the Petersen, polishing Steve McQueen's personal Jaguar and the James Hetfield collection, Sonax's diminishing abrasive technology, the new CC Wheel Coating, Auto Geek's rebrand and new product launches, and advice for new detailers just getting started. Plus — weenie mobiles, the Indy 500, and a whole lot of laughs. 🔔 Subscribe and hit the bell so you don't miss next week's guest: Tony Pando from Dr. Colorchip Guest: Chris Metcalf Sonax USA

    54 min
  3. 593 - Boat Detailing Is a Different Animal | Ken Mercer of Starke Yacht Care Explains Why

    MAY 10

    593 - Boat Detailing Is a Different Animal | Ken Mercer of Starke Yacht Care Explains Why

    What really separates marine detailing from automotive detailing? In this episode of the RoadFS / Detail Bookie Podcast, we sit down with Ken Mercer, President of Stark Yacht Care to talk about the realities of the marine detailing industry, from heavy oxidation removal and rotary polishing to marine abrasives, ceramic coatings, and running a successful detailing business. Ken breaks down why marine detailing requires a completely different mindset than automotive work, why test spots matter, and how professional detailers can avoid costly mistakes when working on boats, RVs, and gel coat surfaces. We also dive into:• Marine vs automotive polishing• Why rotary polishers dominate the marine world• Boat correction techniques• Gel coat restoration• Marine ceramic coatings• Stark Yacht Care products and training• Business growth in the detailing industry• The importance of sharing knowledge in the detailing community If you’re a detailer looking to expand into marine detailing, this episode is packed with practical insight, real world experience, and industry gems you can immediately apply. Subscribe for more conversations with detailers, entrepreneurs, and industry leaders shaping the future of detailing. Chapter Timeline00:00 Introduction to the Detail Bookie Podcast00:31 Meet Ken Mercer from Stark Yacht Care02:04 The Origin of Stark Yacht Care04:25 Building a Marine Detailing Brand06:06 Transitioning from Automotive to Marine Detailing08:02 Why Feedback Matters in Product Development10:20 Working on Large Yacht Surfaces12:07 The Importance of Proper Test Spots14:15 Common Boat Detailing Mistakes17:25 Marine vs Automotive Abrasives Explained19:08 Why Marine Products Must Be More Aggressive22:16 Why Boats Destroy Automotive Products24:00 Biggest Mistakes Auto Detailers Make in Marine Detailing25:47 Rotary vs Dual Action Polishers in the Marine World29:23 Can You Finish with a Rotary Polisher?35:52 Best and Worst Boat Manufacturers for Detailing37:25 The Physical Demands of Marine Detailing38:41 Why Marine Detailers Work Together More41:55 Sharing Knowledge in the Detailing Industry43:54 Stark Yacht Care’s New Packaging & Systems49:29 New Stark Products & Sandpaper Technology53:52 Stark Marine Certification Courses56:50 Final Thoughts & Industry AdviceGuest:Ken Mercerhttps://starkeyachtcare.com/Hosts:Jody Sedrick & Rod PuzeyRoadFS/DetailBookie PodcastRoadFS CRM - https://roadfs.comDetailBookie CRM - https://detailbookie.com

    58 min
  4. 592 - To PPF or PEEL? A new twist on auto protection by PeelClear

    MAY 4

    592 - To PPF or PEEL? A new twist on auto protection by PeelClear

    This week, we sit down with Paul Assuncao, owner of Owner’s Pride Canada, to explore the latest innovations in automotive protection. If you’re in the detailing industry and serious about growth, this is a conversation you need to hear.In this episode, we break down Peel Clear. Peel clear is a product that sits right between traditional paint and paint protection film—and why it has the potential to reshape how detailers approach protection, wraps, and even full vehicle services. We didn’t just talk about it… we tested it. From spraying a full panel on a 1955 Chevy to evaluating prep time, cost, durability, and real-world application, this episode gives you an honest, hands-on look at what this product can—and can’t—do. We cover: What Peel Clear actually is and how it compares to PPF and paint• Real application process, including prep, spraying, and finishingCost breakdown vs traditional paint and wrap solutions Where this fits in your business (and where it doesn’t)Why experienced shops should be paying attention right nowThis isn’t for beginners—it’s for operators looking to elevate their services, increase efficiency, and stay ahead of where the industry is going.If you’re serious about staying competitive… this is your edge. ⏱️ Timeline (Chapters) 00:00 – Introduction & Episode Setup00:01 – Introducing Peel Clear 00:02 – What Makes Peel Clear Different (Paint vs PPF) 00:04 – First Test Application (1955 Chevy Panel)00:06 – Prep Process & Setup Explained 00:08 – Paint Booth Setup & Safety Considerations 00:10 – Application Process (Base Coat & Top Coat) 00:12 – Spray Technique & Adjustments00:14 – Airflow, Equipment & Environment 00:16 – Real Results & First Impressions 00:18 – Cost Comparison vs Traditional Paint 00:20 – Scratch Filling & Self-Leveling Results 00:22 – Peeling, Scoring & Application Tips 00:24 – Where This Product Wins (Bumpers, Curves, Complex Surfaces) 00:26 – Limitations & Learning Curve 00:28 – Business Opportunity for Detailers 00:30 – Comparing Peel Clear vs Wraps & PPF 00:32 – Material Cost vs Profit Potential 00:34 – Longevity, Warranty & Durability 00:36 – Who Should Use This Product 00:38 – Final Thoughts & Industry Direction Guest:Paulo Assuncao PeelClear https://peelclear.com/ Hosts: Jody Sedrick and Rod Puzey RoadFS / DetailBookie Podcast Auto Detailing CRM RoadFS - https://roadfs.com DetailBookie - Https://detailbookie.com

    53 min
  5. 591 - The Hidden Goldmine in Detailing: Motorcycle PPF

    APR 24

    591 - The Hidden Goldmine in Detailing: Motorcycle PPF

    If you’re in the detailing industry—or even thinking about stepping into it—this conversation is one you cannot afford to miss.In this episode, we sit down with Russ Urmston, founder of Invisible Patterns, to unpack how he turned a niche idea into a global opportunity. From starting with just £12 in his account to building one of the most innovative paint protection solutions for motorcycles, Russ breaks down the mindset, strategy, and skill behind it all.We dive into:• Why motorcycle PPF is one of the most overlooked opportunities in the industry• The difference between DIY installs and professional application• How patterns are changing the game and saving installers hours of work• The realities of PPF—what YouTube doesn’t show you• How you can turn this into a profitable service or even a full businessThis isn’t just about detailing—it’s about seeing opportunity where others don’t.If you’re serious about growth, positioning yourself differently, and building something sustainable… this conversation will challenge how you think.👉 Don’t forget to like, subscribe, and share with someone who needs to hear this.Timeline (Chapters)00:00 – Introduction & Industry Changes00:01 – Meet Russ Urmston (Invisible Patterns)00:03 – How He Got Started in PPF00:06 – From Small Kits to Full Motorcycle Coverage00:08 – DIY Kits vs Professional Installs00:10 – The Value of Patterns in PPF00:12 – Customer Experience & Global Reach00:14 – Why Motorcycle Protection is Essential00:16 – Turning PPF Into a Business Opportunity00:18 – Industry Culture: Cars vs Motorcycles00:20 – Expanding Into New Markets (Boats, Snowmobiles, etc.)00:22 – Funny & Real Customer Stories00:26 – Training, Skill Development & Industry Growth00:30 – Personal Motorcycle Stories & Passion00:33 – Time Savings: Pattern vs Bulk Install00:36 – Why PPF is a Craft (Not Easy as It Looks)00:40 – Pricing, Value, and Customer Expectations00:43 – Avoiding the “Race to the Bottom” in Detailing00:47 – The Future of Invisible Patterns (Software & Expansion)00:54 – Final Thoughts & ClosingGuest:Russ Urmstonhttps://www.invisiblepatterns.co.uk/Hosts:Rod Puzey & Jody SedrickRoadFS / DetailBookie PodcastRoadFS CRM - https://youtube.comDetailBookie CRM - https://detailbookie.com

    58 min
  6. 590 - She Raised Her Prices 80%… And No One Complained

    APR 20

    590 - She Raised Her Prices 80%… And No One Complained

    We’ve had some of the best boat detailers in the industry on the RoadFS/DetailBookie Podcast—and this week is no exception.Join us as we sit down with Angela Gilham, owner of Elite Marine Protection, who’s making serious waves in the marine detailing space.We’ll dive into:Her journey working on boats and yachts of all sizesThe challenges of building a successful marine detailing businessHow she approaches pricing—and whyCeramic coating vs. PPF: which does she prefer?And we’ll take a moment to celebrate her being named the 2025 IDA Boat Detailer of the YearThis is going to be a great conversation—you won’t want to miss it.

    1h 2m

  7. APR 10

    589 - Detailing in Rio - A world of difference or the same

    This week we drop in a detailing shop in Rio de Janiero to explore what's happening in the World of Detailing across the world.Paulo Asuncao and Felipe join us to talk about detailing, business, the IDA, and life in Brazil for a business owner.

    48 min
  8. 588 - KochChemie's Secret Formula Revealed at MVP Detail Supply

    APR 3

    588 - KochChemie's Secret Formula Revealed at MVP Detail Supply

    In this episode, we go behind the scenes of a professional detailing training and break down what separates average detailers from elite operators.From color-coded chemical systems to structured workflows and pricing strategies, this conversation reveals how detailers can work smarter, not harder—and actually build a profitable business.Whether you’re just getting started or already running a shop, this episode will challenge how you think about your process, your pricing, and your growth.Topics we explored:Why having a system changes everything in detailingHow to price your services the right wayThe role of efficiency in scaling your businessHow the right products can save time and increase profitWhy mindset and discipline matter more than toolsFeaturing insights from live training at MVPD Supply during TRC Week.GuestDiego@diego_kcxKochChemie USAHost:Jody SedrickRoadFS/DetailBookieDetailBookie CRM - https://detailbookie.comRoadFS CRM - https://roadfs.com

    16 min
See All (408)

5
out of 5
11 Ratings

About

Jody Sedrick and Rod Puzey of Zenware and RoadFS explore the movers and shakers of the automotive detailing industry. Every Thursday we interview detailers, members of the IDA, suppliers, vendors, and other detailing professionals that are impacting and driving the auto detailing industry.  Do you have someone interesting in the Detailing World you'd like us to interview? Let us know and we'll get them on. Hosted by Jody Sedrick and Rod Puzey Thank for listening to The RoadFS Podcast is a production of Zenware and RoadFS

Information

  • Creator
    Jody Sedrick
  • Years Active
    2019 - 2026
  • Episodes
    408
  • Rating
    Clean
  • Copyright
    © Jody Sedrick
  • Show Website
    The RoadFS Podcast

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