The FAM Podcast with Mark Kinsley

The FAM Podcast
  • 4.9 (36)
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Sleep industry secrets revealed! On The FAM podcast, host Mark Kinsley interviews innovators, entrepreneurs, and thought leaders shaping the future of the sleep industry.

  1. 4D AGO

    The Her Story: Fix the Experience, Don't Just Sell Mattresses

    Think mattress shopping is fun? 90% of people dread it—and it’s costing you more than just sleep. Here’s the surprising fix insiders aren’t sharing. Ever walked into a mattress store and felt… underwhelmed? You’re not alone. In this candid episode, Tara Kinsley sits down with Sarah Bergman, Chief Marketing Officer of Pure Care (and serial hobbyist/creative), to reveal why the typical mattress shopping experience is broken—and what it’ll take to turn retail floors into true sleep sanctuaries. If you’ve ever struggled to make sense of the overwhelming mattress and bedding options, or wondered why buying a bed doesn’t feel as exciting as it should, this one’s for you. Sarah shares why most stores miss the mark on creating experiences that actually help you invest in your health, not just buy another product. Plus: why dressing every bed matters (and boosts sales), how women’s leadership is changing the industry, and why email might officially be dead. Industry experts, real talk about work-life boundaries, and actionable ideas for retailers and consumers alike—this conversation offers a behind-the-scenes look at what could make sleep shopping actually enjoyable (and more profitable). Stay tuned for Sarah’s unconventional career advice, sleep routine secrets, and the superpower she wishes she had to connect with everyone. Timestamps: - 03:30 – The boundary Sarah fiercely protects (and why it matters) - 08:20 – The solitary hobbies that recharge creative leaders - 14:00 – How Sarah’s definition of success changed after 40 - 16:10 – The surprising impact if women ran the mattress industry - 22:45 – Why mattress shopping is broken (and how retailers can fix it) - 27:40 – The #1 mistake in showroom design that kills sales - 34:45 – The outdated practice Sarah wants to kill (email’s days are numbered) - 41:10 – The sleep routine of a true industry insider - 46:27 – What straight-up bourbon teaches us about leadership Connect with The FAM Podcast: 🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/ 📱 TikTok: https://www.tiktok.com/@forallthingsmattress 📸 Instagram: https://www.instagram.com/forallthingsmattress/ 📘 Facebook: https://www.facebook.com/thefamnews 🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

    54 min

  2. MAR 2

    The Her Story: Forget the Numbers, Build the Relationships

    What’s the one sleep habit even industry experts secretly break? BedGear’s Nicole Coschignano reveals the truth and it’s not what you expect! Think sleep professionals always practice what they preach? Think again. In this episode of Her Story, Tara Kinsley welcomes Nicole Coschignano, Senior Player Development Specialist at BedGear, for an unfiltered conversation about authenticity, leadership, and the real behind-the-scenes habits of sleep industry pros. Nicole shares why she doesn’t believe in “having it all” and how her definition of success has evolved from chasing numbers to building meaningful relationships. You’ll hear her honest confession about the sleep tech she recommends but rarely uses herself, and her candid take on the early-morning myth—spoiler: she’s not a morning person, and you might not be either! If you’ve ever struggled with sleep routines, workplace boundaries, or finding your authentic voice in a male-dominated industry, Nicole’s journey will resonate. She opens up about nearly quitting the business, why women’s leadership would transform the mattress industry, and why we should stop obsessing over mattress specs and talk more about real sleep outcomes. Industry veterans and newcomers alike will find actionable insights and a refreshing level of honesty in Nicole’s story. Plus, discover the one thing she always packs for travel (hint: it’s not just a pillow). Timestamps: - 02:00 – The sleep tech Nicole preaches but rarely practices - 04:30 – Why being a “morning person” is a myth for many - 06:00 – Redefining success: from money to relationships - 09:10 – The real meaning of leadership in the sleep industry - 12:40 – Nicole’s wild journey through every major mattress brand - 15:30 – The breaking point: How a year off changed everything - 17:05 – Do women really support women in sleep retail? - 20:00 – If women ran the industry: What would change instantly - 24:00 – Nicole’s real sleep routine (recliner confession!) - 27:10 – The must-have travel item every sleep coach packs Connect with The FAM Podcast: 🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/ 📱 TikTok: https://www.tiktok.com/@forallthingsmattress 📸 Instagram: https://www.instagram.com/forallthingsmattress/ 📘 Facebook: https://www.facebook.com/thefamnews 🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

    34 min

  3. FEB 23

    Meet Your Dream Camp Guide, Kaiser Yang: Turn Hidden Creativity Into Explosive Growth

    Discover the “Judo Flip”—the simple mindset shift that $500M innovators use to unlock explosive creativity and future-proof their business overnight. What if the very expertise that made you successful is now the #1 thing holding your business back? In this episode of The FAM Podcast, Dream Camp’s new Guide in Residence, Kaiser Yang, reveals the surprising reason most companies plateau—and the practical toolkits you need to break free. Kaiser, who’s built and exited tech startups for over half a billion dollars and co-founded the innovation powerhouse Platypus Labs, shares how “startup thinking” is the antidote to industry stagnation—even for established mattress retailers and sleep industry pros. If you’ve ever felt your team’s creativity slipping, stuck in “default mode,” or worried your old playbook won’t work in the age of AI, this is the wake-up call you need. Kaiser breaks down: - Why the “curse of expertise” silently kills innovation (and how to fight back) - The Judo Flip: a 3-step framework to instantly spark new ideas - How to tap into your team’s dormant creativity—even if everyone’s stuck with “number two pencils” - The 5 core mindsets of world-class innovators (and how you can apply them next week) - Why human creativity—not AI—will drive the next wave of business transformation Industry leaders from Mattress Firm to Silicon Valley are already using these insights. Will you? Timestamps: - 02:15 – Meet Dream Camp’s new Guide: $500M exits and innovation secrets - 05:30 – The dangerous “curse of expertise” holding leaders back - 07:45 – How “burning the blueprints” unlocks real growth - 10:20 – Are you a marketing artist? Rediscovering your creative edge - 13:40 – Building creative muscle: Why most teams lose their crayons - 16:12 – The Judo Flip: 3 steps to spark game-changing ideas - 19:03 – Why “bad ideas” lead to breakthrough results - 21:50 – Option X: Using constraints to fuel innovation - 27:40 – AI slop vs. true value: Why creativity still wins - 29:30 – The #1 question every leader must ask in the AI era Connect with The FAM Podcast: 🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/ 📱 TikTok: https://www.tiktok.com/@forallthingsmattress 📸 Instagram: https://www.instagram.com/forallthingsmattress/ 📘 Facebook: https://www.facebook.com/thefamnews 🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

    34 min

  4. FEB 16

    The Property Brothers' Jonathan Scott (LIVE): From Home Makeovers to 13 Years of Mattress Mastery

    What’s the ONE mattress mistake even industry insiders make? Discover why your bed may be sabotaging your sleep—plus King Koil’s surprising solution. What if the mattress you’re sleeping on—no matter the price tag—is quietly ruining your sleep, health, and productivity? In this episode, Mark Kinsley sits down with Jonathan Scott (yes, THAT Jonathan Scott) to reveal the jaw-dropping truths he’s uncovered after 13 years in the industry, including the #1 thing most people get wrong when shopping for a mattress. You’ll hear Jonathan’s personal journey from “endorsement deal” newbie to hands-on mattress engineer, and learn why guest feedback and fan input have directly shaped his King Koil collaborations. We dive deep into modern mattress technology: from micro coils that eliminate motion transfer, to temperature-regulating fabrics that keep you cool on summer nights and cozy in the winter. Jonathan even shares how his chronic back pain disappeared after finally sleeping on a properly engineered mattress—plus, the hilarious story of why his houseguests refuse to leave! If you’ve ever wondered whether your mattress is hurting your health, why “bed-in-a-box” tech is revolutionizing the industry, or how to spot the design flaws that most retailers hide, this episode is your must-hear guide. Timestamps: - 00:18 – Jonathan Scott’s 13-Year Mattress Journey: What Surprised Him Most - 01:28 – The #1 Product Fans Ask About (Hint: It’s Not What You Think) - 02:10 – Shippable Sleep: How Bed-in-a-Box Changed Everything - 03:43 – The Back Pain Breakthrough That Changed Jonathan’s Life - 04:32 – “My Friends Stole My Mattress”—Unexpected Social Proof - 05:20 – How to Actually Choose the Right Mattress (Educator’s Perspective) - 06:23 – What Spinal Alignment Really Feels Like (Live Mattress Test) - 07:28 – Inside the Mattress: The Secret Layers No One Talks About - 08:19 – The Guest Room Hack: Why Your Visitors Never Leave Connect with The FAM Podcast: 🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/ 📱 TikTok: https://www.tiktok.com/@forallthingsmattress 📸 Instagram: https://www.instagram.com/forallthingsmattress/ 📘 Facebook: https://www.facebook.com/thefamnews 🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

    13 min

  5. FEB 9

    Her Story: Katy Law on Secrets to a Thriving Mattress Business: Values, Culture, and Bunny Suits

    Did you know most mattress warranties are setting you up for disappointment? Discover the industry secret Katie Law wishes every shopper knew! In this episode of The FAM Podcast "Her Story" series, Tara Kinsley sits down with Katie Law, owner of Sweet Dreams Furniture & Mattress in North Carolina. Katie unpacks the real reasons why 10-year (and longer) mattress warranties might be holding back your sleep and your business. If you've ever wondered why your pricey mattress isn't lasting or why your warranty feels like a trap, this is your episode. Katie shares how fiercely protecting her morning workout routine transformed her energy and sleep quality, and why her definition of “having it all” is nothing like what the industry pushes. She reveals the one industry trend she wishes would disappear (hint: it’s probably still under your bed) and a career moment so awkward, she nearly quit—think: pink bunny suit, roadside marketing, and middle schoolers heckling. Plus, learn the game-changing decision that completely shifted her company culture and staff retention, and why she trusts her team to post on social media without oversight. Whether you’re a mattress retailer, sleep enthusiast, or just love a good entrepreneurial story, Katie’s honesty and practical wisdom will change how you think about success, culture, and sleep. Timestamps: - 03:50 – The morning routine that unlocked better sleep and business energy - 06:40 – The myth of “doing it all” (and why help matters) - 11:40 – Why 10-year mattress warranties are holding the industry back - 15:00 – The bunny suit story: When marketing goes wrong - 18:10 – One change that transformed company culture overnight - 21:45 – How hospitality became their secret mattress store weapon - 24:50 – The shock of letting employees post on social (and why it works) - 26:45 – The outdated practice Katie would banish from the industry - 29:30 – Power napping vs. pushing through: Katie’s real-life sleep habits Connect with The FAM Podcast: 🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/ 📱 TikTok: https://www.tiktok.com/@forallthingsmattress 📸 Instagram: https://www.instagram.com/forallthingsmattress/ 📘 Facebook: https://www.facebook.com/thefamnews 🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

    35 min

  6. FEB 2

    7 Highlights from Vegas Market: Property Brothers, PranaSleep, and ECS+Leggett & Platt's Glow Up

    Discover the 7 Vegas Market secrets shaking up the mattress world—plus Property Brother Jonathan Scott’s big reveal! Sleep industry insiders only. Missed the energy of Vegas Market? We’ve got you covered! The FAM Podcast hit the floor with “boots on the ground” to bring you 7 can’t-miss highlights, jaw-dropping innovations, and a behind-the-scenes look at the Property Brothers’ mattress mastery with Jonathan Scott. From the electric King Koil happy hour (Jonathan reveals why he’s hands-on with every mattress) to Prana Sleep’s West Coast breakthrough, Leggett & Platt’s showroom “glow up,” and the organic revolution at Jelly Sleep and Naturepedic, it’s a whirlwind recap of what’s next in sleep science. We also unpack Bed Tech’s inversion base (why your grandma’s inversion table might be obsolete), how AI is transforming mattress retail, and the emotional power of industry community (including the legendary FAM house party). PLUS: Get the inside scoop on Sleep Summit’s first female keynote (Nora Gomez, Beyond Inc.) and a DIY trick that’ll upgrade your style at the next show. If you’re a retailer, sleep enthusiast, or health-conscious pro, these insights could change how you sleep—and sell—forever. Timestamps: 00:00 - Vegas Market recap: The 7 can’t-miss moments 02:15 - The Property Brothers’ “no assholes” secret to mattress trust 08:20 - Prana Sleep’s game-changing West Coast expansion 13:40 - Leggett & Platt’s biggest showroom transformation ever 19:55 - Why organic cooling beds are the new must-have 25:10 - The adjustable base that does what inversion tables can’t 31:05 - AI, sleep retail, and the $1.2 billion mattress revolution 38:33 - The story behind 20,000 meals packed for kids in need 42:10 - The surprise DIY style hack for market pros 45:00 - Sleep Summit’s history-making keynote announcement Connect with The FAM Podcast: 🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/ 📱 TikTok: https://www.tiktok.com/@forallthingsmattress 📸 Instagram: https://www.instagram.com/forallthingsmattress/ 📘 Facebook: https://www.facebook.com/thefamnews 🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

    30 min

  7. JAN 26

    Inside ISPA’s 2026 Strategy: President Alison Keane on Big Shifts Shaping the Mattress Industry

    What does a $1 million recycling breakthrough mean for your mattress—and why is 2026 the mattress industry's turning point? Find out inside. Ever wondered what happens to your old mattress—or why tariffs and tech are shaking up your sleep? ISPA President Alison Keene joins Mark Kinsley to reveal the inside story on mattress industry advocacy, the surprising science of recycling (including wallets made from old foam!), and how AI is poised to transform everything from manufacturing to retail. If you’re a sleep retailer, manufacturer, or just someone who cares about healthy sleep and sustainability, this is your guide to the biggest changes ahead. Alison shares what really goes on behind the scenes in Washington D.C., how ISPA is expanding membership to adapt to a rapidly evolving industry, and the wild innovations coming to ISPA Expo 2026—including real products made from recycled mattresses. Hear how $1 million annually is being invested in game-changing recycling research, why state laws could make or break the future of mattress sustainability, and how AI can help your business work smarter (not harder). Plus: the unexpected team-building lesson from a guacamole competition! Stay to the end for actionable insights on advocacy, trade, and what ISPA's 2026 vision means for every corner of the industry. Timestamps: - 00:00 – The guacamole challenge: A spicy lesson in disruption - 06:30 – How ISPA is changing and who it serves now - 11:02 – The real impact of mergers, e-commerce, and direct-to-consumer trends - 13:20 – How AI is transforming the mattress business (and what you can do today) - 14:44 – The 'tariff whiplash' explained: What DC doesn't tell you - 20:06 – Fighting unfair pricing: The inside story behind anti-dumping and trade - 27:37 – 15 million mattresses recycled: How MRC is changing the game - 31:13 – $1M per year in recycling research: The wild new products born from old beds - 35:11 – Innovation Stage: The hottest new ideas at ISPA Expo 2026 - 39:25 – How to connect with Alison Keene and get involved Connect with The FAM Podcast: 🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/ 📱 TikTok: https://www.tiktok.com/@forallthingsmattress 📸 Instagram: https://www.instagram.com/forallthingsmattress/ 📘 Facebook: https://www.facebook.com/thefamnews 🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

    40 min

  8. JAN 19

    The "Her Story" Series: Kristina Espinoza Reveals the #1 Habit She Preaches (But Breaks)!

    What sleep habit do even the pros secretly break—and why could it be sabotaging your rest? Surprise: It’s NOT what you think! Sleep science inside. Ever wonder if sleep experts really follow their own advice? In this candid, eye-opening episode of The FAM Podcast with Mark Kinsley, Tara Kinsley sits down with Kristina Espinoza (King Koil) for a revealing conversation that’s equal parts vulnerable and practical. The big reveal: Kristina preaches sleeping on your back for better health—but privately admits she’s a stomach sleeper! Why does this matter? Because, as she shares, sleep posture can affect everything from your airways to your skin and even your long-term health. If you’ve ever struggled to break a bad sleep habit (or felt guilty about it), you’re not alone—even the industry’s best have their slip-ups. But the insights go way beyond sleep hygiene. Kristina opens up about fiercely protecting her peace, setting boundaries at work and in life, and the struggle of saying no—especially to long-time friends and industry norms. You’ll hear her contrarian take on why hiring “industry veterans” may be holding back true innovation in mattress retail, and how a more emotionally intelligent approach (often championed by women) could transform the future of sleep. Whether you’re a retailer, sleep enthusiast, or just tired of one-size-fits-all sleep advice, this episode is packed with real-life stories, actionable habits, and the honest truths you won’t hear anywhere else. Timestamps: - 00:54 – The sleep habit Kristina breaks (but preaches!) - 02:00 – The hidden risks of stomach sleeping and how she tries to change - 04:10 – Boundaries Kristina fiercely protects and why it’s life-changing - 07:13 – The surprising toxicity of "helping" friends in crisis - 15:29 – Why the industry must stop hiring on experience alone - 18:23 – The moment Kristina almost quit—and what made her stay - 24:57 – How women would run the mattress industry differently - 26:05 – The emotional side of buying a mattress (and why it’s ignored) - 29:06 – The playlist that powers Kristina’s workdays - 36:03 – Market nightmare: The shoe mistake every retailer should avoid --- ** Connect with The FAM Podcast: 🔗 LinkedIn: https://www.linkedin.com/company/the-fam-mattress/ 📱 TikTok: https://www.tiktok.com/@forallthingsmattress 📸 Instagram: https://www.instagram.com/forallthingsmattress/ 📘 Facebook: https://www.facebook.com/thefamnews 🎵 Spotify: https://open.spotify.com/show/4wvSqPZaxehCSmwRpByLi4 🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/the-fam-podcast-with-mark-kinsley/id1452601818

    42 min
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4.9
out of 5
36 Ratings

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Sleep industry secrets revealed! On The FAM podcast, host Mark Kinsley interviews innovators, entrepreneurs, and thought leaders shaping the future of the sleep industry.

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