Everyday VOpreneur® with Marc Scott

Marc Scott
  • 4.8 (129)
  • Marketing
  • Updated Weekly

You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®! The Everyday VOpreneur® Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields. Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more! If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur® Podcast with Marc Scott. Listen online at https://vopreneur.com Voice Over Marketing Coaching at https://vopreneur.com Request a custom voice over audition and quote at https://marcscottvoiceover.com YouTube - https://youtube.com/@vopreneur Instagram - https://instagram.com/marcscott Twitter - https://x.com/marcscott Facebook - https://facebook.com/marcscottvoiceover LinkedIn - https://www.linkedin.com/in/marcscottvoiceover/

  1. 6d ago

    5 Pieces of Voice Over Marketing Advice That Aren’t Working (And How to Fix Them)

    The VOpreneur Podcast was built to help you grow your voiceover business through marketing, and this week Marc gets back to exactly that. He walks through five pieces of marketing advice voice actors hear all the time - advice that isn't working. Not because it's wrong, but because it's incomplete. Send more cold emails. Marc runs a 24-25% response rate right now, and he didn't get there by sending more - he got there by sending better. He breaks down the chain to check before you add volume: are you targeting the right companies and job titles, is the email actually personal or does it sound like everyone else, and are your website and demos making the right impression? Post on social media every day. Consistency matters, but you can post daily for a year and generate nothing if it's the wrong content reaching the wrong audience. The fix is strategic, not just consistent - build the right network and publish content that adds value to the people who actually hire. Be authentic. Real, but incomplete. Authenticity is the hook; there still has to be a clear value proposition and a reason to choose you. You need a better demo. Sometimes true - and sometimes a crutch that stalls your marketing when the real problem is that nobody's hearing the great demo you already have. And follow up until they respond - good advice, as long as every follow-up carries something of value, because most of Marc's responses come after the third email. Which one hits home for you? CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 5 Voice Over Marketing Tips That Aren't Working 00:42 #1: Stop Sending More Cold Emails. Send Better Ones. 04:07 Why Your Cold Emails Aren't Getting Responses 07:46 #2: Do You Really Need to Post Every Day? 10:40 #3: Being Authentic Isn't Enough 14:00 #4: Do You Actually Need a Better Demo? 16:16 Is Your Demo the Problem or Your Marketing? 17:31 #5: Follow Up, But Do It the Right Way 19:45 Recap: How to Fix These 5 Marketing Mistakes

  2. Oct 15

    Where My Voice Over Work is Actually Coming From Right Now

    After the honest Voice123 data episode struck a nerve, Marc didn't want anyone getting stuck in the frustration. Strong feelings about online casting are easy to carry, and they can quietly infect your whole mindset about the business. So this week he flips the lens: where are his opportunities actually coming from right now? The answer is a lot of places - because he's been marketing his butt off and tracking every bit of it. He walks through the channels one by one, and some of them might surprise you. The one that caught him off guard: more opportunity in the last two weeks from Voice123 off the platform than on it - buyers who found him in search, then came straight to his website. He gets into optimizing for LLMs and AI search (now 54% of all searching), daily engagement on LinkedIn, working his CRM with targeted follow-ups, and a new-lead outreach approach that's running a 24% conversation rate because every email is genuinely personalized. He also talks about the DocuShort content getting him indexed in ChatGPT, the agent relationship that's had its best year in a decade, and why - sitting here in October - he feels more optimistic than he did in January, including the clients coming back to human voiceover after the AI-everything phase. The challenge he leaves you with: how many streams of opportunity does your business really have, and could you add just one or two more? CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 Why Voice Actors Need More Opportunities 01:32 The Danger of Relying on One Source of Work 03:53 Getting Back to Marketing Basics 05:39 Finding Voiceover Clients Through Voices123 07:07 Getting Voiceover Leads Through ChatGPT and AI Search 09:42 How LinkedIn Is Generating Opportunities 11:12 Why Following Up With Past Clients Works 14:35 Is Email Marketing Still Effective for Voice Actors? 16:50 Using Content Creation to Attract Voiceover Clients 17:42 The Value of Voiceover Agents 18:53 Where My Voiceover Opportunities Are Coming From 20:24 Rebuilding a Voiceover Business After AI Disruption 21:12 Why Some Clients Are Choosing Human Voices Over AI 23:24 How to Create More Voiceover Opportunities 24:04 Setting Marketing Goals and Tracking Results

  3. Oct 8

    I Spent a Year and $2,400 on Voice123. Here's the Data

    One year ago, Marc rejoined Voice123 after nearly a decade away. Not to prove a point - he's never been the anti-online-casting guy - but because he wanted to speak about the platform intelligently again, from real, current experience. So he tracked everything for a year. This episode is the honest, data-driven report. He's upfront that this isn't an opinion piece. These are the numbers from his spreadsheet: a year mostly at the $2,200 tier, an 80% listen rate, a one-in-five shortlist rate, a one-in-21 booking rate - and 11 of 12 months stuck in the 50th percentile, unable to get access to enough auditions to even climb out. Marc walks through what that actually looked like day to day: auditions arriving between 1am and 4am and expiring before he got into the studio, consistently being invited in the fourth or fifth group of talent, and a fully optimized profile that still pulled invitations for a male Cuban American voice, audiobooks, and TTS work he never listed. Then the part he flags as speculation: the inexplicable jump to the top 10% three weeks before his membership was due to renew. He closes with the comparison that would have shocked anyone who knew him ten years ago - why, three months into his Voices.com experiment, he's already submitted twice the auditions and made more money than in a full year on Voice123, and why he won't be re-upping. Take the data as you will. Here's exactly what a year cost and what it returned. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 Why I Returned to Voice123 After Nearly a Decade 01:55 Starting at $888, Then Upgrading to $2,200 02:43 The Biggest Problem: I Couldn't Access Auditions 04:20 My Voice123 Numbers After One Year 04:57 Why I Couldn't Escape the 50th Percentile 07:54 Suddenly, I Jumped Into the Top 10% 09:33 Top 10%... And Still No Auditions 11:54 What Does It Actually Take to Succeed on Voice123? 13:09 Was the $2,200 Membership Worth It? 13:55 Voice123 vs. Voices.com: My Actual Results 16:51 What Exactly Am I Paying For? 19:26 My Honest Assessment After One Year 21:06 Which Casting Site Would I Choose Today?

  4. Oct 1

    You Might Be Closer Than You Think

    A couple of days ago, Marc shared the trailer for his first docuseries - and he calls it the number one highlight of his career. In this episode, he tells the whole story behind it, because the win isn't the point. The timeline is. Marc has always been open about chasing documentary narration, right down to the vision he shared on a recent episode: family movie night, pizza in the basement, and pushing play on a show his kids don't know he narrated. Putting that goal out in the open was terrifying - because public goals mean public failure if they don't come true. So he walks through the years most people never see. Signing with his agent in 2016. Starting coaching in 2020. An award-nominated demo in 2022. Then 2022, 2023, 2024 - no bookings. The doubt. The decision to start creating DocuShorts and commit to a full year no matter the metrics. The workshop he fought to get into. And finally, in 2026, the booking. The lesson isn't "look what I did." It's that you might be closer than you think - and most people quit one swing too soon. Marc breaks down how he reverse-engineered the goal step by step, and the emotional connection to the vision he believes finally shifted everything. If you've been grinding toward a goal that hasn't landed yet, this is the one to sit with. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 The Risk of Sharing Your Goals Publicly 02:15 The Voice Over Goal I Couldn't Let Go 05:29 I Finally Booked My First Docuseries 08:14 Don't Quit One Swing Too Soon 09:37 The Six-Year Journey to This Booking 11:30 Creating the Work I Wanted to Book 15:56 You Might Be Closer Than You Think 18:41 The Missing Piece: Connecting to the Vision 21:04 Reverse Engineer the Goal and Do It Until You Win

  5. Sep 24

    On Any Given Day, Any Voice Actor Can Win

    Marc and his 14-year-old daughter just finished the latest season of Battle on the Beach. What does a home renovation show have to do with voiceover? More than you'd think. Three teams, the same room, the same brief, seven weeks - and every single week they produce three completely different results. Any one of them could win on any given day, and which one does comes down entirely to what the judges happen to respond to. It's fully subjective. And Marc realized it sounds exactly like casting. In this solo episode, he gets honest about becoming "the king of the shortlist" - averaging a strong one-in-six shortlist rate on the casting sites, but not seeing the bookings to match. He talks about how easy it is to start questioning everything: your reads, your interpretation, whether your version of conversational is their version of conversational. Then he reframes it. He shares the job he booked this week with the take he almost didn't submit - the one that didn't even follow the specs - and why that's the whole point. Casting is subjective. You can't control which read lands. What you can control is your creativity, your effort, the coaches you lean on, and the mindset you bring into the booth. If the shortlist-but-no-booking grind has been messing with your head, this is the reminder you need: on any given day, any one of us can win. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. 00:00 What Does a Home Renovation Show Have to Do With Voice Over? 01:08 The Same Challenge, Three Completely Different Choices 03:01 Voice Over Auditions Are Completely Subjective 03:30 Becoming the King of the Shortlist 05:35 Any One of Us Is Good Enough to Win 07:56 Learning to Trust Your Auditions 08:52 The Read I Didn't Expect Them to Choose 09:39 Stop Letting Subjectivity Destroy Your Confidence 12:08 On Any Given Day, Any One of Us Can Win 13:27 Focus on What You Can Control

  6. Sep 17

    You Need 15 Minutes to Grow Your Business

    After a decade of coaching thousands of voice actors, Marc keeps running into the same obstacle above all others: time. Everyone knows what they should be doing to market their business. Almost nobody feels like they have the hours to do it. In this solo episode, Marc reframes the whole problem with one question: what can you do in 15 minutes? He makes the case that the real productivity killer isn't a lack of time - it's the all-or-nothing mindset. We tell ourselves that if we can't sit down for a dedicated hour, it isn't worth starting, so we do nothing at all. And those 15-minute pockets we do have get lost to doom scrolling, a quick game, or one more episode. Marc walks through exactly what he gets done in those small windows - a couple of meaningful LinkedIn comments, one introductory email researched and sent, a single social post, a handful of connection requests, a follow-up with a prospect who went quiet. None of it takes an hour. All of it moves the needle. If time has always been the thing standing between you and a consistent marketing habit, this is the baby step that actually works. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 What Can You Do in 15 Minutes? 01:36 Why Time Management Is Harder When You’re the Boss 03:23 Rethinking How You Make Time for Marketing 06:12 Stop Waiting for the Perfect Hour 07:49 What 15 Minutes of Marketing Can Actually Accomplish 11:39 Small Actions Add Up to Business Growth

  7. Sep 10

    Only the Strong Survive: 5 Things Voice Actors Can't Ignore in 2026

    The summer series is over, and Marc spent a lot of it away from the office - resetting, thinking, and figuring out where his voiceover business goes from here. This has been an unusual year. AI hit his business hard, e-learning work he counted on disappeared, and he made a deliberate choice to step back from coaching and get back to voiceover. In this solo episode, he shares the five things he keeps coming back to - the ones he's rebuilding his own business around heading into Q4. He gets into why you can't measure what you don't track, and the handful of numbers he now keeps in front of him every single week. Then he flips it around: why most voice actors are tracking the wrong metrics entirely, and which ones actually matter. From there it's AI search - why being found in ChatGPT and Claude may now matter more than being found on Google, and why we're all starting from close to zero. He talks about creating content with real purpose instead of posting for the sake of it, and why the competition left standing is tougher than the crowd that's thinning out. Plus a bonus he swore he wouldn't admit out loud: the niche he thinks he may have quietly found for himself - and the question of whether you can build a moat of your own. If you're figuring out how to finish the year strong, this one's for you. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 Back to Basics in My Voice Over Business 02:32 #1: You Can't Measure What You Don't Track 06:08 #2: Stop Tracking the Wrong Metrics 09:47 #3: AI Search Is Only Getting Bigger 15:17 #4: Your Content Needs a Purpose 19:48 #5: Voice Over Competition Is Getting Fiercer 23:31 How to Stay Competitive and Bring Your A-Game 24:54 The 5 Lessons: Quick Recap 26:33 BONUS: Can You Build a Niche and Create a Moat?

  8. Sep 3

    Voices.com in 2026: How to Actually Get Found & Booked with Gina Scarpa

    Marc spent nearly a decade away from Voices.com. Then, in July, he decided to give the platform another shot. Six weeks later, he had questions. In this episode of the Everyday VOpreneur Podcast, Marc is joined by Gina Scarpa, one of the top-booking voice actors on Voices.com, for a deep dive into how the platform actually works and how voice actors can get more from it. Originally recorded during Free Advice Friday, this conversation covers everything from profile optimization and search results to auditions, shortlists, algorithms, bookings, rates and more. Gina explains why getting to a 100% VoiceMatch should be one of your first priorities, how clips impact your visibility in search, what actually happens when a client receives your audition, and why you shouldn’t be afraid to submit for opportunities that fit. They also dig into some of the mistakes voice actors make on the platform, including poorly optimized clips, misunderstanding statistics, archiving completed auditions, and automatically rejecting jobs because of perpetuity language without asking questions first. Plus, Marc shares what he’s learned during his first six weeks back on Voices.com, how the experience compares with Voice123, and why his opinion of the platform is beginning to change. If you’re already using Voices.com, thinking about joining, or wondering why you’re paying for a membership but not seeing results, this episode will help you better understand the game you’re playing and how to play it smarter. Check out Gina's Courses Here - https://courses.ginascarpa.com/ref/marcscott CONNECT WITH GINA SCARPA Gina Scarpa Website - https://ginascarpa.com Gina Scarpa on Instagram - https://www.instagram.com/ginascarpa Gina Scarpa on Facebook - https://www.facebook.com/voiceoversbygina Gina Scarpa on X - https://x.com/ginascarpa Gina Scarpa on YouTube - https://www.youtube.com/channel/UCbw8eOVVA_H0_zb4VHZlAWw   Marc Scott on Instagram - https://instagram.com/marcscott VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * Voice Over Marketing Resources ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CHAPTERS 00:00 Why I Gave Voices.com Another Chance 04:27 Voice123’s $8,000 Membership?! 07:46 Getting Started on Voices.com 09:15 How Clients Find Voice Actors Through Search 14:45 How Voices.com Search Actually Works 18:09 Shortlists, Bookings and the Algorithm 26:19 What Clients See When You Audition 28:43 Should You Audition for Everything? 32:39 Optimizing Your Profile and Voice Match 37:50 Voices.com vs. Agent Auditions 41:02 Understanding the Voices.com Algorithm 49:00 How Long Does It Take to Book? 52:26 Gina’s Most Overlooked Voices.com Tips 55:19 The Truth About “In Perpetuity” Jobs 59:39 When Does the Summer Slowdown End?

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About

You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®! The Everyday VOpreneur® Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields. Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more! If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur® Podcast with Marc Scott. Listen online at https://vopreneur.com Voice Over Marketing Coaching at https://vopreneur.com Request a custom voice over audition and quote at https://marcscottvoiceover.com YouTube - https://youtube.com/@vopreneur Instagram - https://instagram.com/marcscott Twitter - https://x.com/marcscott Facebook - https://facebook.com/marcscottvoiceover LinkedIn - https://www.linkedin.com/in/marcscottvoiceover/

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