Everyday VOpreneur® with Marc Scott

Marc Scott
  • 4.8 (127)
  • Marketing
  • Updated Weekly

You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®! The Everyday VOpreneur® Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields. Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more! If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur® Podcast with Marc Scott. Listen online at https://vopreneur.com Voice Over Marketing Coaching at https://vopreneur.com Request a custom voice over audition and quote at https://marcscottvoiceover.com YouTube - https://youtube.com/@vopreneur Instagram - https://instagram.com/marcscott Twitter - https://x.com/marcscott Facebook - https://facebook.com/marcscottvoiceover LinkedIn - https://www.linkedin.com/in/marcscottvoiceover/

  1. 3d ago

    Is FOMO Running Your Voice Over Business with Amy Tallmadge

    Are voice actors now expected to be on call 24/7, travel with gear everywhere they go, and never miss an audition? That's the question audiobook and narration voice actor Amy Tallmadge brought to Marc Scott after hearing some interesting conversations at VO Atlanta - and the answer might give you permission to actually enjoy your next vacation. Marc gives his honest take on whether the industry has genuinely changed its expectations, or whether something else is really driving the always-on mentality that so many voice actors feel. Inside this episode: Whether the 24/7 on-call expectation is a real industry shift or mostly FOMO in disguise Which voiceover genres actually do have higher availability requirements - and why commercial in general is not one of them The grocery store story - how FOMO over missed auditions drove Marc off pay-to-play sites entirely How early delivery built Marc's business fast - and what the old guard had to say about it Whether casting directors really listen to every audition - and what that means for the ones you submit late Marc's practical travel kit setup for when you do want to record on the road Why Amy's return to commercial VO may have fewer barriers than she thinks You get to decide what kind of voice actor career you want to build. This episode is a reminder that the industry isn't taking that choice away from you. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH AMY TALLMADGE 🖱️ Amy Tallmadge Website - https://amytallmadge.com 🖱️ Amy Tallmadge on Instagram - https://instagram.com/amytallmadge 🖱️ Amy Tallmadge on Blue Sky - https://bsky.app/profile/amytallmadge.bsky.social Z 🖱️ Any Tallmadge on LinkedIn - https://www.linkedin.com/in/amyltall 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min 00:00 Summer Series intro 00:19 Amy's question - do voice actors have to be on call 24/7? 01:16 On call to the voiceover gods - Marc's take 01:43 How fast delivery built Marc's early business 03:59 Joe Cipriano and the promo VO reality 04:41 FOMO vs actual industry expectation 06:02 What Marc's agents actually require 07:05 Phone auditions and recording quality on the road 09:57 Automotive and political VO - the real exceptions 12:20 Genre determines the expectation 13:11 Does the early bird really get the worm? 14:36 Marc's travel gear setup 15:37 The tri-booth at the mother-in-law's 16:54 Why Marc quit pay-to-play casting sites 18:18 If you need travel gear, that's a good problem to have 19:15 Amy's return to commercial VO 20:26 You decide - bagged milk at 3am 23:14 Every talent builds the career they want

    24 min

  2. Jun 11

    How to Make AI Recommend YOU as a Voice Actor

    Did you know that roughly 50% of consumers are now using AI-powered search? And that number is only going up? In this Summer Series episode of the VOpreneur Podcast, voice actor Cody Rock asks the question that every voice actor with a website needs to hear right now: what is the difference between SEO and GEO, and how can voice actors use both to get in front of more buyers? Marc Scott breaks down the shift from search engine optimization to generative engine optimization - what it means, why it matters, and what he's actually doing on his own website right now to take advantage of it. Inside this episode: The key difference between SEO and GEO - and why the shift from keywords to context changes everything about how you build your website Why the top third of every Google search results page is now an AI summary - and what that means for your old SEO strategy How Marc built 50 to 60 new pages on his website using AI - and how Claude Cowork now does it automatically without him ever touching WordPress The "questions your clients ask" strategy - the simplest starting point for any voice actor who wants to show up in AI search Why GEO is a genuine ground-floor opportunity right now - everyone is starting at square one, and the voice actors who move early will have a real advantage How to use AI to analyze your Google Analytics and Search Console data and tell you whether your strategy is actually working Why fresh, contextual content matters more than ever - and what that means for the one-page VO website that most voice actors are still running Whether you're an SEO veteran or you've never thought about search strategy a day in your career, this episode gives you a clear, practical framework for making sure AI recommends you when buyers come looking. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH CODY ROCK 🖱️ Cody Rock Website - https://codyrockvoiceover.com 🖱️ Cody Rock LinkedIn - https://www.linkedin.com/in/codyrockvo 🖱️ Cody Rock YouTube - https://www.youtube.com/@CodyRockVoiceActor 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min 00:00 Summer Series intro 00:15 Cody's question - SEO vs GEO for voice actors 00:35 Why GEO matters even if you're skeptical of AI 01:00 The barbecue story - how AI search actually works 02:58 We're not just building websites for Google anymore 04:11 SEO is keywords, GEO is context - the critical difference 06:33 What questions would buyers type into ChatGPT? 08:33 Genre-specific pages - promo, imaging, automotive and beyond 10:12 How Marc built 50 to 60 new web pages using AI 12:36 How to find the right questions to optimize for 13:45 Video content and schema text for LLMs 16:10 Using AI to fight back - 50% of consumers use AI search now 17:30 GEO is a ground-floor opportunity - everyone starting equal 18:54 Can you afford to miss 50% of your potential audience? 19:22 Using AI to build and continuously test your GEO strategy 22:00 Is there a GEO metric like domain authority? 24:26 Where to start - answer the questions your clients ask 25:30 Building authority around a specific genre 26:38 SEO and GEO go together - it's not either/or

    30 min

  3. Jun 4

    My VO Business Is Down 30%... What Should I Do? with James Brown

    Is your voice over business down and nothing you try seems to be working? In this Summer Series episode of the VOpreneur Podcast, UK voice actor James Brown asks the question that a lot of VOPreneurs are quietly panicking about right now: my business is down thirty percent, I'm marketing more than ever, what should I focus on to come out the other side intact? Marc doesn't sugarcoat it. His eLearning business was wiped out by AI in 2025. Trade pressures pulled his US clients. He lost more than sixty thousand dollars in income from clients who disappeared in a single year. And he's been doing the hard work of figuring out what comes next. Inside this episode: Why Marc's longest-standing eLearning clients told him "we hate it, but our competitors are using it" - and what that means for your business The exact pivots Marc made: new coaching, a new commercial demo, a new corporate demo, and why he chose those two genres specifically Why Marc is now marketing into Canada after years of focusing almost entirely on the US market The audiobook genre Marc swore he'd never touch - and why he just booked his first one Why booking rates on pay-to-play platforms are dropping for even experienced voice actors - and what to do about it The "money read" concept: how to recognize when the read that was booking for you has stopped working - and how to find the new one The single question every voice actor needs to honestly answer right now If your business has taken a hit and you're not sure what move to make next, this episode gives you a real, honest look at what one working voice actor is actually doing to level up when the market shifts beneath him. 🎧 Subscribe to the VOpreneur Podcast on your favourite podcast platform - Apple Podcasts, Spotify, or wherever you listen - so you never miss an episode. CONNECT WITH JAMES BROWN 🖱️ James Brown Website - https://jamesbrownvoice.com 🖱️ James Brown LinkedIn - http://linkedin.com/in/jamesbrownvoice 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min 00:00 Summer Series intro 00:53 James's question - business down 30%, marketing more than ever 02:23 Marc's e-learning business got wiped out - the client conversation 04:47 AI and trade wars hitting at the same time 07:05 Focus on what you can control 08:00 Starting over - the honest conversation Marc had with his wife 09:31 Getting back into serious coaching 10:00 New commercial demo - why commercial is still a safer genre 11:39 New corporate demo - what Marc is seeing on Voice123 13:57 Niching down your marketing sequences 15:30 Pivoting to the Canadian market 16:15 Booking his first audiobook - the genre he swore he'd never do 18:44 The thinning out - what happens after the COVID VO boom 21:06 Double down or get another job - the binary choice 23:22 Voice123 profile optimization - what actually moves the needle 25:43 Working with a coach on auditions 28:04 The money read - when what was booking stops working 30:27 The one thing top voice actors never stop doing 32:51 Final thoughts from James and Marc

    34 min

  4. May 28

    From Phone to Full Studio: How to Build Your Content Creation Setup with Laura Doman

    Ever feel like you need a full studio setup before you can start showing up online? In this Summer Series episode of the VOpreneur Podcast, voice actor Laura Doman asks Marc Scott the question so many VOPreneurs are thinking: what equipment and software do you actually need to start live streaming, podcasting, and creating courses? Marc's answer might surprise you — because he started with nothing but his phone. Inside this episode: The streaming software Marc swears by for Mac users (and why he chose it over the free alternative everyone talks about) How Riverside changed his podcast workflow — and the AI features inside it that save him hours of editing every single week The $150 piece of hardware sitting on his desk that automates his entire pre-show routine with one button press How he builds, records, and hosts his courses — the tools, the platforms, and the workflow that keeps it all together Why Kajabi replaced 14 different systems he was trying to hold together with duct tape The one thing that matters more than production quality — and why the voice actors with the most followers aren't always the ones with the best cameras Whether you're thinking about starting a live stream, launching a course, or just want to know what's behind the curtain of a working VOpreneur content operation — this episode gives you a real, honest look at what works, what doesn't, and how to build it up over time without blowing your budget. CONNECT WITH LAURA DOMAN 🖱️ Laura Doman Website - https://lauradoman.com 🖱️ Laura Doman YouTube - https://www.youtube.com/channel/UC4WLodJWcybYXsAibXy6X9Q 🖱️ Laura Doman LinkedIn - https://www.linkedin.com/in/lauradoman/ 🖱️ Laura Doman Instagram - https://www.instagram.com/laura.v.doman 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min

    29 min

  5. May 14

    Don't Get Burned by a VO Demo Producer; Look For These 5 Things

    Spending $2,000–$3,000 on a voiceover demo is one of the biggest investments a voice actor can make, and one of the easiest to get wrong. In this episode, Marc Scott shares five red flags that should stop you from signing on the dotted line with the wrong demo producer, drawn from his own recent experiences working with J. Michael Collins and the Demo Dream Team. Inside this episode: 👉🏻 Why one-size-fits-all demo packages are almost always a red flag (and what to look for instead) 👉🏻 How to identify a demo producer you can genuinely trust (and why trust directly impacts the quality of your final demo) 👉🏻 What a truly collaborative process looks like from day one (and why generic scripts produce generic demos) 👉🏻 Why being directable in the session isn't weakness (it's how you get a demo that actually books work) 👉🏻 The non-negotiable: working with a producer who will accept your feedback before you sign off Marc also shares the story of a One Password spot that made no sense to him in the session, and ended up becoming the source of his very first commercial booking after the demo dropped. Whether you're producing your first demo or updating an existing one, this episode gives you a clear checklist for choosing the right producer and protecting your investment. 🎧 Subscribe to the VOpreneur Podcast on your favorite podcast platform — Apple Podcasts, Spotify, or wherever you listen — so you never miss an episode. The Demo Dream Team - https://demodreamteam.com JMC Demos - https://jmcdemos.com CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur Book a free 15-minute consultation: https://vopreneur.com/free15min

    33 min

  6. Apr 30

    Make AI Your Employee, Not Your Boss: A Voice Actor's Guide to Working Smarter

    Want to use AI in your voiceover business without giving up control of how you sound, how you write, or how clients see you? In this episode of the VOpreneur Podcast, Marc Scott shares the framework that keeps his AI use sustainable: treat AI like an employee, not the boss. Then he walks through five practical ways voice actors can put AI to work — saving time, saving money, and getting found by more clients, even with zero technical background or SEO budget. Inside this episode: - How to drop your raw Google Analytics data into ChatGPT for a plain-English breakdown of what's working on your website (and what isn't) - The same shortcut applied to Google Search Console — and why it's the fastest way to learn which keywords are actually driving traffic to your VO website - What SEO and GEO (Generative Engine Optimization) mean for voice actors — and how to position yourself to show up when buyers search inside ChatGPT, Claude, or Gemini - The right way to use AI as a writing assistant for marketing emails so they still sound like you, not a chatbot - How to use AI as a brainstorming buddy for social media so "I don't know what to post" stops being the reason you don't post Marc also explains why the $20–$30/month investment can pay back significantly when you're a solo voice actor competing against established names with decades of website authority — and why the voice actors who choose to embrace AI now have a ground-floor opportunity in generative engine optimization that won't last forever. Whether you're an experienced voice actor looking to build efficiencies into your business, or a newer VO talent trying to figure out where to start, this episode gives you a clear, no-hype roadmap for putting AI to work — on your terms. 🎧 Subscribe to the VOpreneur Podcast on your favorite podcast platform — Apple Podcasts, Spotify, or wherever you listen — so you never miss an episode. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free

    29 min

  7. Apr 23

    One Voice Over Demo, 50+ Pieces of Content. Here's How with Marc Scott

    Got a new voice over demo? Or maybe you’ve had one sitting around that you haven’t really done much with? In this episode, Marc breaks down how a single voice over demo can be turned into 50+ pieces of marketing content without overcomplicating the process. Instead of posting your demo once and hoping for results, you’ll learn how to repurpose it into audio, video, and social content that keeps you visible and top of mind for weeks (or even months). Marc walks through his exact strategy for: • Sharing demos across casting platforms and websites   • Creating video content from demo audio   • Repurposing clips for social media   • Reaching out to leads, clients, and agents   • Building a long-term content strategy from a single demo   Whether your demo is brand new or a year old, this episode will help you get more mileage, more visibility, and more opportunities from the work you’ve already done. If you’re serious about marketing your voice over business more effectively, this is a must-listen. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 00:00 Turn One Demo Into 50+ Pieces of Content 02:51 Why Most Voice Actors Waste Their Demo 06:01 Turning Your Demo Into Video Content 08:45 How to Share Your Demo on Social Media 12:10 Building a Long-Term Demo Marketing Plan 14:56 Why Repetition Actually Works in Marketing 17:51 Common Mistakes (And How to Avoid Them)

    22 min

  8. Apr 16

    I Wasn't A Commercial Voice Actor Until I Did This...

    For years, I told myself I wasn’t a commercial voice actor. Not because I couldn’t be… but because I wasn’t booking. That story became my reality. In this fireside chat, I’m breaking down the three things I did that completely changed that… and led to multiple commercial campaigns running at the same time across Canada. If you’ve ever struggled in a genre, questioned your abilities, or felt stuck in your voice over career, this episode is for you. I’ll walk you through: • The mindset shift that changed everything • How the right coaching made the difference • Why I had to fall back in love with auditioning • And the narratives that were quietly holding me back Plus a bonus insight that made an immediate impact in the booth. If you’re ready to stop overthinking and start booking, this one matters. CONNECT WITH MARC SCOTT & VOPRENEUR 🖱️ Marc Scott on Instagram - https://instagram.com/marcscott 🖱️ Marc Scott on YouTube - https://youtube.com/@MarcScottVO 🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur RESOURCES FOR VOICE ACTORS * VOpreneur® ➡️ Visit https://vopreneur.com * Get an instant $25 credit when you sign up for VoiceZam ➡️ Visit https://voicezam.com/marcscott * For voice over services: ➡️ Visit https://marcscottvoiceover.com * Join the VOpreneur Facebook Group ➡️ Visit https://facebook.com/groups/vopreneur If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free 00:00 Fireside Chat: Booking Commercial VO 01:00 “I’m Not a Commercial Voice Actor” (The Problem) 02:26 When That Story Became My Identity 04:02 The Vision That Changed Everything 06:16 Reverse Engineering the Goal 07:08 Finding the Right Coach (And Getting Out of My Own Way) 11:44 The Breakthrough: Better Second Takes 13:26 “You’re This Close” (The 12–16% Shift) 15:42 Falling Out of Love with Auditioning 17:39 Resentment in the Booth 19:49 Learning to Love Auditions Again 21:21 “I Get To” vs “I Have To” 22:52 Changing the Narrative Completely 25:41 Be Moldable with the Right Coach 27:31 Stop Trying So Hard 29:26 Final Thoughts & Encouragement

    31 min
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4.8
out of 5
127 Ratings

About

You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur®! The Everyday VOpreneur® Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields. Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the tasks you could be responsible for including marketing your voice over business, managing your books, invoicing and tax preparations, providing customer service, understanding voice over rates and negotiation, protecting yourself legally, using social media channels like LinkedIn, Instagram, Twitter, YouTube and others to build brand awareness and add value to your audience and soooooooo much more! If it‘s related to voice over marketing or the voice over business, odds are it‘ll be covered in the Everyday VOpreneur® Podcast with Marc Scott. Listen online at https://vopreneur.com Voice Over Marketing Coaching at https://vopreneur.com Request a custom voice over audition and quote at https://marcscottvoiceover.com YouTube - https://youtube.com/@vopreneur Instagram - https://instagram.com/marcscott Twitter - https://x.com/marcscott Facebook - https://facebook.com/marcscottvoiceover LinkedIn - https://www.linkedin.com/in/marcscottvoiceover/

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