Breakthrough Brand Podcast - Motherhood and Business, Online Business Growth, Website Design, Grow a Podcast

Elizabeth McCravy
  • 5.0 (326)
  • Entrepreneurship
  • Weekly

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business. I’m a Christian business owner, mama to 3 little kids, and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint. On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

  1. 3d ago

    336: The SO For Real Version of the Pivot I Teased on Instagram, Maintenance Mode in Business, and What’s Next (Part 2)

    Can a business keep making money when you’re only giving it one day a week? After more than a year in what I call “light mode,” I’m finally sharing what really happened. This is part two of my back-to-podcasting catch-up, and this time we’re talking business. I share what I focused on with so little time to work, what I let go of completely (including one decision that was really hard to make), and how my business kept earning while I stepped back. I’m also getting really honest about what it’s been like to earn less after years of my business growing, and the surprising ways that has been good for me. And I’m finally following up on the pivot I teased on Instagram. Podcast listeners get the real, unfiltered version I haven’t shared anywhere else, and I need your help with it. PS: I’ve been teasing a pivot, and before I share more, I want to hear from you. Would you fill out this super short anonymous survey? It takes about 3 minutes: http://elizabethmccravy.com/survey Links mentioned in this episode: Read the full shownotes: https://elizabethmccravy.com/336Listen to part one (episode 335): https://elizabethmccravy.com/335Take the 3-minute anonymous survey: http://elizabethmccravy.com/surveyWatch my Instagram reel about the pivot: https://www.instagram.com/p/DcOgS-kJvN0/Shop our Showit Website Templates: https://elizabethmccravy.com/shopJoin me inside Booked Out Designer: https://elizabethmccravy.com/bodShowit website builder: https://elizabethmccravy.com/showitSign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psbWant the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebookConnect with Elizabeth on Instagram: https://instagram.com/elizabethmccravyMy Black Friday sale starts Friday, Nov 20! 35% off every Showit template + discounts on Booked Out Designer & Podcast Success Blueprint. Every purchase gets my NEW Showit SEO Sidekick, a Claude skill that audits your site page by page so you get found on Google and AI search. Early birds (Nov 20 to 22) also get personal feedback from me on 1 thing in your business, with a video + written email! Join the waitlist: elizabethmccravy.com/BF

  2. 5d ago

    335: Why I Disappeared for 7 Months: Prioritizing Mom Life, Our Move, and Slowing Down on Purpose (Part 1)

    It’s been seven months since I last sat down to record an episode, and so much has happened! Sofia turned one, she started preschool (cue the tears), and we bought a new house, renovated it, moved in and sold our old one, all in the same season. In this episode, I’m catching you up on the life side of the last seven months. I share why I chose to put my business in “light mode” during Sofia’s first year, the question I kept asking myself about what I wished I’d done differently with my first two kids, and how that led me to skip childcare and work one day a week or less. I also read straight from my journal: the three promises I made to myself as I rev back up, to keep my business in its place now that I have more time to work. If you’re a mom trying to protect your time with your kids while growing a business, I think these will be really helpful for you too. Then we get into the move! I share why we decided to leave a house we loved, what house hunting in a bananas real estate market was really like, the moment we almost didn’t move at all, finding “the one” on a Sunday morning after church, and the renovations we did to make it ours. This one’s a cozy catch-up, and I’m so happy to be back. Part two airs in just two days, where I’m sharing what I prioritized in my business while I stepped back, how it still made money, and the pivot I’ve been teasing on Instagram. PS: I’d love your help shaping what comes next in my business! Would you take this quick anonymous survey? It only takes 3 minutes:  https://elizabethmccravy.com/survey Links mentioned in this episode: Read the full shownotes and see photos of the new house: https://elizabethmccravy.com/335Shop our Showit Website Templates: https://elizabethmccravy.com/shopJoin me inside Booked Out Designer: https://elizabethmccravy.com/bodShowit website builder: https://elizabethmccravy.com/showitSign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psbWant the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebookConnect with Elizabeth on Instagram: https://instagram.com/elizabethmccravyShout-out: Rebecca of Monarch Lane, for her help choosing paint colours: https://monarchlaneinteriors.com/ My Black Friday sale starts Friday, Nov 20! 35% off every Showit template + discounts on Booked Out Designer & Podcast Success Blueprint. Every purchase gets my NEW Showit SEO Sidekick, a Claude skill that audits your site page by page so you get found on Google and AI search. Early birds (Nov 20 to 22) also get personal feedback from me on 1 thing in your business, with a video + written email! Join the waitlist: elizabethmccravy.com/BF

  3. Apr 14

    334: What Motherhood Taught Me About Business (The Business Mom Episode I Wish Someone Had Given Me)

    About two or three months after my first son was born, I looked at my husband and said: "I literally cannot do my business and motherhood at the same time." I meant it. I was overwhelmed, so in love with this tiny human, and I genuinely just wanted to be a mom. I did not want to think about my business at all. That was almost five years ago. Since then, I've had three kids in four and a half years, never had full-time childcare, and I'm still running the same business I started a decade ago. And I have so much I want to say about what that journey has actually looked like. This is the final episode in my 10 Years of Business series, and I wanted to close it with the most honest conversation I could have: what it actually looks like to build a business through motherhood. Not a highlight reel, and not a "how I do it all" episode (because I truly do not do it all). Just the real stuff that I think too often goes unsaid. I cover four ways motherhood has genuinely changed my business, including one I did not expect, and close with three pieces of advice for moms who are in the thick of it right now. Whether you're pregnant, newly postpartum, or a few years in and still figuring it out, I think this one will really resonate. Links mentioned in this episode: Read the full shownotes: https://elizabethmccravy.com/334 Find more episodes on motherhood: https://elizabethmccravy.com/category/personal/motherhood/ They bloom because of you: https://www.instagram.com/p/DWAJjSakxM5/?img_index=2 Booked Out Designer course: https://elizabethmccravy.com/bod  Showit website builder: https://elizabethmccravy.com/showit  Shop our Showit Website Templates: https://elizabethmccravy.com/shop     Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb    Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook     Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  My Black Friday sale starts Friday, Nov 20! 35% off every Showit template + discounts on Booked Out Designer & Podcast Success Blueprint. Every purchase gets my NEW Showit SEO Sidekick, a Claude skill that audits your site page by page so you get found on Google and AI search. Early birds (Nov 20 to 22) also get personal feedback from me on 1 thing in your business, with a video + written email! Join the waitlist: elizabethmccravy.com/BF

  4. Mar 31

    333: My Biggest Pinch Me Moments: 14 Things I’ll Never Forget from a Decade in Business

    Ten years in business means a lot of lessons learned but it also means a lot of moments I'll never forget. In this episode, I'm taking you on a personal trip down memory lane through 14 of my biggest pinch-me moments from the last decade. Some of these I've never talked about publicly before. Some of them you may have witnessed in real time if you've been a longtime listener. And some of them still make me emotional to this day. From the first time I made a sale while I was sleeping, to finding out I was pregnant in a hotel room two hours before walking on stage, to a certain billionaire posting a photo with one of my coffee mugs... these are the moments that made me stop and think, is this real life? I'm also sharing some that are quieter and more personal, including what I'd consider the biggest pinch-me moment of all, which is happening right now in this season of my life. This episode is part of my ongoing 10-year anniversary series, so if you haven't listened to the episodes before this one, I'd encourage you to go back and catch up. And next week, I'll be wrapping up the series with an episode all about motherhood and business (something I touched on a lot in this one). Links mentioned in this episode: Read the full shownotes: https://elizabethmccravy.com/333 Episode 114 Behind the Scenes of My Multiple Five-Figure Launch (the Booked Out Designer beta launch): https://elizabethmccravy.com/114 Real estate investing episodes: 134, 135, 136, 197 and 198 Booked Out Designer course: elizabethmccravy.com/bod  Showit website builder: https://elizabethmccravy.com/showit  Shop our Showit Website Templates: https://elizabethmccravy.com/shop     Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb    Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook     Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  My Black Friday sale starts Friday, Nov 20! 35% off every Showit template + discounts on Booked Out Designer & Podcast Success Blueprint. Every purchase gets my NEW Showit SEO Sidekick, a Claude skill that audits your site page by page so you get found on Google and AI search. Early birds (Nov 20 to 22) also get personal feedback from me on 1 thing in your business, with a video + written email! Join the waitlist: elizabethmccravy.com/BF

  5. Mar 17

    332: What I Wish I Could Go Back and Tell Myself on Day 1 as a Business Owner

    Ten years ago, I launched my first website, declared myself a business owner, and had absolutely no idea what I was getting myself into. In this episode, I'm sharing the seven things I wish I could go back and tell myself on day one (the lessons I learned the hard way so you don't have to). These are the things that don't always get talked about in the online business world but absolutely should be. I'm getting into the real, unglamorous side of running a business: the mindset shifts, the money stuff, the client situations, and the behind-the-scenes work that never makes it to anyone's Instagram feed. I'm also sharing my absolute favorite tip of all, which I saved for last, that I think might be the most fun one too. If you're just starting out, a few years in, or even a decade deep like me, I think there's something in this episode for you. Listen in, and let me know which one hits home. Links mentioned:  Read the full shownotes: https://elizabethmccravy.com/332  Grab my end of month financial guide (for free): https://elizabethmccravy.com/profit Shop our Showit Website Templates: https://elizabethmccravy.com/shop     Join me inside Booked Out Designer: https://elizabethmccravy.com/bod     Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb    Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook     Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  Episodes mentioned: Episode 54 on how to deal with difficult or angry clients: https://elizabethmccravy.com/54  Episode 55 on preventing difficult client situations: https://elizabethmccravy.com/55  Episode 46 on planning your week: https://elizabethmccravy.com/46  My Black Friday sale starts Friday, Nov 20! 35% off every Showit template + discounts on Booked Out Designer & Podcast Success Blueprint. Every purchase gets my NEW Showit SEO Sidekick, a Claude skill that audits your site page by page so you get found on Google and AI search. Early birds (Nov 20 to 22) also get personal feedback from me on 1 thing in your business, with a video + written email! Join the waitlist: elizabethmccravy.com/BF

  6. Mar 10

    331: 10 Lessons from 10 Years in Business and Multiple Millions in Revenue (Part 2)

    This week I’m back with part two of my 10-year business reflection series. In episode 330, I shared the first five lessons I’ve learned after a decade of running my business, and today I’m continuing the list with five more things that have shaped the way I think about entrepreneurship. Reaching 10 years in business has made me reflect on just how much life, and business, can change over time. When I started, I was newly married, working constantly, and figuring things out as I went. My business looked completely different back then. Now I’m running it in a totally different season of life as a mom of three young kids, with different priorities, different capacity, and honestly a different perspective on what success even means. One of the biggest themes for me lately has been remembering that your business doesn’t have to look the same forever. As your life changes, your business can (and should) change too.  If you haven’t listened to part one yet, be sure to go back and check out episode 330 where I share the first five lessons from my first decade in business. Links Mentioned: Read the full shownotes: https://elizabethmccravy.com/331  Shop our Showit Website Templates: https://elizabethmccravy.com/shop    Join me inside Booked Out Designer: https://elizabethmccravy.com/bod    Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb   Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook    Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  My Black Friday sale starts Friday, Nov 20! 35% off every Showit template + discounts on Booked Out Designer & Podcast Success Blueprint. Every purchase gets my NEW Showit SEO Sidekick, a Claude skill that audits your site page by page so you get found on Google and AI search. Early birds (Nov 20 to 22) also get personal feedback from me on 1 thing in your business, with a video + written email! Join the waitlist: elizabethmccravy.com/BF

  7. Mar 3

    330: 10 Lessons from 10 Years in Business and Multiple Millions in Revenue (Part 1)

    After a two-month break, I'm back, and I'm coming back in a big way. This month, I'm celebrating 10 years in business with a special series, and I could not be more excited to share it with you. In this episode, I'm kicking things off with the first five lessons I've learned across a decade of running a business, generating multiple millions of dollars in revenue, raising three kids, and navigating all the messy, beautiful in-between. These are all real things I've learned from doing the work, making mistakes, and growing as both a business owner and a person. Whether you're just starting out, a few years in, or even further along than I am, I think there's something in this episode for you. I share what I wish I'd known earlier, what I'd do differently, and the mindsets that have shaped the way I run my business today (especially as my life and priorities have shifted over the years). Tune in for part one of this series, and come back next week for episode 331, where I'll share five more. Links Mentioned: Read the full shownotes: https://elizabethmccravy.com/330  Shop our Showit Website Templates: https://elizabethmccravy.com/shop    Join me inside Booked Out Designer: https://elizabethmccravy.com/bod    Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb   Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook    Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  My Black Friday sale starts Friday, Nov 20! 35% off every Showit template + discounts on Booked Out Designer & Podcast Success Blueprint. Every purchase gets my NEW Showit SEO Sidekick, a Claude skill that audits your site page by page so you get found on Google and AI search. Early birds (Nov 20 to 22) also get personal feedback from me on 1 thing in your business, with a video + written email! Join the waitlist: elizabethmccravy.com/BF

  8. 12/30/2025

    329: What Google and Ai Won't Tell You About Building Your First Website

    Building your first website can feel like the moment your business finally becomes real and that’s exactly what this episode is about. If you’ve started a side hustle, freelanced a bit, or booked clients through Instagram but don’t yet have a true online home, this conversation walks you through how to confidently get your website live without tech confusion, huge expenses, or waiting until everything feels “perfect.” In this episode, I’m breaking down what you don’t need to build your first website (custom code, thousands of dollars, a five-year business plan, or perfectly polished branding) and what you actually do need. I know firsthand how getting something live now can immediately help you feel more confident, book clients, and legitimize your business in your own mind so chances are, you can get started today! You’ll also get a beginner-friendly walkthrough of how to build your site step by step, including choosing a website platform, picking a template that fits your brand, customizing your site, connecting your domain, and finally launching and sharing it. Plus, I’m even including a simple glossary of website terms so you can understand what people are talking about as you build your first website. I also share why Showit is my website builder of choice (for new AND experienced business owners!). If you want to get a FREE TRIAL (for one month!) head here and use code ELIZABETH: https://elizabethmccravy.com/showit  If you’ve been thinking, “I know I need a website, I just don’t know where to start,” this episode gives you clarity, momentum, and a clear next step so you can stop overthinking and start building.  Links Mentioned: Get the full shownotes: https://elizabethmccravy.com/329  Shop Elizabeth McCravy Templates (Full Site Templates): https://elizabethmccravy.com/shop Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz  Grab my FREE guide to naming your business: https://elizabethmccravy.com/name-your-business Learn more about why I choose and recommend Showit as my website builder of choice: https://elizabethmccravy.com/showit Join Booked Out Designer: https://elizabethmccravy.com/bod Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy    My Black Friday sale starts Friday, Nov 20! 35% off every Showit template + discounts on Booked Out Designer & Podcast Success Blueprint. Every purchase gets my NEW Showit SEO Sidekick, a Claude skill that audits your site page by page so you get found on Google and AI search. Early birds (Nov 20 to 22) also get personal feedback from me on 1 thing in your business, with a video + written email! Join the waitlist: elizabethmccravy.com/BF

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5
out of 5
326 Ratings

About

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business. I’m a Christian business owner, mama to 3 little kids, and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint. On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

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