Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Pass

Elizabeth McCravy
  • 5.0 (322)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business. I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint. On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

  1. 12/30/2025

    329: New Business Owners, Here's How to Build Your First Website

    Building your first website can feel like the moment your business finally becomes real and that’s exactly what this episode is about. If you’ve started a side hustle, freelanced a bit, or booked clients through Instagram but don’t yet have a true online home, this conversation walks you through how to confidently get your website live without tech confusion, huge expenses, or waiting until everything feels “perfect.” In this episode, I’m breaking down what you don’t need to build your first website (custom code, thousands of dollars, a five-year business plan, or perfectly polished branding) and what you actually do need. I know firsthand how getting something live now can immediately help you feel more confident, book clients, and legitimize your business in your own mind so chances are, you can get started today! You’ll also get a beginner-friendly walkthrough of how to build your site step by step, including choosing a website platform, picking a template that fits your brand, customizing your site, connecting your domain, and finally launching and sharing it. Plus, I’m even including a simple glossary of website terms so you can understand what people are talking about as you build your first website. I also share why Showit is my website builder of choice (for new AND experienced business owners!). If you want to get a FREE TRIAL (for one month!) head here and use code ELIZABETH: https://elizabethmccravy.com/showit  If you’ve been thinking, “I know I need a website, I just don’t know where to start,” this episode gives you clarity, momentum, and a clear next step so you can stop overthinking and start building.  Links Mentioned: Get the full shownotes: https://elizabethmccravy.com/329  Shop Elizabeth McCravy Templates (Full Site Templates): https://elizabethmccravy.com/shop Not sure what template is for you? Take the quiz: https://elizabethmccravy.com/quiz  Grab my FREE guide to naming your business: https://elizabethmccravy.com/name-your-business Learn more about why I choose and recommend Showit as my website builder of choice: https://elizabethmccravy.com/showit Join Booked Out Designer: https://elizabethmccravy.com/bod Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy    Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit

    40 min

  2. 12/16/2025

    328: One Simple Journal Prompt to Make 2026 Your Best Year Yet

    In this episode, I’m walking you through one simple journal prompt that has the potential to completely shift how you think about the year ahead. This is something I personally do every year on my birthday, and it’s had an incredible impact on my life, my business, and the way I set goals.  Instead of getting lost in surface-level resolutions or vague intentions, this exercise helps you zoom out and think about what would truly make the year meaningful (not just at the end of 2026, but decades from now). To make this even easier, I’ve put together a companion blog post that lays out the full prompt, tips, and categories to consider as you journal. You can find that post at https://elizabethmccravy.com/328 I highly recommend pulling it up as you work through the exercise. It’s designed to guide you step by step and help you stay focused as you write! This might take more than one sitting so give it space and enjoy! Links mentioned: Read the full shownotes: https://elizabethmccravy.com/328Shop Showit Website Templates: https://elizabethmccravy.com/shop  Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz  Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  Join Podcast Success Blueprint: https://elizabethmccravy.com/psb  Join Booked Out Designer: https://elizabethmccravy.com/bod   Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit

    22 min

  3. 12/09/2025

    327: 5 Tips for Better Podcast Interviews (That Actually Grow Your Show) with Akua Konadu

    I’m so thrilled to share today’s episode with you because I brought on someone I deeply admire, my friend Akua Konadu, to teach a special guest training! This one was prepped during my maternity leave and I can't wait to share it with you. Akua hosts two incredible podcasts and is a gifted storytelling strategist, and she is truly one of the most natural interviewers I know. I knew she’d bring something impactful to you… and she absolutely delivers. In this training, Akua takes us behind the scenes of what actually makes an interview powerful. If you’ve ever worried about “winging it,” struggled to pull deeper stories out of guests, or wondered how to create conversations that stand out in a crowded podcast world, this episode will feel like such a breath of fresh air.  She shares what it looks like to prep with intention without losing authenticity, how to lead interviews with curiosity instead of control, and simple mindset shifts that help you show up more confidently on the mic. One thing I love about Akua is how deeply she understands storytelling... not just as a concept, but as a real tool for connection and impact. You’ll hear her talk about how to invite guests into meaningful moments, how to create flow that feels conversational instead of rigid, and how to gently steer a conversation so your listeners walk away with transformation, not just information. If you want your episodes to feel richer, more natural, and more memorable, this is such a treat. Links mentioned:  Read the Shownotes: https://elizabethmccravy.com/327 Follow Akua on Instagram: https://www.instagram.com/akuakonadu_Take Akua's storytelling quiz: https://akuakonadu.com/quizListen to Akua's Podcast: The Unbreakable Business Podcast hosted by Honeybook and Here's the Tea with AkuaSign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb   Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz Connect on Instagram: https://www.instagram.com/elizabethmccravy/   Shop Showit templates: https://elizabethmccravy.com/shop Join me inside Booked Out Designer: https://elizabethmccravy.com/bod Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit

    21 min

  4. 12/05/2025

    326: Your Holiday Sanity Cheatsheet: How To Stay Organized So You Can Actually Enjoy the Holiday Season (7 Things!)

    This week, I’m re-sharing one of the most loved Christmas episodes I’ve ever recorded. It originally aired last year, but so many of you told me how helpful and calming it was during the holiday rush that I knew it deserved a second round. If you’re craving a little more peace and organization this season, or if you’re listening for the very first time, you’re in the right place. In this episode, I’m diving into the practical side of holiday prep: keeping track of gifts, making gatherings easier, organizing your plans, and navigating all the moving pieces that come with December. Whether you have kids or not, these are the real systems that have helped me stay sane through years of gifting, hosting, and juggling family schedules. I’ve learned so much as a wife, a mom, and someone who always seems to get stuck in charge of teacher gifts (and my hope is that what’s worked for me will make your own Christmas season feel lighter and more enjoyable). This episode is packed with seven big tips, some small and simple, some truly game-changing, all designed to help you stay organized, prepare ahead, and make space for the parts of Christmas that actually matter. I hope it brings you clarity, breathing room, and a few new traditions to love. Enjoy! Links mentioned: Read the full shownotes (with all the links!): https://elizabethmccravy.com/326Shop Showit Website Templates: https://elizabethmccravy.com/shop  Not sure which template is right for you? Take the quiz: https://elizabethmccravy.com/quiz  Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  Join Podcast Success Blueprint: https://elizabethmccravy.com/psb  Join Booked Out Designer: https://elizabethmccravy.com/bod  Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit

    26 min

  5. 12/02/2025

    325: 2 Christmas Traditions for Christians Who Want To Bring Jesus Into The Season

    In this Christmas episode, I’m sharing two of our family’s favorite faith-centered traditions (that are simple to execute on and have brought a lot of sweetness and meaning into our December). With little ones at home, I’ve learned that the best traditions don’t need to be complicated to make a big impact, and these are ones my kids look forward to all year long. To see pictures of our family traditions, make sure to check out the blog post for this week's episode: https://elizabethmccravy.com/325  I talk about how these traditions started for us, what they’ve looked like with kids at different ages, and why they’ve become such a grounding part of our holiday season. I also share a new rhythm we’re adding this year as we head into Advent (something I’ve tried versions of in the past but am finally ready to jump into more intentionally). If you’re looking for faith-centered ideas that feel doable, gentle, and meaningful (especially with toddlers or preschoolers), I think you’ll enjoy this one. And if you try any of these traditions in your own home, I’d love to hear how they unfold for you. Other Christmas episodes to tune in to over the holiday season: Episode 297: How to Plan for Christmas to Avoid the OverwhelmEpisode 296: 7 Christmas Tradition Ideas for the Whole Family (+ How to Bring Jesus into Your Home for the Holiday/Advent Season) Episode 191: How to Actually REST This Christmas Season as a Business Owner (Taking Time Off, Holiday Bucketlists, and Business Dreaming) Links Mentioned: Read the full shownotes: https://elizabethmccravy.com/325 Sally Clarkson’s Blog: https://sallyclarkson.com/blog/2021/12/19/shepherds-meal-written-on-our-heartsJesus Storybook Bible Advent signup: https://pages.faithgateway.com/jesus-storybook-bible-advent-calendar-printable-free-registration/ Jesus Storybook Bible: https://amzn.to/4pa02oBWandering Wisemen blog: https://www.looktohimandberadiant.com/2015/01/wandering-wise-men-part-1.htmlShop our Showit Website Templates: https://elizabethmccravy.com/shop  Join me inside Booked Out Designer: https://elizabethmccravy.com/bod  Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit

    23 min

  6. 11/21/2025 · BONUS

    BONUS: The Ultimate Black Friday Roundup: Inside My Sale and 4 Affiliate Deals Worth Checking Out

    A quick bonus episode giving you the full rundown of my Black Friday sales (including links, codes, and a few affiliate deals I think you should know about) so that you can easily decide what to shop this Thanksgiving week. See ALL the details of my biggest sale of the year here: https://elizabethmccravy.com/bf  Showit Website Templates are 35% Off: https://elizabethmccravy.com/shop  All my Showit templates (both full sites and add-ons!) are 35% off, including the “All the Add-Ons Ever” bundle (which is deeply discounted already!). Whether you're planning a brand-new site or want some add-ons for your current one, this is the best time to shop. Podcast Success Blueprint is 15% Off: https://elizabethmccravy.com/psb  This is my course all about podcasting. It walks you step-by-step through starting and growing a podcast, from choosing your niche and launching to marketing, monetization, and building sustainable systems, PLUS advanced training on hosting, interviews, and earning income without a big audience. Booked Out Designer is $800 Off: https://elizabethmccravy.com/bod  Booked Out Designer is returning to its ORIGINAL BETA PRICE (hear me talk about the beta during episode 110 and listen to this episode to hear what’s changing). Inside, I teach you how to build a profitable, sustainable, in-demand service business. Affiliate deals (starts at 12:35) Flodesk email marketing software: This is your LAST chance to sign up and get the same low monthly price regardless of how big your list grows! Use code ELIZABETH for 50% off your first year at https://elizabethmccravy.com/flodesk  Dubsado: I’ve used the same CRM since Day 1 of my business. Use code ELIZABETH30 for an extra discount before December 1st at https://elizabethmccravy.com/dubsado  Haute Stock: This is my favorite stock photo and video company. Head to elizabethmccravy.com/hautestock to get $150 off your annual subscription. Riverside: If you want to record for video for your podcast or Youtube (solo or guest episodes!), you need Riverside. My favorite feature is the AI-generated clips that help me share on social media. Get 35% off annual plans with the code BF2025 here: https://elizabethmccravy.com/riverside

    23 min

  7. 11/18/2025

    324: Before You Hit Record: The Money Conversation Every Podcaster Should Have

    In this episode, I’m having a real conversation about something every podcaster eventually thinks about: how (and when) to make money from your show. I’m sharing why having a simple plan in place, whether you’re just getting started or already well into your podcasting journey, can completely change the way you show up for your episodes and your audience.  That doesn’t mean I think you need to start pressuring yourself to monetize immediately, either. Instead, I want to help you get clear about knowing your direction so the work you’re doing actually supports your bigger goals. I also talk about what this has looked like in my own business after producing hundreds of episodes (over 320+ at this point). Having clarity early on shaped so many decisions for me… from the structure of my episodes to how I think about promotion and long-term growth. I’m pulling back the curtain a bit on the mindset and strategy that helped my show become a real asset instead of something that drained my time and energy. If you’ve ever felt unsure about the “money side” of podcasting or wondered how to connect what you’re creating to something deeper in your business, this episode will help you make a 15-minute money plan that actually works!).  Links mentioned: Read the full shownotes: https://elizabethmccravy.com/324Get on the waitlist for Black Friday: https://elizabethmccravy.com/bf  Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb Shop our Showit Website Templates: https://elizabethmccravy.com/shop    Join me inside Booked Out Designer: https://elizabethmccravy.com/bod    Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit

    25 min

  8. 11/11/2025

    323: 5-Minute Website Audit: Is Yours Helping or Hurting Your Business?

    Is your website working for your business or quietly holding you back? In today’s episode, I’m walking you through a simple (yet powerful!) 5-minute website audit you can do right now to find out. We’re talking clarity, brand alignment, mobile design (hello, 60%+ of your viewers!), personality, and whether your site is actually doing its job (whether that’s booking clients, bringing in inquiries, growing your email list, or selling digital products). The truth? A lot of business owners think they have a “pretty good” website… until they do this quick check and realize it may be confusing visitors, looking outdated, or completely under-delivering on results. And that’s okay! Your business evolves, and your website needs to evolve with it. This episode is all about catching those gaps early and making changes that create real connection and real conversions. If this mini-audit brings up some “oh wow, yep… that needs fixing” moments, you’re not alone — and you don’t have to start from scratch. Whether you’re ready for a full refresh or just need a strategic add-on page (think quiz, sales page, services flow, podcast page, or link-in-bio), I’ve got templates to help you elevate your brand beautifully and strategically.  And if you want early access to my biggest sale of the year, hop on the Black Friday list: elizabethmccravy.com/bf  Links mentioned: Get on the waitlist for Black Friday: https://elizabethmccravy.com/bf  See REAL Elizabeth McCravy templates in action: https://elizabethmccravy.com/showcase Shop our Showit Website Templates: https://elizabethmccravy.com/shop    Join me inside Booked Out Designer: https://elizabethmccravy.com/bod    Sign up for the Podcast Success Blueprint: https://elizabethmccravy.com/psb   Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook   Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit

    28 min
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5
out of 5
322 Ratings

About

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business. I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint. On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

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