“Values plus behaviours times consistency equals culture.” Roger and James speak with Chris Wisely about how Atlas grew from a small cleaning business into a £400 million, 15,000-person employee-owned business. The conversation focuses on what changed as the company scaled, why culture and performance must stay linked, and how Atlas is keeping decision-making fast while adding more structure. Chris also shares the acquisition journey that reshaped the business, including the Emprise deal, the COVID-era pivot into protection services, and the move into hard services and Total Facilities Management. Alongside the business story, he opens up about the personal experiences that shaped his leadership and resilience. Key topicsAtlas began in 1986 as a small cleaning business in Mayfair and grew through entrepreneurship and acquisitions.The Emprise acquisition brought larger contracts, new sectors, and a stronger platform for organic and acquisitive growth.During COVID, Atlas launched Atlas VPS and rapidly mobilised cleaners for HMCTS work.Multiple acquisitions in 2022 and 2024 created significant integration challenges across finance, HR, and back-office systems.Chris explains how his leadership role shifted from hands-on problem-solving to creating the conditions for success.Atlas treats culture as a commercial asset, with its purpose defined as “creating happiness for ourselves and others.”The company uses the formula “values plus behaviours times consistency equals culture.”The Atlas Way and a judo belt framework help people understand cultural maturity and personal responsibility.Atlas focuses on health, wellbeing, communication, clarity, performance, developing people, and making it easy.Role frameworks, performance frameworks, and regular work chats provide greater clarity than traditional annual appraisals.Employee ownership has strengthened accountability, belonging, and pride across the organisation.Chris discusses resilience, frontline learning, and the leaders, books, and podcasts that have influenced him.He shares advice for founders and CEOs: build culture and clarity before pursuing sustainable growth.Timestamps00:00 - Giant Talk’s new direction beyond OKRs 00:40 - Introducing Chris Wisely and Atlas 02:18 - Atlas begins as a small Mayfair cleaning business 04:06 - The Emprise acquisition changes the business 05:31 - COVID and the launch of Atlas VPS 06:25 - Mobilising 200 cleaners for HMCTS 07:48 - Protecting jobs and funding future acquisitions 08:18 - Expansion into hard services and TFM 10:06 - Atlas grows from £35 million to over £400 million 11:36 - How Chris’s leadership focus changed 13:58 - Building a stronger, not just bigger, business 16:19 - The relationship between culture and performance 18:37 - Making values a lived experience 20:57 - Acquiring people, not just contracts 22:22 - Atlas’s purpose: creating happiness 24:24 - The Atlas Way and shared cultural responsibility 25:14 - The judo belt model for cultural maturity 30:06 - Conditions for success and the importance of clarity 32:01 - Business, role, and performance frameworks 34:20 - Intent and context versus rigid instruction 37:40 - Avoiding bureaucracy as Atlas grows 39:57 - The impact of employee ownership 42:43 - Chris’s personal leadership journey 46:24 - Learning from frontline teams 48:14 - The monthly happiness survey 50:51 - Advice for founders and CEOs 53:06 - The return on investing in clarity 54:04 - Closing remarks and how to contact Chris