Burnt Phone Marketing Radio

Eric Sablan and Phil Brown

Welcome to The Burnt Phone Marketing Radio Podcast with Eric and Phil - your comprehensive guide to the digital frontier. Journey alongside these tech visionaries as they decode the secrets behind the success of industry titans and bring you insights from navigating the pulsating data highways of the digital realm. This podcast isn’t just about dreaming; it’s about empowering you, the pioneers of the SME world, with the tools and knowledge to transform those dreams into tangible realities. So prepare for a deep dive that promises not just to revolutionize your digital enterprises

  1. 09/12/2023

    Automating Your Way to Success: Assessing Your Needs for Automation

    In this episode of Burnt Phone Marketing Radio, hosts Eric and Phil explore the importance of assessing your needs for automation before implementing it in your business. They emphasize the need for a logical and organized approach to automation, highlighting tasks that can be automated, such as repetitive, step-by-step, high-volume, and digital tasks. The hosts stress the significance of involving employees in the automation process and discuss the cultural shift that automation may bring. They also provide insights and additional information beyond what's covered in Phil's book. The episode concludes with a preview of Chapter 3, where they will discuss choosing the right tools for your automation arsenal. Introduction to Automation Series (00:00 - 02:03)The hosts introduce the automation series and the focus of this episode on assessing automation needs. Why Automation Rocks (02:03 - 04:14)A recap of the benefits of automation discussed in the previous episode. Assessing Your Needs (04:14 - 06:01)The hosts stress the importance of conducting a high-level overview and defining automation goals. Chapter 2: Let's Get Started, Assessing Your Need (06:01 - 08:41)Discussion of Chapter 2 from Phil's book, highlighting the types of tasks suitable for automation. Involving Your Team (08:41 - 10:53)Encouragement to involve the team in identifying automation opportunities and the benefits of whiteboarding sessions. Feedback Loop and Dynamic Approaches (10:53 - 12:50)The role of feedback in improving automated processes and the evolving landscape of automation. Mapping Out the Automation Process (12:50 - 14:45)Prioritizing and mapping out tasks to be automated and considering cost versus benefit. Building a Team Culture of Automation (14:45 - 16:20)Discussion on the cultural shift required to embrace automation and empower employees. Upcoming Episode Preview (16:20 - 17:53)Teaser for the next episode on choosing the right tools for automation. Closing Remarks (17:53 - 19:10)Reminders to download the book, explore automation opportunities with Phil, and a thank-you message to the audience.

  2. 09/05/2023

    Burnt Phone Marketing Radio - Season 2, Episode 5 Automate Like a Pro: Why Automation Rocks

    In this episode, the hosts delve into the world of automation, introducing the book "Automate Like a Pro." They explain how automation is efficiency on steroids, turning an hour's work into a five-minute task. With accuracy, consistency, and cost-effectiveness, automation not only saves time but also unleashes creativity in employees. The hosts discuss how automation impacts various aspects of business and stress starting small and gradually integrating automation. The episode concludes with a teaser for the next installment about assessing automation needs. 00:09** Introducing the book "Automate Like a Pro" and offering a link for listeners to download the full book. 00:19** Overview of the book's purpose and excitement about sharing automation insights. 00:35** Teasing the topic of the chapter being discussed: "Why Automation Rocks." 01:19** A series announcement: Multiple episodes will cover different chapters of the book. 01:46** Welcoming Phil as the guest and allowing him to take over the discussion. 02:07** Phil's introduction: Addressing the current buzz around AI and automation. 02:16** Clarifying the essence of AI and automation in business efficiency. 03:20** Emphasizing the value of consistency in automation and its impact on data quality. 06:46** Encouraging listeners to start small and gradually integrate automation. 08:06** Previewing the next episode's topic: assessing automation needs. 09:18** Phil's suggestion: List tasks that can be automated and start with the simplest one. 10:48** Encouraging listeners to trust the automation process and not fear technology. 13:02** Announcing the next episode's focus on the "one three one" and "10- 80-10" frameworks. 13:17** Providing the link to download the book: http://automate.BluPitt.com

  3. 07/18/2023

    Automation: Bridging the Staff Shortage Gap

    In this episode of Burnt Phone Marketing Radio, the hosts delve into the topic of automation and its role in addressing staff shortages. They challenge the common belief that there aren't enough good people available to work and discuss how automation can revolutionize staffing and improve work culture. The hosts provide examples of automation in various industries, such as retail and banking, highlighting the positive impact it can have on job specialization, employee education, and the overall efficiency of businesses. They also explore the concept of playbooks from the book “Buy Back Your Time” and the use of on-demand staffing models. The episode concludes with a discussion on the future of automation in fast-food restaurants and its potential impact on employment opportunities for younger generations. Time Stamps: 00:03: Introduction and the prevalence of staff shortages 00:58: Example of a fully automated McDonlad’s in Colorado 01:08: Automation's impact on retail management and staff coordination 01:18: The rise of self-checkouts and kiosks in various industries 02:10: Automation in banking, using Chase Bank as an example 02:47: The benefits of automation in employee education and advancement 04:00: Automation as a solution for staffing shortages and improving employment rates 04:40: The importance of education automation within corporations 05:05: Allowing automation to handle repetitive tasks and freeing up employees for more fulfilling roles 05:29: Creating a better work culture through automation and specialization 06:10: The concept of playbooks and their role in employee training and development 07:03: Introduction to Trainual, a platform for creating standard operating procedures (SOPs) 07:43: Accelerating employee growth and identifying ambitious individuals through playbooks 08:01: The shift towards a value-based economy and the importance of personal growth 08:22: The potential impact of automation on the fast-food industry 09:03: The prospect of automated fast-food chains and its implications for employment 09:23: Predicted changes in job opportunities and the rise of individual entrepreneurship 10:25: Automation's role in creating a more enjoyable workplace and flexible work options 10:46: The influence of remote work on personal business ventures 11:10: Mention of the book "Exponential Organizations" by Peter Diamandis 12:00: The rise of "staff on demand" models and the use of specialized contractors 12:47: Maintaining company vision, values, and innovation with lean staffing 13:28: Addressing concerns about the future job market and opportunities for growth 14:12: Automation's potential impact on the fast-food industry and job prospects 14:52: Streamlining processes and ensuring accuracy with automation 15:26: Anticipating changes in job types and the need for adaptability 16:01: Benefits of automation in fast-food orders and improved efficiency 16:43: Encouraging communication and precise instructions for automation systems 17:04: Conclusion and invitation to listen to the full outro for valuable insights

  4. 07/11/2023

    Decoding the Power of AI: The Rise of Generative AI and its Impact on Industries

    In this episode of Burnt Phone Marketing Radio, hosts Eric and Phil dive into the world of generative AI and its impact on industries. They discuss the rise of chat-based AI and the accessibility it brings to SMEs in harnessing the power of digitization. The hosts emphasize the need to separate fictional portrayals of AI from reality and explore the potential benefits and concerns associated with AI adoption. They highlight the user-friendly nature of chat GPT and its exponential growth in popularity. The importance of asking quality questions, refining prompts, and embracing change is emphasized, debunking fears of AI dominance. The episode concludes by encouraging listeners to stay informed and embrace the opportunities created by AI advancements. Time Stamps: - 0:00 Introduction to Burnt Phone Marketing Radio and hosts Eric and Phil - 1:42 Exploring the growing buzz around chat-based AI and generative AI - 2:24 Addressing the fear and misconceptions surrounding AI and its impact on jobs - 2:35 Examining the role of generative AI in job displacement and future job opportunities - 3:22 The evolution of AI and its presence since the 1960s - 3:31 The challenge of understanding AI in its early stages and its recent advancements - 4:06 OpenAI's chat GPT and its user-friendly interface revolutionizing AI adoption - 4:19 The appeal of chat-based AI and its familiarity in customer service interactions - 5:18 The significance of asking quality questions and refining prompts to receive desired responses - 5:43 The emergence of prompt engineers and AI specialists to optimize the output of chat GPT - 6:48 Debunking fears of AI dominance and highlighting the integration of AI into job roles - 7:17 Adapting to changes and embracing the opportunities created by AI advancements - 8:07 AI's potential to enhance jobs, increase productivity, and create new job opportunities - 8:48 AI's ability to process scenarios faster and its potential for further advancements

  5. 07/04/2023

    Unleashing the Power of Digitization: Transitioning from Network Marketing to Automation

    In this episode of Burnt Phone Marketing Radio, hosts Eric and Phil embark on a transformative journey, exploring the transition from network marketing to automation. They discuss the evolution of entrepreneurs and the shift in focus towards working with coaches and entrepreneurs rather than solely in network marketing. The hosts emphasize the importance of embracing entrepreneurship and highlight the journey from being a network marketer to becoming an entrepreneur, and ultimately a C-suite professional. They explain that this transition allows for the exploration of AI, automation, and its integration into businesses of all sizes. Eric introduces Phil Brown as the new co-host, who brings a wealth of expertise in automation, having worked with large companies like NASA and Harley Davidson. Phil's goal is to assist smaller businesses in navigating the world of AI and automation, helping them automate processes and achieve a higher return on investment. The podcast's schedule is announced, with episodes being released every Tuesday. Additionally, full episodes will be available on the podcast's YouTube channel, providing listeners with an opportunity to dive deeper into the topics discussed. Eric and Phil invite listeners to join them on this journey, as they decode the secret algorithm behind successful digital enterprises and empower entrepreneurs to code their dreams into reality. Tune in to Burnt Phone Marketing Radio and unlock the power of digitization to transform your business and shape the future. 0:02 - Introduction: The burning question of how to reach like-minded individuals in network marketing and align with green clients. 0:18 - Transitioning and Evolution: Exploring the shift from network marketing to working with coaches and entrepreneurs. 1:07 - Embracing Entrepreneurship: Understanding the transformation from a network marketer to an entrepreneur. 1:42 - Moving into the C Suite: The journey from an entrepreneur to a C-suite professional and the benefits of being a CEO. 2:21 - Valuable Insights: Highlighting the abundance of past episodes catering to entrepreneurs and network marketers. 2:40 - AI and Automation: Introducing the focus on automation, AI, and its impact on businesses of all sizes. 3:59 - Welcome Phil Brown: Introducing Phil as the new co-host, highlighting his expertise in automation and background with large companies. 6:29 - Bringing Big Company Processes to Smaller Businesses: Phil's goal of helping smaller businesses navigate the world of AI and automation. 7:08 - Podcast Schedule and Format: Announcing the podcast release every Tuesday and the availability of full episodes on the YouTube channel.

  6. 06/02/2022

    Episode 123 - Easily and painlessly follow prospects on social media with Jenna Larson

    In this episode, Jenna Larson and I discuss The tool to scale on social media. So if you want to know How to find leads online, How to start conversations that convert, and How to track your follow-up so you can do this all with a simple tool that will save so much time , tune in now! In this episode, you'll discover: Episode Title: "Easily And Painlessly Follow Prospects On Social Media." The mindset of the Entrepreneurs What are your yellow cars, and where are they The Nordstrom way explained Pipeline and prospect Messenger ninja scripts Create a conversation that converts Being social on social About Jenna Larson is an expert in Losing track of Prospects whose accomplishments include: Mother Wife Community Relations at the University of Phoenix
Former Rowing Coach at Orange Coast College Worked at Cypress Police Department Studied Criminal justice at California State University, studied Criminal justice at San Diego State University Founder and Coach at Jenna Larson - Drive Performance Coaching Creator of GorupTrack CRM! :) More Information Learn more about how you can improve your results without loosing track of prospects with GroupTrack and Get Free Trial Below www.burntphonemarketing.com/jenna Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Burnt Phone Marketing Radio !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

  7. 03/25/2022

    Episode 122 - How to go from the grind to contribution in your industry with Rob Kowatch

    Welcome to Episode of the Burnt Phone Marketing Radio. In this episode, Rob Kowatch and I discuss the Mindset for going to a clerk do a professional. So if you want to know How to define your clarity and purpose, Steps to becoming a sales professional, and Understanding coaching and contribution elevates your status so you can Keep your tenacious attitude and vision to goals, tune in now! In this episode, you'll discover: Episode Title: "How To Go From The Grind To Accolades To Contribution In Your Industry With Rob Kowatch " * What is the #1 Misconception that salespeople have when it comes to staying consistent * How do you think awards and accolades help with growing your business and influence * Changing your mindset to becoming a professional * Understanding how contribution will create significance About Rob Kowatch is an expert in Clarity and contribution whose accomplishments include: * Over three decades of being a Sales Professional * Manager location that is a 2-time retailer of the year * Nominated three times for the coveted sales professional of the year * 2022 sales professional of the year in North America More Information Learn more about how you can improve your results with Clarity and contribution with Connect with Rob https://www.facebook.com/robert.kowatch & https://perfectionistautosound.com/ Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Burnt Phone Marketing Radio !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review Thanks for listening!

5
out of 5
21 Ratings

About

Welcome to The Burnt Phone Marketing Radio Podcast with Eric and Phil - your comprehensive guide to the digital frontier. Journey alongside these tech visionaries as they decode the secrets behind the success of industry titans and bring you insights from navigating the pulsating data highways of the digital realm. This podcast isn’t just about dreaming; it’s about empowering you, the pioneers of the SME world, with the tools and knowledge to transform those dreams into tangible realities. So prepare for a deep dive that promises not just to revolutionize your digital enterprises