The Real Build

Bill Reiman | @ImBillReiman
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Real People. Real Stories. Real Build. Hosted by Bill Reiman - Broker, Builder, and business owner, The Real Build features honest conversations with leaders, visionaries, entrepreneurs, and industry professionals who are building businesses, shaping communities, and raising the standard. Hear the real stories, lessons, challenges, and strategies behind their success while gaining the knowledge to make smarter decisions before buying, building, or selling a home. Welcome to The Real Build.

  1. 5d ago

    328. Can You Build 1,000 Homes a Year Without Sacrificing Quality? - with Mike Bone

    What does it take to scale a homebuilding company from hundreds of homes a year toward nearly 1,000 without losing control of quality, culture, or the customer experience?On this episode of The Real Build, Bill Reiman sits down with Mike Bone, Director of Sales at Christopher Alan Homes and President-Elect of the Collier Building Industry Association (CBIA).Mike has spent more than 40 years in the homebuilding and real estate industry. Growing up in a family building business in Michigan, he started by picking up jobsite trash, framing homes, working concrete, operating heavy equipment, and eventually earning his real estate and broker licenses. His career has since taken him from custom homebuilding to some of the largest production builders in the country, and now to helping Christopher Alan Homes scale throughout Florida.Bill and Mike dive into the major differences between custom and production homebuilding, what actually allows a builder to scale, and why growth means very little if quality and culture disappear along the way.They discuss Christopher Alan Homes’ approach to third-party inspections, construction quality, customer service, land acquisition, spot-lot building, entering new Florida markets, and the company’s long-term goal of building a recognizable “heritage brand.”Mike also shares his vision as incoming President of CBIA, including increasing membership, creating more opportunities for younger professionals to become involved in the industry, developing future leaders, and strengthening relationships throughout Southwest Florida’s building community.Most importantly, this conversation comes back to something both Bill and Mike learned through decades in construction:No matter what role you have in this industry, relationships matter.In this episode:• Mike Bone’s 40+ years in homebuilding and real estate• Growing up in a family construction business• Custom homes vs. production homebuilding• How production builders scale without losing quality• What buyers don’t see behind the walls of a home• Why third-party inspections matter• Building a strong company culture• How Christopher Alan Homes approaches customer service• The strategy behind spot-lot homebuilding• Expanding into Naples and new Florida markets• Land acquisition and scaling a homebuilding operation• Mike’s vision for the future of CBIA• Mentorship and developing the next generation of builders• Why relationships are everything in constructionThe Real Build is about the people, lessons, standards, and stories behind the building industry.Real People. Real Stories. Real Build.Subscribe for more conversations with builders, entrepreneurs, real estate professionals, designers, trades, and leaders shaping the construction industry.#TheRealBuild #HomeBuilding #Construction

  2. Sep 28

    327. Girls Take Over The Real Build | Behind the Scenes at RK Reiman Construction

    Bill’s on vacation, so the girls are taking over The Real Build.This week, Jenna steps into the host seat alongside Kellie, Mackenzie, Kathy, and Giselle for a different kind of episode—part construction conversation, part behind-the-scenes look at RK Reiman, and part chaos.The team talks about what really goes into building luxury homes in Southwest Florida, from coastal design considerations and selections to permitting, warranty, marketing, communication, and the countless moving pieces happening behind the scenes.They also get into what it’s like being women in the construction industry, what they’ve learned along the way, and why no two days at RK Reiman ever look quite the same.And to finish things off, Jenna puts everyone’s construction knowledge to the test with a tool identification game. Let’s just say… some of the girls spend a little more time on the jobsite than others.A fun, candid look at the women behind RK Reiman Construction—and the roles they play in bringing each home from an idea to reality.Subscribe to The Real Build for more conversations about construction, real estate, business, and the people behind it all.Real People. Real Stories. Real Build.

  3. Sep 21

    326. This is What the Future of Reiman Media Looks Like- with Tye Cusumano

    In this episode of The Real Build, we welcome the newest member of the RK Reiman Construction team — videographer Tye Cusumano. Tye shares his journey into media production, from cutting his teeth on a cracked copy of Sony Vegas at 12 years old, to running audio for his high school's news team, to producing podcasts and training videos for companies like Vessel Vanguard.We dig into the unique challenges of filming construction and luxury homes — from managing dynamic range and tricky window exposures to learning the gimbal — and how that differs from talking-head or yacht videography. Tye also breaks down his approach to platform strategy: positioning RK Reiman as a construction authority on YouTube with the "How It's Built" series, leaning into local Southwest Florida content on Instagram, and why presentation, thumbnails, and titling matter just as much as the footage itself.We also get into the RK Reiman standard, the value of being your own harshest critic, and why faith- and family-driven content has resonated so strongly with our audience. Plus, a look ahead at where Tye sees himself — and Reiman Media — growing in the future.In this episode:Tye's path from music production to construction mediaAdjusting exposure and lighting techniques for home walkthroughsBuilding out a YouTube strategy and becoming a "construction authority"Why faith-based and personal content performs bestThe RK Reiman standard and culture of continuous improvementWhat's next for Reiman MediaNew episodes of The Real Build drop every week — like, comment, and subscribe so you don't miss what's coming next.

  4. Sep 14

    325. The Reiman Standard | Why “Good Enough” Isn’t Good Enough with Michael Belcher and Mason Blosser

    What separates a good builder from a great one? Often, it’s the things most people will never see.On this episode of The Real Build, host Bill Reiman sits down with R.K. Reiman Construction superintendents Michael Belcher and Mason Blosser to break down what we call The Reiman Standard — the commitment to doing things the right way, going above and beyond for the client, and building homes that are truly built to last.Michael and Mason share their perspective from the field, where quality isn’t just about what a finished home looks like. It’s about what happens behind the walls, the details that could easily be overlooked, holding trade partners accountable, solving problems before they become bigger problems, and refusing to cut corners even when no one would know the difference.For R.K. Reiman Construction, that standard has been built over generations. It means treating every custom home as if it were our own and understanding that our name is attached to every project long after construction is complete.If you’re building a custom home, working in construction, or simply want to understand what separates good craftsmanship from great craftsmanship, this conversation gives you a look behind the scenes.REAL PEOPLE. REAL STORIES. REAL BUILD.Hosted by Bill Reiman.Subscribe to The Real Build for conversations with builders, developers, entrepreneurs, tradespeople, and industry leaders who believe in doing business the right way.

  5. Sep 7

    324. Inside the Million-Dollar Car Condo Boom with Nick Deutsch of Garage Ultimate

    What makes a garage worth $1 million? On this episode of The Real Build, Bill Reiman sits down with Nick Deutsch, founder and CEO of Garage Ultimate, to explore the rapidly growing world of luxury car condos, and the real estate, construction and community strategy behind them. Nick is an attorney, real estate investor, developer and lifelong car enthusiast who originally discovered the concept while trying to solve his own problem: he needed more space for his cars. That problem eventually became Garage Ultimate, a luxury automotive storage concept where owners can purchase and customize their own garage condos while becoming part of a community built around a shared passion for cars. Bill and Nick break down what it actually takes to develop a successful car condo project, from finding the right land and navigating development hurdles to understanding what buyers actually want. They also discuss: • Why community may be more valuable than the buildings themselves • The biggest mistakes car condo developers make • Luxury garage customization and $300K+ buildouts • Why quality construction matters for long-term value • The investment and resale potential of car condos • How Nick's garages have averaged more than 15% annual appreciation • The risk of overdevelopment as car condos become more popular • Pre-selling a project before construction begins • Why listening to buyers can completely change a development • Bill's own plans to enter the luxury car condo market in Southwest Florida • The future of automotive communities, private clubs and luxury experiences At its core, this conversation isn't just about where people store their cars. It's about identifying an underserved market, listening to the people you're building for and creating something they actually want to be part of. REAL PEOPLE. REAL STORIES. REAL BUILD. Hosted by Bill Reiman. Follow The Real Build for conversations with builders, developers, entrepreneurs and industry leaders doing business the right way.

  6. Aug 31

    323. Preserve the Standard. Reinvent the Future- with Jay Doran of Culture Matters

    What does the next generation actually owe the founder?In this episode of The Real Build, Bill Reiman sits down with culture advisor Jay Doran for a wide-ranging conversation about family business, founder identity, succession, legacy, organizational culture and the difficult balance between honoring what previous generations built and creating what the future requires.Drawing from Bill's experience inside RK Reiman and Jay's work with founders and multigenerational businesses, they explore why founders struggle to let go, why successors can see changes that founders sometimes cannot, why vision is not the same thing as wisdom, and how unclear systems and governance can turn business disagreements into family conflict.The conversation moves through leadership, listening, mentorship, organizational memory, family systems, generational differences, courage, empathy and the role outside advisors can play in helping families have conversations they often struggle to have alone.At the center of the episode is one question every enduring family business eventually faces:What must we preserve and what must we have the courage to change?REAL PEOPLE. REAL STORIES. REAL BUILD.

  7. Aug 24

    322. From Pro Soccer to $900M in Sales: The Culture Code - with Adam Ruud KW Elevate

    From the soccer field to elevated real estate — this episode is different.On this episode of Real Build, Bill sits down with Adam Ruud, KW Elevate Luxury Director of Growth, to unpack how a 4-year pro soccer career shaped the discipline behind building an 8-year top-producer track record and scaling a brokerage to 300+ agents and $900M+ in annual sales.They dig into:-Why relationships beat transactions every time-Using data & analytics to drive real decisions-Building a culture people actually want to be part of-The discipline athletes bring to business-What it really takes to build a high-work-ethic team30 minutes. Zero fluff. Real strategies from someone who's built it twice —> once on the field, once in real estate.

  8. Aug 17

    321. What Your Plumber Wishes You Knew Before Building - With Scott Holderman Of Fuse

    What homeowners don’t see behind the walls can become one of the most expensive parts of a home! In this episode of The Real Build, Bill Reiman sits down with Scott Holderman to uncover the plumbing decisions, installation mistakes, and overlooked details that can lead to major problems long after construction is complete. They discuss what homeowners and builders should look for, why choosing the cheapest option can create costly consequences, and how proper planning, quality workmanship, and communication can prevent future leaks, failures, and unnecessary repairs. Whether you’re building a custom home, renovating, or working in the construction industry, this conversation reveals why plumbing is one area where cutting corners can cost far more in the long run. REAL PEOPLE. REAL STORIES. REAL BUILD. Description

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About

Real People. Real Stories. Real Build. Hosted by Bill Reiman - Broker, Builder, and business owner, The Real Build features honest conversations with leaders, visionaries, entrepreneurs, and industry professionals who are building businesses, shaping communities, and raising the standard. Hear the real stories, lessons, challenges, and strategies behind their success while gaining the knowledge to make smarter decisions before buying, building, or selling a home. Welcome to The Real Build.

Information

  • Creator
    Bill Reiman | @ImBillReiman
  • Years Active
    2019 - 2026
  • Episodes
    323
  • Rating
    Explicit
  • Copyright
    © Bill Reiman | @ImBillReiman
  • Show Website
    The Real Build

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