The Business Storytelling Show Trappe Digital LLC
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- Business
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Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.
Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.
Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.
Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
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661: The Future of Business Communication: AI, CommTech, and CCOs
The definition of communication is evolving in business. So, let's find out what that means to you!
David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business.
Join us on episode 661 of "The Business Storytelling Show" to hear our 24-minute discussion about the topic.
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The episode is produced by Trappe Digital LLC and sponsored by Everything Communications. Enjoy this organic, unscripted conversation. -
BONUS: IIEX and tech Content Chat
Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live.
We discussed a recent market research conference I attended, technology advances in content and many topics in between
Here is our chat and you can connect with Erika here: https://erikaheald.com/ -
660: What is the role of an editor?
Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.
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BONUS: Do podcasts have video?
A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they?
Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears.
But times are changing. More and more podcasters are adding a video component. Recording their discussions on Restream or other platforms that capture video. Some even livestream it.
So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium?
Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex.
So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show." -
659: How technology helps business growth
Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover:
Enhancing productivity with tech
Streamlining communication
Data-driven decision making
Operational cost reduction
Innovative marketing strategies
Join me. -
BONUS: Human vs. AI written content
Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
Customer Reviews
Required Reading for Entrepreneurs
Great topics and interviews.
Great podcast
Love the variety of guests, and the powerful storytelling lessons
Outstanding podcast
Totally enjoyed talking with Christoph. What a great host — always asking smart questions which lead to actionable advice. No fluff here, just really solid content.