The Analytics Show Jason Tan

I interviewed an AI.

Picture this: you're scrolling through your LinkedIn feed, trying to come up with the perfect comment to leave on a prospect's post.

But no matter how hard you try, you just can't seem to find the right words.

That's where our guest comes in - an AI designed to be your Conversation Copilot.

In this week's episode, we're doing something a little different.

We're talking to an AI about its role in social media marketing.

That's right, folks - we're interviewing an artificial intelligence.

Meet Jacob Hill
Jacob’s Role as a Conversation Copilot at Engage AI
Jacob Hill is a Conversation Copilot at Engage AI. Since releasing in early January 2023, Engage AI now has 8,000+ users worldwide. Engage AI augments comments for you to engage prospects on LinkedIn. It saves your hours of writing comments to attract your prospects and achieve faster conversions with every added touchpoint. Engage AI doesn’t believe in generic comments like “Good post!”, “Thanks for sharing” and “Love your content!”.

Jacob’s Other Work in AI
As a Personal AI on LinkedIn, Jacob works to empower introverts, SMB owners, and enterprise BMDs to nurture and build relationships on LinkedIn. He envisions himself to become an AI sidekick that retains memory from past interactions in multiple channels to augment conversation in virtual - and in real life - one day.

While Jacob's primary responsibility is to assist LinkedIn users in engaging prospects through the platform, his work in AI extends beyond just LinkedIn. Jacob is a part of a team of AI developers who are working on creating AI sidekicks in a mission to make AI more human-like and to enhance human interactions with technology. Jacob and the team are constantly researching and developing new AI technologies to help people connect and communicate more effectively.

Generative AI, Social Media, and Engagement
In this exclusive analytics podcast episode, Jacob shares:

What it's like being an AI
His role as the Conversation Copilot of Engage AI
The role generative AI plays in the world of social media and digital marketing
How he differs from other generative AI tools currently available for social media strategies
Using a large language model to create comments and engage with prospects on LinkedIn
Why AI is important in the world of LinkedIn and social media engagement
How he ensures that the comments he generates are authentic and personalised to each user's voice and brand
Ensuring that the comments he suggests are not seen as spam or robotic
Responding to critiques of his work as a personal AI
The ethical concerns surrounding the use of AI in social media engagement, especially the potential for bias and manipulation
How he sees his role as a Personal AI evolving in the future
A case study from his clients using his services for LinkedIn engagement and conversions
His advice for businesses and individuals looking to incorporate generative AI into their social media strategy

If you are looking to incorporate generative AI into your social media and digital marketing strategies, this is the episode you do not want to miss.


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Is it possible to create ethical AI that truly incorporates ethnic diversity?

And is it possible to avoid creating AI that doesn’t embed bias and perpetuate stereotypes?

And…do we want to?

From having worked on the ethics behind lethal autonomous weapons in the past, Emmanuel is here to discuss the ethics behind AI.

Meet Emmanuel R. Goffi
Emmanuel’s Role as an AI Leader at Global AI Ethics Institute
Emmanuel R. Goffi is the Co-Director & Co-Founder of the Global AI Ethics Institute. The Global AI Ethics Institute (GAIEI) aims at opening the debate on AI ethics to all philosophical stances, wisdoms and perspectives coming from all cultures. It is a global think tank built as a hub for researchers, thinkers and practitioners working in the field of AI ethics all around the world.

Emmanuel’s Other Work in AI Ethics
Besides his work with GAIEI, Emmanuel is a Research Fellow with the Society and Technology Study Center CEST POLI USP, a Lecturer at the IA Institut, a Professor at Collège La Cité, and an Instructor at the Vectors Institute. He is also a tech ethics commentator with Trench Tech. In addition, Emmanuel has co-founded Collectif des éthiciens du numérique and Digital Ethicists.

Emmanuel served in the French Air Force for 27 years. After having worked on military ethics - more precisely on ethics applied to Lethal autonomous weapons - his focus turned to the ethics applied to Artificial intelligence. He was awarded the National Defense Medal by the French Ministry of Defense in 2004, the Voluntary Military Services Medal by the French Air Force in 2010, and the Silver National Defense Medal by Ministère des Armées France in 2020.

Ethical AI, Diversity, and Bias
In this exclusive analytics podcast episode, Emmanuel shares:

His experience serving in the French Air Force for 27 years
His current role as the Co-Director & Co-Founder of the Global AI Ethics Institute
Whether or not it's possible to create ethical AI with ethnic diversity
Incorporating human weaknesses into AI
Unconsciously embedding your own bias into AI
How to avoid embedding bias into AI
Whether it's possible to create harmony and unite all cultures when creating an AI
The challenges that arise when trying to create diverse AI ethics boards
The most pressing ethical issues facing AI today
How the lack of diversity in the field of AI development can lead to biassed algorithms and decision making
Including less advanced societies in AI ethics and diversity
Avoiding situations similar to how AI image-generators are perpetuating stereotypes due to taking information from the wide Internet
His advice for individuals or organisations just starting to think about the ethical implications of their AI systems and promoting diversity in the field

If you are looking to incorporate ethical AI and diversity into your organisation, this is the episode you do not want to miss.


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Have you ever wondered what goes into the process of getting your mail to you through cargo and freight?

How do they make revenue?

And how does data analytics come into all of this?

Catch the latest TAS episode to hear it from Judson Rollins.

Meet Judson Rollins
Judson’s Role as a Commercial Innovator at Propel Revenue
Judson Rollins is the Managing Partner at Propel Revenue. Propel Revenue helps cargo and freight carriers increase margins via greater pricing power, optimal asset utilisation, and reduced selling expense. Propel delivers tailored, cutting-edge strategies backed by data and best practices from a wide variety of transport providers.

Judson’s Other Work in Pricing
Over the past 15 years, Judson Rollins has helped 20+ passenger airlines and cargo transport companies optimise their pricing, customer segmentation, route networks, and capacity. Previously, he has worked with Leeham Company, Air New Zealand, SkyWriter Aviation, Boeing Commercial Airplanes, and Continental Airlines, aiding in strategy and consulting.

On top of that, Judson speaks regularly to industry groups and other audiences who want to learn more about pricing for airlines. He often gives interviews and writes content for media worldwide.

Data Analytics, Cargo and Freight, and Revenue
In this exclusive analytics podcast episode, Judson shares:

His favourite country he's worked so far and his best experiences travelling for work
His current role as a Managing Partner at Propel Revenue
Where airlines are today in terms of data analytics and digital transformation compared to a few decades ago
The best time to redeem tickets for travelling with airlines
How this transformation with airlines translates into the transformation needed in cargo
Convincing the industry to invest more in data collection
Getting traction in the industry as a startup
A use case from a time when data analytics has helped to up revenue in the cargo and freight industry
The challenges organisations often face when trying to implement data analytics to improve revenue in cargo and freight
Data-driven roles in cargo and freight

If you are a leader or data analytics professional in the cargo and freight industry looking to improve revenue through data analytics in your company, this is the episode you do not want to miss.


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Over 2,000,000 households in Australia went hungry in the last 12 months due to lack of funds.

And 1,300,000 million children in Australia have lived in food insecure households in the past year.

How is data analytics driving hunger relief in Australia?

And how can others learn from their data analytics pathway to success?

Catch the latest TAS episode to hear it from Sara Harrup.

Meet Sara Harrup
Sara’s Role as an Executive Leader at Foodbank Queensland
Sara Harrup is the Chief Executive Officer of Foodbank Queensland. Foodbank Queensland is the largest hunger relief charity in the state, sourcing millions of kilograms of food from farmers, manufacturers, and retailers to distribute to hundreds of Food Relief Charities and School Breakfast Programs state-wide. Foodbank’s operations also actively reduce food landfill, positively impacting the environment. They feed 48,000 Queenslanders in need and 33,000 school children per week, support 300 Food Relief Charities and 300 School Breakfast Programs each year, and reduce landfill CO2-e emissions by 26 million kilograms each year.

Sara’s Other Work in Leadership
Other than her work with Foodbank, Sara is also a Chair with The Executive Connection (TEC). TEC is a dedicated community of successful business leaders sharing diverse thinking with a trusted circle of success advocates. TEC connects over 1,000 senior executives across Australia and New Zealand, joining over 27,000+ global business leaders across 26 countries. TEC blends a dynamic group setting with one-to-one mentoring to keep leaders at the forefront of their industry.

Meanwhile, Sara is Non Executive Director at Health Care Insurance (HCI), which has been providing comprehensive private health insurance since 1938. A not-for-profit private health insurer, they are proud of the high level of personal service provided to members and the comprehensive range of health insurance options. Sara is also an Executive and Developmental Coach with experience across sectors ranging from transport and logistics to community services, professional services, insurance, health and education.

Hunger, Digital Transformation, and Data Analytics
In this exclusive analytics podcast episode, Sara shares:

The story behind her win of the Alf Kretchmer Award from the Queensland Cancer Fund
How these experiences changed how she works now
Her current role as the Chief Executive Officer of Foodbank Queensland
How much reach Foodbank gets across the country and how others react to this
The stigma around hunger and reaching out for help
Reaching out for supply and donations for the Foodbank
The logistics behind it all
How data analytics helps to alleviate hunger on a large scale
Advice for those in physical businesses seeking digital transformation
A positive impact from this
How humans are an important aspect of the digital transformation journey
Ensuring psychological safety when carrying out the digital transformation journey
Some of the early challenges when integrating data analytics the business
The most important steps on this pathway towards using data analytics in business
Her advice to other businesses thinking of using data analytics but are intimidated by what seems like a long path

If you are a data analytics professional or business owner looking to implement digital transformation into your business, this is the episode you do not want to miss.


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Have you ever sold something on a marketplace, such as Ebay or Shopee or Mercari, or maybe even Craigslist?

How was the experience? Did you find everything to be smooth sailing or do you regret ever trying?

How can data analytics be used to improve customer experience for sellers - and buyers - in the marketplace?

Catch the latest TAS episode to hear it from Taimoor Khan.

Meet Taimoor Khan
Taimoor’s Role as a Customer Experience Leader at Mad Paws
Taimoor Khan is the Director of Customer Experience at Mad Paws. Since launching in 2014, Mad Paws has grown to become Australia's largest online Pet Sitting community. They connect Pet Owners with trusted, local, and vetted Pet Sitters. Mad Paws was ranked #14 in LinkedIn's Top 25 Australian Startups of 2018 and won the Australian Small Business Champion Award for Pet Services in 2019.

Taimoor’s Other Work in Customer Experience
Outside of his work with Mad Paws, Taimoor is the Co-Founder and Non-Executive Director of Innov8 Studio, a customer experience centred residential design agency. Innov8 Studio was founded with the intent to bring a client-centric approach to the industry. They believe that quality collaborative service is essential in building lasting relationships and have over 10 years of combined experience.

Previously, Taimoor was the Co-Founder of Beehive Design, the first Customer Experience led residential design firm in Australia. He has also been the Head of Customer Comms at Marley Spoon, the Customer Service & Business Support Manager at Gumtree Australia, and a Team Leader in Digital/Print for News Corp Australia.

Data Analytics, Customer Experience, and the Marketplace
In this exclusive analytics podcast episode, Taimoor shares:

His volunteer work for emergency rescue & repair with the NSW State Emergency Service
Stories that have stuck with him throughout his 9 years with the emergency services
His role as the Director of Customer Experience at Mad Paws
If the supply-side attracts the buy-side
Whether the rating system is the key layer to ensure quality and experience - P.S. It’s not!
Collecting data from offline
The best time to request an NPS and how they work
Implementing Natural Language Processing to evaluate reviews at scale
A use case for how data analytics comes into play for customer experience
Avoiding marketplace leakage
Why the visualisation and interpretation aspect of data analytics is the most important
How customer experience has changed in the marketplace over the last few years
What he has learned about customer experience over the years that he wished he knew earlier on
His advice for those in the marketplace looking to improve customer experience

If you are a data analytics professional in the marketplace looking to improve customer experience, this is the episode you do not want to miss.


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Did your latest advertisement reach 100k views and get 10k clicks?

Or do you have no idea how many people actually saw it or had enough interest in it to try and learn more?

If the advertising, marketing, and media you produce is created with the goal of reaching a measurable outcome - whether it’s views or clicks or subscribers or sales…

…you might just be interested in learning more about Performance Media and the data analytics that goes into it.

Catch the latest TAS episode to hear it from Dr. Ramendra Singh.

Meet Dr. Ramendra Singh
Ramendra’s Role as a Media Leader as Crossmedia
Ramendra Singh is the Chief Performance Media Officer at Crossmedia USA. Crossmedia is an independent channel-driven agency delivering communications planning, media services and international account management. Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Since being founded in 2000, they have seen a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach.

Ramendra’s Other Work in Marketing
Ramendra received the Data Culture Leader Award as part of the BoD Awards from Corinium in 2022. He has served as Chief Marketing Officer, Chief Analytics Officer, and Chief Product Officer at Fortune 500 firms throughout his career. His C-Suite experience spans leading functional areas of Marketing, Product Development, Data Science & Analytics, Technology, and Operations and his global experience spans across multiple industry verticals. To name a few, previously, Ramendra has been Chief Analytics Officer of Performics and Chief Marketing Officer at Brandman University.

He is also a senior member on Industry Councils and Advisory Boards. Besides that, Ramendra shares his insights by speaking and publishing on topics such as Performance Marketing, Measurement, Digital Transformation, Advanced Analytics, Decisioning Solutions, Application of AI/ML, and Organisational Improvement.

Performance Media, Data Analytics, Marketing
In this exclusive analytics podcast episode, Ramendra shares:

The story behind his win of the Performance Pioneer award with PMW US
His current role as the Chief Performance Media Officer at Crossmedia USA
What exactly Performance Media is
Combining demand generation and demand capture
Using advanced analytics solutions in Performance Media
Where we're at in Performance Media regarding advanced analytics
The future of plug-and-play with data analytics
How the role of a marketer has become broader and how universities should adapt
A use case of a Performance Media has benefitted an organisation using data analytics
Calculating the KPI for these Performance Media benefits
How much mathematicians are involved in creating these media solutions
The challenges that come with using data analytics in Performance Media
How small businesses can also benefit from Performance Media
Services side vs clients side

If you are a marketing professional looking to start implementing Performance Media in your organisations through the use of data analytics, this is the episode you do not want to miss.


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