Brands, Beats & Bytes

Brand Positioning Doctors
  • 5.0 (25)
  • Marketing
  • Weekly

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

  1. 18h ago

    Album 8 Track 24: The 404 Influence - Brand and Beyond w/Brandon Butler

    Album 8 Track 24: The 404 Influence - Brand and Beyond w/Brandon Butler In this episode of Brands, Beats & Bytes, hosts DC and LT are joined by Brandon Butler, founder and CEO of Butter ATL, host of the Butternomics podcast, and former marketing executive at Edelman and Accenture. Brandon unpacks his journey from corporate tech to becoming a pioneer of Atlanta's cultural economy, exploring the massive footprint of the city and the creation of the 404 Day celebration. Key Takeaways: AI Augmentation over Automation: How marketers can use tools like Meta's Muse to become exponentially more efficient without losing the human element of creativity.The Unwritten Rules of Corporate Networking: Why securing the best projects requires building strong internal relationships across departments rather than waiting for assignments.Leadership and Radical Candor: A vulnerable look at the mistakes managers make and how owning them leads to authentic, respectful leadership.The 404 Effect: Why Atlanta is a unique global epicenter for Black excellence, business, and authentic cultural marketing that cannot be faked.Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    Album 8 Track 24: The 404 Influence - Brand and Beyond w/Brandon Butler

  2. Nov 5

    Album 8 Track 23: Minding the Gap: Chief Digital Officer...w/ Jenna Flateman Posner

    Album 8 Track 23: Minding the Gap: Chief Digital Officer...w/ Jenna Flateman Posner In this episode of Brands, Beats, and Bytes, Jenna Posner (CEO of Chief Digital Agency and former CDO of Snipes) unpacks the rapidly evolving intersection of technology, retail, and consumer behavior. Jenna explains the hidden math behind retail acquisitions, how her digital team disrupted the sneaker bot aftermarket, and why Nike’s shift away from wholesale retailers backfired. For modern marketers, Jenna delivers a masterclass on the rise of Agentic Commerce (AEO/GEO), predicting the decline of traditional websites and explaining why businesses must bridge the growing chasm between IT and Marketing to survive. Key Takeaways: The Rise of Agentic CommerceThe Return of the CDOThe Math Behind AcquisitionsNike’s DTC StumbleCareer Growth & Trusting Your GutDon't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    Album 8 Track 23: Minding the Gap: Chief Digital Officer...w/ Jenna Flateman Posner

  3. Oct 29

    Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human

    Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human The CMO title is vanishing, and CEOs are losing confidence in marketing's ability to drive growth. How did we get here, and what can marketing leaders do to reclaim their power? In this special collaborative episode, the hosts of Lead Human (Tim Spengler and Jack Myers) join forces with the Brands, Beats & Bytes crew (former Coca-Cola execs Darryl "DC" Cobbin and Larry Taman). Together, they break down the "State of the State" in marketing through a three-act structure: Just the Facts, The So What, and The Now What. Listen as they debate the commoditization of media buying, the massive $350 billion AI investments by tech giants, and why authentic emotional connections remain a brand's greatest asset. Whether you're a seasoned executive or an aspiring CMO, this unrehearsed, high-energy conversation delivers the insights you need to ensure the spreadsheet doesn't kill the brand. Key takeaways -  Why only 36% of Fortune 500 companies have a named CMO.How Apple’s 1997 "Think Different" campaign holds the secret to beating procurement commoditization.Why brands must own the relationship with AI to protect consumer trust.How combining sales analytics with brand health metrics secures a CMO's seat at the table.Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human

  4. Oct 22 ·  Bonus

    Most Influence Remix: Rick Hayduk, Katie Casey, Jack Mudd, Wendy Martin, Josh Ball

    Hey Brand Nerds, we are back with a Most Influence Remix! In our careers, we typically don't make it to where we are alone. We give our guests the opportunity to shoutout someone (or multiple people) who has/have had a great influence on them - and we are rarely not moved by the answers we hear.  Check out some of our favorites from five of our former guests:1. Rick Hayduk2. Katie Casey3. Jack Mudd4. Wendy Martin5. Josh Ball  #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof

  5. Oct 15 ·  Bonus

    Most Proud Of Remix - Ivan Juzang, Paige Young, Scott Robinson, LaDonna Gooden, Jodi Anderson Jr.

    Hey Brand Nerds, we are back with a Most Proud of Remix! Our guests take us into what they are most proud of - and the cool thing is - most involve the impact on others or how the people in their lives are what they are most proud of.  Check out some of our favorites from five of our former guests:1. Ivan Juzang2. Paige Young3. Scott Robinson4. LaDonna Gooden5. Jodi Anderson Jr.  #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof

    Most Proud Of Remix - Ivan Juzang, Paige Young, Scott Robinson, LaDonna Gooden, Jodi Anderson Jr.

  6. Oct 8 ·  Bonus

    Tech Remix - Sheldon Poon, Jack Myers, Todd Putman, Noel Cottrell

    Hey Brand Nerds, we are back with a Tech Remix! Each of today's guests are approaching the conversation about AI from four different angles - all which we should know and consider!  Check out some of our favorites from four of our former guests:1. Sheldon Poon2. Jack Myers3. Todd Putman4. Noel Cottrell  #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

    Tech Remix - Sheldon Poon, Jack Myers, Todd Putman, Noel Cottrell

  7. Oct 1 ·  Bonus

    Brand Love Remix - Tracy Chamblee, Seth Matlins, Dave Prager, Stephen Greene

    Hey Brand Nerds, we are back with a Brand Love Remix! Take a listen and see which brands resonate as your favorite too! Check out some of our favorites from four of our former guests:1. Tracy Chamblee2. Seth Matlins3. Dave Prager4. Stephen Greene  #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

    Brand Love Remix - Tracy Chamblee, Seth Matlins, Dave Prager, Stephen Greene

  8. Sep 24 ·  Bonus

    Biggest F-Up Remix - Krista Patterson, Louis Monoyudis, Bernard Bell, Sheldon Poon

    Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests:1. Krista Patterson2. Louis Monoyudis3. Bernard Bell4. Sheldon Poon  #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

    Biggest F-Up Remix - Krista Patterson, Louis Monoyudis, Bernard Bell, Sheldon Poon
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5
out of 5
25 Ratings

About

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Information

  • Creator
    Brand Positioning Doctors
  • Years Active
    2019 - 2026
  • Episodes
    326
  • Rating
    Explicit
  • Copyright
    © Brand Positioning Doctors
  • Show Website
    Brands, Beats & Bytes