School Communications Scoop

Bonnie Leedy, CEO

Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.

  1. JAN 26

    Post Like a Pro: Keeping Your School’s Socials Fresh, Fun & Full of Fans (Part 1)

    Let’s face it—there’s nothing sadder than a school Facebook page that hasn’t posted since the last solar eclipse. (Totality was great, but your social media presence shouldn’t be eclipsed too.) In today’s world, families are online more than ever, and your school’s social media channels are one of the most powerful tools you have to engage parents, inspire students, and build trust in your community. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

    5 min

  2. JAN 13

    Make it Memorable: How schools can nail that first impression (and avoid the cringe)

    You know that moment when someone walks into your school office, clicks onto your website, or calls for the very first time? That’s it. That’s your big moment. Your school’s first impression. It might last five seconds or five minutes, but it’s already shaping how that parent, prospective teacher, or community member feels about your school. Do they feel welcome? Confused? Impressed? Ignored? In the world of school communications, that first contact is the equivalent of a first date… and no one wants theirs to end with, “Thanks, but I think I left the stove on.” Let’s make sure your school comes off like a confident, caring, and capable partner—not one that forgot to brush its teeth. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

    6 min

  3. 12/09/2025

    Launch Smart: How School Leaders Can Market a New Website Like a Pro

    Congratulations! You’ve launched a sleek, redesigned website that showcases the heart and soul of your school or district. But guess what? The work isn’t over yet. Building awareness—and engagement—is just as important. Your new website should become the central marketing hub that connects your school with parents, students, staff, and the broader community. Let’s explore tested, smart strategies to spread the word, draw traffic, reinforce your brand, and build ongoing trust using your new website as the anchor. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

    7 min

  4. 11/25/2025

    Building a School Brand on Trust

    Let’s be honest: the public isn’t exactly throwing a parade for the U.S. education system right now. While many parents trust their child’s individual school, the broader perception of K–12 education? Not so rosy. But here’s the silver lining—this is your chance to show them what’s really going on behind the scenes: the dedication, the innovation, the everyday wins that don’t always make the headlines. And your school website? That’s your front door. Your 24/7 handshake. Your always-on brand ambassador. In this podcast, we’ll talk about why trust is the secret sauce to school branding—and how administrators like you can foster it with intention, consistency, and a little storytelling magic. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

    7 min

  5. 11/11/2025

    Thriving as a School of Choice

    Let’s be honest—education has changed. Big time. Gone are the days when families simply enrolled their children in the neighborhood school by default. Today, parents are exploring options, doing their homework, and making informed decisions about where their child will thrive. Thanks to the rise of school choice, schools are no longer just places students are assigned to—they’re places families choose. And that shift can feel overwhelming. But it doesn’t have to. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

    7 min

  6. 10/28/2025

    From Click to Classroom: the Well-Managed Website

    When a family starts shopping for a new school, their first “campus tour” almost always happens online. Long before they shake hands with your principal or see a classroom in action, parents are clicking through your website, judging whether you’re organized, communicative, and worth trusting with their child’s education. In other words, your site isn’t just a digital brochure—it’s your hardest‑working admissions officer, guidance counselor, and reputation manager all rolled into one. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

    6 min

  7. 10/14/2025

    Picture This! School Website Photos, Part 2

    This article is a continuation from School Website Photography, Part 1, which was to help you capture, curate, and use real school website photos to advance enrollment, retention, and community pride—without pro gear or a pro budget. The goal of part 2 is to keep the compelling images you created in Part 1 ADA compliant, legal, accessible, fast, and trustworthy—so they serve all families and keep you clear of complaints. So, lets jump into Part 2 now! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

    7 min

  8. 09/23/2025

    Picture This! School Website Photography that Engages, Part 1

    Picture the last time you scrolled a website on your phone. Did you read the paragraphs first—or did the images tell you, in a heartbeat, whether you were in the right place? Parents judge a school site in the same way. A shot of engaged students in a bright makerspace shouts innovation! long before a headline can. Visuals build emotional connection, speed comprehension, and make information stick—key reasons we’ve urged schools for years to show their mission, not just describe it. Let your school website photography do the work! For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

    6 min
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5
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About

Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.

Information

  • Creator
    Bonnie Leedy, CEO
  • Years Active
    2019 - 2026
  • Episodes
    164
  • Rating
    Clean
  • Copyright
    © 2026 School Communications Scoop
  • Show Website
    School Communications Scoop