Relationships Rule

Janice Porter
  • 4.9 (39)
  • MARKETING
  • UPDATED WEEKLY

Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals. Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today! As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time. The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.

  1. 5D AGO

    The Mindset Shift That Will Change the Way You Price Your Work with John Ray

    No matter what time of year it is, it’s always worth checking in with a big question: Am I really charging what I’m worth? That’s why I’m bringing back this standout conversation with John Ray—business advisor, pricing strategist, and author of The Generosity Mindset. John breaks down the emotional side of pricing, how generosity and confidence go hand-in-hand, and why most of us are selling ourselves short—sometimes without even realizing it. If you’re a coach, consultant, or service-based business owner who struggles with pricing, value conversations, or feeling awkward about “selling,” this episode will change the way you think—and charge—for your work. Let’s revisit this insightful episode with John Ray. Most people undercharge not because they’re greedy, but because they underestimate their true value. I had such an eye-opening conversation with John Ray—business advisor, pricing strategist, and author of The Generosity Mindset. We talked about why pricing is way more emotional than most people admit, and how confidence, perceived value, and intentional generosity all shape the way your business grows. John breaks down the common pricing traps entrepreneurs fall into (like hourly billing or selling from your own wallet), and how asking better questions can shift everything about how you show up and get paid. Whether you are a coach, consultant, or creative service provider, this episode will make you think differently about how you price your work and position your value. John's generous insights (true to his brand!) help you feel more confident charging what you're worth—and building relationships that actually last. Highlights: Why your clients usually see more value in you than you see in yourself.How generosity, when done with intention, leads to better pricing and deeper trust.A new way to think about pricing based on transformation, not time.What it really means to have a “value conversation” with clients.Simple mindset shifts that make selling feel less awkward and more authentic. Connect with John: Website: https://www.johnray.co/ LinkedIn: https://www.linkedin.com/in/johnray1/ Podcast: https://www.johnray.co/podcast-price-and-value-journey In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it. AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com a...

    43 min

  2. DEC 16

    The Storytelling Shift That Will Make Your Clients Say Yes

    As we approach a new year—and really, at any point in our business journey—it’s a great time to step back and revisit how we’re showing up in our marketing, especially when it comes to the story we’re telling. That’s why I’m bringing back one of our most popular episodes with Kris Jones, a StoryBrand expert and the author of From Click to Client. Kris shares how one well-crafted story can replace all your marketing and transform your website into a sales tool that works for you around the clock. If your message feels muddled or your website isn’t converting the way it should, this conversation will open your eyes to a simpler, smarter way to connect with clients. Let’s listen again to this powerful conversation with Kris Jones—and discover how to make your message work harder (so you don’t have to). Sometimes the simplest changes make the biggest impact—and that’s exactly what Kris Jones shows us in this episode. She breaks down the power of storytelling in a way that instantly makes you rethink your website, your LinkedIn profile, and how you're connecting with clients. It's not about you; it’s about the story you're inviting your clients into. That shift? It changes everything. Kris walks us through her Signature Story Selling System and shares how to uncover the one story that can fuel all your marketing—from your homepage to your pricing pitch. We explore how to confidently show up as the guide (not the hero), why writing for people trumps SEO, and how your story can do the heavy lifting in your business. If you’ve ever struggled to put your value into words or wondered why your website is not converting, this episode will enlighten you. Highlights: Learn why your clients—not you—should be the hero of your website and messaging.Discover the three steps of Kris’s Signature Story Selling System.Understand how storytelling builds trust and supports premium pricing.Get clarity on why writing for humans matters more than ranking for bots.Explore how a strong narrative can align every part of your marketing strategy. Connect with Kim: Website: https://www.reddoordesigns.com/ LinkedIn: https://www.linkedin.com/in/reddoordesigns/ Facebook: https://www.facebook.com/reddoorportland Instagram: https://www.instagram.com/reddoordesign/ In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.  AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ a

    37 min

  3. DEC 9

    Your Relationship with Money: Mindset Shifts for Financial Success

    As we head into the holiday season—a time of giving, gathering, and let’s be honest… spending—it’s easy to feel the pressure that money can place on our relationships and our well-being. That’s why I’m re-sharing one of my favorite conversations with Chad Hufford, a financial advisor who goes beyond spreadsheets and budgets to focus on something much deeper: our relationship with money. If you're feeling the weight of holiday expenses or just want to approach the new year with more clarity and confidence around your finances, this episode offers the mindset shifts and practical habits that can help. Let’s revisit this powerful conversation with Chad Hufford—and explore how redefining wealth might just bring you more peace this season. Highlights: Shift your mindset around money to see it as a tool for creating freedom, not just a means for survival.Develop habits that build long-term wealth through consistency, patience, and intentional decision-making.Learn how financial independence isn’t about luck—it’s about strategic planning and disciplined execution.Explore ways to improve financial conversations within your family to create a stronger, healthier money mindset.Understand why small financial choices today can lead to major financial security in the future. Connect with Chad: Website: https://www.veritasalaska.com/ LinkedIn: https://www.linkedin.com/in/chad-hufford-066208100/ Instagram: https://www.instagram.com/veritas.alaska/ Facebook: https://www.facebook.com/VeritasWealthManagement/ YouTube: https://www.youtube.com/@veritasalaska Book: Forging Financial Freedom In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.  AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this

    47 min

  4. DEC 2

    Delivering Magic: How to Create Unforgettable Customer Experiences

    Bring the magic of Disney to your small businesses by showing how exceptional customer service creates unforgettable loyalty. Join me as I chat with Vance Morris, a former Disney executive turned small business owner and customer experience expert. Vance shares how his time at Disney taught him the power of systems, emotional connections, and attention to detail. He explains how these lessons help him create “walk-on-burning-coals loyalty” for his customers. Whether it’s using direct mail, personal touches like handwritten notes, or even bringing flowers to fix a service mistake, Vance emphasizes that great customer service is about making people feel valued and remembered. With his signature humor and actionable advice, Vance shows how small businesses can stand out by focusing on the details that build trust and long-term relationships. His approach proves that delivering exceptional experiences isn’t just for Disney—it’s for any business that cares about its customers. Highlights: Learn how creating consistent systems can make every customer interaction smooth, memorable, and impactful.Discover why emotional connections, like personalized touches in service and marketing, lead to customer loyalty.Understand how creative strategies, like direct mail and thoughtful gestures, keep your business top of mind.Gain insights into turning service mistakes into opportunities to strengthen customer relationships.Explore practical ways to deliver standout customer experiences that build trust and long-term success. Connect with Vance: Website: https://deliverservicenow.com Get Vance’s book, Systematic Magic, for free now at https://book.deliverservicenow.com/free-book In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking out my website (https://www.sendoutcards.com/u/janiceporter) … you won’t regret it. AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple...

    38 min

  5. NOV 25

    How to Build a Relationship-First Business with Jim Carpenter

    What if the real measure of success isn’t how high you fly but how deeply you connect? Jim Carpenter has spent decades helping families and business owners build wealth and preserve their legacies — yet what sets him apart isn’t his financial expertise, it’s his heart for people. A lifelong pilot and advisor, Jim built his business not from spreadsheets, but from relationships — flying thousands of miles to meet clients in person and sending simple, meaningful gestures that made them feel seen and remembered. In our conversation, Jim shares how aviation became a metaphor for life and leadership — one built on preparation, balance, and care. His upcoming book, Beyond the Runway, reveals how small, consistent acts of attention keep us grounded even while we’re reaching for more. From faith and family to business and service, Jim reminds us that connection is what keeps everything aloft. This episode is a warm reminder that real legacy isn’t written in numbers, but in the lives you touch along the way. Highlights: 1. The Flight Path of a Relationship-Driven Career - How Jim’s journey from family insurance to aviation taught him that the best business is built on trust, not transactions. 2. What “GUMPS” Can Teach Us About Life - Discover how a pilot’s pre-landing checklist — gas, undercarriage, mixture, prop, seatbelt — became a life philosophy for staying grounded in purpose. 3. Turning Service into Legacy - Learn how charitable estate planning and simple acts of generosity created deeper meaning in Jim’s career — and lasting impact for his clients. 4. Why Connection Always Outperforms Automation - Jim shares how a handwritten card or a thoughtful gesture outshines any corporate campaign when it comes to building loyalty. 5. Living Beyond the Runway - Find out how Jim applies his “quiet maintenance” mindset to relationships, encouraging us all to slow down, check in, and stay true to what matters most. Connect with Jim: LinkedIn: https://www.linkedin.com/in/jimlcarpenter/ Facebook: https://www.facebook.com/Jim.Carpenter0417 Instagram: https://www.instagram.com/jcarpenter_0417/ In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.  AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 a href="https://www.instagram.com/socjanice/" rel="noopener noreferrer"...

    35 min

  6. NOV 18

    Meet Them Where They Are: Building Relationships Through Equity

    In this episode, I’m joined by Celeste Warren, internationally recognized Diversity, Equity & Inclusion leader and author of The Truth About Equity: What It Really Is, What It Isn’t, and Why Everyone Wins When We Get It Right. After decades leading DEI at a global corporation, Celeste now helps organizations of all sizes, especially small businesses, reshape how they think about equity. Our conversation explores what DEI looks like without a big HR team or corporate budget, and how equity can be a relationship-building tool rather than a checklist. Celeste shares her rock-and-fence analogy to explain equity in the clearest, most practical way I’ve heard, and we talk about the power of self-discovery, trust, and dialogue in creating more inclusive relationships at work and beyond. Key Takeaways Equity isn’t equality: it’s about giving people what they need to succeed and removing barriers so everyone can thrive.Relationship building begins with discovery: learning about others and yourself at the same time.Small actions create big change: inclusive leadership often starts with noticing, listening, and amplifying overlooked voices.Representation matters: Celeste’s non-profit, Destination STEM, helps students of color see what’s possible in science and technology careers.Everyone wins with equity: when we lead with inclusion, we strengthen our businesses, our communities, and our human connections. Connect with Celeste: Website: https://destinationstem.org/ LinkedIn: https://www.linkedin.com/in/celestewarrenllc/ Instagram: https://www.instagram.com/destination_stem/ In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.  AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the...

    37 min

  7. NOV 11

    The Human Side of Influence: Why Emotion Always Wins

    If you want to connect and influence others authentically, you need to understand the part of the brain that makes every decision. In this episode, I sit down with Tim Ash, bestselling author of Unleash Your Primal Brain and co-author of Primal Dating, to explore how our primal brain still runs the show in business, marketing, and leadership today. Tim shares why emotion, not logic, drives every choice we make, and how this understanding can help us lead, market, and communicate with more empathy and purpose. We also talk about culture, belonging, and the importance of purpose as a compass for every decision. Key Takeaways: Emotion always wins. Every decision starts with feeling; logic only justifies it later.Inaction is the brain’s default. To move people, create emotional urgency, not pressure.Culture is built through connection. True culture happens in shared challenges and genuine modeling.Purpose guides direction. Having a bigger-than-you purpose clarifies your yeses and nos.Relationships are everything. We are wired to bond through shared experiences, not transactions. Tim’s thoughtful, science-based approach to influence reminds us that connection begins where emotion lives. Understanding the brain helps us build trust in ways that are natural, ethical, and deeply human. Connect with Tim: Website: timash.com LinkedIn: linkedin.com/in/timash In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.  AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple, which exposes our show to more awesome...

    41 min

  8. NOV 4

    From Words to Revenue: Using Brand Voice to Attract Aligned Clients

    Have you ever read your own website or LinkedIn post and thought, “That doesn’t sound like me at all”? I know I have. This week on Relationships Rule, I sit down with Patricia Viscount — a brand voice strategist and former Canadian Army officer — who helps professionals find their true voice in business. Patricia believes your real advantage isn’t in fancy words or perfect grammar… it’s in sounding like yourself. We talk about why so many people lose their natural voice when they write, how AI can actually help you stay authentic (when you use it correctly), and why your clients’ words might be the best copy you’ll ever have. If your content feels stiff or too “professional,” this conversation will help you loosen up, sound more genuine, and connect more easily with the people you want to reach. Listen in to discover: The simple way to catch “robot-speak” in your writingHow to use AI tools without losing your voiceWhy consistency across all your messages builds real trustListen now and get ready to sound more like yourself — because that’s where real connection starts. Connect with Patricia: Website: https://patriciaviscount.com/ LinkedIn: https://www.linkedin.com/in/patricia-viscount/ Facebook: https://www.facebook.com/patriciaviscountconsulting/ In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.  AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple, which exposes our show to more awesome...

    45 min
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4.9
out of 5
39 Ratings

About

Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals. Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today! As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time. The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.

Information

  • Creator
    Janice Porter
  • Years Active
    2019 - 2025
  • Episodes
    342
  • Rating
    Clean
  • Copyright
    © 2023 Copyright
  • Show Website
    Relationships Rule